Coquettish Rebirth

This ratio is not just nonsense of Jia Hongjian!Jia Hongjian is now the chairman of a film and music entertainment company such as DreamWorks. Although he does not often go to Hollywood to attend various professional meetings, Katzenberg still often sends out various things on time and on time. Reported to Jia Hongjian.For example, a few days ago, Katzenberg faxed Jia Hongjian an overall statistics and analysis report on the Hollywood film market in 99.

This report originally existed only as an appendix to the annual results summary of "Who Am I Remake", but it attracted Jia Hongjian's interest. First of all, for the whole year of 1999, the average Movies produced in Hollywood, or to be more precise, among movies produced in the United States, the average cost of each film is about 5500 million US dollars, with a fraction of course, but Jia Hongjian can only watch an order of magnitude. Said he could even remember the odds.

Then, the average cost of each Hollywood movie is on the order of 5500 million U.S. dollars, but how much is the promotional cost?Probably around $3100 million!In other words, in fact, Hollywood movie promotion costs have accounted for more than 6% of the actual shooting costs!From this point of view, the cost of publicity accounts for more than one-third of the total investment!The money is thrown out, which means that Hollywood movies have actually entered an era where publicity wins and marketing is king.In this case, even some relevant scholars conducted research, and the data obtained after the research are quite amazing-the box office of a film actually has little to do with the quality of the film critics, even if the film critics say that the film is bad.But in fact, his box office may not be bad.The real box office has only one thing to do with movie reviews, that is, the fewer movie reviews, the worse the movie box office!

This shows what?This shows that just like the entertainment industry in mainland China in later generations, celebrities are not afraid of being scolded or looked down upon by others, the key is to have someone pay attention!It's like a plan made by a certain TV station in the later generations. It was obviously the champion selected by the audition reality show, but the TV station sent the champion to Japan for a year of training. Learning better music knowledge or something, but who remembers who he is after this year?Then after a year of study and came back, the champion suddenly found that no one knew him!At that time, I burst into tears!

so.The entertainment industry is actually an attention economy.Whether you are optimistic or negative, whether it is aesthetic or ugly, the key is to be popular!If there is no popularity, then basically nothing!With popularity.Even if it is looked down upon by others.At least there is a chance to develop!

even.In the statistical report sent by Katzenberg, there are other contents that also support this cognition-85% of the North American box office last year was provided by about 23% of the movies.This is basically in line with the legendary 8020 principle.That is, 8% of the income is provided by 2% of the products.Under such a principle, the movie box office is actually very similar to the book sales theory before Jia Hongjian proposed the long-tail theory a few years ago. Back then, because the bookshelf space was limited, bookstores tended to let 20% of the profit. More books occupy the bookshelves, and let 80% of the books that don't make much money get out quickly, and then change a batch of books to fight for character and find 20% of the books that still make money.The same is true for Hollywood movies. The number and time of movies that can be shown in theaters are limited, so under the competition of a large number of movies, there is no room for such an operation as the long tail theory!

What is the long tail theory?It is said that when the "bookshelf" is theoretically close to infinite, merchants can keep books that are popular in a short period of time on the shelf, and after a long time, such unpopular books that are not very popular may also be sold. Provides an effect similar to a long stream of water, providing a lot of profits!However, the release time of movies is limited here, there is no time left for unknown movies to slowly trickle down!Either it was highly anticipated from the beginning, or no one knew about it at the beginning, but it quickly gained word of mouth and many people went to see it. Otherwise, the movie will definitely not do well at the box office, because the theaters are still counting on making money!It's impossible for the theater to say that it won't show other good movies, and let this bad movie take up time on the screen?

So from a practical point of view, if we want to make more money, although it is important to reduce costs, it is equally important to open up sales!And if the effect of publicity and marketing is good, it can open up sales, let more people watch our movies, and we can make more money.If less money is spent in the field of publicity and the effect is good, then isn't it the best way to reduce costs and open up sales?This is a bit like when a manufacturer makes a product, lowering the cost means lowering the management cost instead of lowering the material cost. If the material cost is lowered, that is, if the movie lowers the production cost, although the cost is also lowered, the quality must be excellent. The probability of the product will be low!

