Coquettish Rebirth

Chapter [-] National Tea Declaration

After sending Wang Shi off, Jia Hongjian bought a newspaper and went back to the office.He asked Xiao Zhang to make himself a cup of Dahongpao tea, and read the newspaper while sipping the tea.There is a piece of news in this newspaper that attracted Jia Hongjian's attention. The title of this article is "Battle to Defend National Tea"!

It turned out that this was caused by an incident in Hangzhou—I don’t know if Liheng black tea in the UK has been smoked or not, and it plans to invest 20 yuan in front of the China Tea Museum, which is located in the Longjing tea production site. Build a big name.

At this time, when the new Qingming tea is about a month away from the market, and at this time when Jia Hongjian has already led people to set off a nationalist counterattack in the domestic market, what will such a person get by running to the other party's door and erecting a sign? Reaction?The reaction was that the museum originally wanted to agree, but after it was reported, the media in the whole Hangzhou thought it was a provocation, and they were in an uproar!And under the propaganda of the media, the local people in Hangzhou almost shouted the slogan "Liheng get out of China"!

Seeing the enthusiasm of the crowd, the museum hastily drew a clear line with Li Heng, announcing that all foreign tea leaves will be absolutely rejected at the entrance, and this decision will remain unchanged for 100 years!But this is not the end. After the museum published the article, those national tea merchants in Hangzhou who were originally thinking of making a fortune from the new tea market collectively went into a frenzy, echoing Jia Hongjian's nationalist uprising momentum The article "National Tea Manifesto"!

In this "National Tea Manifesto", the words are fierce and quite emotional, calling on "people of the country to drink national tea", and even compared the situation of foreign tea entering the Chinese market to the large-scale production of foreign industrial products during the Republic of China. The input not only crushed the national industry, but even crushed irrelevant farmers as described in "Overcharged by Three or Five Bucks".

There is no doubt that this "National Tea Declaration" will absolutely arouse the passion of the Chinese people to resist foreign tea. When the reporters interviewed the head of Liheng Tea's Chinese company with the "National Tea Declaration", the British chose the party. Ostrich, as if nothing happened, declined the interview.

Jia Hongjian has seen a lot of foreign companies that are too arrogant to face up to the Chinese market.It was okay in the 21st century. At that time, many foreign multinational groups already knew that they had to use Chinese methods to handle affairs in China. Even if they didn’t hire a Chinese to be the boss of the Chinese region, they would send a foreigner who knew how to communicate with local Chinese personnel.

But it is completely different in this era. It can be said that foreigners in this era rarely respect the "national conditions" of China. They are very arrogant and think that as long as they follow the Western way, they will definitely sweep China in three months. market.However, in the face of the great counterattack of national brands launched by Jia Hongjian, the arrogance of multinational corporations will prevent them from understanding the rules for firmly occupying the Chinese market, and at the same time, their arrogance will make them appear very arrogant.

As far as Jia Hongjian knows, France's Danone, the largest food company in Europe, has entered the Chinese market for seven or eight years. This Danone company has built a biscuit factory in China and acquired a beer company in Shuchuan. factory, but no matter what he does, things just cannot be sold, no matter how he sells them, it will be a loss-making situation.And Jiabao Lighting Engineering Co., Ltd., founded by ge in Jinling, has been unable to make profits in this era. Although this century-old enterprise founded by Edison, a big villain, is the inventor of the lamp, it does not know how to operate and manufacture in the Chinese market. It just can't drop down, and there is no way to compete with the small and medium-sized lamp factories in Jiangsu and Zhejiang.Even after ge's American market researchers conducted in-depth research on the Chinese market, it was a tragedy to find that Chinese consumers still value cost performance or price. Even though ge lamps have various excellent features, Chinese consumers still don't buy them!For this kind of result, even Jack Welch, the god of management who is now in full swing, can only worry about it but can't do anything.

If Danone and ge are just being bullied by dogs, then Whirlpool, the world's largest white goods manufacturer this year, has behaved in a way that can be described as "retarded".Compared with the Japanese brands that entered the Chinese market in the 700s, Whirlpool, a giant company with a 14% market share in the global home appliance market, obviously came a bit late.So Whirlpool thought it was very smart to quickly enter the market through mergers and acquisitions—in the four major fields of refrigerators, washing machines, microwave ovens, and color TVs, he found four companies that performed well in the market at this time to form joint ventures.

