Coquettish Rebirth

"Brothers Cheng Long are gathering together to wish Jia Hongjian great success!" An article with such a title soon appeared on the entertainment sections of various domestic print media.News with such a headline is too attractive for readers!Everyone immediately wondered why Jia Hongjian just made a film of "Tang Monk" that attracted everyone's attention. This film has not been released yet, and Jia Hongjian made another movie?And still cooperate with Cheng Long?In the end, I bought newspapers and magazines and looked inside to find out that it was not Jia Hongjian who cooperated with Cheng Long at all, but with Cheng Long’s brothers when he was a child!

But even if this is the case, even if everyone finds that such a piece of news is a bit of a headline, they are quickly attracted by the content.Because the content itself is very attractive—Jia Hongjian actually started to cooperate with Lao Mouzi?To invest 3000 million US dollars, or almost 2.5 million yuan, to make China's own blockbuster?And there are such a bunch of Cheng Long's brothers and sisters as the protagonists and supporting roles?Or is it equal to an unprecedented domestic lineup trying Hollywood style for the first time?No matter how attractive this sounds!

Jia Hongjian's "Tang Monk" is indeed amazing, but although Jia Hongjian said that more than 5% of the crew members are from mainland China, but to put it bluntly, it is still made in Hollywood.Directors, editors, and a series of key positions are all American and Hollywood, so it can be considered that the Hollywood crew made a Chinese-themed movie.But it's different in this "Hero" this time. How can I say that Lao Mouzi is all domestic directors. By then, most of the members may be from China. In this way, the film will be even more special. localization!And what does localization represent? It represents the growth of the strength of local films!

It can be said that after passing such a promotional activity, the film really started to attract all kinds of attention before it was released!Such a promotion model has not been used by anyone in this era.In this day and age, there are no blockbuster movies in China, and TV stations don’t just come up with “entertainment broadcasts” every now and then, so how can anyone do such marketing!It can be said that on this "Hero", it really opened up the horizons of the domestic film circle!But at this time.When the outside world began to pay attention to Jia Hongjian and the new movie "Hero", Jia Hongjian wanted to leave this project for a while and deal with other things temporarily!

What are you going to do temporarily?To put it simply, it is the issue of broadcast rights in mainland China for the 2002 World Cup in Japan and South Korea!Originally, at the very beginning, Jia Hongjian set up a news and sports broadcasting platform, expecting to grab the rights to broadcast various major events.After later build.There are also smart people on CCTV who guessed at once that maybe such a simulcast platform is going for their high coverage!So all of a sudden, CCTV went through the way of radio and television, and asked radio and television to issue a new regulation, saying that in the future, major international events, such as the Olympic Games, World Championships or World Cup, can only be broadcast by CCTV. !At that time Jia Hongjian quit.He directly passed the news to the radio and television through Yang Guang, who dares to make a decision and give it a try!Do you really think Jia Hongjian is a sick cat?Radio and television dared to do this, believe it or not, Jia Hongjian dared to go to Beijing to sue for impeachment?Believe it or not, he dared to sue CCTV and radio and television in front of the top leaders of the country?

Your sister, think of yourself as an uncle, and get used to playing monopoly, right?It's fine to play with others, but also to play with us?Do you really think there is nothing we can do?As a result, Jia Hongjian threatened, but in the end the radio and television side did not dare to issue this new regulation!However, even without such a new regulation.But it is not easy for Jia Hongjian and his co-broadcasting platform to get the rights to broadcast the 02 World Cup. Before that, Jia Hongjian and his team asked the people from China Satellite TV to bring representatives from all the provincial stations to talk to the owners of the international football team. Talked to the agency about the broadcasting rights of the Asian part of the World Cup.

Such an organization is called "Asian Broadcasting Union".The company itself signed a contract with FIFA until the beginning of 2002, that is, at the end of January, and a new contract will be signed in February.After the new contract is signed, the company will officially have the right to sell the exclusive rights to broadcast the World Cup in Asia in 1 and 2!However, the company had a good relationship with CCTV for many years before, and even established a so-called "strategic partnership" relationship in 02.In this regard, the people below have been worrying whether the company will not make more money if it is full, and it will cooperate with CCTV exclusively.But just when the sale of broadcasting rights for the 06 and 01 World Cups is about to begin.The mutation suddenly appeared!Such an Asian broadcasting union has not been authorized by FIFA as scheduled, or in other words, if they want to renew their contract, they need to spend money to buy such a contract from FIFA to contract sales rights in Asia!

