Coquettish Rebirth

"Mr. Jia, what are the three of them coming from? Is it worth it for us to pick them up in person?" Duan Zhongyi was on the plane, sitting with Jia Hongjian in the first-class leather chair.He looked behind him, and basically all the people who came with him ran to the stand inside the special plane - after the plane took off and leveled off, they could go to the stand, and then called the stewardess over to get everyone some drinks, wine and so on.A group of subordinates had never taken this kind of special plane, so they were very curious. After getting Mr. Jia's approval, they all ran over.Seeing that no one would hear him asking Mr. Jia, Zhong Yi asked such a question this time. He didn't want to let many subordinates see him when he asked a question. He also wanted to maintain Mr. Jia's authority.

"You don't think it's worth it?" Jia Hongjian smiled and turned to look at Duan Zhongyi.Duan Zhongyi was a little embarrassed, of course he didn't think it was worth it, would he ask if he thought it was worth it?But of course you can't say that to your boss.So after an awkward smile, Duan Zhongyi said with an attitude and language that is very characteristic of the Chinese nation: "You are my chief, you must have your foresight. You see everything from a high-level plan, otherwise you would not There is a way to make my family the richest man in the Chinese world in a short period of time. I am definitely not as good as you. Although I am older than you, my vision is not as sharp as yours. Therefore, my subordinates feel a little at a loss about your decision and need your advice and cooperation. teach……"

Look at what people say!It was obviously a matter that he didn't agree with Jia Hongjian's decision, but what he said turned out to be him asking Jia Hongjian for advice, and it turned into a bit of flattery for Jia Hongjian!Therefore, the middle-aged and elderly people really want to "mix with society", and there are really people who can mix with each other!After all, all kinds of insights are there.For the same sentence, what they say can be more popular than what others say.

"Hehe." Jia Hongjian smiled, but did not stop Duan Zhongyi from doing so.Although he doesn't need others to flatter him, he knows how much he is, and he doesn't need others to lift him up, and he doesn't find it fun to listen to other people's flattering-he is always very suspicious, and sometimes he If I feel sick, it may be because there are too many things in my mind. I always feel that what others say is to ask for something from him, so I flatter him with others.He prefers others to talk to him normally.Otherwise, he will be forced to analyze what other people have asked him to do.However, as for Duan Zhongyi's little tricks, he, Jia Hongjian, felt that he listened attentively, at least he knew how to speak to different people in different ways.Jia Hongjian liked this kind of flexible attitude.

"Did you find out? I am also very optimistic about Jay Chou... Mainly I have the same opinion as Grasshopper. I used to have a vague feeling that the Chinese music scene is a bit dead. As for the music scene, I personally understand that it has nothing to do with the idol industry. It belongs to the entertainment industry. The entertainment industry needs to constantly create various gimmicks and actively create various trends to provide idols of different stages of society and provide products of different stages..." Jia Hung-chien suddenly said so.It's not that he's talking nonsense, it's that he really knows about it.It may not be obvious in the mainland, but it is quite obvious in foreign countries, especially Japan and the United States.Most of the time, companies in the entertainment industry conduct various market surveys, constantly discover what is popular in the market, and then sign some young people, and build the young people according to that definition, and make a superficial Image to attract consumers consumption!This is actually the nature of the entertainment industry!

Just like in South Korea, all artists are packaged as hardworking, filial, and hardworking.Is this really the case for everyone?Not really?But when every artist first debuts, they have to be crowned with such a template personality, why?Because if it’s not like this personality, in Korea’s highly competitive entertainment market, the audience will feel that this star is not good, and then go to consume other stars!

If you talk about that, it doesn't matter if the personality, positioning, etc. of this kind of star are completely opposite to the star's own personality. So, how was she forced.To put it another way, if a woman who has lost her footing says that she is greedy for money, that she is lazy, that everyone in the family is healthy, and that she has no financial problems, and that she has not been raped or cheated, she just threw herself into it, just to lie down Can make money... How can you fool people?

