Coquettish Rebirth

"What, bought it and put it on the big stage in Shanghai?" Lao Hou was shocked at that time!He had to be surprised, this is not a fuss!He originally thought that Jia Hongjian wanted to make a phone call to the city government and ask if it was possible to modify some of the facilities on the Shanghai Grand Stage, such as installing a TV wall in advance, and then give these things as venue rental fees to the Grand Stage , and then get a free usage right for how many times in a few years.This is in line with the understanding of ordinary people, right?After all, how many times a year can China Satellite TV use this stage in Shanghai?This year happened to be the 50th anniversary of the founding of the People's Republic of China, so it was only used twice. If only the Spring Festival Gala was held in other years, it would only be used once in that year.To actually buy the entire stage for the stage that is used once a year, this is... what a loser!Normal people put in a little bit, and then change how many times it is free to use?

That's right, Lao Hou's thoughts are the thoughts of ordinary company operations.After all, this can reduce the one-time expenditure to the greatest extent, and the future free use can also distribute this investment to the future, which is equivalent to collecting the money for renting the venue several times in the future and paying it to the other party.And such a method is also beneficial to the other party. After all, if there are more video walls, it will also benefit other cultural and sports performances at the venue.

But why did the boss, Jia Hongjian, come up with the idea of ​​buying someone else's stage all of a sudden?You must know that on such a stage, when the circular space in the middle is filled up, it can be filled with 1.8 people!Then if the circular stage in the middle is vacated, it can seat nearly 1.2 people!Such a stage.It looks like a biscuit-shaped barrel, 33 meters high, and the roof grid spans a diameter of 110 meters!Seriously, if such a large venue is really bought by China Satellite TV, why would it have to spend several hundred million yuan?And generally speaking, these hundreds of millions of yuan are just the cost of such a venue!

Although this venue was built in the 70s, and in 99, the overall equipment is somewhat outdated, but the building itself is worth a lot!They can make a lot of money just by organizing various activities every year, no!For example, those dull singers who are currently concentrated in Shanghai Rolling Stones and Fenghua Records, if they hold a concert in Shanghai.That's either an 8-person stadium.Or it is the Shanghai Grand Stage next to the 8-person stadium. The 8-person stadium is really only used by singers of the emperor and queen level!After all, the larger the venue is rented, the higher the cost will be. At that time, the venue that can seat 8 people will have 1 seats.The venue rental fee is [-] people.Is this too full?So generally those dormant singers who are not well-known in the mainland.All concerts are held on this big stage.How many concerts are there every year!How much is the economic benefit of the family?How much money can you make a year?So just aiming at people for a long time can rely on this to make money, then the venue itself will sell for a lot of money, okay?

However, just when Lao Hou was thinking so.I just heard Jia Hongjian say: "Our China Satellite TV doesn't have enough studios now. Although the China High-tech Building is about to be completed, our China Satellite TV will move there by then, but it's not suitable for large-scale studios there. Hall, the largest I guess is about [-] square meters. This [-]-square-meter studio is fine for other activities, but I personally think it is not enough for Spring Festival Gala. If you buy it at that time, just use it We bought it in the name of Huaxia Hi-Tech, this is the same as the concert hall we used, and then it will be our property of Huaxia Hi-Tech, and then I will lend it to you for free..."

Upon hearing this, Lao Hou breathed a sigh of relief.Why are you relieved?After all, China Satellite TV is still a public-private partnership, not exclusive to Jia Hongjian and his family, so it is not up to the Jia family to spend a lot of money to buy venues and the like, and the money is not paid by the Jia family. out!This must be paid by the public!Can the public be happy?But if it is said that the Jia family bought it themselves and rented it to China Satellite TV for free, the public will definitely not mind!Just like the concert hall that the Jia family bought before, after the concert hall was bought, the Jia family carried out a lot of renovations, didn't they also lease it to China Satellite TV for free?

Don't worry, Laohou, Jia Hongjian is not a complete prodigal - although Jia Hongjian is rich now, he is the richest Chinese family, but the money can't be burned randomly, can it?It’s okay if we want to burn it, at least for some purpose, like burning it for girls to see, but what’s the point of burning money in front of Lao Hou?He wants to buy this venue. Apart from having a different view of consumption when he has money, he thinks he can buy it easily, and more importantly, he knows that the performing arts market in China will become more and more developed in the future. Buy this venue and renovate it. In addition to using it for Huaxia Hi-Tech, can Jia Hongjian set up a small team to find ways to rent out this venue and earn tens of thousands of dollars this year?This is also a long-term investment!

