Coquettish Rebirth

After signing Sophie Marceau, Jia Hongjian simply made Nolan a regular, signed a new contract, and made Nolan the director.Xiao Nuo was in favor of this decision with both hands and feet. After signing the contract, he happily hugged Jia Hongjian for several minutes to thank him!After thanking him, Nolan successfully handed over the position of producer to his wife, and then, the couple started to prepare for the filming with full firepower!

Hasn't this movie been in preparation for a long time, why is it still in preparation?Of course we have to prepare!After deciding on the costume style of Sophie Marceau, do I need to decide on the costume style of other characters?Then when the clothes of all the characters—from the leading role to the supporting roles to the occasional little dragon suit—are ready, is it necessary to prepare a series of props next?Are the props ready?Do we also have to think about how to restore the entire ancient city of Loulan at the same time?

This ancient city of Loulan will definitely not be filmed on-site at that time, and it will definitely need some cg animation to produce, there is no doubt about it.But now the problem has come out. After Nolan, this awkward guy became a regular, he started to make his own demands, "Mr. Jia, although we definitely need cg to restore this ancient city of Loulan... But can we build it in China?" How many street sets? The overall cost is not that high? I still prefer real-location shooting... At that time, we can use CG to make the scenes that we can have a bird's-eye view of as a whole, and then we can use the set to shoot the specific shooting in the city. In this way, the overall cost can also be reduced a little? I remember you said that the cost in China is very low?"

Hey!your sister!Although Nolan is right.Doing so can indeed save money, but in Jia Hongjian's view, this matter is a bit "incoherent".Why do you say that?Because things like sets need to be invested once they are made. After the investment is made, after the filming is over, do you want to tear it down or not?As a businessman, Jia Hongjian of course pays attention to costs, but while paying attention to costs, he also cares about sustainable development strategies, that is, after investing his own costs, he must not become sunk costs!

Of course.In fact, there are no sunk costs in making movies.In fact, it was just Jia Hongjian's "obsessive-compulsive disorder".What is sunk cost?In short, it is the cost that cannot be recovered. For example, if you spend 100 yuan to buy a movie ticket, and then suddenly you can’t go there 5 minutes before the opening, then you can’t refund the ticket at this time.Can only give up.Then this cost is called sunk cost.Or 300 yuan to buy a genuine game.After playing for two days, I feel so fucked up, I feel cheated, this game is not so fun at all.So I have to sell the game second-hand. For example, if I only sell it for 100 yuan, then the difference of 200 yuan in the middle is the sunk cost.

For Jia Hongjian, making sets is certainly not a sunk cost. After all, the money invested in the sets can be earned back by making movies.But Jia Hongjian has obsessive-compulsive disorder. You said that if you build a city with cg or something, there is no real thing at all, so Jia Hongjian has no thoughts.But now that such a street set is built, but only one street set is built, will it be demolished or kept after the filming is over?

Although generally speaking, the sets of "Future Water World" are finally dismantled, and at most they save some things for auction or simply give them to relevant museums.But Jia Hongjian is obviously not such a person, he is really a mosquito's leg, he would have to pick out a little bit of flesh, let alone this kind of setting?So if he is allowed to do it, he might as well say that we build a comprehensive city and develop it as a tourist resource. In this way, our investment can continue to make money in the future?

However, if you do this, it will lead to an increase in the overall cost.For example, if one street and two streets were built before, it may be very, very simple--the pavement along the street, the house, etc., there is no need to actually build a building, just build a single-sided cement wall. When it is structured, support is placed on the back to support the concrete wall, and then various windows and other things are made on the front.In this way, at least it will not reveal its secrets when shooting close-ups-as long as you don’t zoom out and don’t take an aerial panorama, then you won’t reveal your secrets!

But if the entire film and television city is built, the investment will be doubled!You must know that before the establishment of such a set street, even if it was messy and counted labor or something, it could always be done with a few million?After all, these things do not require strong earthquake resistance, nor do they require people to live in. They are just a set. The indoor scenes inside the real palace can be shot in the studio.And if the entire city is built, it must be smaller than tens of millions. After all, the houses on both sides of the street must be built to be able to accommodate people, and then they must be the same as ordinary film and television cities to employ the surrounding people. Can the price be lowered by playing various ancient people and creating a theme park like Disneyland?

