Coquettish Rebirth

"According to the current cost, if you want to make a 2.5-inch color resistive touch screen, the cost will be about 50 US dollars, which is more than 400 yuan. If you use a capacitive screen, the overall cost will be about 100 US dollars. Just one screen would cost more than 800 RMB..." The old man shook his head and said to Jia Hongjian.Such a price is obviously not suitable for making a mobile phone. If Jia Hongjian remembers correctly, in 07, some media outlets in the United States dismantled the iPhone and calculated the material cost of the iPhone.It is said that the price of a 3.5-inch capacitive touch screen at that time was about $30, but in this era, the price of a 2.5-inch capacitive touch screen is actually $100! 3.5 inches must be higher!This is a price difference caused by time.

After all, according to the itic industry, Moore, the founder of Intel, summed up a Moore's Law - when the price remains constant, the number of transistors that can be accommodated on an integrated circuit will double approximately every 18 months, and the performance will also double. Double it.In other words, the computer performance that each dollar can buy will more than double every 18 months.Although this stuff can't be used on the screen, it can still be compared a little bit. Today, this kind of capacitive screen may be too expensive for various reasons, and how to do it is a bit unsuitable for the market. It's possible that it could hit the market, and in 5 years it might be very cheap, but no one is using it!

Why did Jia Hongjian dare to make such a judgment?Because according to Apple's beating nature, when did they give up the excessively high profit margin?Although it is true that Apple has invested a lot of money in research and development.But the problem is that such a figure as gross profit margin never counts R&D investment!The calculation of the gross profit margin is the ratio between the sales revenue - raw material cost - labor and then the gross profit and the overall selling price!For example, Apple's iphone4, according to the analysis, the material cost is only less than 190 US dollars, and based on the exchange rate of about 6, it is only a little over 1000 yuan!Even if this is an OEM, even if Apple still needs to develop ios or something, the gross profit margin of the first mobile phone in the iPhone series that was finally announced has reached 50%!So, will Apple use particularly expensive spare parts?Obviously unlikely!What they use is to improve consumers' experience through various optimizations, so that consumers can see their products are extraordinary and refined, and use this "soft power" to attract consumers to buy, rather than purely relying on good configuration to make money !Otherwise, how could Xiaomi in later generations be the first to produce products with various configurations, high prices and low prices?Xiaomi's quotation proves that the configuration of the mobile phone can indeed make money at that price.At most, it is a question of earning more and earning less!

If you think about it this way.At least in two or three years, it seems impossible to launch the iphone series of products, at least for the screen, there is no way to directly mass-produce and use capacitive screens in two or three years.Fortunately, technologies such as multi-touch have long been patented by Jia Hongjian and the others.So don't be afraid that someone will snatch the business at that time!And on the other hand.Although I got the father of Android.However, the Android system has not yet been matched, so it will take some time to get it done, and Jia Hongjian has not fully figured out whether his home is going to take an open route like Android.Still have to go the route of Apple.

Although he acted as if he was going to take the Android route before, it is undeniable that the disadvantage of the Android route is that it feels bad to use, because it is too general, so there is no way to optimize the bottom layer for the model.And Apple can do this, so even with the same configuration of mobile phones, Apple may be very comfortable to use, while Android may be a bit awkward to use.And on the other hand, Jia Hongjian, Huaxia Hi-Tech and Sherlock Holmes are not Google!Google has not been involved in hardware very much in history, so at least they didn't compete with other manufacturers at first!In this way, other manufacturers will slowly adopt the Android system!Then the Android camp got bigger!

But what did Jia Hongjian and the others want to do?It is slowly starting from the ams all-in-one machine and the music pod, and developing towards the middle tablet and mobile phone together. After that, it will definitely enter the manufacturing field!Then there will definitely be conflicts and competition with mobile phone manufacturers such as Samsung. Under such circumstances, will Samsung accept the system disclosed by Jia Hongjian and the others?This matter is actually a bit like 3dfx. Back then, 3dfx always found OEMs to make graphics cards.As a result, I felt that the profit margin was not high, so I had to buy the foundry and do it myself.Other OEMs saw this and quit directly, and went directly to support 3dfx's competitor Nvidia!And what is the result?It was at the beginning of 2000 that 3dfx was officially acquired by Nvidia!So yes, 3dfx is actually a brand under Jia Hongjian's Nvidia now!

