Coquettish Rebirth

Both of Jia Hongjian's films are about to be released, and the domestic choice for a film like "Hero" is late May.Originally, if this movie was completely Jia Hongjian's own movie, then he could actually come to the theater in this April.According to Jia Hongjian, the place where Jia Hongjian is is the center of the stage, and the time when his film is released is the prime time.Of course, this is Jia Hongjian's self-confidence in the Chinese market, but the current film is obviously not just Jia Hongjian's film alone, and the meaning behind it is quite important.

Such a film is not only the first collaboration between Jia Hongjian and Zhang Yimou, but also the first attempt at a mature commercial film in mainland China.Such an attempt, like the commercialization attempt in the early 90s, is no longer just a gimmick to learn from various foreign commercial films.Such a commercialization attempt this time is more in line with Hollywood from the perspective of internal production, and it is a brand new attempt.From a certain point of view, such an attempt is actually too meaningful, to the point where Jia Hongjian is not very good at using this movie to fight for the market!In other words, if such a movie is successful, it will prove that movies in mainland China can actually be commercialized, that they can learn from the Hollywood model, and that they can treat movies as industrial production lines just like Hollywood filmmakers. The same products on the market can be mass-produced to make a lot of money!

Such a commercialization attempt does not actually mean that it is enough to pass the box office.If it's just a pass.In fact, Jia Hung-chien is absolutely confident that it will start showing in April.So what is the box office requirement for such a film?That is as much as possible!In fact, the more the box office of "Heroes", the better, the more it can shock Chinese domestic filmmakers, the more it can prove that Jia Hongjian's thinking is correct - that is to say, in In fact, if mainland China makes commercial films, it is actually completely promising, and the future is still very big!The reason why the film industry in mainland China has not made commercial films before is only because the level of various practitioners is too low, and it is only because they themselves are too stupid!

After such an attempt, when the box office is getting higher and higher, it can be said that the confidence of ordinary people and film practitioners in the film industry will be greatly enhanced, and then Jia Hongjian and Lao Mouzi will were recorded together in the actual measurement.He will become a person who has to be mentioned in the history of Chinese film.In such a situation.It can be said that the amount of folk remedies used as footnotes is getting better and better!The higher the footnote box office, the more it can prove Jia Hongjian's greatness and success!Under such circumstances, Jia Hongjian must of course try his best to arrange such a film on a relatively best schedule.

So in this way, in fact, Jia Hongjian's "Infernal Affairs" and "Heroes" were released immediately after each other.It shows that "Hero" was released on the mainland at the end of May, and then "Infernal Affairs" will be released in the United States in June.in this case.It can be said that Jia Hongjian is the leader of Xuanfa.That's not to say it's stressful.But at least it's not that easy.In such a stage of publicity and release, the advertisements of "Hero" are really overwhelming!It can be said that such a movie advertisement can be seen in almost every city in the mainland.Whether it's on a bus, or on an outdoor billboard in a large building.Even on the streetlights on the side of the road in many cities in China, there are all kinds of small advertisements of "Heroes"!This kind of thing is very novel in many cities in China.

Advertise it on a roadside ad, it's actually pretty cheap.For example, in some third-tier cities, this kind of roadside advertisement is quite cheap. Jia Hongjian spent 30 yuan, which is enough to buy all the streetlight advertisements in a city for three consecutive months. !Of course, it's too much to spend three months promoting "Hero", but you can still promote other movies in the future!The main reason why Jia Hongjian and the others were able to obtain street light billboards so cheaply was that this was the first time many cities in China had done this.But Jia Hongjian and the others are talking to those cities, and if they offer them a cheaper price, then they can fully prove to other companies that such a roadside street lamp advertisement is absolutely promising, and in this way, in the future so A set of street light advertisements is of course easier to sell, right?

Without Jia Hongjian and others to prove it, how many companies would have advertised if each city started to do this kind of street lamp advertisement for the first time when no one had tried this kind of street lamp advertisement?The effect of such an advertising carrier has never been proven before. Who is willing to be the first to eat crabs?And how much is such a company that is the first to eat crabs willing to spend?So after Jia Hongjian instructed China Satellite TV to make a series of contacts, basically most cities above the prefecture level were willing to cooperate with Jia Hongjian and the others.

