Coquettish Rebirth

After the release schedule is almost decided, then start to notify the movie theaters from all walks of life to prepare, and try to make the first batch of 3000 theaters that are preparing to release at the same time be able to unify the time, so that everyone can have the best results .For theater companies, this kind of movies that they consider to be masterpieces must of course be released in line with other theaters so that their profits will be relatively large.Otherwise, if the arrangement on my side is not timely, other theaters in several big cities will show it first, and my side has not yet shown it. Isn't this rushing consumers to go to other people's places to watch it?Isn't this committing suicide?For these theaters, being able to screen with others is the way to make everyone not lose each other.

And I have to say that the schedule Jia Hongjian and the others chose was really good. There weren't any big movies around to directly compete with, at most, some small movies, so it wasn't too difficult to arrange this schedule.After the real release schedule is confirmed, the next step is to start making short commercials and print ads.Needless to say, the short commercials are definitely used in a few minutes of commercial "inserts" before other movies are broadcast. After all, there are still certain hardware constraints in the construction of videos in this year, and the time limit can be relatively loose. For broadcast advertisements, that is, other movies are more suitable.Nolan and the others began to work hard on editing the trailer. To put it simply, the editing of this trailer is to cut out the most exciting part of a movie.

For many movies, after the trailer is cut out.That looks quite attractive, but the real feature film makes people look like they may find that the best part of the movie has been cut into the trailer, and the other content is just dross!Nolan obviously can't edit like this. According to Jia Hongjian's request, this trailer can only use the plot of the first story as the material, and can't use the second story, that is, the final ending!Because the whole film relies on the final ending to attract and shock people!If the last part of the plot is exposed in advance, the whole film will suddenly lose the sense of surprise that came at the end!This kind of thing is absolutely unacceptable to Jia Hongjian!

According to Jia Hongjian's suggestion, Nolan slowly edited the story of the first floor into a trailer, while Katzenberg and others were in charge of the commercial negotiation.Responsible for discussing with films that are currently showing or will be released in the next period of time to add interstitial advertisements before the film is played.After talking.In about a week or so, some movies have started to have such an advertisement for "Tang Seng's Fantasy Journey" before their release.Such a 2-minute advertisement did not cause much response, shock, etc. in the United States, but the content of these advertisements was filmed by some gun copy pirates who hired people to secretly film in American movie theaters. down.And not long after.In some newly listed pirated movie discs in China.Then there was such an advertisement for "Tang Seng's Fantasy Journey" at the beginning!

So gradually, some domestic people who watched the new pirated discs were on the forum of Huaxia Hi-Tech's Sherlock Holmes platform.Then said such a thing.As a result, after such a thing was said, the sales of pirated discs in various small and medium-sized cities in China increased significantly!Even with the pirated disk stalls set up at the gates of residential areas in big cities such as Shanghai and the capital, the corresponding pirated disks that were shot with gun versions are also selling a lot!Then all of a sudden, "Tang Seng's Fantasy Journey" became hot news on the domestic Internet!

Such hot news on the Internet.Gradually attracted the attention of some entertainment media.Originally, in 2001, the media were still not used to finding news from the Internet or treating things on the Internet as news.This is not like the 2012 of later generations. Doesn't it mean that there is a joke on Weibo that is not sure whether it is true or not? There are reporters who dare to publish it in the newspaper!In this era, after the reporters first learned about the situation, they really went to find the disc, and after reading it, they published such a thing in the newspaper.In the report, the reporters respected and recognized the Chinese classical culture going to the world!They are quite excited about this kind of thing!At first, many of them knew that Jia Hongjian, a young head of Huaxia Hi-Tech, was going to the United States to deal with the post-production acceptance of the film adaptation of "Journey to the West". Originally, they were worried that such a film would be popular with Americans. I like it, can it pass on Chinese culture to Americans, can it attract Americans?

But the problem is that after seeing such an adapted version of the trailer, the reporters have different opinions one by one.Some people are more optimistic about the adaptation revealed in such a trailer, such as changing a monkey like Monkey King into a more powerful orangutan.For example, Zhu Bajie was adapted into a pig demon who wants to pick up girls all day long, and can still turn into a handsome pig demon.But some people are optimistic about it, and some people are not. There are still many reporters who were flattering and encouraging about Jia Hongjian's change of Journey to the West, but after seeing the trailer, they really found out. After Jia Hongjian adapted Journey to the West, such a group of people stood up and began to criticize Jia Hongjian!

