Coquettish Rebirth

"DreamWorks 5th Anniversary Celebration! "Who Am I Remastered" ushered in a movie viewing event with prizes. Every 1 movie viewings will draw 1000 lucky applicant. The prize is a 5-day trip to the Caribbean worth $[-] !" Suddenly, such a promotional advertisement appeared at the entrance of every movie theater.Not only the movie theaters, but even the Sherlock Holmes forum and the music pod page have also published such advertisements.Even, even the personal website with a custom promotion advertisement for Sherlock Holmes has such an advertisement on the page!

That's right!This is Jia Hongjian's method!Sales with prizes are feasible in China, and of course they are also feasible in the United States, but sales with prizes in China are different from sales with prizes in the United States.Why do you say that?This is the definition of unfair competition between China and the United States. In China, the scope of the lottery for prize sales can be set within the consumer group. This is an behavior that everyone can understand-after all, it is a promotion, of course. If you want to stimulate consumers to come here, otherwise you will not be able to stimulate consumers to come to this store specifically, why do they set up some rewards for consumption?

But it’s different in the United States, where the anti-unfair competition laws are stricter, and it’s easy to be fooled by the fact that you can only participate in your company’s lottery if you purchase your own products. It is misunderstood as unfair competition or dumping-that is, it is more to attract consumers to this store instead of going to other stores.So, although in the United States in 98, probably all the companies combined invested 20 billion US dollars in various lottery draws and prize competitions.Then it attracted more than 5000 million people to participate in this kind of activity, but most of the activities here are free to apply for. That is to say, for example, Coca-Cola is going to hold a lottery. It doesn’t mean that everyone buys Coca-Cola products. It means that everyone writes the application form and sends it to Coca-Cola in the United States, and then waits for the lottery.

This different lottery drawing method in the United States is very different from that in China. In China, it is to stimulate consumption, but in the United States, it often replaces market research—except that applicants must provide their names and addresses. It is time to report roughly the amount of property.And then what brand of products of a certain category do you usually like to use.

Originally.Jia Hongjian wanted to have a prize sale to stimulate the scale of viewing and box office.After all, it's no problem to watch the box office of over [-] million now. A little stimulation will make the box office a little higher than "The Matrix" or "Peak Hour".Should be no problem?But who knew that such a rule existed in the United States.After Jia Hongjian heard about it.He didn't say anything, but Ye Jing couldn't stand it!

"Really, if it's like this, are we stupid? Why can't we stimulate the box office by drawing a lottery for nothing? Then why do we have to move such a lottery?" Ye Jing said angrily.She had just finished speaking here, and Jia Hongjian hadn't spoken yet, but Spielberg who was next to him spoke—"That's right, I think it's quite reasonable for us to set up this way in the United States, and it's better than Germany. Are you I don’t know that Germany not only restricts sales with prizes, but also restricts the way to buy products with gifts. How much a product is worth, and then the value of the products sold with it is also restricted. For example, the regulations are 10% of the value ratio, then you can’t send gifts that exceed 10% of the price of this product!”

Ye Jing felt that she was going crazy when she heard about the wonderful way of Germany!Her face was full of wonder and depression, as if she suddenly realized that this earth was not the earth she had lived in for more than 20 years!Why does your sister have so many weird rules?

However, at this time, I only heard Jia Hongjian say: "Actually, this is not impossible. Although it is said that the people who draw the lottery do not have to have watched the movie, we can limit the number of people who watch the movie to draw the lottery once. If you want to draw a lottery If it is drawn, then expect more callers to watch the movie. For example, if we set up one or two draws for every 1 people watching the movie, then every 5 people will have one more chance to draw a lottery, so that people who count on the lottery can also Go see more movies, don’t you? The ticket price of our movie is 20 dollars per person, so if they invest 4 dollars to watch [-] times, I think it is an acceptable investment?”

That's right, Jia Hongjian quickly grasped a key point, that is, although the prize didn't seem very expensive, it was just a solo qualification for a 3-day Caribbean tour, and it was only worth a thousand dollars.But, the movie tickets in the United States are cheap!If all of this is converted into RMB, it is equivalent to a prize of 1000 yuan, and the ticket price is only 5 yuan!In this way, those few people who are thinking about winning the prize all day can probably watch it a few more times?Of course, the number of them may not be many, but some people who originally wanted to watch it for the second or third time, they may give themselves a reason to watch it again, right?What if I watch it a few more times and win the prize?Anyway, they were thinking of going to see...

