Coquettish Rebirth

This kind of discussion on a company's product is frantically discussed on the forum, and then it attracts the attention of many people. In the end, the company spends almost no money... Isn't this actually very similar to viral marketing?Of course, when it comes to viral marketing, it’s actually word-of-mouth marketing—in the early years, especially when there was no Internet, wasn’t it just like “the smell of wine is not afraid of deep alleys”?Isn't it just relying on consumers to feel better, and then recommending them to relatives and friends related to them, and then spreading from one person to another like a virus, and then slowly expanding the "infected number"?

Of course, viral marketing cannot simply be an old wine in an old bottle. Naturally, there are new things when the name is reformed.Viral marketing in the Internet age is mainly to create a kind of enthusiasm for consumers to actively help spread some information, which is equivalent to handing over the practice of manufacturers wanting to advertise and then advertising to consumers, so that Consumers are very curious and rush to spread some things, just like spreading some strange news or something, and then many people know about it, and then this is equivalent to advertising the company's products for free?Therefore, the viral marketing in the new era is basically a process in which companies take the initiative to cause consumers to spread the information that manufacturers want them to spread.

Just thinking about it this way, you know that viral marketing can easily become a deception - because it is manipulated by the manufacturer, so it is easy to go out of the way if it is designed better. !But Jia Hongjian and the others are out of line now, because he never expected to initiate such a discussion before.Before we know it, at least one-third of our Chinese citizens know about the drama "Tang Monk's Fantasy Journey", even if almost half of them say it is good and half of them say it is not, or there is still Some people are purely watching the show to join in the fun.Even if the information disseminated is a "scandal" in the eyes of some people.But the scandal does not mean that there is no marketing effect!

Now what Jia Hongjian is thinking about is how to make use of such a public opinion turmoil, and see if he should take advantage of this matter!After all, he didn't spend any money, and he has already let hundreds of millions of people in our country know about this matter. If he doesn't do a little more manipulation, it feels like a waste of money!It feels like God is giving us a chance.We are not sure, but we will be retaliated by God, right?So if he wanted to take advantage of such a trend, what would Jia Hongjian do?First of all, let’s not talk about the need to expand the popularity. There are already many people who know about it. What we need is to transform those “black” people in the “following crowd” of [-] to [-] million people!Let them spend money willingly to help Jia Hongjian spread the news that "Tang Monk" is definitely worth watching!In other words, Jia Hongjian needs to turn black people into fans.Only in this way can such a news event be used to the greatest effect.Right?Only in this way can we maximize the use of existing popularity and convert popularity into operating income, right?

So how to convert it?From a business point of view, we try our best to spend less investment to do big things, that is, to do it skillfully.In short, even if you spend your time trying to "influence".Such an investment of energy and time is also a cost. We need to use as little cost as possible to achieve the greatest possible effect.So how can we achieve such a black fan who spends a small amount of money but can maximize it?Even let these black-turned-fans actively help Jia Hongjian and the others to promote, so how about more black-turned-fans?Then think about it and you will know that first of all, you need to find those "well-known big Vs"!

That's right, the Weibo platform of later generations or something.The number of fans of well-known big Vs is several times that of ordinary people.The effect of reposting a piece of news is more effective than that of ordinary people. They can even spread it to millions of people. Who can do it for ordinary people?Although there is no "big V" on the current Sherlock Holmes platform, can't we find a "node" that also has a lot of communication capabilities?For example, fighter jets in Heizi?Find out the leading figures among the sunspots, select those "public opinion leaders" who are the most active and most convinced by the sunspots, and then "influence" them, and then ask them to help Jia Hongjian with resources. How about doing a "viral" spread from black fans to fans?

With such a general guiding ideology, Jia Hongjian then began to let the Sherlock Holmes people in Huaxia Hi-Tech start looking for the "opinion leaders" among the black Jia Hongjian people.Those who jump the most, those who say something that makes the black letters feel reasonable and convincing.On the other side, this Jia Hongjian was thinking hard about how to turn the "big V" among these sunspots from blacks to fans!No matter what you say, you must first accept their hearts and let them obey.That's the only way they can help Jia Hongjian turn black fans into fans, right?

However, in order to "influence" them, they may not actually stand up to help influence them - after all, people want face no matter what.After discovering that the product I hacked turned out to be a good product, how many people are willing to slap me in the face and transfer camp?With years of experience in Internet spam as a reference, Jia Hongjian knows that there are not many such people!There are more people on the Internet who know that they are wrong, but do not repent for the so-called face, and still roll all over the floor!There are even fewer people who can not only admit that they were wrong before, but also work hard to tell everyone that they were wrong after knowing that they were wrong!Under such circumstances, how can Jia Hongjian do what he wants to do?After some deliberation and a series of back and forth, Jia Hongjian decided on a plan, and then he was ready to implement such a plan.

