Coquettish Rebirth

"Well... I understand, so, let me think about it, let me see if I can go deep into this role." Depp said.

In this way, the phone call between Jia Hongjian and Depp was over.As for whether Depp will agree, Jia Hongjian feels that there is at least 97% to [-]% certainty. After all, "The Traitor" in [-] was indeed an undercover film in which Depp and Al Pacino worked together. Moreover, Depp was acting as an undercover agent sent by the police to the gang, and then he was a little shaken by the influence of the gang representative Al Pacino, and he began to feel that the other party was not a bad guy.From this point of view, if an actor is not in urgent need of money and at the same time has a little pursuit, shouldn't he repeat himself all the time?After all, this is a waste of time, not to mention, there is not much benefit, and in the end it is easy to let yourself be stereotyped.Actors are afraid of being stereotyped!

Although Depp did not quickly give a definite answer, Jia Hongjian was willing to wait and see.Most of the time, I just do my best to obey the destiny. Although this may sound a bit negative, sometimes it is just that manpower is not enough.We have done what we can, and the rest depends on what other people do. Anyway, at least in Hollywood, Jia Hongjian does not believe that the role of "Liu Dehua" can only be played by Depp—even though he was so right on the phone before. Depp said.

After hanging up the phone here, Jia Hongjian continued to work on writing the script with Nolan.But after spending half a day, a phone call dragged him back to his busy routine.Jia Hongjian looked at the phone and found that the number was dialed from a landline.And it seems to be from Sherlock Holmes.Jia Hongjian picked it up, and it turned out to be Yang Zhiyuan. "Hey, Mr. Jia, is it convenient for you?" Yang Zhiyuan asked politely on the phone. "Say, what's the matter?" Jia Hongjian didn't answer whether it was convenient or not.Whether it is convenient or not depends on what is the matter. If the company is hit by a plane, it will collapse immediately, and the company is trapped in the company's office building. How can Jia Hongjian have time? .

"That's right. You know that. I graduated from Stanford. There is a teacher in our School of Management named Jim Collins. He wants to write a book recently, and he is particularly interested in our Sherlock Holmes Company and you, so he called Call me. I want to ask through me if you can accept his exclusive interview..." Yang Zhiyuan said on the other end of the phone. "Interview?" Jia Hongjian was taken aback for a moment.How many times has he been interviewed in his life?At most, it can only be counted in the cafe near the Massachusetts Institute of Technology.When I met Zhang Chaoyang and Professor Negroponte and talked about the future of the Internet, the Internet of Things, etc., it was considered an exclusive interview?

"Yes, an interview. That's it. He wants to write a book about re-examining what a good company is. It seems that a good company should be an innovative company that suddenly set off a new era of new technology, but this Professor Collins thinks that enterprises in traditional industries should also do well. Although our company does not quite meet his definition, he still wants to interview you very much, and talk to you about your perception of the company's future and business practices What do you know..." Yang Zhiyuan explained in this way.

Could it be that this professor wants to write a book that overturns the so-called general perception of society that "first-rate companies sell standards, second-rate companies sell technology, and third-rate companies sell products"?Are you ready to create a new statement?This seems like a lot of fun!Although Jia Hongjian believed that the previous division model of first-tier and second-tier companies was flawed, he was not a scholar and could not come up with a new theory.Reminiscent of how he and the old man Olson spent money to consult a Harvard Business School professor for advice when he was at ams, he felt that it was still necessary to meet with Professor Collins.What if I can hear some new and interesting theories from others?Maybe what he heard could really benefit him?

Thinking of this, Jia Hongjian made an appointment with the old professor through Yang Zhiyuan to meet in a week, and then hung up the phone.Such a week passed quickly, and soon it was time for Jia Hongjian to see the old man.The place Jia Hongjian and the old man agreed on was the same coffee shop where Jia Hongjian met Robinski from Warner last time.Similarly, I chose a table by the side of the road.Seeing that the time was almost up, Jia Hongjian went out, but when he got to the place, he found that Yang Zhiyuan and a person were already sitting there.But the people around Yang Zhiyuan didn't look old, to be exact, they looked like they were in their 40s, not like some old professor.Could this be the old professor's son?Because the old professor is inconvenient, so he came with his father?Jia Hongjian couldn't help thinking this way.

