Coquettish Rebirth

From 1999 to 2001, it can be said that it was the most depressed three years in the Chinese film industry.Originally, in 1992, China's domestic annual box office market was still as huge as 32 billion yuan, but in 1999 it was only 8.1 million yuan, and in 2001 it was only a pitiful 8.9 million yuan.And what kind of consumption power was the RMB in 92, and what kind of consumption power was it in 99?This market has not only shrunk to a quarter of what it was back then, it will actually be more... In such a worst era, it is very likely that the box office of Jia Hongjian and his films will fully account for the total box office of this year. One-third or even more, one film accounts for one-third of the annual box office...

After "Tang Monk's Fantasy Journey" became popular in China, film academies all over the country invited Jia Hongjian to give a lecture to their students, discussing how to introduce various models of Hollywood to China. question.To be honest, Jia Hongjian was really not happy to do this kind of lecture.Don't waste time talking, it seems like Jia Hongjian is too ostentatious.However, sometimes things don’t happen to him—for example, he found an alumnus Li Kuangjian when he was in a play, and he approached Jia Hongjian through Li Kuangqiang, and asked Li Kuangqiang to persuade Jia Hongjian to give a lecture. How could Jia Hongjian refuse?Li Kuang's face is always given!

And after he, Jia Hongjian, agreed to go to the play and give a lecture, the school leaders who went to the play all of a sudden were overjoyed!On the one hand, they humbly asked Jia Hongjian when they had time, and then said that they could fully cooperate with Jia Hongjian's time.From this point of view, Jia Hongjian still felt very comfortable with the act of going on stage!After roughly checking the schedule.Jia Hongjian set the time for such a lecture on Friday, which can be said to be the last day before the winter vacation of the show.After the matter was settled, Jia Hongjian began to prepare the speech script for that time, but what he didn't know was that his promise to give such a lecture would not only cause a sensation in the theater up!

It was easy to understand why it caused a sensation in the last drama.No matter what, Jia Hongjian is now the hottest and tallest figure in the film industry!On the one hand, Jia Hongjian is young and energetic, and his grades are still very good. It can be said that he is simply a hot fried chicken among the behind-the-scenes staff!It can be said that Jia Hongjian's popularity in the country can catch up with all kinds of big-name stars all of a sudden!Don't forget that Jia Hongjian is only a producer!Originally, students looked at professionals in the industry with the mentality of looking at their predecessors, and they always had reverence and respect.And now Jia Hongjian is still such an awesome "senior", not to mention Jia Hongjian still has foreign "blood".It is equivalent to such a set of things learned in the United States.Now Jia Hongjian is coming to the theater to give a speech.Isn't that tantamount to introducing the practices of the United States to students, and it's not just an introduction, but also a set of practical things?These things are really not something that can be learned in school!

In addition to the students who were interested, many insiders heard the news.I am still very interested!It's not surprising that old director Xie Jin from Shanghai and the like came to join in and listen.Even directors Jiang Wen, Zhang Yimou and Feng Xiaogang are all coming to listen to it!Jia Hongjian didn't know that these people would also come to listen.After he had prepared his speech, it was a shock to go to the show on Friday!Originally, he also came to the theater several times, because Li Kuangqiang used to study here.Originally, he thought that after coming here, he would just find a lecture theater or something and forget it.There are two to 300 people in the class, which is almost the same.But I saw the little leader leading him to a place far away from the teaching building, and he was about to go to the auditorium for the show!What does this mean?The auditorium is the place where the general assembly is held at the beginning of the school year and where the students report their performances every year. It can accommodate about [-] people. It is directly a theater on two floors. The environment inside is similar to that of a large auditorium during the Oscar awards ceremony. !

Is it for him to give a lecture in the auditorium of the show or something?How big is this going to be?After thinking about it, Jia Hongjian followed the school leaders into the auditorium.As a result, when I entered the auditorium, I was really shocked. It was really full of people!They are all waiting for him!After preparing a bit backstage, Jia Hongjian didn't put on any makeup, so he was ready to go on stage. We can't make people wait too long!But before going on stage, the headmaster and the others had to give a speech.The principal's speech was also very fast, a total of 2 minutes. After introducing Jia Hongjian's background and Jia Hongjian's achievements in film, he invited Jia Hongjian to the stage.

When Jia Hongjian came to the stage, he saw, wow!The auditoriums on these two floors were really full of people!Really estimated that there are 3000 people!If it is far away, he can't see clearly. If it is close, what is the principal sitting in the first row and a series of administrative leaders, and then there are Xie Jin, Zhang Yimou...and Feng Xiaogang?kindness?Why are these people running here?Of course, there is also a "middleman" like Li Yanlong sitting next to them.Jia Hongjian first greeted all these people with his eyes, then raised his head and tried the microphone, and then apologized, "I'm sorry everyone, let our classmates, teachers and everyone who came to guide Ladies and gentlemen, I have been waiting for a long time, Jia is very ashamed, I don’t waste time here, let’s start now, okay? Jia speaks first as a respect..."

