Coquettish Rebirth

Wu Peiyu is the only woman in the Taiwanese engineer team newly recruited by Huaxia Hi-Tech. Although she looks very ordinary, after joining the job, she is still taken care of by her colleagues.Before that, she was just an assistant id engineer in Compal. She studied craft design and mainly did product modeling and primary appearance design in the company.After entering Huaxia Hi-Tech, this first day's meeting gave her a great shock and shock!First of all, it is a meeting on the first morning of joining the company.In this meeting, even if she only heard about the humiliation of the chairman's son, Jia Hongjian, she already felt a slight anger burning in her heart. A girl like her is a little bit excited and wants to fight!

Then the young owner, Jia Hongjian, introduced the company's design of the three new-generation products. During the meeting, Wu Peiyu didn't have much time to express his emotions. She didn't even realize what she wanted to express. While listening to Jia Hongjian's introduction, he tried his best to understand what was probably his job.But when the meeting was over, when she could finally think about it a little slower, she suddenly discovered the amazing design of mid-range products!That's right, although overall Huaxia Hi-Tech's resources will tend to be relatively more low-end products, the so-called sales of 200 million units basically refer to the sales of the lowest-end products, and the beautiful mid-range products are not rushed. The focus of sales.But this non-focused product appearance design surprised Wu Peiyu too much!

Especially after she was curious and asked if such an appearance was the work of some American or European craftsman, but she heard that it was completely designed by the company's "second generation ancestor" Jia Hongjian himself.She was even more surprised!How could such a second generation ancestor design such a beautiful thing?The configuration of plastic and Corning glass on the outside is just modeling... no.Just thinking about it in your head is beautiful!After the real modeling is done and the stickers are put on it, it is even more beautiful. Even the stimulating Wu Peiyu, a girl with a relatively neutral personality, has the urge to buy it immediately!And the design of the ceramic appearance is also beautiful, and suddenly there is a sense of beauty of traditional culture, and there is a kind of oriental charm all of a sudden!Are these things really made by such a second generation ancestor?Is the level of such a second generation ancestor really so high?

Soon she began to secretly observe Jia Hongjian, a second generation ancestor.In her eyes, this Jia Hongjian was obviously not an ordinary second-generation ancestor, but more like a very capable second-generation ancestor like Wang Xuehong!Why does Jia Hongjian look like Wang Xuehong?It turned out that after Jia Hongjian introduced the product design on the first day of the meeting, he began to talk about product positioning.The positioning of this product is not a simple division of low, medium and high end.Then Jia Hongjian started to show the slides.In the following slides, it is not a shape design or a simple low-middle-high-end layering, it is all kinds of data directly obtained from the statistics department of the mainland!

For example, the national average per capita after-tax income in 2000 was more than 8800 yuan, and the disposable income was more than 6400 yuan. Moreover, this data was averaged based on the national average of 3.1 people per household, including the data of children who do not make money. !If only the employee data is counted, it will be even higher!It is even different in big cities such as Shanghai and the capital. The average annual salary of employees in these big cities is between RMB 1.8 and RMB 1.2 after tax.And the annual disposable income is higher than the national average!Then Jia Hongjian took out the wages of middle-to-high and high-end income groups that accounted for about 40% of the total income of employees in various industries in the country according to government statistics on the mainland, and then used this per capita disposable income to calculate the mid-range and beautiful products. How much should the price be!

That's right, Jia Hongjian did not use the method of production cost plus gross profit margin to set the price, but chose to design the price and cost according to the annual per capita disposable income of the target consumer group!This is to find market gaps and price gaps!According to the route of this design, it is to target the target consumer groups and only provide products that they can afford.And at the same time, make corresponding cost planning and technical planning!Then, from this perspective, we will design the skimming pricing tactics when new products are launched, and it is still a fast skimming pricing tactic.That is to say, in the early days, the high price was widely publicized to earn enough excess profits, and then when the opponent was about to follow up, it immediately began to increase the price and reduce the price.Market share, when rival products start to go on the market on a large scale.Then carry out mopping up and release goods, which directly disrupts the opponent's profit rhythm!Wu Peiyu was really shocked when he saw Jia Hongjian give orders.She never thought that a second-generation ancestor in the mainland could understand the laws of business so well, and the use of various skills is purely pure!It's like a natural business genius!