It was even said that what Jia Hongjian really wanted was not to use Huaxia Hi-Tech’s money to buy this venue, but to use their own money to buy it. In this way, it would be like those gas stations and oil fields, and become one of the future members of the Jia family. Just in case of financial resources - if the future situation is not good and Huaxia Hi-Tech collapses, we have to maintain our family business, we can't just go back to the prototype if we just sit and eat!You have to earn 8000 million yuan every year, so that you can continue to live a rich life?As for the rest of the issue of making a comeback, it will be left to future generations. Anyway, he, Jia Hongjian, has already laid the foundation for them.

Jia Hongjian wanted to buy this restaurant, so he went ahead and said hello to his parents first, and after getting his parents' approval, he then said hello to Cheng Yu.Cheng Yu was a little surprised that Jia Hongjian suddenly wanted to be sold on the Shanghai University stage! "Going to the big stage in Shanghai? Why do you want to buy this?" He asked back then. "Hey, I'm not used to sharing something with others. Even if I want to share it, it belongs to me, and then I rent it to others... And we want to hold a Spring Festival Gala this year, but our own studio is not big enough, how about This is good. However, the equipment on this big stage is a bit outdated, so we want to renovate them, such as changing it to a double-layer lifting stage, which means that the entire stage floor can be lifted independently, so that Let the stage have a better three-dimensional display effect, as well as lighting, vision, etc. The investment in this aspect is too large, and the investment is huge. If it is handed over to the venue for maintenance, it is estimated that there will be a lot of financial pressure on them , so I thought that it would be better for our family to buy it directly..."

Jia Hongjian’s reason can be said to be reasonable, at least from Cheng Yu’s point of view, it sounds really reasonable—although the venue earns a lot of money every year, as a cultural unit, the benefits are not bad, compared with Shanghai’s indoor venues. Many small and medium-sized movie theaters have had a better life, but the old equipment is really a problem.Apart from other things, just how many reports have been made by the venues in recent years, hoping that the above can allocate funds for their renovation. Finally, in 99, the city government has actually prepared to allocate about 1000 to them. About 6 were remodeled.However, the new effect of this transformation must be sufficient, and it is impossible to reach the international leading level.And if the Jia family wants to use it, it must be transformed into a world-leading one—just look at the concert hall, the ones they remodeled are not directly connected to the overall building, okay?Just any speaker is the kind with millions!I even heard that a microphone costs [-] to [-] yuan!To be honest, this kind of thing has been handed over to the Shanghai Grand Stage, can they afford to maintain it?Is the money they earn from daily operations enough to cover maintenance fees?

To be honest, although venues can often be rented out, renting is not every day!The money rented out every day is enough for them to make a small profit, otherwise they would not have any money for their own renovation.So if the renovation investment is too large, it is estimated that if the cultural market fluctuates a little bit, they may not be able to make ends meet, and then it will put another pressure on the city government's finances!

"This...well, I will call a meeting to discuss it later, and then ask their opinions from the venue. After all, there is no precedent for this matter in China. We also need to discuss various issues, such as the issue of land use rights. The whole series of issues are for consideration and discussion... Then what, Hung-chien, you find someone to do the design first, if it doesn’t work, I see if you can still invest in the shares, just invest in the transformation, I think it’s quite good.” As expected of how many years he has been the leader, Cheng Yu has found Jia Hongjian's second choice as a backup in an instant!

Jia Hongjian listened to it, and felt that it was okay to buy shares if it was not possible. Anyway, it was so great. In the next few years of the 21st century, after various slogans for deepening reform came out, he invested in to dilute the company's shares, and then controlled the majority of them. Jia Jia, isn't that all right?

After making such a general decision, he began to prepare to find someone to design a transformation plan.As for the modification plan of this design, he, Jia Hongjian, of course probably had a rough draft. In his rough draft, the modifications are really all kinds of high-tech!Anyway, he, Jia Hongjian, is now the richest Chinese family, and we are all ready to spend money to play once. Isn't this a bigger game, or more exaggerated than others?Anyway, at least in his goal, the effect of this transformation will basically reach the point where no venues at home and abroad can compete with it within ten years! (to be continued..)