Similarly, Gillian in twins, before the exposure of Yanzhaomen, she was pure!It seems that he is about 30, and he is as pure and messy as a junior high school girl and a high school girl. It seems that he will blush when he is in love, and he only holds hands with men, and he can't even kiss.But in fact, he has played all kinds of tricks on the bed a few years ago, okay?As a result, after the exposure of the Yanzhaomen, Gillian could no longer pretend to be tender, so the company arranged for her to transform into a so-called glamorous girl image, and a sexy image.But the question is, aren't these two images both Gillian?Has she changed in any way?No!After her photos were exposed, could it be that before the exposure period, she would be an innocent girl even in various poses, and after the exposure, even if she had only slept with her boyfriend, would she become a slut?To put it bluntly, this is a signboard, this is an "image" deliberately displayed to fool people into spending money!

Therefore, since the artist enters the company, what kind of image will he become? All kinds of entertainment companies conduct market research, and then set according to specific consumer groups. If such an image is finally packaged, when a trend has basically come to an end Yes, the company must give a new image to the new generation of newcomers!For example, if the Korean entertainment industry suddenly changed after 2012, every artist was designed to be diligent, studious and filial, but after 2012, all Koreans would not follow this set, Everyone likes to see all kinds of disobedient and rebellious artists, so should Korean companies rush to introduce artists with a new image that suits the needs of the market?

Such an entertainment industry, the reason why it is called an industry, is that this system is the same as the industry. It is rigorous and can provide a large number of products with similar designs according to market demand, but it can also provide various so-called products through "big machine production". The stuff of personalized service!This is similar to all kinds of mobile phone industries. Merchants conduct investigations and feel that such a demand has not been met, and it is a market, so they produce products with this positioning for sales and promotion.Even, some awesome companies can create their own popularity!Similarly, the entertainment industry is the same, ordinary companies follow the trend, what kind of artists they introduce in the market, and some are powerful, then they can promote popularity by themselves!Let the artists you create become the fashion of the new era!

After Jia Hongjian talked to Duan Zhongyi in this way, he finally returned to the topic, "So, from this point of view, I personally think that the popular trend in Greater China has not changed in the past ten years. For example, Liu Dehua and the others are all They became famous in the early 80s, and their image has not changed. Even now, more than ten years later, the products we provide are still similar to the product design and positioning of these ten years ago... In my opinion , which means that there are potential consumer groups hoping to have new trends and new fashions. That’s why I approached Jay Chou. Many people don’t agree with him. It doesn’t matter. We can use him to try new fashions because of him. So different from previous artists, that’s why he may attract the love of those who are disliked and dissatisfied with the previous tradition, isn’t it? As for she... I think the group of young and beautiful girls in mainland China is good, but their marketing is not enough Professional, but not yet the best, so I think we use music as the basis, push the three of them upwards to enter film and television dramas, and downwards to do various public welfare activities, and even grasp such a big era of slow development in the mainland, we can do There are many things that surpass the level of a young and beautiful girl!"

Such a statement is of course Jia Hongjian's move to shoot the gun first and then draw the target - as a reborn, he can of course sum up the reasons for Zhou Jielun and She's success!Jay Chou and his group of r&b singers became popular, is this not enough to prove that the market trend is about to change?At the same time as the young and beautiful girls on the mainland, there are also twins on the Hong Kong side, which proves that the combination of pure and young girls has a big market in both sides of the strait!Even not only in the three places, Britney Spears first became popular in the United States because of her pure and beautiful image!This is enough to prove that people on earth eat this set!

After his analysis, Duan Zhongyi was stunned for a moment.To be honest, Duan Zhongyi and the others are still considered musicians. In the past, they thought about things mainly in the direction of music.When they choose a singer, they may look at their image, they may consider their positioning, but they definitely don't think at the height of the entire entertainment industry!They only think in terms of pop music producers.And there is a big difference between the two, because when the Rolling Stones first started making records, it was the 80s!They have been doing similar music styles for more than ten years, of course they will take the current music style for granted!But from Jia Hongjian's point of view it was different!

Therefore, what a reborn person like Jia Hongjian said after he had a little understanding of the entertainment market, and such a summary, in Duan Zhongyi's opinion, is a bit deafening!After all, he has always been in the music industry before, but it kind of means "being in this mountain"!On the contrary, sometimes no bystanders can see clearly! (To be continued..)