By the way, Jia Hongjian's "Who Am I Remake" has a long-term growth in the box office. Although it only grossed US$200 million to US$300 million a week, it still stays in the weekly box office rankings. in the early 10s.According to such a data calculation, there are still an average of 40 people watching "Who Am I Remake" every week!And the number of people watching "Star Wars Episode 20" has reached about 20 people, which has caused the weekly box office of "Star Wars Episode 10" to drop to 3000 or so!From this point of view, it has been maintained for about 1 weeks. Isn't that another [-] to [-] million box office?Overall, the box office is close to [-] million US dollars!

If Jia Hongjian wants to stimulate more, according to the scale of 40 people per week, 40 people will be selected a week, and the total cost will be 4 US dollars.But this week's box office contribution is 200 million US dollars!In the end, Jia Hongjian and the others got 100 million US dollars, and 100 of the 4 million was used as a promotion. How can this be a good deal?Even if the promotion is not very successful, as long as you attract more than 4 divided by 5, that is, 8000 people enter the venue, it will be considered a breakeven, right?

So, considering the end, Jia Hongjian decided to take advantage of the opportunity of the 5th anniversary of DreamWorks in a few months, and launched such a lottery plan!And after such a plan was published, it really attracted a group of people at once!

What kind of people?A group of people who enjoy lottery!According to the statistics of ABC TV station, there are about 2 families in the United States who enjoy lottery draws. These families basically participate in all lottery draws.They are not poor, 80% of the [-] families are middle class!But the middle class in the United States is not a class that has money and can spend it casually. They just have a little money, but they have to do many things by themselves in order to save money!It's like the legendary diy, that is, the middle class in the United States do everything by themselves in order to save money!In order to save money and not find someone to repair the lawn, middle-class men spend a few hours a week to repair their own lawn and so on. Is this really fun?That's to save money!

The common people are all similar. There are all kinds of money-saving families in China, and there are also in the United States.Patty Osterhalder, a fat white housewife, is the representative of such a family, and she likes to draw lots!For example, last time Coca-Cola held a lottery to give away a new TV set. There is no requirement to consume it, as long as you take the initiative to write and apply for a new one.Then this Patty bitch wrote a bunch of application letters, one for each of the family members, and sent the same application letter every day!Because she knew that the people at Coca-Cola had no time to distinguish whether there was any difference between the information in the letter and the information in the middle of the letter, so this increased their chances of winning to a certain extent!And in Coca-Cola's campaign that lasted for 6 months, her family spent $70 just to send a letter!As a result, she won a brand new Sony Trinitron color TV!

She spends about 2-4 hours a day researching various promotional information, and under this kind of research, under her leadership, their family has become a well-known lucky family——their family wins the prize every year. 2-4 free tours, and an average of 3 electrical appliances every year, even like the last time her family participated in an event, she actually won a brand new Beetle car and a year of free gasoline !She was so cool that she almost had an orgasm!

And now, this Patty has taken a fancy to such a lottery from DreamWorks—according to the advertisement, this DreamWorks lottery will last for 5 months, if "Who Am I Remake" can last for that long? if.In other words, this lottery will last until "Who Am I Remake" is offline, and then, for every 1 people watching the movie in the lottery, two people will win the lottery, and the lottery will be drawn once a week, and the result of the lottery will be in It will be released on the homepage of DreamWorks and in the Sherlock Holmes forum, and then the staff will contact the winners according to the contact number and address on the application letter.

Patty did some calculations, and the chance of winning the lottery is 1 in 5. Although it looks small, it is much bigger than winning the lottery jackpot!For example, the winning rate of the grand prize is one in a million or even one in ten million!In this case, the [-] in [-] lottery drawn for several months in a row, of course it seems that the hit rate is much higher!Even Patty has thought about it, if until the movie is about to go offline and the number of people watching the movie every week is less than [-], she can encourage the surrounding community and her friends who like lottery to go to the movie together! [-] dollars per person, as long as there is enough one person, if one person in the group wins the prize, it will be everyone's credit!

In addition to this Patty, some Chinese organizations in North America are also quietly starting to contact each other, preparing for a group viewing or something... (to be continued...)