Coquettish Rebirth

Relatively speaking, "Hero" certainly made Jia Hongjian more worried.When Jia Hongjian returned to China, Lao Mouzi and others returned after inspecting the location of the filming location in a few days.It can be said that the next step is basically to carry out detailed preparations, because it does not mean that the shooting can start after the location preparations are completed, and a series of things need to be prepared.For example, the design of clothing and styling was handed over to the old Japanese lady Emi Wada. This old lady was born in 37, and she will be more than 60 this year!It's not easy for people to come here!Don't you have to think about how to get the costumes and looks after signing the actors?Moreover, this kind of design must be calculated together with the director and producer. It cannot be said that the old lady made a decision after thinking about it alone.She always wants to make Zhang Yimou feel that this is the effect he wants, right?

And Lao Mouzi can't speak Japanese, and his English is a bit messy. What about the old lady, how can someone born in 37 know English?At most, I know a little English loanwords in Japanese, that is, the kind of transliteration.However, Japanese transliteration and pronunciation are well-known all over the world, so if there is no such as Jia Hongjian who understands Japanese to do the translation, these two people will be in trouble!The old lady couldn't understand what Lao Mouzi asked, so she could only draw pictures for the other party to see, and the old lady couldn't communicate with Zhang Yimou with many abstract words in the process of designing, so she had to make them for the other party to see. How inefficient is it to go?

After having Jia Hongjian, such a process of cooperation will be less troublesome!If Jia Hongjian lubricated it, the preparations for such a "Hero" crew were quite fast.In a week's work, the costumes of these actors are basically done, and the makeup of the actors is also roughly set.The next step is to take a makeup photo or something, let the actors put on costumes, make up the makeup according to the old lady's design, and then take a photo to record it, so that the makeup artist can know how to paint when doing makeup every day. ah!Only in this way can we ensure that every painting is the same!Otherwise, if today's painting is a little different from yesterday's, how can I edit this filming?Let the audience find that the people in the previous picture and the next picture look a little different?

After getting the makeup photo, Lao Mouzi and the others didn't think much about it.For Lao Mouzi.This just means that the preparations are almost done.Almost ready to shoot.But it’s different for Jia Hongjian—there is a complete set of people from DreamWorks in the United States, so Jia Hongjian doesn’t have to worry about many things, he just needs to hang around and grasp the overall style. That's it.But in China, this is Karta.He really wants to exist as a producer.He was really going to do his duty to the fullest!

What is the producer's accusation?While controlling the style and level of the entire movie.It is also necessary to control various capital expenditures, and at the same time be responsible for publicity!Needless to say, to control capital expenditure, DreamWorks China hired people to help Jia Hongjian control it.And what is Xuanfa?Publicity and distribution ah!Propaganda is the most important thing, and Jia Hongjian will be arrested no matter what.Otherwise, if he doesn't care, there will be no one in this team!From Jia Hongjian's point of view, the process of filming this film is the process of publicity!It's not the same as people usually understand, the publicity starts after the filming is over!And the film will be promoted during the preparation process, of course the makeup photo is a very important point!To maintain exposure, of course, first of all, we must constantly find opportunities for the film and actors to be in the news frequently!

So after getting the makeup photo, Jia Hongjian directly asked DreamWorks China to write a set of promotional drafts, and then distributed it to reporters on the entertainment pages of various domestic media along with the makeup photo.The meaning of this is obvious, it is to let the other party cooperate with the publicity!To be honest, when a general drama is in this kind of publicity, it is necessary to bring a little "moistening pen" to the reporter when publishing the manuscript.Otherwise, why do other reporters have to adopt this manuscript?Why do other reporters have to report on such a film?

But that's what other films need to do when they are announced. Does Jia Hongjian's film need this?Don't forget how popular Jia Hongjian is in China now!All the news about Jia Hongjian is big news!Just like Mo Yan in later generations, even if one day Mo Yan takes a photo in ancient costume, believe it or not, some media are willing to report it without charging money?Because the popularity has already been copied, and the people all over the country know about it, how eye-catching is this when it is publicized?If it can attract attention, it is good for newspaper sales, and it is also good for reporters!

