Coquettish Rebirth

Jia Hongjian really wanted to see what Cheng Long's film was like, but he didn't ask to watch it in advance, although if he asked to watch it in advance, he could watch it in the small screening room inside DreamWorks anytime.He said that he would not watch it for the time being, so Ye Jing naturally listened to him, as husband and wife, as for Cheng Long, there is no need to watch it-he edited the film originally, although Spielberg helped edit it , but how could he not know what happened to the final film?So he was even less curious.

So, everyone waited until the theater managers in the United States were almost all here, and then they were ready to see how Cheng Long's "Who Am I Remake" was.Jia Hongjian and the others wanted to watch it, not by themselves, but with the selected audience of the preview.In fact, speaking of it, the preview screenings in the United States are completely different from the preview screenings in China.In China, it is to invite some experts and scholars and so on, and the experts are invited to say some pertinent words of support, and the audience is flattered and grateful.In the U.S., film previews are a different story entirely.

"As for us Hollywood, it can be said that it is completely market-oriented, so the trial screening is very important. Not only the theater managers will look at the scores of the audience at the trial screening to combine their senses to judge how many copies to buy and the specific release at that time. At the same time, we Hollywood filmmakers will actually make minor adjustments to the movie based on the audience’s response to the preview. It’s not easy to change the big production like ours. After all, there are Special effects and so on, but in general comedy movies or movies without so many special effects, the audience’s reaction during the test screening will be very important. For example, a supporting role that was originally weak in the role is very pleasing, and the audience likes it very much Even if it is necessary to expand the role of this supporting role before the release, it is very likely that the film company and the director will need to recruit a few more actors to make up the role after the preview..."

After the introduction here, Steven Spielberg said to Hollywood newcomers Jia Hongjian and Cheng Long with a serious face: "In our Hollywood, this is an industry. Making movies is just like making the most sophisticated industrial products. It is absolutely easy. No mistakes. Here we are. Directors, producers, investors and stars cannot decide the direction of the movie, only the audience can decide. According to our jargon, even if the audience likes hamburgers made of poop, we must Enduring the nausea and filming it for them...Of course, this is just an extreme statement, but it can reflect the importance of our market orientation here. Everything is centered on making money! After all, our investment is too large. Like this year's Hollywood The investment of several blockbuster films is basically close to [-] million US dollars or more than [-] million US dollars. Although the investment of our film is a little less, it is because of the less investment in special effects. However, the other blockbuster films that captured the summer vacation basically required Half of the cost is for publicity! This half of the cost is for publicity, so naturally every penny must be used scientifically. Otherwise, we are gambling. If we don’t publicize well, we might as well get the money from Lasville Garth is going to gamble, isn't he?"

Hearing this, Cheng Long nodded seriously, and the smile on Ye Jing's face froze.Everyone felt the professionalism of Hollywood.At this time, Jia Hongjian really felt the strength of the legendary Hollywood film industry!Speak the truth.In the past, Spielberg's film Jia Hongjian really mixed in, but he didn't mix it deeply. Even if it was "Saving Private Ryan", Jia Hongjian just took Ye Jing to watch it at home, and didn't participate in any trials at all. I didn't participate in any revisions, and at most I just came up with a few ideas.So it can be said that he thought it was easy to make a movie before, as if he just had a good idea.But now it seems that the difference in film level between the United States and China cannot be made up by one or two film masters!

Just like what Spielberg said, such a high investment in the United States is tantamount to a big gamble. In order to reduce risks, everything must be very serious, and everything must be in place!Everything is in the service of making money!Then, in order to make money, you must accurately grasp the tastes of the audience, and then accurately place advertisements!To maximize the incentives to maximize rationalization to those targeted customer groups!Stimulate them to spend money!Such a publicity investment, it doesn't mean that like Sanzhu, it can be done by advertising in rural cowsheds!Because the advertisements of the three plants are definitely not accurate, they did not accurately hit the customer groups they targeted, and they did not maximize the stimulation of the targeted customer groups to consume!