So, this is where Jia Hongjian hesitated.As a businessman, of course he wants to earn two shares of his investment.But to make full use of investment to earn two cents, we have to invest more!It seems that more investment should be made to make money, and it is also quite logical-doesn't investment be necessary to make money, but what Jia Hongjian thought at the beginning was waste utilization and sustainable development. It is to take the "garbage" that is about to be thrown away when it is used up and make money!If you want him to continue investing...he's a bit stingy!

But soon, Jia Hongjian thought of a solution - the ancient city of Loulan is in the Northwest Frontier Province Autonomous Region, why don't we talk to the autonomous region government?Let them stand out?Or let's give the big bucks but ask them to give some tax breaks or something?This is what capitalists should do, so as to lower the overall cost and make more money—either increase revenue or reduce expenditure!Huaxia Hi-Tech or DreamWorks, how can it be considered an internationally renowned company?At a time when domestic and foreign companies are building factories and investing in the eastern coast, we are the first to go to the northwest to invest and develop tourism resources. How can we be considered rare visitors?How should be treated kindly?

etc!Didn't Jia Hongjian remember that in the past two years, he also worked out the strategy of developing the western region?hiss!This is a national strategy!And we went to the northwest to develop, which is obviously in line with the general direction of national policies!Can we get some benefits from the central government in the future?After all, we are the first large-scale well-known company to invest in this time, and it is also a bit of a demonstration effect?How come the central government has to give us a little bit of money to buy horse bones?For example, let the state-owned bank give us a long-term interest-free loan to invest in such a film and television city in Northwest China as a whole?In this way, we will build it later, and the little money we earn from traveling and filming film and television every year can be enough to repay the loan, so doesn't it mean that we built a film and television city without spending money?

And when looking back, when choosing the location for this film and television city, it must be not far from Loulan, right?It's impossible to go to the gate of Bird City and build one, right?If it is to be built not far from Loulan, there are no big cities around, so where will the tourists live?This basic necessities of life can also become a related industry!Hotels, restaurants, souvenir shops, traditional costumes, handicrafts, related books, and even antique "cultural relics" can all become industries!At that time, we will directly build a small town, for example, hire thousands of people and let them stay there to serve tourists, and then set up a company in the entire film and television city, and even join forces with Wanjuan Travel Agency to start from attracting tourists All the way to the past, and then to the comprehensive one-stop service for the basic necessities of life there... how good it is!And if the industrial chain is formed in this way, we can negotiate conditions with the central and local governments?

And in this way, there may be less demand for CG in the end. At most, the environment outside the city will be synthesized by the computer to make it similar to an oasis. After all, the things around Loulan are doing the same thing... , but if you want to build a city, is there enough water near the site?A small town with a population of [-] people is in the northwest. If there is not enough water nearby, the cost will be high enough if there is no enough water nearby, so the cost will be high enough. If the number of tourists does not reach a certain level, it is still possible. will lose money?After all, you can't grow food or vegetables around you...

It can be said that under the reminder of Nolan's few words, Jia Hongjian began to fall into the thinking of a businessman, and then began to think deeply one by one about how to run a film and television city evolved from such a setting, and probably earn money every year. How much money, what difficulties and costs must be overcome, and various problems... Anyway, in the end, Jia Hongjian found that this is a big project!To put it bluntly, it takes half a year to plan and verify, maybe it's all necessary!After all, if you do business, you have to consider various costs!There is also an estimate of the number of people coming from China... So if we really want to think in the direction of being able to use waste, it can be said that the film and television city will not be able to start construction in a short time!And if the film and television city can't start work, how to shoot movies?This movie has already been planned to this point, can't it be said that we are waiting for the film and television city to be built before filming?Here, Jia Hongjian and the others have signed the contracts with the main actors, and they have vacated the schedule for the next six months or so. Looking back, if the filming can only start after half a year, how can this be done?Isn't this a waste of money?

And having said that, if you want to build the ancient city of Loulan according to the design style in the movie, this ancient city has nothing to do with the historical Loulan, at most it is a bit similar.So can such a stuff that is not a restoration of the ancient city, and does not have much historical basis, be used as a tourist resource?Generally speaking, if it is to be used as a tourist resource, why should it be completely retro?Is this a selling point?Or just don't go retro at all and make it like a theme park.But if it is made into a theme park, Disney can do it. How long can DreamWorks be popular with just such a movie?Three years or five years may be okay, but ten years and 20 years?

Immediately, Jia Hongjian fell into endless deep thought... (to be continued...)