And then, this Jia Hongjian not only showed his talent, but also showed his hardworking side - in the next intense work, this Jia Hongjian definitely went deep into the front line.Starting from the configuration of the product, it is directly working with the team... No, it is directly leading the team work, directly guiding the team work!For example, in the low-end product line, he directly asked everyone to choose the c-level screen in Huaxia Hi-Tech's internal LCD factory in order to reduce costs and quickly supply goods!What is this so-called c-level screen?It is a screen that is almost unqualified in the LCD production line. It is a screen that has more than five bright spots and less than eight bright spots and dark spots, and the sum of the two does not exceed 10.Such screens are generally not used by international manufacturers. Top manufacturers generally use a+ screens, which are perfect screens without bright spots and dark spots at all, while a screens have 3 bright spots and dark spots. The sum of the two does not exceed 5 screens.This kind of A-level screen is the screen most commonly used by computer manufacturers!Some slightly lower-end manufacturers use B-level screens, which are screens in the middle of A-screens and C-screens.

This C-level screen can be said to be a screen made by various manufacturers after picking out the remaining panels. According to Jia Hongjian, this kind of screen was chosen. On the one hand, because there is no mandatory standard for LCD screens in mainland China, On the other hand, it can also lower the price even lower so as to benefit consumers.On the one hand, this kind of c-level screen is almost collected at the price of scrap products, but this kind of "waste products" can successfully reduce the overall cost and provide consumers with the most basic usability!According to Jia Hongjian, if the price can be lowered by 300 yuan, or even 500 yuan, Chinese consumers who will buy this lowest-level product will not mind the appearance of less than ten bright and dark spots on the 1024x768 screen!Lessons learned from the past is the energy-saving light bulbs of the United States ge!

While guiding everyone in product design, Mr. Jia also went deep into the front line with everyone, and often went to the factory to watch hardware debugging.For example, for the panel of the LCD screen, he followed the hardware engineer to the factory to read the color temperature data recorded in the memory of the screen one by one, and then wrote and set the special software, so that the later assembly factory can quickly complete the production line. Read raw color temperature data that varies from one another to make adjustments one by one!During such a period of time, it can be said that Jia Hongjian has been eating and working with the team all the time, but he almost lived together in the end!

In Wu Peiyu's eyes, Jia Hongjian was no longer a simple second-generation ancestor, but a person who could inspire everyone to move forward like a big brother!When everyone was working continuously and didn’t even have a weekend break, Jia Hongjian explained to everyone while calming everyone’s emotions. At the same time, he also took the initiative to do logistics work for everyone, and took the initiative to care about everyone’s health, and he himself was always on the front line. Be with the team.Not to mention overtime wages are enough!Seeing Jia Hongjian working with everyone, he didn't rest after everyone had a rest, and he came when everyone didn't come, and then his energy was reorganized than everyone's, and he inspired everyone to move forward like boundless enthusiasm. Let Wu Peiyu admire and even worship!Such an experience made her feel that it is good to have such a leader, and it is good to have such a second generation ancestor!If the boss in the previous company... not to mention the boss, even if there was a relative of the boss who worked so hard, so able to fight with them on the front line, they would not quit!The best way for Taiwanese companies is to not pay overtime wages and let everyone contribute. It seems that young people work without money and love overtime to have a future!

But what about Huaxia Hi-Tech?There is no saying that the future is not promising. Overtime wages are paid on the same day. In addition to the boss’s son who is with everyone every day to help everyone with logistics, the boss and the boss’s wife often visit us and encourage everyone to buy food for everyone. , and even took the initiative to tap everyone's backs and shoulders!Is this the treatment you can enjoy in other companies?So even though I felt that I would be exhausted after completing such a project, Wu Peiyu didn't regret it at all, and didn't feel that it was a disadvantage to change jobs!On the contrary, she thinks that such a Huaxia Hi-Tech is a company with real ambitions, and that is a company that is really striving to make progress!Everyone's goal from top to bottom is exactly the same, that is, to launch super cheap notebook products before September!

Soon, all kinds of hardware and software in the early stage are almost ready, and various accessories are also in place, and even the first batch of motherboards from the foundry have begun to arrive.The next step is to carry out tape-out, that is, small-scale trial production.The products produced in this way are the so-called engineering prototypes, and then various complex tests will be carried out.It can be said that at this time, half of the team's work has passed, and then everyone will invest in various complex tests and subsequent improvement design stages. At this time, I have been with you all the time and got a new team. The "boss" Jia Hongjian, who is widely trusted and loved, is about to start preparing an advertisement for this low-end notebook...