But who knew that when he approached, he suddenly saw Yang Zhiyuan stand up and introduced: "Mr. Jia, are you here? Let me introduce you. This is Professor Collins, Professor, and this is Mr. Jia Hongjian." ."What?This young man is Collins?Still a professor?Jia Hongjian was stunned for a moment, and couldn't help observing this man carefully.This person is tall and thin, and his fortune is a bit backward, but he really looks really young!I really look like I'm in my 40s!Professor in his 40s?real or fake?

Just when Jia Hongjian was surprised, "Old Professor" Collins reached out his hand, "Hi, Mr. Jia, I'm Jim Collins, a professor of management at Stanford University, you can call me Jim." Jia Hongjian Smiling, I stretched out my hand and shook it with him. The other party's hand was firm and strong, and the touch felt like the skin of a man in his 40s. Could it be that this man in his 40s is really a professor?How did Jia Hongjian remember that the professors in his alma mater seemed to be in their 50s, and those in their 40s were all associate professors?But it doesn't matter, since this person is Collins, let's do an exclusive interview. "Hehe, hello, you can call me Hongjian." Jia Hongjian said politely.

"The two of you will talk first. I still have something to do in the company, so I'm leaving first..." Yang Zhiyuan smiled, nodded at the two of them, got up and left.By the way, looking at Yang Zhiyuan's flashy scene, how did Jia Hongjian act like an introducer introducing leftover men and women to meet?But even though he was thinking this way in his head, Jia Hongjian asked Collins, "Jim, tell me about your research? Let's get to the point quickly!"

"Hehe, okay, Mr. Jia, do you know that the last issue of "Wired" magazine published such a data-after their investigation, in 1984, among the top ten personal computer software companies in the United States, Microsoft ranked No. Second, in 2001, Microsoft has become the number one. However, the other nine companies in the top ten list more than ten years ago have either fallen out of the top ten list or gone bankrupt, except for Microsoft. Not a single one left. And after I saw such a report, I spent nearly a month to make statistics and analysis on the annual rankings of the Fortune 1965 companies that were recorded in 500. I found some interesting things..." The 40-year-old Collins "old professor" said mysteriously, as if he had discovered something extraordinary!

After Collins successfully aroused Jia Hongjian's interest, I heard him say: "I found that if a company changes from good to great, that is, if it can stay on the top 500 list for more than 15 years, then their They all have some surprising features. First of all, let’s talk about the unsurprising features, that is, the company’s average cumulative stock return rate is 6.9 times that of the large-cap stock index, and some well-known large companies such as ge, general electric From 85 to 2000, their average accumulated stock return rate was only 2.8 times that of the market. Although it seems that General Electric is strong enough and its stock price is high enough, it doesn’t matter if the multiple is lower. But the problem is that if a company’s If the rate of return is 6.9 times that of the market, and assuming that I invested a sum of money in the stocks of such a company in 1965, do you know how many times I will live by the year 2000? A total of 471 times! And If you invest in ge, it will definitely not grow so much, and even if you invest in other common stocks in the market, the maximum return on investment is only 56 times!"

After talking about this, Collins paused for a while, let Jia Hongjian absorb the content, and then said emphatically-"There is a company called Walgreens, and they have been an unknown company for 40 years, not like Intel. , IBM is so well-known in the world, but did you know that the stock of this company began to rise slowly in 1975, from December 1975, 12 to January 31, 2000? If you invest $1 in Walgreens, the rate of return is twice that of investing in Intel, 1 times that of investing in GE, 1 times that of investing in Coca-Cola, and 2 times that of investing in a large-cap index fund!"

Whoa!What is this business with such a high rate of return doing?How come Jia Hongjian has never heard of it!It can be said that at this time, Collins really completely attracted Jia Hongjian's interest! "What is this company doing? Why haven't I heard of them?" Jia Hongjian couldn't help asking. "That's right, you asked the right question, why haven't you heard of them... Actually, this company is one of the largest food and drug retail chain companies in the world, and their chain drug stores have exceeded 3000 last year , and last year's turnover has reached the level of 270 billion US dollars, while Intel's is only 330 billion, not far behind, isn't it? As for why you haven't heard of such a company, I can tell you, this It is a magical place. Because such a company does not like to advertise itself like Intel and IBM, they have been doing things quietly. In a traditional industry, they have achieved the world's top in a down-to-earth manner. And they The technological content is much smaller than that of Intel. They are not like Intel, they have mastered the cutting-edge technology of the times, and they are not the trendsetters of the times..."

kindness?This means that whether a company can reach the status of a top tycoon actually has nothing to do with whether it is a trend-setter of the times?Does it have nothing to do with mastering the latest technology?This view is still... quite novel! (to be continued..)