Coquettish Rebirth

"Master Ouyang Yang, let's go all the way." Jia Hongjian smiled and shook hands with Ouyang Lin politely.After signing the memorandum, these directors should go back one by one. They will discuss with their own team whether they want to cooperate with Jia Hongjian or something like that.Even if they are very optimistic, Chinese public institutions all have to pay attention to the collective leadership of the leadership team. No matter how strong they are, some things still have to go through the motions.

Seeing Ouyang Lin and his group of directors enter the elevator under the leadership of the staff, Jia Hongjian and Yang Guang breathed a sigh of relief.To be honest, to pull [-] provinces and Taiwan to cooperate, this kind of thing looks simple on the surface, as if you just have a good idea, but in fact it is really tiring.Just all kinds of explanations and strange questions from all kinds of masters, Jia Hongjian was a little tired and rushed.

However, tiring is tiring, things still have to be done.Isn't life born to be tired?At least in Jia Hongjian's decades of experience, this rule is an iron law if you want to be happy in front of others and tired like a dog in the back.After being tired here, Jia Hongjian can basically slap CCTV in the face!Next, he had to think about what to say at the press conference in detail. How could it be better to disgust CCTV and shock the world?

When he was thinking about it, Yang Guang asked in a low voice: "Mr. Jia, can making documentaries really make money?" Hey!This old man just now nodded in agreement with Jia Hongjian's point of view that documentaries can make money in front of other directors at the meeting!He actually didn't believe the feelings at the time, he was just helping Jia Hongjian to support the table!This old man.It's really on the road!At least he knows that Mr. Jia's authority must be maintained in front of outsiders!

"Hehe, old man, in this world, everything can make money. To put it bluntly, things like mobile phones seem to be everyday? There are no luxury brands? Believe it or not, I will invest in a factory tomorrow, specializing in the production of several 10 RMB A mobile phone can still make money?" Jia Hongjian said with a smile, there really is a luxury mobile phone brand in later generations called Vertu, which is called Weitu in Chinese.The brand was established by Nokia.What about this Vertu phone?The cheapest one is 10,000+, and the most expensive one is more than 90 and nearly 100 million!Compared with this kind of mobile phone, what kind of rich gold iphone is completely a sex toys!

However, when it comes to this mobile phone luxury brand.That's what Jia Hongjian said.He didn't really want to start the brand.It’s just to explain a truth, “If any product wants to be sold, the key problem is to find the right market. So where should our Chinese documentary market be now? I think we should relax a little bit from the previous realism and Criticism of reality. Or praise. That is to say, the theme and core ideas should be slightly changed. Of course, I don’t mean that we have to cheat or deliberately scold the country. That is to say, what we should consider is what kind of documentaries the common people will be interested in. For example, food, let’s make a food documentary, record the production process of thousands of Chinese delicacies, record the process of obtaining various ingredients, It shouldn’t be simply recorded, and it shouldn’t be watching with no emotions. We should have a kind of humanistic care, talking about the food on the surface, but telling the stories of the people behind it through the food .The situation of ordinary people like them..."

Speaking of this, Jia Hongjian thought for a while, and he remembered that nhk, a Japanese adulterer, went to China to shoot a documentary in 2002 - "Mai Ke", which was about a group of people surnamed Ma in the suburbs of Chang'an. Huihui, the story of the last professional wheat reapers in China.

"It's like on the outskirts of Chang'an. There is a group of professional wheat harvesters. Their name is Mai Ke. Every year when the wheat harvest is busy, they come out in groups of three or four to harvest wheat. One mu of wheat field per person a day, out of more than a dozen I have earned enough money in the sky, and I will harvest my own wheat when I go home. Then I will use the money I earn to buy something for my children... But, with the process of modernization of our country’s agriculture, with the development of agriculture such as walking tractors over the years The popularization of machinery and mechanized harvesting have not only harvested wheat, but also harvested the money-making channels for these coolies. Maybe after their group of surnamed horses, there will no longer be wheat customers. It can be said that they will be rejected by society Occupations eliminated by development..." Having said this, Jia Hongjian paused, and then continued, "In previous documentaries, how will we shoot? Will it mainly focus on showing the plight of these professional wheat harvesters? their daily life?"

