Coquettish Rebirth

The easiest way to make a notebook fashionable is to use a magnesium-aluminum alloy case, which not only does not increase the weight too much, but also looks good, especially when various colors are added—— These days, the notebook computer industry is still the same as the desktop computer, and it still has traditional color matching!A few years ago, didn’t Jobs just launch the g3 computer with a color shell, which changed the stereotype that desktops are all gray and white?But even now most laptop cases are black!

If magnesium-aluminum alloy is used, it can be matched with colorful colors, and even with various surface treatment processes such as wire drawing, which can make the case look better at once, and win the attention of the female market at once!Even if it is a 10-inch netbook, when a female white-collar worker goes on a business trip or takes the train home during the Chinese New Year, she can take out a small red notebook with an aluminum alloy casing to watch movies or something, right?Doesn't this look good with clothes?And needless to say that's more stylish!For example, one netbook sells for 1000, and the other sells for 1300. The configuration is similar, but the 1300 one looks better. Which one do girls prefer to buy?Isn't this obvious?

And in the past, laptops were used by high-end business people, and they were all opened and typed with laptops during business trips, so black ones are more solemn.When the local desktop computer market in China is just beginning to develop rapidly, can we change this traditional stereotype and provide consumers with netbooks as a fashionable and relatively cheap mobile multimedia entertainment solution?In other words, what we sell is not a computer, but something similar to an ipad.It is a product that allows girls and men to quickly entertain themselves when they cannot use a desktop computer. This positioning is what Jia Hongjian wants to implement for notebooks.

But can't people learn this positioning?How can we make it so that no one has me and someone has me?How can we provide a similar and unique demand like Apple?Fashionable aesthetic appearance is of course one, but there are many people imitating Apple's appearance, how can Jia Hongjian and the others prevent others from imitating their appearance?Appearance patent?But the shape of the notebook itself is similar, and it is not an exclusive secret recipe to use magnesium-aluminum alloy to color the shell?Others don't even need to buy it back and borrow it. They can learn from it just by looking at the photos or even hearing about it. In this case, how do you differentiate your product from others?That is, how can Apple continue to maintain its characteristics under the situation similar to Samsung's copying Apple, so that others feel that there are two types of mobile phones.One is an apple.The other is other!

Perhaps, we can hire a top-notch industrial designer to cooperate with a fashion designer to change the text, curves, color matching, etc. of the shape.It becomes impossible for others to copy openly.Become every year we lead.Become the most fashionable in the eyes of consumers?This is of course a practice, but behind this practice, it actually strips a lot of the "computer" attribute of the product itself.Think of it as a portable product or even an "accessory" like a bag.

Speaking of this, let’s think about it divergently, we can make three product lines.The lowest one is the "enough" series of products. The products produced may have the same appearance as Xiaomi without design, which can minimize the cost of mold opening and design, and then do not use any internal things that will increase the cost, and keep the performance at a minimum. Just enough for daily use.You may get stuck while playing large games, but you don’t get stuck watching movies or listening to music, and you don’t get stuck playing small games.In this way, the products of this series are sold at low prices, relying on mass production to reduce costs and relying on low profits to prevent other companies from learning - as long as the production volume of other companies is not as large as that of Jia Hongjian and others, then obviously their The cost will be higher than that of Jia Hongjian and the others.This is a bit like the copycat smartphones of later generations, aimed at the low-demand market!

Then the second type is "good-looking", which is aimed at the similar female market and those young men who are slightly fashionable. They may not use computers to play any large-scale games. The first "enough" is almost the same, just a thing to pass the time in a business trip environment.But they also have some aesthetic needs, and they are willing to spend a little more money to satisfy their habit of "external control".As for the setting of such a product, it is a bit similar to the price of later generations of mobile phones ranging from 1000 to 2000 yuan. The focus is not on Xiaomi’s various fever configurations, but on the appearance!For example, everyone else is quad-core 1.3g, so let’s get a dual-core 1.3, the configuration is enough, and the appearance design is beautiful and fancy, so as to attract the attention of young men and women, okay?

At least according to Jia Hongjian’s previous life in 2012 when he took the subway and bus, when most people used their mobile phones for entertainment on the way to work, most of them were reading novels, posting prestige, or even watching movies. , but it really doesn’t account for the majority, and there are big games and small games in this game. How many people really play games that can really use the extreme performance of mobile phones every day?At least for most young people, is it really necessary to spend an extra 1000 to [-] to buy a flagship with a good configuration and good appearance on the basis of a good-looking mobile phone?

