Coquettish Rebirth

Jia Hongjian spent 100 million to buy Blue Dot, and then he retained these five young people to continue developing the Chinese Linux system in the company.Jia Hongjian needed to find a cheap space for his future notebook. Apparently, a pre-installed genuine Microsoft operating system would cost several hundred RMB.But what if you have your own system?Even open source?This will be completely different!

By the way, Jia Hongjian asked Huaxia Hi-Tech in China to investigate Xia Hua.He didn't want to get some commercial espionage to get Xia Hua's full set of financial statements, he didn't want to get Xia Hua's series of internal decision-making documents, he didn't want to get out the design drawings of some products that Xia Hua was designing, to put it bluntly He just wanted to figure out what Xia Hua looked like now.And a few days later, an electronic version of the document appeared on the NAS server of Jia Hongjian's home in Los Angeles, which was naturally sent by the headquarters of Huaxia Hi-Tech in China.

Jia Hongjian studied this Xia Hua and found that this company is really not simple-in fact, it started various diversification processes around 96!They don't just make TVs, but in 01 they even produce TVs, wireless landlines, mobile phones, computer monitors and even computers!In Jia Hongjian's impression, a TV manufacturer that was as professional as Changhong in the past has been diversifying for five or six years, and now has five industries!Is this... the butterfly effect?

According to the market information roughly collected by Huaxia Hi-Tech, there are still some "confessions" of employees who have switched from Xiahua to Huaxia Hi-Tech.Around 96, Changhong was controlled by Jia Hongjian and already occupied most of the domestic market, but it really made Xia Hua and other companies miserable!What do you call a pit?Because the traditional TV sales market in the early 90s was clearly divided into low and peak seasons. In short, the second half of the year, which is close to the end of the year, is the best time for TV sales. , basically it belongs to the situation of not opening in the first half of the year and opening for half a year in the second half of the year.However, when Jia Hongjian helped Changhong monopolize more than 70% of the domestic market at once, and all other domestic manufacturers could only control about 10% of the market, this problem arose—everyone knows that there are distinct peak and off seasons, but When the sales in the first half of the year were not good, companies such as tlc and Xiahua were not worried. At first, they thought they would sell out in the second half of the year.So work overtime production.

Originally, if there was no Chang Hong under the guidance of Jia Hongjian in history.Maybe Xia Hua and the others will have a promotion in the second half of the year, and they will be able to sell a lot.But the problem is that Changhong has Jia Hongjian to guide him!Moreover, Jia Hongjian not only instructed Changhong to build his own store and logistics team, but also instructed Changhong how to sell at a lower than ex-factory price - as long as he used financial tools to deduct the dealer's money for 90 days!In fact, this is similar to what a bank does—money comes in and out every day, and someone deposits money here.Later, the bank loaned out the money.Then someone came to withdraw money.It is enough for the bank to ensure that there is a certain amount of insurance funds in its own treasury. There are so many turnovers coming and going every day, as long as these turnovers can be insured every day on average!Although in real life banks may not be exactly like this.But such an analogy is probably similar.The dealer's money is deducted for a period of time, and then the goods are shipped, and then the dealer's money comes in again, so that Changhong can always guarantee that there will be enough turnover funds to lend to financial institutions!Then the interest on this kind of borrowing is enough to make up for the loss of Changhong's sales below the ex-factory price!

In this case, a 25-inch color TV may have an original ex-factory price of 3500 yuan, and other manufacturers are about 3500 yuan, but Changhong can be 3000 yuan. Which one does the dealer prefer?Of course it belongs to Changhong!Even if Changhong needs to pay first and then deliver the goods after a while!Moreover, under the education of Jia Hongjian, Ni Runfeng is a shrewd person, especially after entering the peak season, this Ni Runfeng is simply a desperate promotion—and he also creates an "avalanche" through various methods, through self-operated stores and All kinds of sales promotion methods, forcing dealers to compete with each other to reduce prices and sell quickly!Under Changhong's desperate promotion, other manufacturers can still sell it according to the old promotion?

Therefore, the extra TVs produced in the first half of the year will not be sold in the second half of the year, and then the inventory will be suppressed. How much will the inventory be suppressed?Not to mention that Changhong would send a home appliance to the countryside to trade in the old for a new one to forcibly eliminate old computers, and even sell the business to fourth-tier markets like townships!How does this make Xia Hua do business?So even after a few years of losses, basically those color TV companies that could not compete with Changhong began to diversify one by one, and they all began to change careers!They all regard their own TV industry as a dying industry!And after 98, because of the saturation of the overall Chinese market, the sales volume was even worse, which led everyone to engage in other industries to make money!

