Coquettish Rebirth

Facing Robinski's "invitation", how should Jia Hongjian respond?

Do you agree to such a big framework, and then start haggling every penny, or just give up and buy Marvel?Although the acquisition of Marvel was originally a backup plan for Jia Hongjian's threat.But after thinking about it now, he finds this backup plan extremely attractive!Although he, Jia Hongjian, is not interested in American comics, and even though Jia Hongjian doesn't like to read the superhero blockbusters of the future Marvel, but no matter what, it's money!It can make money!Investing in ten films in ten years, and earning him $08 million for each film, how much is that?And the most critical issue is that Jia Hongjian has long been at odds with Disney, and Katzenberg has betrayed Disney. Everyone wants to establish a company that can challenge Disney!Disney acquired Marvel around 20, and then it has a capital to continue galloping for 90 years!You must know that after Disney entered the [-]s, because of the decline of traditional cartoons, their income in this industry has actually been declining!Living off of all the Disney parks right now!

If Jia Hongjian and the others acquire Marvel, can they create a superhero theme park similar to Marvel Park?Not to mention that this thing is sold all over the world, how many of them can make a lot of money in the United States?This is also money!This is a guarantee that Jia Hongjian will still have a lot of small money in his account every year after retirement!Maybe Jia Hongjian bought Marvel, which would turn DreamWorks into a huge enterprise like Disney in a few decades!How awesome is this sense of accomplishment?

So now, the acquisition of Marvel is actually no longer a backup plan.On the contrary, it is a brand new investment plan!To be honest, Jia Hongjian was really tempted by this kind of plan.But if that's the case, do we still have to deal with Warner?Do you still want to cooperate with Warner?This is a big problem. If you want to buy Marvel, then you have to make a Batman movie, and you have to hang the logo of Warner and DC in front of the signboard of your own movie. This seems a bit strange... But think about it carefully , Jia Hongjian vaguely remembered that the large-scale camps on the Meiman side were not purely competitive, but also cooperated with each other?If there has been cooperation.Then after Jia Hongjian acquired Marvel.Is there anything too weird about doing a Batman movie again?It's amazing that both he and Nolan don't get involved in the adaptation of Marvel superhero movies!

After thinking about this, Jia Hongjian nodded immediately, "This is relatively more reasonable... By the way, Mr. Robinski. We are quite interested in representing your company's Batman movie shooting rights. How about when Can you talk about the specific conditions and asking price?" He had completely opened up the discussion.in the earliest days.Talking about this kind of thing is all about "pretending" to be a virtual company buying filming rights and the like.

After letting go of the discussion, the progress may not be fast. After all, in general, things like haggling over prices and pennies are very common in commercial negotiations.And now the two sides only have a general cooperation intention.Even the big framework of cooperation has not been discussed yet, how could it be possible to speed up?However, Jia Hongjian himself was not prepared to participate in the next negotiation.With the following people available, why would he do everything by himself?Although DreamWorks is not yet a top-notch big film company, there are hundreds of people in the company, which can be considered a medium-sized film company, and there are still people who can negotiate.He, Jia Hongjian, just needs to grasp the general direction behind the scenes-for example, how long is the time limit or what form of film and television adaptation rights are required.

Historically, Nolan's trilogy has been released from 05 to 12. There are a total of three films, and it takes 6 years to count.And they may be filming four films this time. Jia Hongjian didn't want to make the interval too close, and he didn't want to make it too hasty, so the time limit can be set to 7-10 years.So when it comes up, the goal of DreamWorks is to negotiate the 10-year film and television adaptation rights of the DC Batman series or the four film and television adaptation rights. For this reason, DreamWorks can give Warner Bros. About 15% of the after-tax box office profit, and at the same time give them some small money once again in exchange for the adaptation rights.

But Warner obviously didn't think so. After they didn't find out who Jia Hongjian and the others were looking for and how they planned to make this Batman movie, they took it for granted that they just wanted to make a movie.After all, who wants to buy multiple movies at once when the future is uncertain?If I buy it and shoot it, but the effect of the first one is not good, will the money for the remaining copyrighted paintings be thrown away?Isn't this a sunk cost?Just like the sunken ship in the middle of the Pacific Ocean, there is no way to salvage the sunken ship in the tens of thousands of meters of trench!

So when they found out that DreamWorks wanted to get a 10-year film and television adaptation rights all at once, and at the same time not allowing Warner to release Batman movies during this period, the senior management of Warner was shocked!After being shocked, they changed their method, saying that they did not agree with the lease of film and television adaptation rights in terms of the time limit. It is better to talk about the method of several movies, but who knew that they heard it from the negotiator of DreamWorks all of a sudden. It's time to request for the right to adapt four films!