So when Jia Hongjian and the others publicized their manuscript and makeup photos, they really didn't spend a penny!In addition to the postage for the letter, there was not a penny for the embellishment pen!And even if they didn't pay a penny, Jia Hongjian's photos of them in makeup quickly appeared in the entertainment sections of various news newspapers across the country!Then there are many people in the country who have directly seen the progress of such a film. Before the film was shot, or even before the filming started, they had already seen many details, and they had already seen the actors. It looks like in the play!

In order to publicize and release the film, in order to maintain exposure during the preparation and shooting of the film, Jia Hongjian really used a lot of methods, and he continued to use various new methods!For example, after such a fixed-makeup photo came out, Jia Hongjian asked his dream factory China to contact provincial newspapers in various places, and was willing to open a column in each local newspaper in the name of Jia Hongjian, which was dedicated to All kinds of things in the filming and preparation process!How about such an idea?Thumbs up!If someone else wanted to make this kind of column, the media might not support him at all, but who is Jia Hongjian!Now the popular fried chicken!So when Jia Hongjian said that he wanted to write a column, even though everyone knew that it might not have been written by Jia Hongjian himself, the readers didn't know it!But after all, this column is named Jia Hongjian, so it is equivalent to Jia Hongjian's writing!So various media agreed one after another, so in a short while, this Jia Hongjian opened another 27 columns all over the country!At that time, he will write a "diary" every day together with the people photographed by DreamWorks China, and then fax this diary to various media, so that the media can start publishing it!

How much did Jia Hongjian do for this crew!How many brain cells did Jia Hongjian burn out before the filming started?And his professionalism and dedication are all in the eyes of people from all walks of life!It seems that in the eyes of Zhang Yimou, the old man, that was really an eye-opener!Originally, this was the first time he really wanted to shoot a commercial blockbuster!The ones he took in the 90s were just like children learning to swim, they were all flopping around!But after Jia Hongjian assisted, that set looked too professional!Just as Jia Hongjian started from the script at the very beginning, then tell him how to do it, how to write it, how to think about it, really like a teacher teaching a student, and really let Lao Mouzi learn a lot!

But now, this Jia Hongjian made Lao Mouzi feel that what he announced was something he had never seen or heard before!How could this film be so well-known before the filming started?Really so powerful?And looking at Jia Hongjian's set of methods, he is really professional and really awesome!There are various profound meanings behind every point of practice!In fact, what Lao Mouzi didn’t know was that this kind of practice is actually not common in Hollywood—although Hollywood often does various promotions for films that are in preparation and being shot, there is no such thing as Jia Hongjian in China. Such a hot person!Jia Hongjian can open a column in China to promote their filming and preparations, how can it be possible abroad?It can be said that because Hollywood is too strong and there are too many stars of all kinds, there is no such situation that one family specifically specifies, so there will be no such situation where every move of a "celebrity" attracts the attention of the whole country!

Lao Mouzi was learning from Jia Hongjian with his eyes wide open like a primary school student, and the rest of the crew, after seeing Jia Hongjian's way of doing it, were all in admiration.Originally, such a group of celebrities in Hong Kong thought that the film and television personnel in mainland China basically didn't understand market operations.But who knew that after cooperating with Jia Hongjian, he found that this person who had learned advanced experience from abroad was different!Jia Hongjian's publicity stunts are much more impressive than those of Hong Kong and Taiwan!

How did Hong Kong and Taiwan conduct publicity during filming?It’s all publicized through the news between the actors—for example, the actors have a sex scene today, for example, the two actors will have sex tomorrow, for example, the two actors quarreled on the set two days later... ...It is all promoted through such a set of things.But on the mainland side, they were surprised to see that the crew could not hype these things, and they could write a column in the newspaper to introduce their daily work, which would attract enough potential consumers to pay attention... This is simply amazing Okay!

It can be said that the whole crew, that is, Li Kuang, was not so surprised when he saw what Jia Hongjian did!This is because Li Kuangqiang has seen Jia Hongjian do too many miraculous things before, she has long been used to it, okay?If Mr. Jia didn't let her speak out, otherwise she would have said after seeing the surprised look of others: "You guys know about Mr. Jia?" (To be continued...)