Coquettish Rebirth

"Mom, that's not the case. Daewoo is the second largest car company in Korea. It has a series of subsidiary factories. They have their own engine factory, assembly line, sales company, and their own design team. It's not easy to buy." Jia Hongjian persuaded his mother.

"That can't be 50 billion US dollars! Why can't we buy 50 billion US dollars? Toyota can buy it, right? No matter how big Daewoo is, how big can Toyota be?" Su Ping said still aggrieved.Regarding this, Jia Hongjian is not good at saying anything. In fact, he knows that if he wants to buy Toyota, it may not be enough to add a zero after almost 50 billion.But as the saying goes, the son never blames the father.Similarly, my mother obviously made a mistake. At this time, Jia Hongjian felt that there was no need to speak out and slap his mother in the face.After all, my mother didn't compete with him for women or anything. It's refreshing for him to slap his mother in the face. What's the benefit?Right?

After smiling, Jia Hongjian stopped talking.It's even more impossible for Ye Jing to take the initiative to slap her future mother-in-law in the face!Only one's own children have always been of the same age. The daughter-in-law and son-in-law are both half outsiders. When will they be the same?Isn't that scolding?So this matter is basically over, and no one blames Su Ping.After Su Ping finished speaking, she was quite proud, and then she asked Jia Hongjian, "Is there anything else that is cheap? I think our family can just buy some cheap ones. South Korea is not a big car country. They still have How about Japan? I think it’s the same if you buy a big one or a small one, so it’s cheaper to just buy a small one..."

Su Ping obviously brought in the mentality of daily life, but Jia Hongjian didn't say anything.He just nodded obediently and filially - because he hadn't planned to buy a Daewoo car in the first place.To be honest, after Huaxia Hi-Tech invested in Huaxia Bank and Tietong, Huaxia Hi-Tech really didn't have much funds.Moreover, the management personnel are also a bit stretched, each new project has to send people from Huaxia Hi-Tech, and now only half of the people in the company are on duty.That's barely enough to keep afloat.At this time, if a relatively small company such as Kia and Ssangyong is merged, it is okay to say, if it is not possible, Jia Hongjian can squeeze together a management team of 30 to 50 people and send it there.But if it is Daewoo's kind of enterprise, whether the money is enough to buy it or not, it is impossible for the people sent to manage it at thirty or fifty, right?

"Then what do we buy?" Su Ping didn't know what was going on in her son's mind, but asked on her own. "How much are the other three car companies?" "For the other three, it depends on how much equity you buy. Ssangyong can sell 51% of the equity, which is about 5 million US dollars. Samsung Motors sells 70% of the equity, which is also 5 million US dollars. , and Kia Motors...Kia has 16% of the shares jointly owned by Ford and Mazda, so there are two ways to sell, one is 70% of the shares, and the other is 51% of the shares. If it is 70% of the shares About US$5 million, about US$51 million for a 3% stake. But this Kia...it seems that Ford is competing..." Jia Hongjian said after looking at the information.

"Let me tell you! These three are much cheaper! It's much better than Daewoo. Hung Chien, what do we buy?" Su Ping asked her son triumphantly. "Buy... I'm more interested in Ssangyong and Kia now." Jia Hongjian said slowly, "Ssangyong, they mainly make luxury cars in Korea, and our company is now making cheap cars. In the future, it will always develop towards high-end, such as Ssangyong, they have cooperated with Mercedes-Benz in Germany and introduced some diesel engine technology, for example, they have built their own engine factory in the past two years. It has been put into production and German technology A new diesel engine for cooperation. Then they also have decades of experience in making luxury cars. From this perspective, if there is Ssangyong, it can also help our company gain some experience in luxury cars and engines. "

Having said this, Jia Hongjian paused, "As for Kia, Kia is one of the first car companies in South Korea. It started with accessories, and then it started to produce cars by itself. Generally speaking, it's a good company. If you have a little bit of technology, the general way to go is economical cars and mid-to-high-end sports cars. Economical cars are similar to Japanese cars, which are thin-skinned and fuel-efficient. If you buy a Kia, it’s not right to develop into luxury cars or sports cars. No way... As for Samsung, they make all types."

"That's it... that seems to be a good deal for Ssangyong? We can always get the technology over if we buy it... Eh, isn't it? We can't buy 100% of the equity, right? Only 51%? In that case, we can't transfer it Technology, right?" Su Ping nodded and suddenly realized something.

