Coquettish Rebirth

The listed company Huaxia Automobile now has a small competitor in its products.

After the 97 financial crisis, the Chinese government decided to start the domestic demand market, and there are two star projects in the domestic demand market, one is real estate, and the other is not education or medical industrialization, but the automobile industry!That's right, after Huaxia Hi-Tech detonated the market with cheap cars a few years in advance, the high-level government has clearly seen the great potential of the auto industry!So in November of 99, at a certain central meeting, on the one hand, a document on real estate was formally released, which formally loosened the restrictions on real estate. On the other hand, a small document was issued to relax the review of the production license of the automobile industry. strength.

In the past, some industrial products in China needed to obtain a special production license before they could be produced. After obtaining the license, this product could be listed in the national industrial product catalog, so that it would be allowed to be sold formally.At the beginning, Jia Hongjian and his family obtained the production license and were included in the catalog because they were seed members. If they wanted to enter, they would directly report to the central government.

But it is different for other manufacturers, especially private manufacturers. In the past, if private individuals wanted to enter the automotive field, it would be quite troublesome, such as Li Shufu.This person graduated from high school in 1982, and then he asked his father for 120 yuan, which was almost equal to his father's salary for 3 months, and then he bought a camera.Then he took such a camera to take pictures of people on the street to make money without assigning work.Then a year later, relying on the investment of 120 yuan, he bought a photo studio.Then a year later, he went to build a refrigerator accessories factory, and two years later, he had the money to open a refrigerator factory—the Arctic Refrigerator Factory.

With such a refrigerator factory, Li Shufu has become a well-known multi-millionaire. Although the refrigerator factory did not continue to operate due to various reasons, he did go south with tens of millions of funds to study and donated some money to enter the industry. I went to university for further study.Then, after returning to my hometown in 93, suddenly it became popular among young people to ride motorcycles.So he wanted to build motorcycles.But this motorcycle is not easy to make!How can this be considered one of the heavy industries?Is there a private enterprise that can say that it can build it at home without any experience?But Li Shufu has a particularly bold temperament.What does it look like to him?No basis?Poach people without foundation!No drawings?No blueprints for reverse mapping!Copy it!What?No production license?Then buy one!He found a state-owned motorcycle factory that was on the verge of bankruptcy. They had a production license, and then he paid for the factory, which was equivalent to "renting" such a production license as a contractor.Wouldn't it be enough to rely on this?

At that time, Guangyang Company in Dawan had just released a special scooter.It is said that it is very popular with local female consumers in Dawan.So, this Li Shufu directly asked someone to go to Dawan to buy one and come back. At that time, he learned how to do it.Then what.For example, their factory can't make engines, so just like Huaxia Hi-Tech, they can find Southern Power and the like to buy engines!After purchasing various accessories in large quantities, go to the motorcycle factory to find various skilled workers, come and assemble them together, then dare to sell them out!

To be honest, this kind of approach can only be done with courage at the beginning-something will happen, such as the car driving away, Li Shufu and the others may be fined to death!Then in case someone is killed or something, it is not impossible for him to be thrown into prison!With such consequences, ordinary people generally dare not do motorcycles?But Li Shufu dared!Just like the Jia family, he has caught up with such an era where the bold, the hungry, the timid!Then after a few years, this Li Shufu has really turned from a multi-millionaire to a billionaire, and he really has a fortune of [-] million!And nothing happened!

Then, after 97, seeing the popularity of Huaxia Hi-Tech's cars, Li Shufu also began to think about building cars!At that time, Lu Guanqiu, a well-known businessman in China, heard that Li Shufu was going to build a car, so he took the initiative to comment in the past, saying that if he wants to make a car, first, he must get the support of the state like Huaxia Hi-Tech, and secondly, he must get the same support as Huaxia Hi-Tech. There is a lot of money!According to Lu Guanqiu's prediction, to be in the auto industry, you have to prepare tens of billions of small money in your pocket-look at how many well-known auto companies around the world signed contracts with Huaxia Hi-Tech in order to increase production and technical content. Invest in factories!That's five or six billion yuan just for the money spent on a few joint venture factories!Even Huaxia Automobile will produce various accessories for BMW in China in the future, and even does not rule out the possibility of producing local cars with the BMW brand!