To put it bluntly, now, Jia Hongjian is a little entangled.On the one hand, he wants to make money like Apple, and provide consumers with a good experience, so as to further improve his brand effect.On the other hand, he wants to promote his system all over the world like Google—of course, other manufacturers are not allowed to launch their own online stores.In this way, relying on "software", Huaxia Hi-Tech's system can actually occupy most of the mobile operating systems in the world very quickly!

Now Jia Hongjian has not made up his mind which method to choose, because there is no Android yet, and it is still in the stage of conception, so he still has enough time to think about it. "By the way, Mr. Jia, can our company have 50 billion funds set aside in half a year?" Suddenly Mr. Ni Guangnan asked, "I heard Mr. Jia said that the company spent a lot of money this year? It's mortgaged again. The company building has the advantage of investing in Sinopec, as well as privatizing Sherlock Holmes..."

"50 billion? Why do you want to come?" Jia Hongjian asked back, not knowing whether it was acceptable or not. "Our own 4th-generation LCD production line technology has taken shape. After the research and development of the research institute in Japan, it is expected that the 4th-generation process will be developed and mass-produced within half a year! At that time, we may need additional investment from Mr. Jia. ...Although the general process flow is similar, because of the different substrate sizes, the difficulty and precision of the process and the additional investment in new equipment all require money..." Mr. Ni Guangnan said to Jia Hongjian with a little worry.

"The 4th generation line? Our 4th generation line is about to come out? I remember that we have only put into production the 3.75th generation line... a year?" Jia Hongjian asked in surprise.He vaguely remembered that the 3.75-generation line was put into production a year ago. At that time, he recruited many researchers from LCD companies such as Sharp in Japan, and the [-]-generation line came out earlier than Japan, which was affected by the financial crisis. , how did you break through so quickly?

"That's right! But our speed is still a bit slower than that of Japan. But not many people were pulled down. Sharp's 4th generation line just went into production in September, and Samsung's 9th generation line also went into production in December. Line, our side is a bit slower, but generally speaking, it can be regarded as joining the first camp, although it is closer to the end..." The old man explained.It turns out that after the financial crisis in Japan, manufacturers like Sharp, which were far ahead, really slowed down their scientific research speed a lot.Originally, the 12-generation line was put into production by Hitachi in 4. At the beginning, they refused to buy it for Jia Hongjian and the others. Even the 3.75-generation line was put into production in 97, but if it wasn’t for the financial crisis. , I really can’t buy it!The ones that are stuck in Japan only sell three generations of lines at most!As a result, after recruiting a group of technicians from Japan, Huaxia Hi-Tech also put into production its own 3.5-generation line in 97. Although it was far behind, it already had its own research and development capabilities and started to catch up. !

Under the influence of the financial crisis, the R&D speed of Japan and South Korea has been reduced.Originally, many of these scientific researchers in Japan were poached by Samsung in history, which led to the sudden rise of Samsung's LCD technology.But in this time and space, Jia Hongjian and the others still managed to find more people!So all of a sudden, taking advantage of the Japanese manufacturer's "falling asleep", the distance was shortened all of a sudden!And because Samsung was robbed of talents, their R&D speed has slowed down a bit.Up to now, I can really say that Huaxia Hi-Tech is the first group army that has joined the liquid crystal technology!After all, to be honest, Sharp is not a fool. His skinny camel is bigger than a horse. With so many years of technology accumulation, can he be surpassed by Huaxia Hi-Tech in just two or three years?Therefore, it is estimated that within the next ten years, it will be ten years for Huaxia Hi-Tech, Samsung, and Sharp to compete with each other in technology!It's to compete with each other to see who can put into production faster, who can put into production more, and who can produce more cheaply and earn more!

Looking at it now, Sharp still has a certain advantage, but fortunately, Huaxia High-Tech was not far behind, and the key is that Jia Hongjian and the others are in China!The labor market here is cheap!In the past two years, Sharp and those Japanese companies have not moved their factories to the mainland on a large scale!The reaction of these Japanese companies is always slow!So Jia Hongjian and his Huaxia Hi-Tech fully enjoy the cost advantage!

按照老爷子的介绍来说，这3.75代线，那就是能够一次性从基板上面切割出来6片15寸的液晶屏，也就是相对适合笔记本使用的屏幕大小。然后现在的第四代线工艺代表的是什么呢？那就是可以一次切割出来6片17英寸的液晶屏！而这也就意味着什么？这就意味着真的17寸液晶屏进入市场那已经指日可待了！因为四代线切割出来6片17英寸的屏幕最经济，所以这就能让17英寸的屏幕价格大大下降！估计两年之内，市场上就可以开始流行17英寸的液晶屏了！(未完待续。。)