Whoa!Look at Jia Hongjian's demeanor and aura, the moment he opened his mouth, he showed the rush of a high-level intellectual!The one who spoke eloquently, and all kinds of manners!This makes people feel good all the time!It can be said that when Jia Hongjian opened his mouth like this, he immediately had the demeanor of a master!Even if his strength has not yet reached the level of a master, but with such an aura and such an attitude, people can't help but feel a sense of trust, and this kind of desire can easily be transformed into something similar to worship. Emotional!

Jia Hongjian said not to waste time, but he really didn't waste time.After he started talking, he quickly entered the drama department, and briefly talked about the film and television operation process in the United States.It not only talked about movies, but also talked about American rules in TV dramas.However, he didn't talk too much about these American things, which was about 5 minutes in total.Because no matter how good the United States is, there is no basis for China to completely copy the rules of the United States!It is impossible to say that people in the United States are good, so let’s do it regardless of 21. There are brokers everywhere, and producers there are everywhere.Just for producers like Jia Hongjian, there are 60 people in the United States!Most of the big and small are independent producers, and the producers of all kinds of films basically go to the film company to discuss investment after seeing the story. Can we simply copy this kind of thing in China?What the producer pays attention to is that he must understand both film and business, and spend every penny properly.It must also generate as much profit as possible.How many people in China can do all this?What the country can do now is basically the director, okay?

So Jia Hongjian also understands very well that we need to learn from the American system, and there is no such personnel reserve in our country for the time being.Then we can't say that we don't learn at all if we don't have a reserve of personnel, can we?We can only modify it flexibly according to our situation here! "For example, the producer system, I think our country can also improve. But it may take ten or twenty years to complete. And the first batch of producers is also likely to be a director. For example, our Zhang Yimou Directors, such as director Feng Xiaogang. After years of directing, after they have sufficient technical experience in film, and supplemented with some experience in commercial operations, they can completely leave the position of director and take a step forward to become a director. Supervising production has become overall management. They rely on their experience to discover which films may look good, and then rely on their years of hard work to attract investment, find the right screenwriter to write, and find the right director to shoot. In this way, they may It doesn’t take too much physical effort to go to the scene to shoot, but it can produce commercial films that have reached a certain level almost like a production line... So it can be considered that if the overall level of Chinese films is to be improved, Director Zhang and Director Feng are now the mainstay directors. That's the future..."

Whoa!After Jia Hongjian's words came out, everyone at the scene was shocked!First of all, everyone was shocked that Jia Hongjian was so young, he didn't have any pride, and he didn't mention himself at all. On the contrary, people said that people who are far inferior to him now are the future. What kind of mind is this?And what he said gave people the feeling that he was really thinking from the standpoint of Chinese movies, and he really put his own interests aside for thinking!It is rare to be able to think like this!On the other hand, Zhang Yimou and Feng Xiaogang were all in shock, they didn't expect that Jia Hongjian would give them such a heavy responsibility!All of a sudden, they not only felt flattered, but also felt flustered that the other party wanted to pay for the goods but they felt that they had no technology to produce the corresponding goods!

At this time, Jia Hongjian spoke again, "Many people will ask, aren't you Jia Hongjian very good, why do you want to pass the heavy responsibility to others? Why don't you come and bring Chinese movies to start institutionalized business It’s very simple, this kind of thing can’t be solved by one or two people, it doesn’t mean that I, Jia Hongjian, can change the whole environment and the whole industry if I do well! , this is not only about Director Zhang and Director Feng, but also represents their local self-motivated directors. The progress of an industry and the standardization of an industry must have enough talents, only me One is not enough. And let’s be honest, this is not my major. I don’t rely on it for a living. In the future, my family’s company will always ask me to inherit it? Even if I want to only invest in movies, that’s not possible. , The burden on the shoulders is too heavy, the responsibility is too great. Such a big industry created by my parents, can't I, as a son, say that I like other things and ignore my parents' property? Is what this son is doing? Too selfish? As the son of the Jia family, I am both happy and sad. The happiness lies in the fact that I can see more and more advanced things because of the platform of the Jia family, but the sad thing is that I can only see it..."

Jia Hongjian's smile but with a faint sadness that looked away, really moved most of the people present!The people at the scene never spoke so heartfeltly in the lectures they had heard before. They felt that they had really heard Jia Hongjian's heartfelt voice, felt that they had seen Jia Hongjian's sadness, and their affection for Jia Hongjian was growing exponentially. multiple rise.It's just that what they don't know is that Jia Hongjian is just talking nonsense. He said what he just said just because he regarded the movie as a ticket, and he didn't want others to expect too much from him, and he didn't want too much burden on his own shoulders. Multiple responsibilities... (to be continued...)