Coquettish Rebirth

Sure enough, the tax department promulgated new regulations.What is written in this regulation document is basically the same as what Jia Hongjian and the others have inquired before, but there is an extra item in the end-special enterprises and special industries can be exempted from implementing the regulations after applying, which means that individual enterprises do not have to abide by this regulation. A 2% rule.Such a statement seems to leave a space, like a door that is about to close, leaving a crack in the door, allowing people to see hope.But Jia Hongjian knew, what exactly are special enterprises and special industries?It's not written in this document!In other words, it may depend on the mood of the people above.

Naturally, it may be a bit exaggerated to say this depending on the mood, but if you speculate with a darker heart, you can imagine such a picture-many companies that need large-scale advertising report to apply, and the result is No approval.Then the companies in this industry will unite to apply for a special industry, and it may still not be approved.Then another company applied for it, and it was approved secretly...

Of course, Jia Hongjian didn't know whether this kind of thing would happen, but he couldn't write clearly what industry and what company were considered special, which made him a little uncomfortable.With such a little displeasure, Jia Hongjian began to direct the news commentary department of China Satellite TV to prepare for the production of special programs.Originally, the data of a series of companies before have already been investigated. It seems that the preparations are going to start now, and that is to ask various experts and scholars to come and interpret it.

Of course, Jia Hongjian and the others would not randomly recruit various experts and scholars without integrity, and then give people money to let others do it according to their own ideas.He even suspected that Jia Hongjian would do this.So who did Jia Hongjian think he was?Is he this kind of person?Would he do something so easy to be caught?He almost never does things that will be caught by others, and what he usually does has obvious loopholes that can be exploited!

As for the experts and scholars recruited this time, they are of course relatively well-known——Director Zhang of the Enterprise Management Research Office of the Institute of Industrial Economics of the Chinese Academy of Sciences, who is relatively well-known in the industry, is the guest this time.The director accepted the "interview" in the studio, and made a more professional comment in front of the camera-"Advertising investment is actually an investment in the future of the company. If the advertising investment is in place, the future sales It will increase. However, the demand for advertising in all walks of life is not the same. If the product cycle of general products is long, then their demand for advertising is not obvious, such as steel products and petroleum products. And a series of product cycles such as cosmetics and clothing In the short term, there may be a new product a year. Even an industry that needs a batch of new products in a quarter. The demand for advertising must be much stronger. For example, in industries where ordinary people can have access to products, the international advertising The investment is generally in the range of 5%-10%, and individual high ones may be very high, such as cosmetics and daily chemicals. Advertising expenses may account for 20% to 30% of their sales for the year. Some foreign brands may even It will reach a ratio of 40%. From this perspective, it is not appropriate to cut it into 2%..."

Seeing this, the expert also mentioned some data collected by China Satellite TV.Obviously, in the post-editing and production, it is possible to combine the pictures with the numbers at that time to display, and the effect will be very good.At this time, Yuan Ming continued to guide the conversation, "Director Zhang, what kind of changes do you expect after such a policy is implemented? For both the enterprise and the taxation department?"

"For enterprises, there may be the following two changes. One is that the advertising investment is directly proportional to the expected profit, or to be more precise, it changes in the same direction. That is to say, the more the advertising investment, the lower the future profit. The more, but now the advertising investment requirements are reduced, the future profits of the company may also decrease. In addition to this, it is a reverse change, that is to say, the amount of advertising investment is reduced, which may lead to an increase in future profits. It is only possible when companies invest blindly in advertising. But generally speaking, I personally expect that there will be positive changes. That is to say, if the advertising investment is reduced, the future profits of the company should also be reduced. will reduce..."

great!In this way, the future expectations are pointed out, and it proves to a certain extent that this policy of the tax department is not a good policy, because it will cause everyone to lose money!It will cause state-owned enterprises to make less money!Earning less is a loss!In the case that these have been clicked, then the next thing to do is to "raise".This is the same as writing an essay. The second half of the paragraph always has to be summarized and then raised.As for the next elevation, Yuan Ming will be needed to guide it!This is what Jia Hongjian handpicked in the interview draft!

Let the guests say something, which is definitely guided by the skills of the host.Just like when Jia Hongjian was helping JK Rowling to promote the new book a long time ago, wouldn't he have done street interviews and surveys?Even street interviews can be induced to draw conclusions of different tendencies, let alone in this kind of face-to-face special program?Just like what Jia Hongjian used as an example at the beginning, it is also a street survey that supports whether to ban guns. Because of the different pre-investigation questions, one person can get completely different from what he usually perceives. Answer!So in such an occasion of recording a program, when the guest considers that what he said will be seen by hundreds of millions of people across the country, can he still be free from temptation?