When Jia Hongjian thought of this, he only heard Spielberg continue to say very seriously in a professional tone: "In our Hollywood, the movie that has been edited the most so far may not be familiar to you Chinese. "Fatal Attraction" was released in 87. You haven't seen it, have you? This movie is very simple. It tells the story of a married man who has a one-night stand with a woman on a weekend and cheats. He thought it was over. But who knew that woman was entangled with him, and even came to harass him, which caused a huge crisis to the man's life. The result of the director's filming was the third party, the woman, who was finally disappointed. Maybe she was with her, so she committed suicide with disappointment and resentment in the end, but she arranged the scene as if she committed suicide, especially as if the man killed her in order to get rid of her! The final ending is this man I was arrested by the police in front of my wife and children at home. Originally, this ending was to promote the main theme of the United States, that is, family is everything, don’t betray your family. But during the preview, the middle-class male audience in the audience hated this very much. The ending, because they think this man is innocent!"

When Ye Jing heard this, her lips moved.Jia Hongjian knew what she wanted to do when he saw her actions - he must have thought from a woman's standpoint and said, "Why is this man guilty? He cheated, and everything was caused by his cheating. If he doesn't All this will not happen if you cheat! His arrest by the police is also the price of his cheating! This is what he deserves, and this is a warning to men all over the world!"

Jia Hongjian hadn't spoken yet, but Spielberg was very experienced and saw Ye Jing's thoughts, so he smiled and explained: "Young lady, I know that your women's eyes are different from those of Ye Jing's." We are not the same, but please listen to me, in the eyes of those middle-class men, this man is indeed wrong, he should not have a one-night stand, should not cheat. But after he cheated, he faced the entanglement of that woman , he still chose family, and he still puts family first. At least here, he should be forgiven a little bit. Then, in the end, this woman committed suicide and blamed him. No matter whether the derailment was his fault or not, at least this one is mistaken for now. He is a murderer, and he may end up ruining his family. He should not be allowed to bear it. This is the conspiracy of that woman! She wants to use her death to destroy the harmony of this family, and she wants to use her death to make this family happy. Men are uncomfortable all their lives! In the end, Paramount Pictures couldn't take it anymore with the results of this kind of preview screening! [

Even if their cooperation with the actors has ended, they would rather spend nearly 100 million more dollars to bring back those leading actors and temporarily modify the ending.In the end, the ending became that the third party hated the man, and ran to his house to be with him. The man disagreed, and the woman became angry and wanted to kill him. Finally, during the fight, the real wife of the woman came out and shot him with a gun. The gun broke the woman.Finally, when the body of the third party was carried away by the emergency personnel, the camera freezes on the family portrait of the actor's family, which symbolizes that after such a torture, the family has overcome all kinds of difficulties.And instead of holding grudges against each other, they chose to forgive for the sake of the family, and the family is still closely together... So, bang!Such a modification brought the runner-up box office of the year, with a total North American box office of 600 million U.S. dollars, and Paramount made a lot of money in business!In the same period, "Predator" and "Iron Armor Veyron" only had a box office of 6000 million US dollars! "

When Spielberg said this, Cheng Long's eyes widened. Although his English was not good, he still understood Jia Hongjian's translation!This was too shocking for him. You must know that there is no such professional level in Hong Kong!What is the level in Hong Kong?It's not easy to say, but Hei Shi will come up with a script, and then send his son to find a star to shoot, and the bad movie will be released directly to make money!Where are there previews, big revisions?Not at all!Originally, Cheng Long used his experience in the United States in the 80s to think that foreigners in the United States are not very professional, and they are not as good as him!The rush is like Hollywood in the United States. The most important thing is that the market is large, there are many people watching movies, the spending power is strong, and there is a lot of money. That's it.But looking at it now, they are too professional!According to this method, it is almost impossible to put it in Hong Kong!The movie bosses in Hong Kong don’t care about the quality of the movies. They can’t wait to sign a long-term contract with the actors, so that the actors can’t do it, and then they will rush to shoot whatever themes are popular!This is to make quick money, how can anyone be so professional in Hollywood!

As for Ye Jing, she was also surprised at this time.Although she often watched movies in the United States and American blockbusters in China, she never thought that there are such precise rules and procedures behind Hollywood blockbusters! (to be continued...)