"Well, if we have 100% equity, they have nothing to do if we want to transfer the technology. But if we only hold the controlling stake and others are involved, we will transfer the technology and their other small and medium shareholders will definitely make trouble. After all, this is tantamount to transferring their The technology has been leaked, affecting their interests." Jia Hongjian nodded. [

"Cut, it's troublesome to buy someone else's business." Su Ping said with a sigh.Regarding this, Jia Hongjian thought for a while and said, "I think our family's first goal should be on Kia, and the second goal is Ssangyong. Kia is a company with a little bit of technology. The most important thing is capital. Even if the company’s business declined in 96, the annual sales were still 7 million US dollars, but the company is still a bit insolvent on the whole. The total salary assets are only 2 million US dollars, and the foreign debt is 12 billion U.S. dollars... So the South Korean "government" is now letting those creditors and financial institutions unite. Kia and they auctioned off... And after such an auction, at least jobs and so on can be kept. Originally, this company would not be like this, it is the original The management of the company watched the steel market boom a few years ago, and invested one trillion won in the special steel market, but lost money and took up the company's own liquidity..."

Of course, Jia Hongjian was optimistic about Kia. No matter who bought Kia in history, didn't this Kia gradually rise?And isn't it very popular in China?This at least proves that this business is very profitable!As long as you do it well, you can make a lot of money!Moreover, according to the practice of later generations of Kia to open up the US market every now and then, Jia Hongjian reckoned how this company could become one of the world's top 500 companies, right?As a company that can be purchased for about US$5 million, even if the follow-up investment still needs some small money, but in terms of return on investment, it is quite cost-effective!

Of course, Jia Hongjian would not say that he was only optimistic about the good and not the bad.He also knows that this investment is gambling. It may be very good if it is managed well, but it may lose money if it is not managed well!In case of tense labor-management relations and another incident similar to SAIC and Ssangyong, wouldn't both sides suffer in the end?So even if the acquisition is successful, it can't rest on the laurels of credit, it still needs to be seriously managed!

Here, after Jia Hongjian has roughly settled on two candidates, the next thing to do is naturally to go to Korea for inspection.It's going to be acquired, so it's impossible to just spend money to buy it without even looking at it?This is what the second generation ancestors did!Jia Hongjian's money was also earned back through hard work, so we have to look at the exact state of Kia right now?So, Jia Hongjian greeted Mr. Guo Konghui, Ding Haitao and others, and then joined Ye Jing, and then submitted a visa application to the Korean embassy in China. They wanted to go to Korea as soon as possible. Take a trip to see the specific situation of Ssangyong Motors and Kia Motors.

As for the visa, after the Ministry of Foreign Affairs greeted the Blue House, it was approved quite quickly.After all, this matter is tantamount to South Korea's presidential palace inviting Jia Hongjian and the others to conduct on-site research, so it must be approved quickly.So after the visas of the team of about a dozen people came down, Jia Hongjian and his group boarded the special plane of Huaxia Hi-Tech. After purchasing the flight route, they flew all the way to Seoul, South Korea.

That's right!These days, even if the capital of Bangzi Kingdom is pronounced Seoul in their own language, the official Chinese name is actually Seoul!Who told them that there is a river at the gate of the capital called the Han River?What else is the city on the Han River called Seoul?Speaking of which, Seoul is quite strange. I heard that almost half of the population of South Korea lives in Seoul, and other places are basically small and medium-sized cities and countryside.It's a really happy day - people in the entertainment industry don't have to go to other places, basically Seoul is the biggest market, so the stars basically gather here, and there is no need to run back and forth!Of course, with such a move, the pressure of competition is also quite large.After all, South Korea has a population of 5000 million to 6000 million, and half of the population is in the capital. There is no way to go to other places to do some tour performances!They don't have a market as big as mainland China, they can hold concerts for three consecutive years without repeating to one place, right?Therefore, the pressure of competition in the entertainment industry is high, no wonder the female stars of Bangzi come out with sleeping incidents every now and then...

It's not too far to fly to Seoul by plane. Generally speaking, it takes two hours to arrive.After getting off the plane, the relevant Korean "government" staff and several vice presidents from Kia came to greet him personally.What is gratifying is that when they came this time, they even brought a Chinese translator—this translator seems to be a Xian ethnic group in Nagata, Northeast China, and then went to South Korea to earn foreign exchange. It turned out that it happened to be in Kia. The first time I was transferred over urgently to be a Chinese translator—because no one else seemed to speak Chinese except her!

It seems that in modern Korea, except for those who study law, ordinary people can basically only use the Chinese writing of their names, and basically don’t use any Chinese at other times.As for those who study law, for the sake of strict diction, they have to read a large volume of Korean law codes written in Chinese...

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