What does this mean?Through this negotiation technique, Warner immediately knew that Jia Hongjian and the others wanted to make 4 films within ten years!What does this mean?This shows that Jia Hongjian and DreamWorks are full of confidence in the Batman movie!Not only Robinski, but even the bosses and even senior executives of any film company and entertainment company who are working hard in Hollywood will not believe that Jia Hongjian and Katzenberg in DreamWorks and others will not think about how to make money at all. Under the circumstances, you can buy the adaptation rights of 10 years or 4 movies at a time!How much is this investment?Without a little confidence, how could you make such an investment?So no matter from that point of view, Jia Hongjian and the others are absolutely confident!

This kind of inadvertent disclosure of information can be described in a Chinese saying "Silence is gold, and speaking is silver". Many times, the other party does not know what we are thinking if we don't speak, so we just say it It's not a secret.But an insider can analyze a lot of things in three to two minutes!Regarding this point, Jia Hongjian actually didn't mind too much. After all, he was here to discuss cooperation, so there was no way to hide it.It is impossible to say that Jia Hongjian is like Nolan in history. He wrote the script first and went to persuade the script manager, and then the script manager persuaded the company's senior management to invest money in the filming. ?He, Jia Hongjian, was counting on him to make more money and Warner to make less!If this comes one by one, wouldn't that make Warner more and more money?People will also find that this is a gold mine, so they have nothing to fear!They can play rogues!Anyway, it proves that the Batman series can still make money, or it will give Warner more profits.Or don't shoot.Warner finds someone to shoot by himself!

Therefore, for Jia Hongjian, in order to maximize his profits, he must buy the adaptation rights once, there is no doubt about it!At the same time, he also knew that doing so would definitely alert Warner.But vigilance is vigilance.What should be done is still to be done!It can be said that Jia Hongjian started negotiations with Warner here.Then Katzenberg and others conducted several rounds of "exercises" in the company.What is this exercise for?It is used to simulate what news can be detected by the other party.What news cannot be detected by the other party!

You must know that for experts, many details can become the basis for the other party's judgment in many cases, so as to figure out the general plan here!Even the other party didn't have to bribe anyone to come and inquire.You can even figure out a lot of things just by haggling back and forth!Just like the legend that Stalin has been relying on the prices of military supplies such as winter clothes and raw materials used by the Nazis to judge whether Germany has an inclination to attack the Soviet Union. When Warner was negotiating with DreamWorks, it could probably Find out a psychological price of DreamWorks!

This psychological price does not seem to reveal any secrets, but does DreamWorks resolutely refuse to accept the licensing fee of 10 million or even close to 5000 million U.S. dollars in [-] years, or does it appear to be negotiable?If they acted as if they could bargain, it proved that Jia Hongjian and the others believed that the profits they could obtain were absolutely high!Otherwise, if four films are actually produced, they will still be divided with the theaters. How can they make money in this situation?It must have a high box office to make a lot of money!After all, the investment is still made by DreamWorks!

So in this way, based on their many years of experience, Warner Bros. tested the psychological price of DreamWorks after many quotation tests, and soon they could roughly calculate the total box office of the four films that Jia Hongjian and the others thought were!After all, Warner is also an established manufacturer that has worked hard in the film industry for decades, and they don't have this experience yet?Therefore, in the last calculation, maybe even the approximate amount of investment can be calculated by an order of magnitude, and then you will know how optimistic DreamWorks is about such a Batman series, and then you may want to add more in the next negotiation. What an extra request!This is purely a process of fighting wits and courage!

And in the tug-of-war of more additional requirements, it is possible to roughly figure out where DreamWorks' ultimate bearing capacity is, so it is very likely that a set of combined punches will be discussed for about a month. How much money is invested, how much is expected to be box office for each film, and when will it be released... All of these can be analyzed, and the more you analyze, the more accurate you will be!This is a bit like the way Jia Hongjian and Aniston said to detect human nature - during a blind date, by exaggerating the background of the other party introduced by the introducer and a series of things, to test whether the other party is vain, to test whether the other party is Be kind, to test whether the other party is sociable, to test whether the other party likes to go out and play!It can be said that if you really want to analyze it carefully, you really don’t need to speak out. The more you speak, the easier it is for people to see through!In the end, when Warner finds that the profit is large enough, how can they guarantee that they will not refuse the contract obsessively, and then invest in the film themselves?

Yes, they didn't know that Nolan was going to shoot, and they didn't have Nolan to write the script.But in their eyes, Nolan is not a god!In their eyes, there are many people in Hollywood who are better than Nolan!I really can't find Michael Bay!Let Michael Bay blow up all kinds of things and make the scene hot. Even if you can't earn as much as DreamWorks, you can still hope to earn more than the copyright fee from DreamWorks!Warner is also an extremely shrewd manufacturer, and they also want to maximize their own interests!What Jia Hongjian and Katzenberg simulated was to show the other party's psychological bottom line so as not to arouse the other party's own greed!Let's see how I express my expectations so as not to cause Warner to think about it!

After all, this is a bit like the boss of Biyadi visiting Hon Hai's factory. There are too many things to show to the other party. They may not necessarily cooperate honestly, or they may start poaching people all at once, and then start to talk to us. Competition! (To be continued..)