After targeting this market, the third series will be made into Xiaomi's fever-type ones, with concepts like "gaming notebooks", trying to do a good job in heat control and heat dissipation, to please those so-called extreme notebooks. According to the needs of customers, and then add a beautiful shell design, is this okay?In this way, will there be rushes like "everyone who uses this kind of notebook is a genius"?Will there be a kind of "iphone" in the notebook?

Of course, these three divisions are just Jia Hongjian's preliminary ideas, which revolve around how to make additional demands for the notebooks they are going to make.Of course, in terms of speaking, this design is not completely reliable.Because Jia Hongjian remembered that at this time in history, it seemed that electrical companies such as Xinke made portable VCD players and DVD players.That is to say, it is made similar to the size of a ten-inch notebook, and then it is specially used for audio-visual playback.If such a notebook is only used for audio and video playback, why should people not buy those portable and cheaper machines, but buy a notebook computer from Huaxia Hi-Tech?How can Jia Hongjian increase the added value, or create a demand for consumers and lure them to buy?Internet?In fact, in this era, the gprs of China Mobile has not yet fully started to upgrade!You must know that the Internet protocol such as gprs was developed at the turn of the century, and it has only been a few years now?Under the impact of Jia Hongjian's PHS, domestic gs-m mobile phone users are far from reaching [-] million as in history.In this case, is it possible for gprs to spread so quickly?So it is impossible to get a gprs network card these days!

However, if you use a gs-m mobile phone to surf the Internet, the download speed is only 10k per second under ideal conditions.This is enough to look at the web page.You can't even watch videos, so how can you add too many network application functions to your notebook?impossible!Especially on occasions such as planes and trains, even if the plane does not care whether the passengers can turn on the data service or not, just look at the metal skin of the train and plane.This thing affects the signal!So count on enhancing network applications.To strengthen the development of Railcom and notebooks.Obviously it is impossible!On the other hand, let the Ministry of Railways arrange for railway employees to sell pirated disks on the train?Can only Huaxia Hi-Tech users buy it?Neither of these two points is reliable!

So what should Jia Hongjian do?How to provide a different demand in a special way?Hmm... For example, let the laptop be changed like a mobile phone?Through a personalized approach to allow consumers to have a personalized shell?Good is good, but the problem is that notebooks are different from mobile phones.Is it impossible to still take out the notebook when on the bus?Although the notebook with a 7-inch screen is really not big, and the screen is the same as an ipad, the problem is that the portability of the ipad is not enough, it is too heavy!According to Jia Hongjian, it is actually more appropriate to use a tablet with a 7-inch screen in an outdoor environment. It is not too heavy, and it is easy to hold, even with one hand.How about we make a notebook with a 7-inch screen?If this is a notebook with a 7-inch screen, the thickness of the keyboard must be considerable. At the same time, the keyboard will definitely be quite crowded if it is shrunk to a [-]-inch size. How can this be done?

Along the way, parents and Ye Jing chatted with each other, and even laughed when they talked happily.As if cooperating with them, when they laughed, Jia Hongjian put on a smile on his face. They didn't know that Jia Hongjian was actually thinking about various methods in his mind at this time.However, Jia Hongjian did not know that the notebook with a 7-inch screen that he was thinking of actually secretly conformed to the future plans of manufacturers such as Intel and Microsoft in 2006. In 2006, Intel first announced Their umpc definition.This umpc means ultra-mobile-pc, that is, an ultra-mobile computer. In adult terms, it is an ultra-mobile personal computer!And Intel's specific definition of this umpc is that the screen is 7 inches or less, and the weight is less than 2 pounds, that is, 1.8 catties, 0.9 kg, the screen resolution is around 800x480, and a lightweight operating system is used, including the camera, Such a thing built by mobile Internet!And manufacturers like Microsoft quickly came up with a similar definition-Microsoft's plan is called origami, and the details of this plan are basically the same as Intel's, except that they use Microsoft's embedded lightweight It's just a system!

Even the historical VIA via finally discovered the power of the ultra-low power cpu and chipset they have been making in 06, so they also proposed their own mid concept, which is the concept of mobile Internet devices. Intel and Microsoft are lighter but more convenient for mobile access to the Internet for entertainment!And didn't Jia Hongjian come up with such a concept a few years in advance? (To be continued..)