Hearing Mr. Jia's question, Yang Guang nodded, and added: "It is better to reflect that the national policy is good, farmers' living standards have improved, and their income has increased...and the government's concern for these wheat harvesters... "

Tut tut!See, Lao Yang is someone in the industry!How good is this point of view!If it is filmed according to what he said, it will definitely be a rush for documentaries in this era!It will definitely be broadcast on CCTV!

However, Jia Hongjian smiled at this time, but said, "So this method is not suitable for the market. We need to find out what the market is like and what the people think. Many people have been laid off over the years, and they also Faced with the danger of being eliminated by society, it is like being thrown out of the train when the train of society is turning quickly. When we shoot these McKees, it is of course necessary to show their plight, to reflect society, and to win Let’s talk about the common sense of the laid-off workers, but on the other hand, we should also point out more of their warmth towards their families. For example, what does Mike make money for, for the children to study, to buy new clothes for the children. Then in the end we Is it possible to interview their voices—as long as the children can live well, it doesn’t matter even if there is no career as a wheat harvester in the future? This is a way to turn sadness into emotion. I believe ordinary people are willing to watch this A thing that can move people..."

Jia Hongjian's meaning is obvious. If you want to shoot food, it is difficult to arouse the interest of the audience just by taking ordinary shots.In fact, we still need to make great changes from the topic selection to the entry point to the post-production editing techniques. They all need to be more market-oriented and attractive, and we need to think about the common people before shooting. What you might be interested in, what you might want to see!This is called being market-oriented, and only when it is market-oriented can it be possible to sell!It's impossible to say that you didn't think about anything before shooting, and just rely on your own humanistic care to feel that you need to shoot, and then complain that no one sells after the shoot?It’s actually the same as movies—movie directors make movies, not every movie they like, and sometimes they have to make some movies that they don’t like for their livelihood, and they also have to follow the story outline of other movie manufacturers. And request to shoot, it is impossible to shoot the story that I shoot first as I like.If you want to shoot what you want, that’s fine. You can invest in it yourself and then shoot it yourself. If no one can understand it, then don’t blame others for not being able to accept it, because the film itself is for their own entertainment and for themselves. , not for the audience!

Hearing this, Yang Guang nodded, he was not a fool, of course he could tell what Jia Hongjian said was right.But he laughed at himself, "Then I think we can shoot the documentary market with our first documentary! Hehe, after recording the transformation of the documentary market, practitioners who record the documentary market have to compromise with the market and have to On the road to a market economy..."

Tut tut!Look at Lao Yang!Really have the news sensitivity of journalists!Indeed, under the leadership of Jia Hongjian, the documentary market has undergone a major transformation. This is actually a record point!In fact, it can be used to make documentaries.This kind of rush is actually very strange, a bit like the last piece of news in the news world is the disappearance of the news world. For journalists and documentary filmmakers, they are actually a kind of material themselves!

"This idea is actually a good idea. I think we can find a crew to shoot first, but the copywriting and planning must be done in advance." Jia Hongjian thought for a while, and suddenly felt that this idea was really good—"Actually, this kind of being Many people have the pain of forced transformation by the market. For example, Huaxia Hi-Tech has provided many laid-off workers with re-employment positions, such as opening snack bars, but they have been sitting in the office since the very beginning. To be able to get money, it must be done according to the market. This transformation must be painful... Hey, I think our first documentary can actually bring all these things together. It mainly focuses on the period of social transformation. Transformation, forced to adapt to society, from laid-off worker to Mike, to documentary shooter..."

Yang Guang was taken aback when he heard this. He really didn't expect Mr. Jia to be able to connect all the things he said before, and then get them all together!But to be honest, if you do it according to Mr. Jia's thinking, maybe it will work!At that time, it will not mainly reflect the misery, but mainly reflect the pain of transformation and the hope of the future - always give some positive energy?Then reflect on the role of family affection in these transformational individuals and families... Hey, just thinking about it, Yang Guang felt that such a documentary might be appreciated by the country's high-level officials!And for ordinary people, such a film seems to be very realistic, very real!It's not like all kinds of gaudy rich families in idol films, the people and things in this kind of documentary are all real, and they are all real ordinary people!

Truth, in itself, is very attractive and will be very touching! (To be continued..)