Coquettish Rebirth

If the cooperation in sports only makes Ouyang Lin feel interested and thinks that he should be able to make some money, then a sample of the next news program will make Ouyang Lin feel very interesting!That's right, although Jia Hongjian figured it out when he thought about sports, and he also thought it would be amazing to snatch the broadcasting rights for the World Cup or something, but in the eyes of the directors of these TV stations, I think the people's livelihood news that Jia Hongjian just said is more interesting!

Why is there such a difference?Because Jia Hongjian didn't actually pay attention to the daily operation of the TV station, he paid more attention to goals like sensationalism.Even if he occasionally intervenes in daily operations, it is for some new programs and to create a better development environment and norms.As for directors like them, relatively speaking, they need to be more involved in daily operations. For them, they didn’t have a share in things like the World Cup before. Four years without opening, four years of opening?Daily operations always require more bland and inexperienced things to make money, and stuff like the World Cup is more of an embellishment.

This is a bit like marriage and love. After getting married, it is more of a plain life, more of being in love with each other, so you may need to choose a virtuous wife if you want to get married.That kind of love that is as brilliant as fireworks is sometimes just so short-lived. It is really unreliable to rely on short-term love for food. Therefore, some girls who look interesting and attractive are actually only suitable for dating That's all.If you want to live, you still have to choose a person to live, choose a virtuous wife.

For Ouyang Lin and the others, although this kind of daily news about people's livelihood suddenly sounded like trivial matters, after Jia Hongjian briefly explained this pattern, many of them immediately understood Here lies the advantage—you must know that the periodical with the best sales and the largest circulation in China in this era is nothing else, not a high-end magazine, but "Story Club" that many people despise!Why can low-end books like "Story Club" sell so well?The main reason is that "Story Club" is very particular about narratology.That is to say, they can take a story with only a little meaning.Fascinatingly told!This is very attractive to the attention of people with low cultural level and daily cheap entertainment needs!

In the past, these directors basically knew about these things. After all, this thing is a relatively strange phenomenon in the field of cultural undertakings. When they knew about it before.Didn't think much about it.But now after such a reminder from Jia Hongjian.These near-professionals can be said to be a bit mastery immediately!Then they instantly realized how powerful such a model is!

Such a reaction can be said to be the exact opposite of what Jia Hongjian had expected.Jia Hung-chien originally thought that they would be overwhelmed with surprise after hearing about the World Cup and the like, and then couldn't understand after hearing this kind of daily news.That's why he wanted to make samples and other supplements at the very beginning!But who knew that these directors did not show too much excitement after hearing about the World Cup. Instead, they were excited after simply hearing about such a design of the news channel!

The current group of directors are all working hard to ask Jia Hongjian questions. This scene is in stark contrast to when they were talking about sports before, and everyone was speechless!However, as they kept asking, their questions developed in a more professional way, and they slowly began to ask how to make a news about people's livelihood interesting!This aroused Jia Hongjian's idea - your sister, if you tell everything, they will go back and tell the people below, if the people below come out out of their own thinking, why are these TV stations still talking about it? Want to import it from China Satellite TV?Can't people do it themselves?Of course, if the production and broadcasting are actually separated, when Jia Hongjian and the others do it professionally, the level will definitely be higher than that of these provincial stations themselves. After all, Jia Hongjian himself will watch the trivial livelihood news in the future. There are many, this is also experience, right, you don’t need to fumble too much once you come up, right?And other provinces and Taiwan still have to explore, right?However, people may think that they can do well?What if people think they can make something comparable to China Satellite TV?What if people feel so good about themselves and end up not cooperating with China Satellite TV?

Therefore, when talking about key issues, Jia Hongjian stopped sensitively. "Everyone can trust us. Our station wants to establish such a center and cooperate with everyone. The things we can produce must have a high professional level. To put it bluntly, it is not easy for our station to do it. It came out, otherwise we would be embarrassed to sell it to you. At the same time, our center will also cooperate with the United States to bring news of people's livelihood around the world as much as possible without time difference. At the same time, we will also pay attention to and study the people's livelihood abroad News practice. In the end, what we want to form is the most professional news production unit with high audience ratings in China and even Asia, and what we will bring to you is the opportunity to make money easily without competition in the province!" Here they boasted a bit When the foreign resources he had frightened these directors and made them think that it was not easy to steal their teachers, Jia Hongjian had to say something else!

