Coquettish Rebirth

What is Jia Hongjian's central idea?It's easy!

"So my point is that we not only need to achieve the world-class level, but also need to shout out, and at the same time, we need to ask the people for help, so that they can participate in our design and improvement links! We Chinese are so good at doing things. How good is it to let the general public form a team with us? Not only do we strive to create a world-class brand, we not only shout it out, but also let the common people supervise and let them participate! Let's go through with the common people Create a world-class brand to contribute to the process of the Chinese nation re-establishing itself among the nations of the world!" Jia Hongjian shouted in a deep and passionate voice, almost like an orator.

He yelled like this, and the result was that the blood of Ni Guangnan and the other old men was boiled by his yelling!However, this old man and his disciples and grandchildren are men of science!Even if the blood of this group of people is boiling, if they have not been "brainwashed" many times, their blood is boiling but their brains are still cold!For example, now the old man, Luo Feng and the others feel goose bumps all over their bodies, full of energy, wishing to rush to the front line now, but they are strange in their minds!What are they wondering about?Strange how the common people were drawn in?Still want to pull consumers over to participate in the design?How is this involved?How many consumers understand design?So their rationality seems to make it impossible for them to walk on their feet, but their blood was boiled again by Jia Hongjian's stimulation, so they suddenly had a strange rush similar to the two heavens of ice and fire. !

Mr. Ni first expressed his doubts.After Jia Hongjian finished speaking, Mr. Ni slowly said while choosing words: "Mr. Jia, the overall plan is quite good...but... how do we deal with the details? How do we let consumers integrate into our plan?" In the design team? Could it be... using the same method as a reality show?" That's right!The old man is puzzled!The so-called technical industry has specialization. If ordinary consumers know how to design laptops, why do they need professionals like them?And how do you think it's more of a gimmick than practical?Many consumers think about the functions or designs that should be added. In many cases, professionals have considered it eight lifetimes ago, but they can't get it for various reasons!Then consumers also feel that their method is correct.So in this case, isn't this so-called thing of attracting consumers into the business just a gimmick?

That's right!From Jia Hongjian's deepest idea, this is a gimmick!It's just a gimmick.That's a very special kind of gimmick.What is important is to provide consumers with a distinctive "need" - the need for interaction!Imagine that Jia Hongjian is a consumer. When he goes to the market to buy laptops, mobile phones, tablets, etc., he chooses products that are designed by other companies. Such a product that is relatively in line with the demand.But in the modern media environment.Sometimes Jia Hongjian is not very clear about his needs.Maybe he can buy a 1000 yuan mobile phone.But seeing other mobile phones with higher screen resolutions or more powerful CPUs, how could it be possible not to think of a little "one step"?But if it is really "one step in place", the money to be added is almost endless!

That in this case.If a manufacturer says open design, Jia Hongjian is allowed to write down what kind of mobile phone he wants and send it to other manufacturers.Then the designer of the manufacturer supposedly came to chat with him to understand his needs, and even showed him a few rough appearance design drawings and accessories drawings, asked him in detail about the functions he used in daily use, and then evaluated it here. What kind of configuration is suitable for Jia Hongjian's needs.Then, after a few months, the manufacturer really produced such a machine that met Jia Hongjian's needs. How did Jia Hongjian feel?I must feel that this machine is designed for myself!Even though Jia Hongjian's opinions were only adopted in the final product, Jia Hongjian participated in the design of this machine!The bad thing about this machine is his brainchild!Then other brands become "something other people make", and then this brand becomes "something we make"!People generally don't easily give up what they put their heart and soul into.

So what Jia Hongjian provided was actually another demand!A need for vanity, a need for participation, a need for "we do", a need to pull consumers to their side and separate them from other brands!And don't forget what an era this is!On 4/911 four months later, most people across the country will be so happy that they can't wait to set off firecrackers!At this time, almost no one shouted "Today we are all Americans", and very few pure Chinese mourned for the United States!Nowadays, Chinese people's emotions are still relatively oppressed, and they still have a strong tendency to feel inferior!This kind of inferiority complex has led to a certain degree of admiration for foreigners, and at the same time, this kind of inferiority complex makes everyone have a desire to make domestic products stronger!

In terms of the game field, in 98, a garbage game "Blood Lion" was made in China because it claimed that it wanted to challenge RTS games such as Star Wars, and then it was still a squadron against the US invasion.A game that has so many bugs that it can be said to be rubbish has sold as many as 5 copies across the country, and all of them are genuine!There are even a few people in the dormitory of college students pooling money to make trains to the capital to buy them!What kind of mentality is this?