However, Li Shufu didn't care about Lu Guanqiu's comments at all—"Is it so difficult to build a shitty car? I think it's similar to building a motorcycle. Isn't a car just adding two more wheels to the motorcycle and making three more wheels?" Is it a space surrounded by iron sheets? Trifling!" This is not Li Shufu's bragging, he really thinks so—Jia Hongjian and the others need at least the site and various models to build a car, even if the shell is used Most of them are made of fiberglass, but they are also made as semi-automatic as possible.But what about Li Shufu?When I was trying to make a car, I called it a "soil turtle". They showed that they fell in love with Bujing 660 and Xiali, two cheap cars, and then the head of the car was Xiali, and the buttocks looked like Bujing 660. Then the whole car shell is Let a few sheet metal workers with good craftsmanship dug out from the factory knock out the iron sheet with a hammer!And the scariest thing was that after the prototype of their car was built, there were no blueprints or anything like that!

That's right, such a car has been built, but there is no blueprint for this car at all!Basically, I purchased an engine here, and a gearbox there, and then saved them together by relying on the craftsmanship of old workers. It is really the same as Guo Degang's cross talk, that is really saving cars!

Then all the cars like Li Shufu were saved, but he still didn't have a production license!So Li Shufu thought of the same method as when he was making motorcycles-he really found a dilapidated factory. According to legend, there is a prison in Nagata, Shuchuan. Isn’t there a factory under the prison? Some work or something.Then there is a factory here. I don't know what the prison thought, but it actually applied for a car production license!But this prison enterprise has never produced any cars!After Li Shufu found out, he invested several million dollars in a "joint venture" with the prison factory and obtained 70% of the shares. As for the things that the prison owns to make money, what Li Shufu wants is such a production license!

Then, he changed the name of the factory to the legendary "Shuchuan Boeing Automobile Manufacturing Co., Ltd.", did you see that?Boeing!When others see this factory, they will definitely think it was opened by American Boeing!Ha ha!How clever!Li Shufu immediately had the wisdom of naming "Jordan Shoes"!Then, when the production license was obtained here, he actually started to build cars - there is no production line for this car, just a few senior sheet metal masters are responsible for hand-knocking the car shell every day, and then other workers are responsible for assembly, and At this time, there is still no blueprint of this car called "Great Pride" in the world!

To be honest, Li Shufu was not completely bold at the beginning - he himself knew that his car production license was unreliable. It's too easy to be checked, and if you check his situation, he will definitely fail!But after seeing the policy issued by the state at the end of 99, he suddenly became confident!So after the pride of the first "mass-produced version" came out on his "production line", the boss of "Boeing Motors" held a banquet for his "Jili" brand and set up 100 tables. Well, invitations were sent to all officials above the provincial and ministerial level and various car dealers across the country, even Jia Hongjian and his family sent invitations!A total of 700 invitations, a table of seven people!

This is why Jia Hongjian learned so much about Li Shufu!Of course, this Li Shufu himself was originally the boss of Jili Company, which is relatively famous in later generations, so it was normal for Jia Hongjian to give him some advice.For Li Shufu's invitation, Jia Hongjian thought for a while and decided that it would be better to participate. Of course, his parents disagreed, "Who is this Li Shufu? What kind of a factory is his factory? According to your Say, it’s a copycat factory! Go to their banquet, our family can’t afford to lose that kind of person!”

But who knew that Jia Hongjian answered like this—"It doesn't cost much to go anyway, what's so bad about eating a meal for nothing? We made money!" Once he uttered his petty bourgeois thoughts, at that time Mom and Dad were dumbfounded!Of course, this was just Jia Hongjian’s joke. He smiled seriously and said seriously, “Don’t ask where the so-called hero comes from. Just because he is a rascal now doesn’t mean he won’t be a hero in the future. As for Li Shufu, I have asked about his experience. This person is very hardworking, and he may be a difficult opponent in the future, so it is a good thing to meet him. People are drifting in the rivers and lakes, and if they have one more friend, they will have one more way. Is it better than one more potential enemy in the future? "(to be continued...)