Coquettish Rebirth

When Jia Hongjian, as the boss of the film company, heard Katzenberg, the eo, said that even with the Oprah talk show, he began to actively contact Cheng Long and invite Cheng Long to participate in the show, he was really a little bit What a surprise!

That's right, even though Jia Hongjian was the planner and executor of such a big conspiracy, he didn't expect to be able to toss Jia Hongjian onto the Oprah talk show.Indeed, this time Cheng Long came to Hollywood to work hard. According to the rules of publicity, he must appear on some well-known talk shows, so that the audience can get to know him.Katzenberg had also been helping to find suitable programs before, but Jia Hongjian did not think that these two things could be linked together.He just wanted to use the method similar to that of the navy to let Cheng Long not use a substitute in all kinds of filming, and the labels on various filming desperadoes will penetrate into the hearts of American movie fans!

That's right, didn't they say that Cheng Long wasn't a big star at the screening before, and that other stars didn't have enough time to play?So now Jia Hongjian can make Cheng Long a star known to ordinary Americans, wouldn't it be good?So how to shape it?It's very simple, take Cheng Long's designed image and sell it as quickly as possible to let as many people know the better!What kind of star and so on, in fact, it is a label to put it bluntly, it is a question of what image to sell.

It's like the Gillian in twns, what was the image like at the beginning?It's a good girl, a pure little beauty, the feeling of the little girl next door.But since Nashamen came out, everyone knew that Gillian was quite open-minded.How can she pretend to be tender?So I simply started to follow the route of "sexy" actress.And compared with the previous innocent little girl, isn't this "sexy" actress just a label difference?Are there any differences between people?

In fact, to put it bluntly, the withdrawal of any star is the same as the product, it must pay attention to a positioning, it must pay attention to a "brand".As long as the "brand" representing his "character" is remembered, then this person will be remembered.And as long as a person can be remembered by others and let them know him, he is basically considered a star.Therefore, what Jia Hongjian wanted at the beginning was to quickly implant the concept of Cheng Long, a desperado who can dedicate his life for the sake of the movie, into the minds of the American audience through this viral marketing method.With such a concept.They know such a person.Then even if it has popularity, and now that Cheng Long's movie is about to be released, it's considered to have a certain box office appeal, right?

And now, if you can participate in various interviews.That's even better.Because of this.Not only can American audiences know what Cheng Long looks like.You can also dig into Cheng Long's own strengths to "clean up" him, so that American audiences like him more!Why do you say whitewashing?Because Jia Hongjian had previously chosen such a method of hype, such a method of finding points of controversy.Because the writing was too aggressive when I made it, although it could arouse a lot of reactions from others, it was also easy to bring some more unattractive attention to Cheng Long himself.Although this kind of rushing is something they like very much for some young people, it is not necessarily better for middle-aged people. It is tantamount to pleasing one group of fans and offending another group of fans. Why bother? ?No fawning fans will buy double tickets, will they?

This is to be whitewashed, that is to say, after Cheng Long is on the show, he will show his approachable side, and at the same time, show his desperate side in more detail.It can be said that it is one of the best opportunities to further deepen and complete his image. When encountering this kind of opportunity, can Jia Hongjian not use his skills?So after learning the news, Jia Hongjian just nodded and asked Cheng Long to agree.

"It seems that I have to practice English well..." Cheng Long said after agreeing to Jia Hongjian's request.At this time, his English is still a bit poor. Although he can speak, his accent is still quite heavy in many cases, and at the same time, his words often fail to express his meaning.Such a phenomenon, of course, is not very beneficial for Cheng Long to be interviewed on stage. After all, to complete and deepen the image, it is of course best to choose the most appropriate words to express it.And Jia Hongjian also knew that with a big mouth like Cheng Long, sometimes his head would get hot and he would speak without thinking about anything.It’s like when he went to a friend’s concert. He was not asked to be a guest at the concert, but he was asked to watch it off the stage. But he didn’t know if he drank too much or something, so he rushed to the stage and snatched it. The microphone started singing by itself... That's all, like when the Hong Kong tourists were in the Philippines, he just talked "nonsense" on behalf of everyone, and after being sprayed by everyone, he came out to apologize.Doesn't this prove that he has a big mouth?

