Coquettish Rebirth

Tang Heman and Claire were a little stunned when they looked at each other now!They didn't expect Jia Hongjian to think of using such a method to make money!If you do not let the direct payment page on the local government's page, but must go to the page of Sherlock Holmes, this is equivalent to "hijacking access", and then, ordinary people in the United States who need to pay fees need to enter Holmes Just click on the page, in fact, if it is made bigger, it will have a lot of traffic!That's a very high click-through rate!In the Internet age, isn't the click-through rate everything?Traffic is everything!

That's right, even in this era of the dot-com bust, click-through rates are everything!With the click-through rate, this means popularity, and with popularity, or with enough customers, it is possible to make a profit!The other companies that "exploded" in this era, to put it bluntly, did not have enough popularity!Otherwise, if it is popular, it will be enough to earn income just by placing advertisements!

For example, the current website of Sherlock Holmes Company has a lot of promotion places. In addition to placing some classified "sales rankings", there will also be obvious advertising promotion places.What are these promos for?That's for selling money!You must know that Jia Hongjian’s Sherlock Holmes website is tantamount to combining Taox, xmao, Jingxi, etc., and in this case, if merchants want to sell their products If you want to go more, don't you want to advertise on the page of Sherlock Holmes?And if you advertise on various payment web pages, that is extra income!So from this point of view.That is, Sherlock Holmes established a comprehensive online payment system for the local government without paying a penny, and this system does not require consumers to pay more, just come and pay!And under such circumstances, the Sherlock Holmes Company can still make some money!Although I don't know what the advertising costs are, but if you think about it, how can these advertising costs be paid back after a long time?

This idea is so genius!To use an analogy, this is a bit like the government wants to build a highway. The traditional way is to get a loan from a bank or something, and then set up a toll booth to collect the money and pay it back to the bank.If this road is not borrowed by the government and banks, but private companies come to invest.Generally speaking, the government will hand over the power of setting up toll booths to collect money to private companies.Then how many years later the management of this highway was handed over to the government, right?Even some well-known canals in the world are managed in this way!

However, Jia Hongjian is now talking about a new approach.That's tantamount to saying that private companies don't just need government investment to build roads.They also decided not to build toll booths.It was decided to let the public come and drive for free, but they will build a lot of advertising spaces beside the road!Use this highway to attract a large number of passenger traffic for free.Come and rent out the advertising space, and then rely on the advertisement to collect money!In this way, from some perspectives, it is simply a win-win!As long as the money earned can cover the usual maintenance costs and costs, that's fine!At least it is a very fresh new model!

"Even in the face of competition or future operations, it doesn't matter if we can't earn back all the costs of this project. Everyone should know what kind of existence our Sherlock Holmes company is. We want to be global Online Wal-Mart, you can come to us for everything! We are the shoppingmall of the online world! The purpose of our establishment of this kind of super shopping mall is to include everything and let consumers know that they can come to our website if they need it! So this is actually an advertising campaign, an activity to increase consumer stickiness, so even if it loses money, that's fine!" Jia Hongjian said his positioning for Holmes Company in a flat manner at this time.

What he said was flat, but his plan surprised everyone, not only Tang Heman and the other two, but also Ding Sanshi, Zhang Chaoyang, Yang Zhiyuan and other high-level officials all stared wide-eyed. Eyes out!They didn't expect Mr. Jia's plan to be like this! Ding Sanshi, Zhang Chaoyang, and others from the mainland may not know much about shoppingmall. It turns out that if this kind of thing is translated into Chinese, it is called a one-stop super shopping mall.It means a one-stop consumer center that is organized, coordinated and planned by a management agency to organize a series of retail stores and service agencies to provide shopping, leisure, entertainment, catering and other services.In short, the point of view of this kind of super shopping mall is that whether it is entertainment, consumption or leisure, whether it is a young date, a couple shopping or even taking children out to play, it is right to come here. !The idea of ​​this kind of super shopping center is to attract popularity in all aspects!As long as all the people are "fastened" in this center, the sales of each shopping mall may increase.It's like going into a supermarket. Many people don't want to buy so many things when they go into the supermarket, but they often see the news of discounts and promotions, and they can't hold back!

From this point of view, this one-stop super shopping center is actually the same as the concept on the Internet!When you can buy everything here, and when you can't go online without such a website, isn't the popularity gathered on a super large scale?And after this kind of popularity gathers, it is a kind of resource in itself!

Just when everyone was still surprised, they heard Jia Hongjian say: "Even now, we can prepare in advance to see what kind of means will be used if some ez company comes to compete with us, And how do we deal with it? My personal prediction is that the other party will still adopt a price competition strategy, but they will definitely not be able to compete with us in terms of price. Moreover, they do not have our strength, and it is estimated that they will not be able to establish a special paid webpage to gather all the US customers. Local government payment channels, so the method they are likely to adopt is that each local government has its own local government homepage, and then there are various payment channels on the local government homepage... For this method, we have to reserve a little bit later , for example, just in case, we can also build their government websites for local governments across the United States outside the same paid page, and then... the way to recoup the investment is to let them allow advertising on the official website of the local government ..."

"Join an advertisement?" A group of people in the meeting room were shocked at that time!Let the official website of the local government hang advertisements?Can this really work?Even if this is the United States, government websites and advertisements... this, this, this... shouldn't have anything to do with it?If the government website recommends some better and more practical community services, then that’s okay, but if it’s directly involved in commercial advertisements...is that really okay?Will the government's official website simply accept any advertisements without morality for the sake of advertising fees?For example, gambling or advertisements for various pornographic things?Anyone who sees this thing thinks it's too outrageous!

Just when everyone was surprised, Jia Hongjian added: "Of course, this advertisement is definitely not for any advertisement. As far as I am concerned, it is pornography, gambling, or cigarettes, alcohol, etc. Advertisements are not allowed. But on the other hand, by hanging some small promotional pages on the government website to absorb some income for the local government, this can also allow the local government to better repay the local society, isn’t it? These websites and servers can be done by us, and even the various backends inside the server can also be taken care of by us. There is no need for local governments to ask for a penny. The only requirement is to share advertising revenue with them, such as fifty-five cents... ..."

Such an idea of ​​Jia Hongjian would definitely not be possible in China.After all, China requires "parental officials" to the government, and parents should at least superficially talk about a bowl of water for their children!But if the government accepts advertisements and receives money from various businesses, will this lead to the convergence of politics and business?Will this lead to all kinds of tricks for businessmen?There must be a group of people who think this way, and at least half of them think so!

But, this is America!In the United States, the government is not as authoritative as in China. At least they are a small government model, not a big government model.And the business atmosphere here is popular, so relatively speaking, there should be more people in the United States who can accept this model, right?Moreover, all kinds of public expenditures in the United States depend on local finances. If the economy is not good enough and taxation is not good, the government cannot collect enough taxes, and the police, firefighters and other public servants will have to be reduced in size, and even prisons will be closed. It may not operate well, and it will worsen the situation.So if local governments can earn a little money from various advertisements, at least they can invest in public services better?At least that's understandable on the bright side, right?

After Jia Hongjian’s idea was roughly explained, the eyes of all the Americans were shining brightly——Tang Heman, Claire, and Yang Zhiyuan, who had just joined the company, really looked like Seeing that the lottery ticket I bought won the prize!Those eyes are called a surprise, called a radiance!In contrast, Ding Sanshi and Zhang Chaoyang, two Chinese who have only been in the United States for a short time, have a little uncertainty and suspicion in their eyes! (To be continued..)