In Jia Hongjian’s plan, he planned to release resources step by step. The first step was to release news about people’s livelihood, and the second step was to release in-depth interviews. At the third step, the things to do are different, that is, to start making documentaries and other things!But now, on the surface, in order to show these directors that it is too difficult to steal a teacher and dispel their disobedience, Jia Hongjian temporarily decided to say the next two steps in advance, and advance the latter two steps to the first step. Do together!In this way, after Jia Hongjian's production becomes more difficult, those directors will definitely find it difficult, and they think it is more difficult than Jia Hongjian's, so it is even less likely for them to steal a teacher or learn a little bit. Just ignore Jia Hongjian and do it yourself!

"In addition, in addition to people's livelihood news, what we want to do is high-end in-depth interviews. For this in-depth interview, we will specially select the most professional time to target the audience of the entire program at high-end users, so that many of our provincial stations can also Accept some high-end brand advertisements during this period. For example, BMW, Mercedes-Benz, etc., who said that we can’t do very high-end and high-end products if we save Taiwan, right? Who said that we can’t be compatible and embrace both taste and taste? In it, there is also a plan to invest in documentary production, and it is a large investment and large production, such as a series of documentaries that invest more than 1000 million yuan to shoot, and get a big return through big investment!"

When Jia Hongjian said this, the high-end interviews and other things that should have aroused the curiosity of the directors were overshadowed at once. All the directors looked at Jia Hongjian in amazement, and even Ouyang A director like Lin, who is more market-oriented and more open-minded, couldn't help but ask Jia Hongjian—"Does the documentary have big rewards?"

That's right!In the ideas of these directors, documentaries, to put it bluntly, are money-burning things!This thing is a continuation of the so-called realism of the previous red regime.Just like reportage such as "Boarded Workers", it is very "revolutionary" stuff.How can such a revolutionary thing make money?This kind of small weight is just used to complete political tasks!Can documentaries make money?It's like saying that writing serious literature books can make money these days, it's all a joke!Who bought this documentary?People will flock to see it after buying it?No one sees how to sell ads?How can you make money if you can’t sell ads?

But who knew Jia Hongjian smiled, as if this kind of problem was not a problem! "Of course it can make money! When Hollywood movies first came out, people thought that movies couldn't transfer money, but what about now? Although documentaries are relatively insignificant things, according to our China Satellite TV's investigation and research on foreign documentary trading markets, we found that as long as If you do well enough, documentaries can also make a lot of money! If you don’t believe me, I think we can modify the specific agreement of our cooperation at that time, and we can give it to our provincial station to broadcast for free. After the broadcast, everyone will pay for it by watching the ratings , We pay different copyright fees for different audience ratings, what do you think? Of course, we can discuss the specific payment standards at that time, and now we have to set the general direction!"

Jia Hongjian was full of confidence, and the directors looked at each other in blank dismay.Directors don't quite believe that documentaries can make money, but Jia Hung-chien does!He, Jia Hongjian, knew that after CCTV opened a documentary channel, some of the large-scale documentaries made quite a lot of money!There are even some documentaries sold abroad, earning dollars and euros back!Even this kind of return on investment ratio is not lower than the return on investing in blockbuster movies - even some well-known documentaries have invested tens of millions of dollars to shoot, and then got 3000 million returns in one or two years!As for blockbuster movies, who said that if you invest 3 million in it, you will be able to distribute 3 million to the investor for each blockbuster?You must know that if the investor gets 6 million, the total box office will be around 6 million!A movie with a box office of [-] million in China is not something every blockbuster can achieve!And even so, are there still fewer people investing in commercial blockbusters? (To be continued..)