Coquettish Rebirth

After being interviewed by the media, Zhang Yimou couldn't help thinking about the communication between him and Jia Hongjian, or rather the communication between Jia Hongjian and him...

"Directly announce the things that may be scolded in advance?" After hearing that Jia Hongjian wanted to announce the things that might be scolded in advance, Zhang Yimou was surprised at that time.He had heard Jia Hongjian say that he might be scolded before, but if he knew that he might be scolded, wouldn't that be the end of it?Need to tell everyone?This, this, this...is it too much?This old Mouzi himself is a very introverted person. He doesn't really tell the truth. Even when it comes to matters with his partners, he mostly chooses to keep it in his heart rather than speak it out. Under such circumstances, he He also heard that Jia Hongjian said that he would disclose to the media in advance, and to the common people, that he and Jia Hongjian might be scolded, how could he understand?

But at this time, I heard Jia Hongjian say: "We said something in advance, not to complain to the people, not to tell the people about our grievances. We are for the box office... Our film is A commercial film, what is a commercial film? Commercial films are only for the box office, and others can be relatively ignored. Under such circumstances, if others criticize us harshly, it will affect our box office. If other people’s comments are of little use If there is none, we don’t care about other people’s comments, they will comment as they like, they don’t care about us, but if their comments will affect our box office a little bit, then we must pay attention to it.”

"Box office?" Zhang Yimou was stunned for a moment, he didn't expect that the comment would have anything to do with the box office.In the previous domestic film industry.It's not that he, Mr. Mouzi, has never made that kind of movie with a good reputation, but so what?If the reviews are good, can it bring box office?Can't be good at all!The kind of movie he made made many critics and people in the film industry scream. They were so excited that they couldn't beat the drums to promote such a good movie, but the result?Isn't the box office half dead?He has never seen a good review, and the box office must be good!Otherwise, how could the industry come up with a so-called "applause but not a blockbuster" statement?Doesn't this mean that the reviews are good, but the box office is not good?Doesn't this mean that the reviews and wind reviews have no decisive effect on the box office?

But just when Zhang Yimou was so skeptical, he heard Jia Hongjian say again: "Indeed, there is a phenomenon in the industry that is popular but not popular. It is true that there are good reviews but poor box office. To be precise, the evaluation Being good doesn't help the box office. But it doesn't mean that reviews have no effect on the box office. Because when the reviews are bad, it will affect the box office, and some original consumers will not choose our movies to watch! "Yes, this is actually the simplest principle of advertising!What is an advertisement?Jia Hongjian knew it clearly.Advertising is advertising.To put it bluntly, I want to tell everyone such a thing.If an ad is bragging about a product.So the best result of such a good advertisement is to let the public remember such a product in their minds, and then when there is a related demand, they will think of such a product immediately!

For example, melatonin and the like.Obviously everyone knows that this product is stupid, but why is the sales of this product so good?Because I have to go to a relative's house to pay New Year's greetings or give gifts, I feel embarrassed to be empty-handed, and sometimes I may have to bring some of these health care products to the door.Although I may know that the effect of this product is not very good, but the problem is well-known, so if I give this product to myself, the "right person" will think that what I am sending is a good thing, at least it is a relatively well-known product, not nothing at all. Famous brand products!

From this point of view, Melatonin's brain-dead advertisement really perfectly demonstrated the usefulness of advertisements!But on the other hand, just because the advertisement is good does not mean that the product will be good.For example, in the history of the "Tea King" product, the advertisement of such a tea beverage really made Jia Hongjian like it - probably in 0304, the advertisement of such a product was quite connotative. Modern nonsensical concepts-for example, a girl stands on the train platform, shouts "Cha Li" and "Cha Li", and then drinks a bottle of Cha Li Wang when she comes down.On the surface, what such a girl does is quite incomprehensible, but this incomprehensible thing is actually a kind of post-modern nonsensical deconstructionism-to put it bluntly, it means structure In the past, everyone thought that something meaningful should be meaningful. Everyone thought that what the girl shouted heart-piercingly on the platform must be her lover’s name, but whoever said that the name she shouted so heart-piercingly must be meaningful ?Can't she call out the name of some kind of tea?This is actually the same as Zhou Xingchi's routine!But is such a product easy to sell?No!

