Coquettish Rebirth

The so-called moral clauses, at least in Chinese law, do not expressly stipulate the definition of such a thing, so the moral clauses are at most just a private appellation.If we really use China's contract law to formulate such a moral clause, then at best, we should write concepts such as the right of honor into the contract, and then write clearly in the liability for breach of contract what will be the result of damage to the right of honor.In short, it means that if such a brand is to be damaged, Jia Hongjian and his shareholders have the right to drive out the management, reorganize the board of directors and take control of the company.This kind of liability for breach of contract is actually very strange, because generally speaking, if the reputation of an enterprise is damaged, it is damaged by outsiders, so the injured party is generally required to make a public apology and pay a certain amount of money, etc.But on Jia Hongjian's side, the right of reputation was given to the current managers and owners of the company!To put it bluntly, I just don't believe them!

Will Nugensheng and the others agree to such a clause?Of course I agree!In the eyes of Nugensheng and the others, the entire Chinese market is simply incomparably huge!Now they are like explorers who have just entered an incomparably huge new world, and they feel that the future is infinitely beautiful!How could they think of damaging their brand reputation?In their view, the market is so big that they can't make any money in a serious business. Do they need to cheat?Maybe after seven or eight years, they won't think so. At that time, it may be that the growth rate is almost occupied, and it is time to make various small actions to obtain additional profits.

But no matter what, Niu Gensheng and the others now feel that Huaxia Hi-Tech's offer is quite good!All of a sudden, 10 billion yuan was given.This is twice the price given by the foreigner. Although they said they wanted the controlling stake that Nugensheng and the others didn't want to give, they are willing to give Nugensheng more board seats!This means that the entire board of directors has, for example, 9 seats. Even if Huaxia Hi-Tech holds the majority of shares, it is willing to occupy only 4 seats, while Niu Gensheng controls 5 seats. Then of course he can control the result by voting on the board of directors!So in fact, although he does not have a controlling stake, he has the power to control the board of directors!Lao Niu still likes this very much - just like what Jia Hongjian said before, Chinese or ethnic Chinese are very fond of control.Even if the controlling stake is sold.They need to have control over the business too!After making a compromise in this regard, Niu Gensheng was very happy, because although the terms of the contract opened by Huaxia Hi-Tech were very strange, they were generally much more favorable than the terms of foreigners!Foreigners came directly to the gambling agreement.Isn't this taking advantage of the fire?Sure enough, Chinese people take better care of Chinese people!So when Jia Gang went to sign on behalf of Huaxia Hi-Tech.Niu Gensheng was so enthusiastic that he almost hugged Jia Gang!

And after Nu Gensheng and the others signed a contract with Huaxia Hi-Tech.Soon Guo Konghui also received good news from Bavaria, Germany.This BMW company is actually headquartered in Bavaria, or even more precisely.The name "BMW" is purely a nice name given to them by the Chinese. The three German letters of the BMW company's bmw represent "Bavarian Automobile Factory"-before 92, there was no Chinese "BMW" at all. "The name, before everyone translated it as either the "Bavarian Machinery Factory" brand or the "Bayern" brand.Because the German in Bavaria is called bayern, the transliteration is called "Bayern"!And "Bavaria" is the transliteration of the name bavaria of such a region in the former Latin!So from this perspective, the Bundesliga's "Bayern Munich" should actually be translated into "Bavaria Munich" is more appropriate.

"Mr. Jia, we have a little problem with the negotiations with the Germans. We insisted on 31 billion euros, but the Germans have always disagreed. They put forward a new condition today, saying that if we, that is, Huaxia Hi-Tech, agree to pay more If it is 1 million euros, the Germans are willing to dismantle all the production lines of Rover’s factories except for Land Rover and Jaguar to us...that is to say, after we have debugged the production line, we can directly follow the technology we originally wanted to buy. The materials are used to directly produce Rover 25 and other models..." Guo Konghui said.

wipe?German what does that mean?Do you want to disassemble and sell all the corpses of mg Rover?And if they can be matched together, the more selling points will sell more?Originally, there were quite a few sub-brands under the mg Rover Group, and the earliest minicooper was actually Rover's.As a result, BMW felt that the minicooper was good, so they kept it for their own use. Now they will sell the relatively high-end Land Rover and Jaguar separately, and add a certain high-end production line, R&D center and sales system together.Then the mid-to-low-end MG and Rover brands were brought over, mixed with mid-to-low-end production lines and various materials for package sale?This sounds good, but is it really worth the extra one billion RMB?

