Coquettish Rebirth

Speaking of which, after all the hype, "Tang Monk" will be released in China soon, and Jia Hongjian's attention is about to shift back.But speaking of it, in mid-January, the box office of each company has a new round of dynamics.First of all, let’s talk about Jia Hongjian’s "Tang Monk". After three weeks of continuous development, the total box office of this film has reached 1 million US dollars. Although the weekly box office has dropped a lot now, only a few It's worth a million, but it's definitely no problem hitting 1.91 million at the box office. That's right. The next question is how good is the film's stamina!

Because the box office has dropped a lot now, the number of supply theaters at this time has been reduced to just over 2000. When the box office is gradually decreasing, the number of theaters that are showing shows is also decreasing, and the reduction in the number of theaters will further reduce the number of theaters. The rate at which the box office decreases is increased.Generally speaking, this film has been released for 6 weeks. According to the speed of the general American blockbuster movies, it will be released for about 20 weeks, but after 10 weeks of release, it will basically be a few weeks It was released in hundreds of theaters, and then it got lower and lower. In the last week, it might be 30 million at the box office.That is to say, after ten weeks, even if it can be released for another ten weeks, the total box office of the next ten weeks will only add up to 300 million, which is far from the previous box office.

As for the film "Ocean's Eleven", after the Christmas war, their total box office has reached 1.5 million US dollars so far. It can be said that the next step will basically hit the box office of 1.8 million US dollars at most.They are destined not to catch up with Jia Hongjian's movies!But on the other hand, "The Lord of the Rings" continued to kill all directions. Their box office totaled as high as 2.3 million US dollars in mid-January, and the current box office alone is already higher than "Tang Monk".The theaters have predicted that the release period of "The Lord of the Rings" will probably rush to 30 weeks, and then the overall box office will hit the 3 million US dollars mark!

Such a box office expectation is definitely one of the highest this year!Although it may not be comparable to the highest-grossing film in history such as Titanic, it is not a big problem to crush other series of blockbuster films!You must know that as of 2002, the top rankings of the historical box office records in North America are-Titanic 6.58 million US dollars, Star Wars: The Phantom Menace 4.74 million US dollars.Then came Star Wars in 77 with $4.6 million.Then there was Spielberg's et Alien at $82 million in 4.351, followed by The Lion King at $4.227 million, and then Spielberg's Jurassic Park in 1993 at $3.57 million.When it came to the Jurassic period, which one did it rank?This is the sixth!That is to say, if "The Lord of the Rings" got 3 million box office according to Jia Hongjian's historical memory, a little more would make it into the top ten box office in history within a few years!What is this concept?

There are so many big movies in Hollywood every year.How many can enter the top ten in history?Jia Hung-chien's films are now only slightly shunned by others.There's no shame in that!Their current grades are not just not shameful.And after reaching the box office of 2 million US dollars, it means that it can properly enter the top [-] box office in North American history!And the top [-] rankings can be said to be exported to other countries, and they are all fine rhythms!Besides, isn't our movie not finished yet?Didn't a bunch of film critics call our film the rhythm of the god film?So we might have better stamina.At that time, the gap with "Lord of the Rings" in North America will be even smaller!

And now there is a new round of situation, that is, in addition to being released in China, in fact, these two films have already begun to be released overseas!Let me talk about the situation of "Tang Seng's Fantasy Journey" first. Our film has been screened in various Western countries before Christmas abroad, and it will be released at the same pace as the mainland.As far as the box office of the first weekend of release is concerned, the data for many countries have already come out!For example, Argentina gave a box office of 87 US dollars in the first weekend, while Australia gave a box office of 500 million US dollars!44 in Austria, 38 in Belgium, 68 in Chile, 95 in Colombia, 72 in Denmark, and 1000 million in France!And Germany is 1400 million!500 million in Italy, 700 million in Japan, and 1000 million in Russia!

We all know that as of January 1th, the box office of the regions that have been released around the world in the first week has already reached such a box office figure of 17 million!And at the current position, the global box office of "Tang Monk" has already exceeded 7900 million US dollars!And in the international box office of over 35 million US dollars, DreamWorks can get a pretty good percentage—according to international rules, the producer, namely Jia Hongjian and DreamWorks, can get 40% to 17%. %, and the distributor, that is, the film company introduced and distributed in the country where it is located, gets 20% to 40%, and the next 48% to 3500% is owned by the theater chain.Even if this is the case, DreamWorks can earn 4000 million to [-] million US dollars at once!And how long has it been since!