For example, the Snowflake Refrigerator Company in the capital, Whirlpool acquired it, and then established the Capital Whirlpool Snowflake Electric Co., Ltd., as well as the Narcissus Washing Machine Factory in Shanghai, the Xianhua Microwave Oven Co., Ltd. in Yangcheng, and the Lanbo Air Conditioning Company. .At the time of the acquisition, many Chinese and foreign media said that Whirlpool's joint venture will have a major impact on China's home appliance industry.Well, that's true, they will become China's biggest negative teaching materials...

In the past two years, Whirlpool Corporation of the United States will continue to perform a series of mentally retarded, lame and funny market performances. In the field of refrigerators, Whirlpool naturally has the world's most advanced complete set of Freon-free refrigerator technology, but they also think that China People don't have any awareness of environmental protection, and they don't have the level of consumption that can afford Freon-free refrigerators, so they still use the "backward refrigerators" originally produced by the producer Snowflake.But that’s all. The problem is that those Americans are too proud. Whirlpool’s headquarters has always emphasized that American personnel must control everything from production, management to sales, and even hope that Chinese partners will not intervene in the company’s “internal affairs.” .

After those American managers came to China, they locked themselves in an office surrounded by frosted glass, and lost their temper all day in it, cursing something in English that Chinese employees could not understand. Become an office boy or sister, and can only be responsible for delivering hot coffee to the offices of American managers on time and on time every day...

It is precisely because of this arrogance that all of Whirlpool's mergers and acquisitions have suffered serious losses. Originally, China's largest microwave oven company, Xianhua, has been losing market share under the "guidance" of Whirlpool. Small brands like Galanz continue to grow bigger by relying on price reduction strategies...

Jia Hongjian is obviously very satisfied with taking advantage of this opportunity to set off a national brand counterattack. If there is no such counterattack in history, domestic brands will not dominate the home appliance products in the Chinese market in the 21st century. Big head, this original big counterattack will start slowly in 95. It can be said that it was a natural reaction after the national brands were forced to die at that time, but now it is set off in advance. However, under the control of Jia Hongjian, it was aimed at preventing foreign brands from entering the market in large quantities!Maybe it was the international brands that made the domestic brands fail, and then they were pushed back. Now, Jia Hongjian didn't want to give the international brands a chance to show off, and directly beat them to death when they first entered the country and were not stable. !

After putting down the newspaper and taking a sip of tea, Jia Hongjian suddenly remembered what he had told his father about the repeater. At that time, he thought that his father was a radio professional, so he made a prototype of the repeater himself. There shouldn't be any problem. Obviously how many days have passed now, and it's time to see how the old man is doing.

Humming a song, he walked slowly towards his father's office. Now that the employees of the company have visited Jia Hongjian's family during the Spring Festival, they are almost as if they have been beaten with chicken blood in each shift. They don't look like It's working for someone else, but it's like working hard for your own business.

Knocking on the door in the father's office, Jia Hongjian saw that the father was carving something on the desk in the office. "Dad, what are you playing here?" Jia Hongjian asked with a smile. "Go! What do you want me to play? Isn't it the task you gave me? Am I not hand-carving circuit boards?" Jia Gang looked at his son's frivolous appearance and said angrily.

"Hand-carved circuit boards? Dad, are you too capable?" Jia Hongjian said in surprise. Ever since he became sensible, his father has always been a manager, and he has never revealed that he has hand-carved circuit boards. Such a magical ability!

"What's so magical about hand-carved circuit boards? Who doesn't know how to major in radio? This is the basic skill..." Jia Gang glanced at his son, and finally found an opportunity to pretend to be aggressive, and directly put on an expert look. It looks like.

"Really? How did you carve it? Let me take a look." Jia Hongjian approached with a smile, only to see that his father didn't seem to be using a professional carving knife, but a small blade that was sharpened after a hacksaw broke it. .His father used this kind of unprofessional small blade to carve lines on a shiny golden yellow blade mixed with some regular small holes. "That's it?" He asked curiously.

"Well, the yellow one is copper. Carve it with a knife, stick the engraved place with tape, and then find hot water or use ferric chloride to etch other places. After this is done, the circuit board will only The lines you have engraved will remain, which are small circuit lines..." While talking, Jia Gang pointed to some small round holes arranged regularly on the surface of the circuit board and said, "These round holes are used to put Components, such as capacitors..."

wipe!Jia Hongjian only discovered today that his father is really talented!He, Jia Hongjian, has never seen a circuit board carved by a great hand in his whole life!However, this is probably the biggest difference between people in the 21st century and people in the 20th century. Anyway, Jia Hongjian felt that if he was asked to make circuit boards, he would definitely spend money to find professional people to help him. If you can save money, you will learn to do it yourself.

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