So this kind of national mentality is the part that Jia Hongjian finds most strange to him after his rebirth!When China's national power is developing rapidly in later generations, it is obvious that China is already stronger than in the 90s, but at this time the Chinese began to say that their country is not good, saying that they love A or not B, and that the Democratic Party is the assistant of the Anti-Japanese War. He said that the Communist Party did nothing in secretly developing behind the enemy lines, and that the textbooks did not mention the contribution of the Democratic Party at all—this made Jia Hongjian wonder if these people read history books when they were in history class?How many good things about the Democratic Party during the War of Resistance have been said in the history books, and how many nasty things about the Democratic Party during the War of Resistance have been hidden?That's why they still say that ** hides the credit of others and praises themselves?If Jia Hongjian said that the textbook should first mention the long yarn fire!Afraid that the Japanese will come.How long before the city was burned, no enemies came for n days after the city was burned!How much has this ruined?

Perhaps after entering the new century, the gradual change in the national mentality within a few years is due to the rebellious factors of young people, and there may also be some foreign political forces that are fueling the flames.But this is not important. What is important is that Jia Hongjian knows that there are not so many humanitarians in China these days. Although everyone worships foreigners, their patriotic enthusiasm is quite strong!So can this kind of patriotic enthusiasm be used to form a kind of demand?With the patriotic enthusiasm to create a demand, and then with the gimmick of consumers participating in the design, a kind of consumer really participated in the process of building an internationally renowned domestic brand!What about this need?Is it selling a feeling to consumers in addition to selling products?Is it also selling some additional emotions other than the product to consumers?Is this more attractive than selling the product itself?

After Jia Hongjian said such a big deal.Mr. Ni Guangnan nodded.He admitted that what Jia Hongjian said was reliable!Although Jia Hongjian did not fully express such a calculation deep in his heart, he just said that it is really important to let consumers participate and let consumers experience the process of helping a brand become an international brand with their own hands. Spectrum, but he still has other questions—"Mr. Jia, if you do this, will the investment be too high? We will have to spread the publicity at the beginning. The cost is really not low..."

That's right!Such an idea is really not something every manufacturer can learn!But as Jia Hongjian often said, when money is no longer a problem, many things are no longer a problem.When planning a market and planning a product, the first goal is to make money.Instead, how to promote the brand is the first goal, and even unlimited money can be spent.In this case, many people can come up with this awesome promotion method! "I don't expect to make money by making notebooks! To put it bluntly, the initial publicity investment for such a product may be very, very large. Maybe nothing has been produced, and two or three billion in advertising fees have been spent in it a year. Then we will return We should give some spiritual rewards to consumers whose opinions are adopted by us, such as writing them a thank you letter, giving them a small trophy, or inviting them to visit Huaxia Hi-Tech, hiring them as honorary Huaxia Hi-Tech designers, etc. Dong, of course all of these cost money. Maybe after our products are made, each notebook only earns 5% of the profit, so we have been filling the gap caused by advertising fees for the first three years. But we don’t rely on this to make money! In other words, I am building a brand!"

Having said this, Jia Hongjian looked at the stunned masters, and said with a smile: "Of course, this seems to be a loss, but don't forget that we can make three product lines. The lowest one will naturally be sold less. Advertising is mainly about popularization, which is relatively popular and the easiest way to make money. Then the marketing we just mentioned is actually advertising for mid-range and high-end products. It seems that mid-range products only earn 5% It seems that I am sorry for the advertising fee, but what about high-end products? Can’t we make some premium? Even in the future, our product will go abroad and earn money from foreigners. Will this still not make up for the domestic advertising fee? In China After the wind and water have flourished, it is actually much easier to develop abroad! Relying on our foreign Sherlock Holmes website, we can easily use [China has 1 million people using this notebook] Slogans like that to attract people, don’t you?”

Ni Guangnan and the others had no choice but to nod.At least from the perspective of Jia Hongjian's logic, to create a first-class brand, if you look at the world, it is true that advertising costs cannot be saved, and it is true that there is some reason for a good reputation in a market now.Although as engineers, they may feel that making a good product can already get a good reputation.But after all, they are engineers and not very good at business. Wouldn't it be better to leave business to professionals like Jia Hongjian?Besides, what Jia Hongjian said was quite reasonable.

But what they don't know is that Jia Hongjian didn't actually tell them that such a marketing itself is actually paving the way for future tablets and smartphones!It is to create a brand new brand that has a status in the hearts of consumers!In such a creative process, the poor have the poor and the rich have the rich.Xiaomi and the others are "poorly doing" by deeply customizing the UI and relying on Internet communication, while Jia Hongjian and the others don't have their own system for the time being. If they want to quickly make the brand high-end, it is relatively simple and easy to burn money. Method! (to be continued..)