"It's okay to adapt Journey to the West, but you can't change it randomly! Changing the monkey into an orangutan, what kind of modification is this? Changing the scene where Monkey King and Tang Seng meet, what does this mean? How did Zhu Bajie become a man?" A pig demon who can't walk when he sees a woman? How come he turns into a handsome man all day long to seduce a good woman? Why can Monkey King's one somersault turn into a jumping on the ground? It’s not impossible for Jia Hongjian to adapt Journey to the West according to the length of the movie, but such a nonsensical change, such a change just to cater to foreigners, is really promoting and exporting Chinese traditional culture? This is really not a waste Is it traditional Chinese culture? Even if Jia Hongjian succeeded, he let hundreds of millions of people around the world know about Journey to the West and the stories in it. However, the so-called Journey to the West stories that hundreds of millions of people in the Western world know are all the ones in the movie. One set, then in the end, foreigners still don’t know the original Chinese version of Journey to the West! Is this a way to promote Chinese culture, or is it a trick to transform Chinese culture with American culture under the guise of promoting Chinese culture?”

Such a criticism is really too heavy!And such an article was not published by Nan Zhou's reporter!It was posted by an entertainment reporter from the entertainment sector elsewhere!So it can be said that all of a sudden the pride in modern Chinese culture reappeared.Although China has been weak for decades, after the reform and opening up, many ordinary people were suddenly shocked by the colorful foreign culture and felt that they were weak in front of foreign products, that they had no confidence, and that foreign products were superior.There is even a vocabulary of "foreign style" to compare it with "rustic style". If people say that people are dressed in fashion, it means that this person is dressed in "foreign style"!This is obviously treating foreign things and even the temperament of foreigners as tall things!

Originally speaking, consumers and even technicians of many manufacturers are a little inferior to foreign products, and always feel that their own products are not as good as foreign products.And under this kind of subconsciousness that worships foreigners, there is a product of a combination of inferiority complex and the arrogance of the previous heavenly kingdoms, and even the pride of 5000-year-old civilization-this is particularly strong self-esteem!It seems that too much adaptation of the classics in Chinese culture is like blasphemy to the sages!It's like the Japanese manga "Zai You Ji", which is adapted from the Chinese "Journey to the West", but this kind of manga may be very good-looking for Chinese teenagers to read.But if an adult reads it, there will be a sentence out of ten, "Why did the Japanese change Journey to the West into such a thing? It's a mess, what's so good about it?"

So now it is like this. On the one hand, they were very excited about Jia Hongjian's ability to promote the excellent works of traditional Chinese literature abroad, and they gave praise and praise all the way!But now, after watching Jia Hongjian’s trailer, and seeing Jia Hongjian use a lot of camera language from comics and cartoons in the film, I found that Jia Hongjian has made the whole story of Journey to the West a big one. After the change, the group of people who encouraged them before became unhappy again!It seems that in their eyes, if they want to sell Chinese cultural products, they must promote them in their original flavor, otherwise it is blasphemy and a crime!Even if a big-name director like Spielberg comes over, even if such a big-name foreigner comes to work, it's useless!That's right!They are not against a Chinese like Jia Hongjian's actions on the plot.Even if it is the most well-known foreigners who perform the knife, they will call foreigners who do not understand Chinese culture at all, so the whole film is simply rehabilitated!Then treat this matter as a black spot on Spielberg's body and keep talking about it!

According to Jia Hongjian, if the film is adapted from a novel, it is normal for it to be changed a lot!Even in the eyes of people in the film industry, it is the most normal thing to do a knife on a novel!Because if the only thing to do is to turn the novel into film and television, then why do directors like them need to supervise it?Can't you just hire students from the film and television academy to do it?Does this kind of thing still need to use your brains?And on the other hand, if the adaptation has no novelty or adaptation, how can it attract non-fan readers and passers-by?

Some readers have already read this novel, and they are not fanatical fans, so if they don’t make a certain adaptation, after they know the story routine and even all the details, they must come to buy a ticket to read it when they are full?Always give people some reason, let them feel that at least there is something in this movie that is worth his money?At least let him have a little hope?And how long is the original Journey to the West!How to make this into a movie?Either just film scenes such as Havoc in Heaven, and film a dozen or more films to tell such a story of learning from the scriptures, otherwise, you have to make a big move like Jia Hongjian! (To be continued..)