So tlc, Xiahua, and Kangjia had to start transformation. Tlc started to make mobile phones, and Kangjia started to make refrigerators and other white goods. Xiahua chose to start making monitors first. After all, this is basically the same as TV technology. similar.Then, they started to make complete computer machines. On the one hand, the computer mainframes were looking for a market in China, and they became industry users when consumers' spending power was not strong; on the other hand, they wanted to develop overseas markets.But the problem is that these companies have been cheated by Changhong once in the past two years. There is a large backlog of TV sets, and there are many funds that cannot be realized. When the funds have already become inventories, it is difficult to develop new products. Said, but also to develop the domestic market for new products, and then to develop foreign markets... How much does this thing cost?

Yes, Xiahua Sambo got a US$99 billion contract in 15 to export 330 million color TV sets, but the U.S. stock market crashed a year after the signing, and then the order was nothing!All of a sudden, the computer market is not easy to do!At this time, Xia Huana wanted to learn from Changhong in China to build his own store, set up his own logistics team, and set up his own warehouse, but the problem was how much money did they have?In Jia Hongjian's words, when money is not a problem, many problems are no longer a problem.But when money is not enough, many problems that are not problems will become real problems!

They want to do a good job in channel distribution first and then promote it on a large scale, but the money is occupied by new channels and self-built logistics channels.They employ too many people for building stores and logistics, and the salary of these people is a big problem!And such a big expansion of theirs itself has brought countless management problems-for example, according to the words of the technician who jumped over from Xiahua, that is, "a college liberal arts student who doesn't understand a shit comes here and has no experience at all." , was sent out to become a small leader of a certain logistics warehouse, these people may not even have a concept of how to do logistics, but they became leaders, how should they lead?"

They are different from Changhong. Changhong is a veteran state-owned enterprise and a member of the national top 500 seed team. It is also the leading home appliance industry in Southwest China. How much money does it cost? The local bank can exaggerate. Unlimited supply of Changhong loans!Because Changhong's performance proves that they can come back!And the logistics channel and so on cooperate with Huaxia Hi-Tech, the overall management is quite good!Basically just building warehouses around the provincial capital!And what about Xia Hua?Their warehouses were creatively established in prefecture-level cities, and the result was a large number of cross-selling—first, they transported some of these products to city a, and spent a transportation fee. As a result, city a did not sell well, but city b sold well. Is the inventory in city a going to be transferred to supply city b?So it's another transportation fee, can't the common people pay for this?Then the result is that profits continue to decline and costs continue to rise!

Even if it is the so-called student computer they launched in 98, even if it uses Celeron's 366mhz chip, even if it has 32m memory, even if it has a 15-inch display screen, even if it is a free gift of their own research and development, which is said to be worth 3000 There are more than a dozen types of software for 5555 yuan, but their price is also as high as 30 yuan!The price is about the same as the Venus computer cvd that Jia Hongjian and the others launched earlier!And in this case, the Venus computer cvd can still watch cvd discs and can be used as a computer!And not to mention that it is also equipped with the content of Huaxia Online School, and it will send tutoring courses from various special teachers from famous schools across the country at [-] a month!Has Xia Hua provided this kind of thing?Not to mention, Xia Hua's computers are relatively reserved, and no pirated software is installed in the self-operated store.Consumers have to find someone to install a pirated version when they buy it back. Not everyone knows how to install the system in this era!And the Venus computer cvd?Direct Microsoft built-in embedded system!Although the function is much weaker, parents who don’t understand computers seem to feel the same!

So in this time and space, Xia Hua's computer is really not very sold in China, at most it is just robbing the users of the gun industry with Lianxiang and the others!And Lianxiang can at least grab "fever users" in the country, but Xia Hua's computer products are all low-end!So in the end, we can only consider exporting!And when the stock market crashed in the United States and even Cisco encountered difficulties, would American computer dealers still import computers in large quantities?In 99, it was the time when the sales of computers in the United States were the highest in history, and the global shipments of independent graphics cards directly exceeded 1 million yuan!But after 2000 it was all the way down!Therefore, it is normal for computer sales to decline in the United States!Even dropped with Europe!At this time, will foreign distributors place large orders?Without foreign orders, this Xia Hua has no domestic market, so in fact they are really having a hard time now!It's not even as good as tlc, whose main business is making telephone calls!

To be honest, Jia Hongjian really didn't expect Xia Hua to mess up to this point.At this moment, even if Xia Hua is what he is today because of the butterfly effect or something, Jia Hongjian doesn't care anymore, what he cares about is to see if he can make use of such a thing! (To be continued..)