Coquettish Rebirth

Jia Hongjian and the others went to the conference room of the theater and met 50 selected audiences for the trial screening.As for the 50 audiences, it is said that these 50 audiences are carefully selected model audiences, basically covering various types of audiences who gave the answers, and at the same time conforming to the overall age distribution of audiences.After Jia Hongjian and the others sat in, Cheng Long, the protagonist, immediately attracted the attention of the audience, and the audience let out "wow" surprises one by one.Cheng Long saw this, and greeted everyone with a smile, "Hi everyone, my name is Cheng Long, and I am the director and protagonist of this film."

As soon as they heard this, the audience all showed a look of surprise—these people must have not noticed that the director and leading actor in the subtitles are Cheng Long when they watched the movie!But what can I do, I am a consumer in the US market, I am the boss now, I have the right not to read subtitles!

Spielberg, who accompanied him in, was recognized by many audiences. For a while, the 50 audiences in the United States were quite convinced by Spielberg, and some people came up to sign autographs, and some asked for group photos.To be honest, after all, the group of people who were selected to be the audience of the trial screenings are all regular moviegoers, and it is normal for them to recognize Spielberg—if the market research company does market research, it does not specifically select Spielberg. People who often consume movies to do trial screenings, isn't that a problem with their heads?

After Spielberg signed for a while, the formal question and answer will begin.First, Spielberg asked everyone what plots they like and what plots they don't like, and then the audience began to answer in order, "The fighting is very good, the suspense of the plot is also good, the fighting style is very different from others, it feels quite novel Yes, and there are many stars playing tricks," replied the first audience member.Well, it seems that he still enjoys this movie.

As for the second one, I don't seem to like it very much. "The style is good, but it feels like the fight is not tough enough. How can the protagonist be so afraid of pain? He is not a pure man at all. A pure man should be like Nicolas Cage in "Prison in the Sky", who was beaten He took a shot, and then walked towards him without any pain at all! That's a man!" It seems that this person is more advocating the image of Jason Statham, that is, all kinds of ruthlessness.All kinds of chic and all kinds of fists to the flesh, and then he is very cruel to himself and is not afraid of pain at all.But the problem is that if it is shot like that, it may become a B-grade movie, or it may only be seen by people over 17 years old, so the market loss will be too great!Jia Hongjian and the others would definitely not accept such a suggestion, after all, it was different from Cheng Long's own style.Cheng Long has established his own style since the late 70s.They just wanted to compare it with Bruce Lee, a star of the previous generation who didn't know pain, and let him change now?How can it be?

Next, the audience expressed their favorite scenes one by one.Generally speaking, it goes without saying that I like what I like, but what is it that I don't like?The most important thing is that the protagonist is a person of yellow race. Although he speaks English, both white and black Americans feel that it is difficult to bring in.What about this problem.Of course, it can't be changed-if it is changed, won't someone else be the protagonist?

The next problem is that the audience thinks that Asians look more similar, and they always feel that they can't distinguish Cheng Long's face, especially in scenes like Chinatown.This is also a problem, just like when Chinese people first start watching foreign movies, it is really troublesome to distinguish who is who.If this problem exists, then just reduce the appearance of other Asian faces a little bit. Generally speaking, it is not too troublesome.

And what they think is the last problem.It's just that "other big stars" don't have enough time to play!Actually, everyone is just making cameo appearances. Although they have seen in the media that big stars are just making cameo appearances, it is obvious that they now want to see other stars for a longer period of time!It is best to arrange a relatively important position for other stars, so that each of them can conform to their own consistent style in other movies...

How did Jia Hongjian and the others fulfill this request?If you do this, will you have to spend tens of millions of dollars to find those big stars to negotiate contracts and reshoot scenes?It was supposed to be a cameo, a day's work.Seeing the favor, people came to join in the fun.But if you want to be serious about filming, you have to talk about it seriously. Even if it is to save face, it will be a little cheaper at best.It is impossible to say that there is no money at all! [

And if these stars are brought in to add roles, the structure of this movie will be greatly changed!It was originally a suspenseful feature film with a focus on narrative, but in the end it abruptly turned into a "death squad" with a lot of stars, isn't it?In this way, the entire market positioning is different. Doesn't "Who Am I Remake" become a film that mainly sells the image of a star?Isn't it a movie like "The Bourne Shadow"?Isn't it no longer a movie where Cheng Long is the protagonist alone?How will the sequel be filmed after this?Do you want to get more stars to join in the same way as "The Expendables 2"?As for what?Now, why did you buy the copyright of "The Bourne Shadow"?Why not do it right from the start?