This kind of result is that Jia Hongjian and the others spent 1.5 million to put up advertisements on the streetlights in many cities across the country!To be honest, it took 1.5 million yuan to advertise on street lamps across the country, which is really beyond the standard!Because the overall investment is only 2.5 million yuan, according to Hollywood standards, the advertising fee is generally in the early 1 million yuan.But Jia Hongjian and the others not only spent more than [-] million yuan in expenses, but also exceeded that much, not to mention that the last such expense was only spent on street lamp advertisements!Is there no need to spend advertising fees in other fields?

How did Jia Hongjian and the others spend so much on advertising?Because Jia Hongjian has a place to recover blood!Before such a film is released, or after the filming has successfully passed the review, Jia Hongjian and the others will start to attract investment nationwide!What kind of business are you recruiting?Advertisers!Although this kind of ancient movie is not suitable for product placement, we can make an advertisement before the movie starts!Besides, who said that interstitial advertisements can only be movie advertisements, we can completely advertise products from all walks of life!And Jia Hongjian is so well-known, and they have promoted it so early, so the popularity of this film is very high. Under such circumstances, such a film itself is a gathering place of great popularity, so it can be said that it is quite suitable as an advertising carrier !After Jia Hongjian and the others attracted investment, they quickly sold a full 5 minutes of advertising time, and such an advertising time directly sold 10 advertisements!

In this case, how much is 10 advertisements for 30 seconds? 1.2 million RMB!That's right!Just 10 advertisements, that is 1.2 million RMB!Looking back, Jia Hongjian and the others actually only spent 3000 million for such an advertising fee, didn't they?Immediately afterwards, on various print media, of course, there was a set of full-page advertisements, all of which were promoting "Heroes"!Such an overwhelming publicity has really reached the point where no one knows about it.It can be said that under such circumstances, Jia Hongjian existed for the purpose of hitting the box office records other than him, for the sake of hitting the second place in the national box office in 2002!

The previous "Tang Seng's Fantasy Journey" had a total box office of over 4 million. This is already a lofty achievement that everyone in China looks up to and cannot achieve. Now such a "hero" Jia Hongjian and the others are aiming at 2 The box office of 3 million to [-] million can be said to be an unprecedented box office expectation other than Jia Hongjian!Such an expectation is worth the movie. Doesn't it require a series of big investment and big publicity? Doesn't it need all kinds of tricks to attract consumers to watch it?Of course you need it!And much needed!

On the other side, Jia Hongjian and the others are nervously preparing for the release, and on the other side, all kinds of intellectuals are also starting to prepare for the release!Why?Intellectuals are not stupid. How many days have they been ridiculed by Jia Hongjian and others? Are they stupid and don't know what conspiracy Jia Hongjian has?Originally, before "Hero" was released, how could various intellectuals think that they would criticize "Hero" in advance? Everyone didn't know what the film was talking about, so they planned to criticize this movie. This is when everyone can foresee the future God man?

But under such circumstances, Jia Hongjian and the others suddenly said in the media how they would be scolded in the future, and even nervously made up a series of routines that intellectuals would scold them.These routines are true, they are really true!That's really a routine that ordinary intellectuals use to scold other people's movies.Why did Jia Hongjian know everyone's tricks so well, and then insisted that everyone would scold them?There must be something strange in it!So from very early on, these intellectuals, one by one, began to pay attention to this matter!At the same time, if everyone thinks with a suspicion of "there is no silver 300 taels here", if Jia Hongjian and the others say that, then it should be that Jia Hongjian and the others are guilty, right?With a guilty conscience and still being so provocative, isn't this looking for scolding?So when they knew that this movie was going to be released, intellectuals from all over the country were all ready to go to the movie to see how the movie got them scolded, and then they were going to have a good meal after watching it!

It can be said that both sides are gearing up for the public screening! (To be continued..)