So after much deliberation, Jia Hongjian basically decided on such a strategy.But if Sun Wukong wants to use motion capture, what about Zhu Bajie?Who will Zhu Bajie play?Jia Hongjian said that this Zhu Bajie is not only a Zhu Bajie who wants to perform motion capture, don't forget that Zhu Bajie also wants to become a handsome guy to hook up with girls everywhere!This Zhu Bajie is supposed to represent Tang Seng's lust and appetite and a series of desires!

Then such an actor must be handsome!Then find a young actor like Lu Yi?As for Lu Yi and the others, they are handsome enough and creamy enough, but what about their acting skills?We must know that in a movie like Jia Hongjian, Zhu Bajie needs to be transformed into a human form, not only handsome, but also playboy, and able to hook up with girls, preferably in a suave manner, who is very charming at first glance.It's not just a simple young girl, but a very charming one... You can say that just throwing a look at it can make a woman crazy!

To be honest, there are not no handsome actors in the Greater China circle, but there are really no men who can be said to be so handsome that one look can make people crazy!It's not that Jia Hongjian is hypocritical, it's just how it is sometimes!Even if we use an actress as an example, the average actress is good-looking at best.But everyone has a different level of beauty and style. For example, Zhang Bozhi, when she is now in her teens, is a kind of pure beauty, otherwise she would not be selected by Zhou Xingchi to "The King of Comedy" go inside.Then, like Zhang Manyu, that is a different style, she is like a beauty without a soul - in the early years, Hong Kong and Hong Kong film circles commented on this beauty as soulless!It's just that there seems to be a little less energy in the appearance!

Looking at the mainland side, Xiao Tao Hong, that is, the girl Xu Zheng talked about, that is, the woman who later appeared in "Tai囧" and played the role of Xu Zheng's wife, her outstanding appearance is sweet!But what if the director needs a more "sexy" actress?What is needed is not the kind of sullen, but the bright and coquettish, and it doesn't have to be the kind of temperament and eyes, it must be the kind of eyes that make men a little excited when they see a man... Then Surely not every pretty actress is suitable!

To be honest, Jia Hongjian still couldn't think of a suitable candidate if he thought about it carefully. Maybe it was because of the cultural atmosphere of the Confucian circle?People in East Asia don't like eye contact very much. Everyone in the elevator doesn't look at each other. They all look up at the small display that shows the number of floors in the elevator.So maybe because they are not used to eye contact, there are almost no male stars who discharge in their eyes?

Suddenly, Jia Hongjian thought of someone... Fei Xiang!This young man is a half-breed boy whom he hardly knows or even knows. He was a famous singer who was popular in mainland China and Daiwan in the 80s!This Fei Xiang is of mixed American and Chinese race, not to mention his handsome appearance, his eyes are so charming!It can be said that the eyes of the whole person are a little blurred anytime and anywhere, and then they seem to be so deep and discharge anytime and anywhere!Such a singer took the lead in coming to the mainland to participate in the Spring Festival Gala in 87, and then sang "A Fire in Winter".Then in the 90s, he even gave up his acting career in Dawan or even in Taiwan, Taiwan and Taiwan, and went to Broadway in the United States to sing operas!

How about such a humanoid form of Fei Xianglai playing Zhu Bajie as an actor?Those little eyes sparkled, absolutely hooking girls?If this is true in the era of the Tang Dynasty, when such a handsome guy went to relatively open places such as Northwest and Central Asia, as soon as he stepped forward and smiled, those peasant girls who had never seen anything in the world should not get excited and immediately prepare to marry him ah?

Good is indeed good, but I don't know if Fei Xiang will agree.Although from a certain point of view, some Hollywood stars who are becoming well-known in the future may have the experience of acting and singing operas on Broadway, but what if they are not interested in making movies?To be honest, it seems that acting skills are not a problem, because the role of Zhu Bajie is relatively simple, such things as sex are inherently simple, and there are not many conspiracies and tricks, even if there are, they are relatively straightforward, not like Tang Seng. The kind that will change greatly before and after, and the kind that will show the inner drama!

After thinking about it, Jia Hongjian wrote down Fei Xiang's name on the paper.If Li Ang saw the name Jia Hongjian wrote down now, he would probably be surprised—he originally said that it was just a "shirk" to ask Jia Hongjian to choose actors according to his own opinion. Originally, Li An might have thought it was a matter It will take half a year and a year, but who would have known that Jia Hongjian's execution ability is so strong!That's right!This Jia Hongjian is ready, he is going to contact the actors after finishing the list! (To be continued..)