For such a big-mouthed person, especially when his language is not very good, of course he cannot be interviewed alone.At this time, there must be someone who speaks better and is more adaptable to replace Cheng Long's choice of what to say and how to speak to act as an interpreter for Cheng Long. So who else is such a person than Jia Hongjian? "How about this, brother, I will be your translator when the time comes, so that you won't mishear what they say, and I can help you choose a more suitable way of expression, what do you think?" Jia Hongjian said with a smile. [

Of course Cheng Long was happy when he said that!It's not that he doesn't know that his English is not very good. Such a person goes to the show to accept other people's interviews, and it's a completely language talk show. There is pressure to be on the show, but the language is not good enough. Who doesn't feel drummed?With Jia Hongjian to help, Cheng Long is of course happy!He knew that Jia Hung-chien's English was so slick that it was as good as an American's swearing on the street for an hour!

After making such a decision, he directly replied to Oprah's team, and then, Jia Hongjian probably sorted out a rough setting for the dialogue and interview.This setting is not meant for Oprah and others to limit how people ask questions.To be honest, only top stars have this kind of face in this kind of thing, which can make Oprah give face.After all, Oprah herself is at the level of a god in the United States. If a person whose status is not as good as hers comes, why should she give face?Although it's not that the raptors can't cross the river, the strong dragons still don't overwhelm the local snakes!And Oprah is one of the local snakes!According to the traditional practice at the port, Cheng Long has just crossed the river to ask for a living, so he has to obediently worship the docks, and Oprah is one of the docks, so Cheng Long can limit what Oprah can ask when he comes to visit the docks What are you asking?

To put it bluntly, what Jia Hongjian did was something they saw for themselves—to put it more precisely, it was probably aimed at some of Oprah’s problems, and could try to guide them to the Cheng Long they wanted to express. Some features and advantages.Of course, for Oprah's talk show, it didn't mean that they would tell Jia Hongjian in advance what questions they were going to ask during the interview, and they didn't know how to read a book in advance, the main thing was to shoot directly on the spot.But, if people don't notify in advance, can't Jia Hongjian make preparations in advance?In fact, many problems or even most of the problems are those after deliberation.

For example, whether Cheng Long is married or not, how is his wife and children, and then there are some things about Cheng Long when he was filming, such as why he worked so hard, what did he think, etc., are you afraid of getting hurt? Will it hurt if the place is cloudy and rainy now? Why do you have to work so hard now that you have money?As for these matters, after Jia Hongjian and Cheng Long had a little discussion, they probably had a plan.For example, regarding Cheng Long's marriage, according to Cheng Long's thinking, it is best to say hello in advance so that the other party does not ask.Because in the past, as soon as the news that Cheng Long was in love with other women was announced, there were female movie "fans" in Japan who jumped off the building or "suicide" by lying on the rails.

However, after Jia Hongjian roughly settled on the plan, he suddenly had another idea.That is, in history, Cheng Long actually created a little dragon girl incident in 99.That is to say, in the middle of 98, Cheng Long went to a party or something, met an actress in TVB, and then the two sides chatted, and the relationship progressed quite quickly.Later, it seems that in history, when Cheng Long's birthday was in 99, this female star helped Zhang Luo, and then, that's all.At this time, Cheng Long faced the paparazzi and said that they were just brothers and sisters with different surnames, so the media didn't pursue this matter too much. Who knew that in the second half of the year, this female star came forward and said that she was pregnant with the dragon species, and then Cheng Long disclosed the news that he was married a long time ago - although everyone had already guessed the news, and then he apologized to his wife in front of the camera or something...

In this era, this kind of thing will probably not happen, because of the relationship between the film, after "Glass Bottle" came out in February 99, Cheng Long didn't have any films for the time being, so he let his little Ding I'm busy, but in this time and space, he's obviously very busy. When editing and doing special effects, he was always in the United States, and his wife and children were also here. He rarely had the opportunity before. Accompanying his wife and children, at this time, he simply lives together with his wife and children, so there is no chance of having an affair.

What did Jia Hongjian think of?It's just that although there is no affair, after all, at this time in history, Cheng Long has already announced his marriage or something, and he will let his son debut in a few years.So in this case, although there is no such opportunity in this time and space, is it possible to announce the news that he is already married on Oprah's show?As soon as he said this idea, Cheng Long immediately shook his head and refused, "No, no, what if there are female fans who want to "suicide"?" (To be continued...)

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