Indeed, from a certain point of view, if you have bought all the materials, if you want to understand them slowly, you still have to understand them while producing.Just like Chengfei, didn't it rely on various improvements and production of J-0 aircraft to gradually develop the ability to design independently?If you just buy the materials and don't produce them, it seems to be a bit of a loss?Just as Jia Hongjian was thinking, he only heard Guo Konghui say: "Mr. Jia, this German showed me in detail. It is said that the production line in the UK has already been trained. , can completely produce from A[-]-class cars to B-class cars. So if we introduce it, we can basically enrich our product line soon..."

Yo!That's not bad to hear!Jia Hongjian knew that cars were divided into a00, a0, a, b and other models.For example, the a00 is a small car with a displacement of less than 660 liter like the Bujing 1, and the a0 generally has a displacement of less than 1.5, and the most common ones are all kinds of small cars with a displacement of 1.3. Cars with a price ranging from 2012 yuan to 5 yuan are basically like this, and many of these cars are hatchbacks, but to meet the habits of Chinese users.So many of them have been changed to sedans.For example, Xiali is an A10 car.

Then the A-class car, needless to say, is naturally a model in the early 10, ranging from a low configuration of 18 to a high configuration of 20 or [-].Relatively speaking, this class of cars is also the type of car that Chinese people buy the most.Next comes the B-class car, needless to say, it is a model like Passat, which ranges from [-] to more than [-].

Although generally speaking, according to German standards, the classification of this car is calculated according to the axle length, but what cars in the Chinese market do not have a wheelbase?Therefore, Jia Hongjian is more accustomed to using this method of price grading to distinguish different cars.From this point of view, it is true that if you buy Rover's production line.In fact, Jia Hongjian's product line can be quickly filled!Originally, even the Atlas gasoline version was launched.That's just such a level of A-class cars, the remaining A0 models Huaxia Hi-Tech has no products, and at the same time, B-class cars have no products either!And with these imported production lines, it has been improved a little bit.If you change the brand, you can directly sell it as a product of Huaxia Automobile!Then sell it.At the same time, let the team start to learn and understand the British models.Then slowly digest it in, so that at least before fully understanding it, you can occupy the market first!

Think about it carefully.It is about to enter the WTO, and foreign cars will definitely come in at that time, and there will be many competitors in this market at once!And after so many years, Jia Hongjian has proved that the Chinese market is actually quite consuming for cars. I believe that no matter how slow the joint venture manufacturers respond, there should be many models to be launched!In this way, can it be done without occupying the pit first?Soon models like the Volkswagen Bora and others will definitely come in to take up positions——Historically, Bora came in at about this time.Although Bora did not sell well all at once in history, it did not prove the potential of the Chinese market all at once.But in this time and space, after Jia Hongjian has proved the Chinese people's desire for cars, now they have launched the Atlas to test the A-class car market, can the Germans come to test it?

"Okay, but talk to them about the price and see if we can lower it." Jia Hongjian nodded and was still ready to accept the German's proposal.After finishing speaking, he remembered other things, and asked Guo Konghui, "By the way, old man, how is the Korean talking with the German?" That's right, what happened to the funny old man in modern times? Woolen cloth? "Hyundai Motors? They are also negotiating prices with the Germans, but both sides have decided on what to sell. But I see what the Koreans mean. They are actually only interested in Rover's sales platform and channels in Europe. Is the favorite..."

Jia Hongjian laughed as soon as he heard this.Korean cars really can’t sell Japanese cars in overseas markets. This is not because Jia Hongjian looks down on people, because history has proved that it is true!Not to mention such an unlucky name as kia Kia, it is the name of "death in a car accident" to people who can speak English, of course it is not easy to sell.As for Hyundai, although the brand is not unlucky, but because it has no decisive characteristics, it is actually not easy to sell.If Jia Hongjian remembers correctly, it was 2009 in history, and Hyundai could only sell 1000 cars a year in such a large market in Europe as a whole, which sells 30 million cars in a single year!

Although it is said that the Chinese mainland market, which also sells just over 1000 million passenger cars, seems to buy only 28 of the best-selling models a year.But don't forget, this is just a model!For example, the Santana model of Shanghai Volkswagen sold 20 units a year!Then add other models, one million vehicles a year is not an exaggeration!Then this is Shanghai Volkswagen, not counting FAW-Volkswagen!So to put it bluntly, no matter how good Hyundai's sales are, it's impossible for them to launch a model in Europe?The sales of several models together are about the same as that of the best-selling model. Can this be considered a good sale?

However, Koreans think that selling in Europe is the kingly way, and they are willing to hug Europeans now. Anyway, Jia Hongjian must first stand in China, the largest growing market, before talking about it!Moreover, China still has a compulsory scrapping system in these years!For special vehicles, no matter how many kilometers they drive, they will be scrapped for 8 years!But there is no compulsory scrapping system in the United States and Europe!So from this point of view, the replacement of the auto market in China is obviously faster! (to be continued..)