Katzenberg estimated, according to the current situation, why should the total overseas box office not be around 5 million US dollars?If it reaches 5 million, if you do any calculations, this is more than 1 million or [-] million US dollars!This is tantamount to pure profit, because the North American box office has basically paid for the filming costs!If DVDs are released in the future, it will be a new round of misappropriating money!And such a result is still not counting the box office of mainland China, Dawan and Hong Kong!If the box office can be higher in the future, wouldn't it be... right?

"Jia, the rest of China's affairs... will be left to you!" Katzenberg said to Jia Hongjian who was about to leave the United States with a solemn expression. "Well, it's on me, don't worry, I have a set of anti-piracy!" Jia Hongjian smiled relaxedly.That's right!Now that his films are going to be screened in China, of course he wants to control piracy!Otherwise, didn't the pirates make money from him?Besides, in later generations, in 2012, all kinds of online cracking teams and the like can get the request of the game company to slow down the cracking, slow down the appearance of piracy, so that the game can still sell the original version to make money at the beginning Opportunity, why can't he, Jia Hongjian, do this now?That must be done!

First of all, the anti-piracy measures that Jia Hongjian took before naturally threatened every company that got the coding rules of Huaxia Hi-Tech, telling them not to do it, otherwise whoever did it would be unlucky not only for them, but also for the entire industry!He, Jia Hongjian, is not just for nothing!Of course, such an approach cannot completely rule out the appearance of gauze—Jia Hongjian, who has seen too many people in two generations, obviously does not get too much benefit, and obviously the risk is great, but there are still some people who want to sell cabbage around. The money, and the risk of selling white-fans, and this kind of stupid thing is still done all day long!So of course he, Jia Hongjian, can't pin all his hopes on the pirate team's IQ!What if someone is gauze and has no IQ?In the end, Jia Hongjian was still tricked by gauze, but it was all in vain?He, Jia Hongjian, of course had another plan just in case!What is the plan?You will know when you look back!

After returning to China, Jia Hongjian found out that the commercials of "Tang Monk" in China are really overwhelming!And it's not just as simple as being overwhelming, but the entire advertising style is also very strange!Basically, it’s like print media. The style of walking is all in a photo. A series of Chinese actors such as Chen Daoming, Jiang Wen, Fei Xiang, Li Yuqiang, etc. are all standing on the edge of the "cliff". , a bit precarious, and then they stretched out their hands to the readers or audience, and then there was a row of big characters next to it, "We have given the people of the country a reputation, and we have made a name for ourselves abroad! But the parents of food and clothing, in our country, please pull us a little bit Let’s go! We invested more than one billion RMB to make this film..."

Such an advertising style can be seen at a glance, it is pretending to be pitiful, and it is trying to impress the audience!Of course, it is impossible for everyone in the audience to be moved. Maybe some people simply ignore this set and wait to watch pirated discs.But Jia Hongjian understood that we didn't say that we would fool 13 billion people into watching our film!If we pretend to be pitiful, if we can fool 1000 million people into watching our film, then we will make a lot of money, okay?In this era of rampant piracy, if we can impress an audience who is willing to spend money to watch our stuff, then we are already a victory!

According to the original plan reported in the newspaper, in this year, the number of movie tickets is 50 in first-tier cities, and lower in second- and third-tier cities.On average, even if it is 30 tickets, if 1000 million people can come to see it, then there will be 3 million box office in the end, okay?In this year, 3 million box office is really a lot!And it is still in the case of rampant piracy!This time, this film was released as a co-production film, but the promotional expenses were also paid by DreamWorks China, and now the promotional expenses have already been paid out to 6000 to [-] million. Why don't we make some money?

So Jia Hongjian came up with his second-hand plan at this time - when the screening starts next week, buy tickets directly with your ID card, each ID card is limited to two tickets, and when everyone enters the venue They have to check their ID cards, and at the same time, let the theaters arrange more than two inspectors in each screening hall, and check whether anyone is secretly filming with a camera during the whole show!In this way, the possibility of piracy through sneak shots of domestically broadcast movies is directly eliminated.Of course, this is not enough, because there are too many resources abroad-many films were secretly filmed in the United States and then directly obtained in China to suppress the market, okay?That's why Jia Hongjian and Huaxia Hi-Tech really mobilized their own forces. They really greeted all the provinces and asked the public security departments of the provinces to help them crack down on it, specifically cracking down on all kinds of pirated disc production lines and pirated disc sales outlets!Regardless of whether they are really caught or not, at least they will not be able to make pirated discs and sell pirated discs for at least a month!

In this way, it will greatly increase the difficulty of pirated discs, right?And in this way, wouldn't it be possible to increase the box office of "Tang Monk" as much as possible! (To be continued..)