In the past, the Asian Broadcasting Union did not spend a lot of money, and this year they also set a slightly higher price than in previous years, thinking that it should be no problem.But who knows, just two days ago, a German private organization called Kirch suddenly popped up.Suddenly, it seems that it has bought the broadcast rights of the 26 and 02 World Cups from FIFA exclusively at a sky-high price of 06 billion pounds!This FIFA little bitch actually refused to sign a contract with an old partner who has cooperated with him for many years all over the world for the sake of money!And FIFA's little bitch changed his mind because the German company spent too much money - 26 billion pounds, according to the exchange rate, almost 16 yuan is one pound, so the German company spent almost 420 billion yuan to Bought the exclusive sales rights of the global broadcast rights of two World Cups.This price is more than three times that of the 98 World Cup!How could it be possible for those friends who cooperated with FIFA to ask for a price that was three times higher than that in 3?Even if FIFA told them that someone had tripled the price, their old partners would not be able to offer such a high price!

Therefore, when the media around the world were discussing whether the price of the broadcast rights for the World Cup should soar accordingly, then the simulcast platform led by Jia Hongjian had encountered a good opportunity!Why say good chance?If everything could be done with money, then it would not be a problem for Jia Hongjian and the simulcast platform!Is there any problem in the world that is easier to solve than just spending money to buy it?On the contrary, it's all kinds of friendships, all kinds of strategic partners, and all kinds of unclear relationships. On the contrary, even if you pay more, you may not be able to buy them!

Therefore, for Jia Hongjian and the others, such a matter was like standing on the same starting line as CCTV!The next thing is to see who can pay more!Of course, if you pay more, you can’t pay for it. For example, we want to pay 10 billion to buy such an exclusive broadcasting right. In the end, this platform bought the program and finished it, but the following provincial stations are not willing to spend so much money to buy it. What to do?People's provincial TV station also thinks that if they attract more investment, they will fill such a pit of spending money to buy programs!What should I do?You must know that such a platform now produces programs in a unified way, and then the provinces spend money to buy them and put them on. The platform helps to unite and attract investment for various advertisements.But no matter how you do it, the purchase of the program and the advertising fee received must be at least equal, right?It’s okay for the provinces to make no money, but just to take down CCTV’s power, and they can accept it, but can they accept it if they lose money?

Therefore, what Jia Hongjian had to deal with temporarily now was to discuss with the people from the production and broadcasting alliance established by China Satellite TV how much money is appropriate to spend!How much money was spent to buy the broadcasting rights, at least everyone did not lose money! "Mr. Jia, if we calculate according to the commercial promotion of CCTV's broadcast of the 98 World Cup, if the ratings are the same, then based on our calculation based on last year's advertising price, our station for the 2002 World Cup alone... our production and broadcasting alliance can probably With an income of 3 million RMB, we should be able to accept the broadcasting rights of the 3600 World Cup below 2002 million US dollars! On the other hand, because of the participation of the Chinese team in the 02 World Cup, Therefore, the ratings and commercial promotion will definitely be higher than in 98, so we conservatively estimate that under the asking price of 4000 million US dollars, we should be able to make a small profit..."

Do you see it!The asking price must be calculated in advance!That is also to be estimated compared to the previous World Cup!Hearing this, Jia Hongjian glanced at Sun Yusheng.It is not surprising that such a person in charge of the news department of China Satellite TV appeared on such a news and sports broadcasting platform, because news and sports are all here to participate, and the current broadcasting platform is basically China Satellite TV people are running! "Well...Mr. Jia, I inquired about it, and it seems that CCTV's asking price is 02 million in 500 and 06 million in 700...the units are all in US dollars..." Sun Yusheng said in a low voice.

When he said these words, his face was really red with embarrassment!why?Because this is what he found out when he was a spy!It was because he found an old colleague who used to work in the sports department of CCTV, and used "retirement to work at China Satellite TV" as a bait, and successfully dispelled the other party's doubts that they might be arrested for collecting money. Such a piece of information!For such a piece of information, Yang Guang, the deputy director, and Lao Huang, the director of China Satellite TV, even called in person to guarantee it in private with the senior management of CCTV's sports department!This is the exchange for these two data!This Sun Yusheng used to expose all kinds of shady scenes, but now he is really asked to do the shady scenes with his own hands, can he panic without shame?He felt like he was going to bribe the leading cadres of the state organs, he was like a bad guy!

"This is the total of 1200 million?" Jia Hongjian thought about it at this time, "Then we will directly ask for 2400 million, 02 million in 1200, and 06 million in 1200. This is a low price. If CCTV raises it, our highest psychological price will be It was 02 million in 4000 and 06 million in 4000!"

Whoa!Such an order from him shocked everyone present!In 02, Mr. Jia wanted to pay a maximum of 4000 million?This is almost a posture of cleaning up CCTV even if it doesn't make money!