Therefore, a good advertisement for a product does not necessarily mean that the product will sell well.But on the other hand, although a poor advertisement of a product may not necessarily affect the sales of a product—for example, an advertisement for Melatonin, there are more chances that a poor advertisement will actually affect the sales of a product!This is the so-called good things do not go out, bad things spread thousands of miles!Similarly, in the field of movies, there are things that are popular or not, and there are good reviews, but the film is not popular, it is the thing that no one watches.But on the other hand, when the critics criticize a movie in various ways, does such a movie still want to be a big hit at the box office?That's simply impossible!Because when the negative information is overwhelming, potential consumers will be affected, and then subconsciously think that such a movie is not worth spending, and finally the box office is low!And after the box office dropped, it proved the vision of such a group of critics-the critics can happily say: "Look, what I said, such a movie is bad, right? The audience is very happy. The eyesight doesn’t buy it at all, okay?”

"Then Mr. Jia, what do you mean? Let's fight back in advance? In this way... so that they don't affect our box office?" Zhang Yimou finally understood something, and hurriedly asked. "That's right, that's it! Now that we know that such a film has been made, many so-called intellectuals will cry and say that we sing praises to tyrants, that we have no integrity, and that we have betrayed our own intellectual class. If If we don't fight back, then after their propaganda, the common people will believe their words in the end, at least half-believing. We must know that our domestic film market is now facing a serious impact from piracy, so for consumers who can enter the cinema Said, they are spending money to do stupid things. In the case of doing stupid things, they are naturally more willing to support movies that they think are good. Of course, they are not so willing to spend money on movies that may be of questionable quality I went to see it! Moreover, where do they have the so-called film critics who have the right to speak, so even if they think it is good, their point of view cannot be conveyed. In the end, there are still a lot of comments about our movies that are not good-looking all over the world! "Jia Hongjian said so.

Hearing this, even if Lao Mouzi understands, it means that the so-called domestic film critics are the guys who can make things happen but not make things bad!To put it bluntly, these people can only do bad things to us, but we cannot relax our vigilance against them, because if we relax our vigilance against them, they can do bad things to us at any time and make us less money at any time!From this point of view, Lao Mouzi seemed to understand what Jia Hongjian meant! "Mr. Jia, so what you mean is, let's vaccinate consumers first, and first describe to consumers how those people will criticize us in the future, so that consumers will develop resistance?"

"That's right! Criticism of such things, if no one predicted it, but directly felt it, then it might be easy for people to accept. But it was predicted by others, and even a series of things were pointed out. If it is a routine, then we will criticize it step by step. That is simply a monkey show! Let consumers see that this group of people criticize for the sake of criticism, otherwise how could we have discovered the routine in advance? Under such circumstances, we Not to mention completely eliminating the influence of movie reviews, at least it can reduce the influence of movie reviews to the greatest extent! At least it can make consumers not take those movie reviews seriously!” Jia Hongjian said!That's what he thought, otherwise he thought why he was going to tell the media that outsiders wanted to criticize them?All of these decisions were made by Jia Hongjian after a series of thinking, and they were all preparations to minimize the unfavorable factors after a series of thinking!

After reaching an agreement in thought, Jia Hongjian and Lao Mouzi began to discuss how to divide the work, and Na began to discuss who should say what between the two.Through such a discussion of division of labor and cooperation, it can be said that a conspiracy started immediately!Then, when the two of them disclosed the news to the media separately, the critics would scold them for their routines, and they all appeared in the newspapers!It can be said that if the critics want to criticize their films in the future, no matter how they criticize, it seems that they will follow the routine predicted by Jia Hongjian and Lao Mouzi in advance!Unless they all unanimously start to praise Jia Hung-chien's films, almost all the criticisms will make many consumers resist, and many consumers will ignore their criticisms and continue to go to the cinema to watch Jia. Hung Chien and their films! (To be continued..)