Coquettish Rebirth

"My plan? It's very simple! Do you know the Chinese market? I don't think you know. Under my development, the Chinese market has gradually accepted the A-class car market, but this is not important, the important thing Yes, in the next period of time, China’s high-level consumers will suddenly erupt! These high-level consumers are rich, very rich, so rich that they think they can only buy luxury cars to prove their wealth, and they are still The most awesome kind of luxury car! This kind of person is a bit like the people from the Jiangnan side of Seoul, they are all nouveau riche!" Jia Hongjian said with a smile.

That's right!Although he hadn't been to Seoul or South Korea a few times, he had been introduced to him about the basic situation.In Seoul, South Korea, there is a river running through the city, so the river is naturally called the Han River.Then in history, there is a "miracle on the Han River" in Seoul, which is such a "miracle" that South Korea developed rapidly as the Four Tigers.However, although Seoul has developed rapidly, the development is not balanced!As for Seoul on the south side of the Han River, the so-called Jiangnan area, it was demolished because of its good location.Then a group of nouveau riche came out all of a sudden!And this group of upstarts, rich and expensive, buy all kinds of expensive things to dress themselves up all day long, but they can't hide their rusticity no matter what they do!This is a bit like the suburban fringe area in the past. It was originally a place that people in the city center didn't think highly of. As a result, it gradually became a village in the city due to development. Farmers in the urban-rural fringe area changed their homesteads into There are 5 floors and 7 floors, and the monthly rent is tens of thousands of yuan. I drive a BMW and wear famous brands, but I still can’t get rid of the habit of nouveau riche all day long. No matter how I wear famous brands all day long, it looks like shit!So Seoul looks down on people from the Jiangnan area.He even called the style of the Jiangnan nouveau riche "Jiangnan style"!

"Jiangnan? Jiangnan style is also going to appear in your China?" The old man suddenly understood something, and the blushing and thick-necked look slowly subsided a little bit!That's right, he knows what this kind of upstart likes!If a group of nouveau riche really suddenly appeared in China, then the relatively high-end, so-called Land Rover of British origin should indeed be able to operate it!Although Zheng Mengjiu has a grumpy temper and is innocent, he has no grudge against Qian!If there is money to be made, he can be called Jia Hongjian's father!No money to earn or want to take away his power?He still scolded his own father!At the beginning of the year, Zheng Mengjiu's father really asked him to abdicate - because Hyundai Group lost too much, and it was a bit like Daewoo's footsteps.The son of the old man of the Zheng family felt ashamed of the world.He simply announced his abdication directly, and even forced the elected successor, Chung Mong-heon, the younger brother of Chung Mong-koo, to step down from the position of chairman of Hyundai Group and become the chairman of a small company responsible for cooperating with North Korea to develop the Geumgang Peninsula Economic Development Zone.Originally, the old man of the Zheng family also asked the sixth son, Zheng Mengjiu, to abdicate from Hyundai Motor.As a result, Zheng Mengjiu pointed at his father's nose and scolded his mother!He is such a hob meat!He only bows to money and power!

"That's right! Did you know that China's coal price experienced a round of rise from 94 to 97. But this was due to the so-called overheating of the economy. Later, under macro-control and the economic crisis, from 98 to 2000 It fell continuously. But in 2001. That is, this year, the price of coal began to rise slowly, and the output also began to rise slowly. At this time, the price of coal was still under the control of the state, just like refined oil, it was set by the National Development and Reform Commission !Old man, you should know that our Jia family, like your Zheng family, are people who can enter and leave the central government of their respective countries. According to the news we got, in 02, the bosses who were about to step down in our country were going to lower the price of coal. The market is open... and more than 80% of China's electricity is generated by coal. At the same time, China will definitely enter the WTO this year. Do you know how many new factories will be added next year? How much electricity consumption will be increased? How high will the price of coal be raised? What? And there are still many private coal mines in China, and their bosses will suddenly become rich after three years of hard work!"

Having said this, Jia Hongjian paused. "You know, these people are just like your Jiangnan style people. They have money but don't know how to enjoy it. They want to buy a good car to prove themselves, but how do they decide what kind of car is a good car? Before they thought There are only Ferraris, Mercedes-Benz, BMWs, but those cars... It’s not easy to say, it’s a bit girly, too curvy! This kind of Jiangnan style people are all heroes fighting in the coal market, and they are all men. It is reasonable to buy a car with enough horsepower and domineering enough to highlight their masculine charm, and suv is just such a good choice! Even if someone is willing to promote it, I think these people will even have a civilian version of the Hummer Interested in group buying!"

That's right!This is Jia Hongjian's plan!The coal bosses are coming out soon. If Hyundai buys the Land Rover, then Jia Hongjian can even help promote it in China!Then can't this Hyundai make money by selling Land Rover to the coal boss?And these coal bosses are afraid that others will not know that they are rich!Don't buy a cheap car!An imported car costs 50 yuan in foreign countries, and even if the import tariff is 100%, it is only 100 million yuan. Why do dealers in later generations often sell it for 180 million or even 200 million yuan?This is the same as what was said in "Big Wrist", people who can ask for 100 million to buy a car, would they care about an extra set of 80?This style is what people want!What you want is not the best but the most expensive!What is needed is a proof of financial strength!Domestic luxury car dealers know that these people make money, so if they don't cooperate, raise the price quickly?Of course, Jia Hongjian didn't mean that all rich people are like this, even the old American men Jia Hongjian met still have billions of dollars to take the bus every day, right?But among these suddenly rich people, there are quite a few people who suddenly don't know how to spend their money, and feel that they have money to show off!