Jia Hongjian nodded to Yuan Ming behind the camera, Yuan Ming immediately turned around and asked with a smile after seeing such a hint, "Director Zhang, why do you think the taxation department has introduced such a policy? Can you help me?" Let us viewers analyze the thinking line of relevant personnel in the taxation department?" "Thinking line? The taxation department has issued such a policy. I personally think that their main idea is to avoid the loss of state-owned assets. The starting point is still good. After all, if a large number of state-owned assets Invested in the field of advertising, but did not create corresponding profits. This is considered a loss in some ways..." Director Zhang was not hooked at first, and obviously said good things to the tax department.

But this is not difficult for Yuan Ming, after all, she still has an outline written by Jia Hongjian in her hand, and she can still follow the routine!If one method doesn't work, let's use various methods in circles!So just listening to Yuan Ming, he asked again: "You said before that if you invest more in advertising, the immediate profit will decrease, and if the immediate profit decreases, the tax payment will naturally decrease. On the one hand, you also want to get more taxes from state-owned enterprises?"

Speak the truth.This question is a bit embarrassing.This is to guess the motivation of the tax department. To be honest, who knows the motivation of the tax department?But the problem is, if the tax department is concerned about state-owned enterprises.Just like a strict father of a state-owned enterprise.It is to use a more serious and cruel method to care about state-owned enterprises... This is also puzzling.The tax department has no blood relationship with the state-owned enterprises!Even if state-owned enterprises need blood transfusion after blood loss, it has nothing to do with the tax department!So if it is said that the tax department is dedicated to the public, is this too lenient?It makes people feel unreasonable!You have to guess from the perspective of their relationship.This makes people feel reasonable!

"Well... Although the amount of immediate profit will indeed affect the tax revenue of the tax department, after all, the tax revenue collected by the tax department is not for their own use, but for the financial department, so I personally think it may be just It just so happens that the tax department shouldn't make such a judgment just for the sake of tax..." Director Zhang is very smart and never causes trouble for himself.Being able to get into the director of a department of the Chinese Academy of Sciences, it seems that he still has a lot of skills, and he will never let his mouth say something that offends others!He's even helping the tax department to make things right!

But what's the use of his rhetoric?Not to mention that Yuan Ming now has the outline written by Jia Hongjian in his hand, which contains all kinds of reactions that Director Zhang may have, not to mention that Yuan Ming himself is an experienced host with a quick mind. Good at guiding.Just talking about the program that is being recorded now, it is not a live broadcast!So this means that no matter how much Director Zhang said on the spot, and how much he helped the tax department, Jia Hongjian and the others could edit it later!Cutting and cutting casually can make many of Director Zhang's words completely different from what he originally wanted to express!

Of course, Jia Hongjian and the others would not do such a thing so unscrupulously.What they can do is quite limited, for example, when Director Zhang has said too much to the tax department, they can suppress all his words!

"So according to Director Zhang, if the advertising investment of state-owned enterprises in some industries is too low due to the simple and crude model of one size fits all, it may cause their immediate profits to rise and their expected profits to fall. That is to say, this year I have paid relatively more taxes, but next year will be miserable, right? So in fact, the tax department’s approach is a bit like drinking poison to quench thirst, harming tomorrow’s interests for today’s interests, right?”

"Eh..." Director Zhang panicked all of a sudden, he was about to go back, but what Yuan Ming said was "deduced" from his previous words, so he couldn't completely deny it. "It can only be said that this is a relatively small possibility, and it may only be in a few industries and a few enterprises. For most state-owned enterprises, they may still want them to spend more funds on research and development... "Director Zhang is sincere enough to help the taxation department.

But, Yuan Ming will definitely not let the taxation department go. At this moment, she turned her head and said to the camera: "Just like Director Zhang said, even if the taxation department has a good intention, there are still some State-owned enterprises with relatively fierce competition and relatively short product cycles may encounter troubles. Their profits and taxes may increase this year, but next year or the year after that may become worse. Such a regulation by the tax department Is it promulgated, do you anticipate what will happen to these companies when they encounter difficulties next year? Will they cut taxes for these companies? After China enters the WTO next year, will it lead to unrestricted foreign companies entering the domestic market? , and then kill these restricted state-owned enterprises? We will analyze after the advertisement..."

According to Pulitzer, when you are in the media, you should always be "sensational" and "headline party".Jia Hongjian and the others are talking very seriously now, but in the second half of the next paragraph, they will start to analyze various ways to circumvent the regulations.So the new regulations of the taxation department will become that if the company is stupid and obedient, then everyone will drink poison to quench their thirst, eat more than enough food, and let foreigners kill the Quartet.If the enterprise cleverly wants to circumvent the law, then the tax department will become a monkey show, that is, it will foolishly come up with a policy and the result will not even reach the goal!All in all, what about the image of the tax department after getting it like this... Hehe. (To be continued..)