It can be said that when Jia Hongjian heard these feedbacks, he didn't want to listen to them at all, and felt that even if he listened to them, he would become a completely different thing-in fact, according to his hard work in the business world With so many years of experience, any customer request is a fart!The request put forward by the customer itself seems reasonable at first, but the more you listen to it, the more you will feel that the customer does not know what he wants!If you really make a product for them according to their requirements, they may also pick out other "problems", and then say that although you have done according to our requirements, you still have this "problem" and that " Trouble, there is no one who is better...

fuck your sister!This product demand is not what you mentioned before?Why didn't you mention avoiding these "defects" before?I came here exactly as you said, and you still don’t like it?Is there any other way?So this has led to an unspoken rule in the business world - although you have to listen to consumers, you can't listen to them all, consumers themselves don't know what they want at all!They just sometimes pat their heads and think that they might like it, but in fact they really don’t necessarily like it!What they like is that they came up with a good idea!

So at this moment, even though he thought that Hollywood's rules seemed to be very scientific, Jia Hongjian now has a little doubt about the effect of this preview.He still decided to act according to his own opinion, and completely ignored the thoughts of the audience at the trial screening!

When he thought of this, the whole preview was over.The audience had all left, and only Jia Hongjian, Cheng Long, Spielberg and Ye Jing were left in the conference room.Ye Jing looked at the empty venue, and asked Spielberg subconsciously, "Stephen, then we will follow what the audience said? Make a big change?"

"A big change based on the results of the preview meeting? How much will it cost! The whole movie has changed..." Who knows that Spielberg actually smiled bitterly and said, "I think we should not change it at all, hurry up Submit for review and rating and then immediately sell the copy to the theater managers. Tell them to release it quickly!" Spielberg's statement suddenly made Jia Hongjian unable to understand...that he did not follow the results of the preview screening Come on, this is the same idea as his, Jia Hongjian, but the result of the trial screening was obviously not very good, but why did he rush out of the market as if the response was good?The summer vacation is not here yet!

Spielberg also saw the doubts on everyone's faces, so he explained with a wry smile. "The problem is that the trial screenings are different from the actual screenings. After all, it's just Billy's screening survey. If the sample is too small, there will always be discrepancies with the real results. It's hard to tell if there are too few discrepancies, but when it's critical, let's take a look. I can’t take it anymore. Take “Star Wars” as an example, you all know, my good friend Lucas’s work directly made him the most famous director in the United States. And then. His “Star Wars” was adapted to At the time, the results were very poor, and almost no one wanted to watch it, because there were no stars in it, and it was a robot at every turn, and there were some incomprehensible things like the Force. As a result, Lucas didn’t believe in the test screening. It will end, and it will be released. Then...you all know..."

After talking about this, Spielberg continued with a wry smile: "The reality is like this. Sometimes you believe everything, no, no, no, no. The result of the trial screening is good. You can't let your guard down, yes. If it is bad, you have to consider whether to modify it. Anyway, film investment is a gamble. No one knows what the future will be. For us film directors, most of us can only follow our own talents, according to our beliefs. The elements that a good movie should have. For example, "Goodfellas from the World", which was the film with the worst audition effect among the films produced by Warner in 1990, turned out to be 2000 million US dollars at the box office. For this small and medium-sized As far as the cost of the film is concerned, it still made a little money. As for "Amazing Flight", the theme is fresh, and the trial screenings were very successful, but the box office was mediocre after the first screening. Darth even ordered Hoffman's "Hero" trial screening There was applause at the time, and it was a complete failure after the release... There was even "Homage" in 1990. The protagonist Jack Lemon bravely fought against cancer. Jack Limon, who had cancer, died faster..."

"Then why do we have to go to the theater as soon as possible? We believe that our movie is a good thing? Anyway, after I watched it, I think the movie is very good!" Who knew that Ye Jing asked so rhetorically.

"That's because our investment is not small. Now that the result of the trial screening is not good, and the cost of revision may be too high. In addition, the trial screening may be inaccurate, so we hurriedly took advantage of the reputation before spreading, It will be screened directly first, and everyone’s favorite scenes of major stars will be included in the scissors promotional film, and a group of audiences will be tricked to come and pay the bill first! We have to get back the money first! This is the situation now, the preview will It may turn out to be true, or it may be false. If we completely believe it is false and release it in the summer, the media may know the result of our trial screening, and then the reviews will not be very good. In the end, There may be a chance to fail at the box office. But if we can release it on a large scale in advance and make a fortune before the media reacts, then we can get back the cost as soon as possible. Although in this case, if the trial screening If the result is not true, we will earn less. But if the test screening result is true, we can try to avoid losses as much as possible!"

These words sound quite mature and prudent, the main thing is to reduce the risk, even if the profit is reduced, the possibility of loss must be reduced first.This is reasonable from a business point of view... At this point, Cheng Long, Ye Jing, and even Spielberg all looked at Jia Hongjian, and they waited for Jia Hongjian to make a decision on what to do... (unfinished To be continued. If you like this work, you are welcome to come to the starting point to vote, monthly pass, your support is my biggest motivation. Mobile phone users, please go to m to read.)

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