In the Sherlock Holmes forums in China, one of the staunch black people who had been arguing with Jia Hongjian for several days had an account number of "Ximen Chuuxue". This person was originally a college student.Originally, in his growth experience in the past few years, this person was quite depressed by the political situation that the United States encircled China. After seeing the copying of "Japan Can Say No" by the old Japanese right-wing thief Shintaro Ishihara After a copy of "China Can Say No", the national integrity is rising!In addition to the collision in the South China Sea this year, this "Ximen Chuuxue" suddenly regarded the United States as an enemy.

After buying a pirated disc and seeing the trailer of Jia Hongjian's adaptation, this "Ximen Chuuxue" was suddenly aroused with patriotism, and felt that the Chinese could say no to the American market. Then began to resolutely oppose Jia Hongjian!Then I began to firmly quarrel with Jia Hongjian, whose screen name is "Liquid Crystal Lover".But this "Ximen Chuuxue" is still relatively good, that is, there is no foul language. Although the mood has been relatively agitated, it makes people feel that he has high blood pressure all the time, but I have to say that everyone's quality is still relatively high in this era. No one is messing around on the Internet!But even though he didn't play and roll, this "Ximen Chuuxue" was really persistent. After he quarreled with Jia Hongjian, although Jia Hongjian might sarcastically put him at a disadvantage in just a few sentences, he still had plenty of time. Think about it slowly.Sometimes after thinking about it for a day, I finally thought of a way to respond, so I hurriedly searched the Internet to find Jia Hongjian's posts hundreds of thousands of times ago, and clicked to reply!

With this kind of perseverance, and with this kind of tireless confrontation with Jia Hongjian, it has to be said that there are still a group of "believers" behind this "Ximen Chuuxue".During the quarrel between "Ximen Chuuxue" and Jia Hongjian, I have to say that he was quite persistent, and he had relatively more time, so he had more time to appear in front of many sunspots.Moreover, this "Ximen Chuuxue" is a college student after all, so he still has a certain foundation in logical thinking, so he didn't swear all over his mouth during the debate, and he still talked a lot about things, even about things and not people!The ethos of this debate also attracted many people to support him.So in the end, such a person is simply one of the banners in Heizi!

As a result, just today, just after the server was restored, he clicked into the Sherlock Holmes forum impatiently, and suddenly saw a letter in his "inbox".Then he opened the inbox and saw that the letter inside was from the forum official.As for the title, it was written in a horrifying way. It was called—"Jia Hongjian blew up his forum account, and the real person has already joined our forum debate?" What?Jia Hongjian...has already joined the forum?That Jia Hongjian?Really Jia Hongjian?

After he hesitated to open such a letter, he saw a red hyperlink in the letter, and then wrote: "Jia Hongjian's real person took a photo to expose his forum name, confirming that he has already participated in the debate in the forum." ".And at the bottom of this letter, there is a series of introductions about Jia Hongjian, the only son of the richest Chinese family in the world, and the Oscar statuette... Shit!What does this mean?Could it be that Jia Hongjian himself was among the opponents he had argued with before "Ximen Chuuxue"?Maybe he had a debate with Jia Hongjian himself?

Trembling, he clicked on the link at the top of the letter, and after opening a webpage, he saw a photo of Jia Hongjian holding a piece of A4 paper.In the photo, Jia Hongjian is holding an A4 paper in his left hand and an Oscar statuette in his right hand.This Jia Hongjian is wearing a short-sleeved shirt, which looks like a photo taken at home.On the A4 piece of paper in his left hand, there was a string of words printed in black and large fonts, "I am Jia Hongjian, and my Sherlock Holmes ID is Liquid Crystal Lover."

wipe!At that time, "Ximen Chuuxue" was shocked!This "Liquid Crystal Beloved" can be said to be one of his strongest opponents in the debate posts!Although this "Liquid Crystal Lover" has a bad tone and is often sarcastic, sometimes what people say is really reasonable, at least on the surface it sounds like that.He "Ximen Chuuxue" would have to think for a day or two before he could think of the logical traps in the other party's words and how to respond!And such a "liquid crystal lover" is Jia Hongjian?Is he the only son of the richest Chinese family in the world?This, this, this... this is crazy!Will he quarrel with each other after "Ximen Chuuxue"?What should he do?