"Well... that's kind of interesting... to continue." Zheng Mengjiu's previous state of blushing and thick neck is completely gone now, and his whole person is very normal. It is hard to imagine that he was so angry that he wanted to interrupt Jia Hong 2 minutes ago. Getting legs!So this product is a ****!If there is money to make, he can forget all kinds of grudges!Without money, he can even drive his own father out of the house!Brothers can turn their faces!

"Then, don't forget that Huaxia Automobile and BMW established a spare parts factory two years ago. The production capacity of such a factory has been fully increased in the past two years. However, according to our agreement with BMW, they require us to follow the According to their needs, we provide them with designated spare parts at cost prices, and then we are free to produce any spare parts we want. Of course, the profits will be shared with BMW... But you know, the technical level is completely BMW level! That is to say, you don’t need to buy Land Rover’s factory in the UK in the future, or sell it for cash after buying it! Keep a research and development center in the UK to mix concepts and sales networks, and then use our Chinese manpower to produce accessories. In this way The price is definitely much lower than those produced in the UK or South Korea! When you ship them to the UK for assembly, this is made in the UK! Then you can use Land Rover’s sales outlets to sell them to Europe, and you can also buy your Hyundai cars by the way. Go to the UK and Europe! At the same time, another batch of parts is shipped to South Korea, assembled in South Korea, and then exported to China. In this way, the price of the car is doubled every time, and you double the artificial cost. I will help you promote it! Isn't the large amount of profit at that time still yours?"

Jia Hongjian's voice at this time was as sincere as the devil's whispering!Not just full of allure.And it also contains traps!It's full of temptation, so I won't talk about it.When Jia Hongjian bought Kia in the past.Then you know that the wages of workers in South Korea are in a mess. Later, many companies have cut their wages to overcome the difficulties, right?But the salary cut is too high!But what is the salary in China?Moreover, Jia Hongjian's factory was still established in Kunshan.Salary is even lower than in Shanghai!So how much lower can the cost of something produced with nearly one-tenth of the wages of Korean workers be?At least half as low!even more!The lower half is calculated according to the various cost increases caused by high-quality spare parts!And half the cost, but the price doubled after tariffs were collected!How much is the profit in the middle?

Assuming that a Land Rover is the so-called official suggested retail price of 100 million, the possible cost is about 40 RMB.If the cost is reduced by half, then the cost of the manufacturer is 20, and then because of Chinese tariffs, the retail price of the car rises to 200 million, and then it goes up again, and the car sells for more than 300 million to 400 million!Even if 100 million is lost in customs duties, but 400 million will still be paid for a 300 million car?Even if the dealer swallowed 80 yuan, there will still be 220 million yuan from the manufacturer?The manufacturer removed the cost of 20, and made a net profit of 200 million!Fully earn 10 times the cost!This business is great!And what's the best thing about it?Or this Hyundai does not need to invest a penny to build a factory in China, and it does not need to hire workers!Directly use the OEM method to order a batch of spare parts, go back and change a workshop by yourself and assemble them in Korea!Time to advertise a dozen!Purely imported, and still of British origin, it used to be a Land Rover SUV under the BMW Group!Is this compelling enough? Will the 400 million coal boss buy it?Jia Hongjian thought it was possible!

So what is it about Jia Hongjian's evil intentions just mentioned?It's antitrust!As Jia Hongjian knew, in history, China's anti-monopoly law was promulgated around 08!Later, when the anti-monopoly law came out, Jia Hongjian asked someone to report it secretly... If the authorities don't investigate, let China Satellite TV expose an undercover agent, will the authorities investigate?Although he will offend others at that time, who is Jia Hongjian afraid of in China?If by 08 Jia Hongjian is still unable to achieve the leading position in the domestic car companies, then he is nothing but a jerk!At that time, such a move will be tantamount to directly attacking various foreign brands. Wouldn't it be convenient for Jia Hongjian and the others to launch their own high-end brands in the future?

To put it bluntly, Jia Hongjian took advantage of the greed of foreign companies in this matter!Let alone a foreign company, if it weren't for the fear of being investigated by the anti-monopoly law, Jia Hongjian himself might consider getting the Rover cars he bought in the future to be assembled abroad and sold as imported cars at a higher price!After all, it makes a lot of money, super profits!Who is not envious!But the eyes are greedy, this is the little braid.It's fine if everyone doesn't say anything in the audience, if someone reveals this underground thing one day, it's not easy to handle.For example, when the U.S. or Europe conducts dumping investigations on China, Jia Hongjian exploded the matter. Looking back, the country mainly investigates European and American companies, and Hyundai by the way... right?

He, Jia Hongjian, would casually help others develop in his "home field"?Even if you help, it's not purely kind help!The "forbidden fruit" thrown by Jia Hongjian looks very bright and smells very tempting, but it will feel comfortable at first after eating it, but after a long time, strange symptoms will appear! (to be continued..)