Coquettish Rebirth

iChapter [-] Jia Hongjian's Punishment Methods

In Jia Hongjian's memory, in 96, China's domestic home appliance companies collectively missed an "opportunity to change history".At that time, these companies had already relied on price wars to defeat the foreign famous brands that had previously relied on their brand advantages and gained a huge market share. The morale and benefits of the companies were at their best.At this time, in order to stabilize the market results, it should be necessary to develop the core technology swimming ability.

At that time, almost all domestic home appliance companies in China were actually just assembly factories. The core components of various home appliances still had to be imported from abroad. The core technologies of refrigerators, air conditioners and color TVs were all in the hands of Japanese and American companies.In July 96, Pan Ning of the Cologne Group announced that it would invest 7 billion yuan in Kobe, Japan

Established Japan Cologne Co., Ltd. Electric Product Development Research Institute, and hired a number of high-level technical experts from Japan, Europe and the United States to research and develop refrigerator compressor technology.At that time, Pan Ning was very excited in front of the reporter, "If you can't assemble a [-]% Chinese refrigerator in your lifetime, then our generation of refrigerators will be ashamed of future generations!"

Even after Cologne, Haier, Changhong and other manufacturers have announced the establishment of "cutting-edge technology centers" in the United States, Europe, and Japan.At that time, these kinds of actions really excited Jia Hongjian. He really believed Pan Ning's words at that time, and felt that the people of the country were starting to exert their strength.But the facts in the future show that these so-called "technical centers" are just the subject of hype!This is just paving the way for the subsequent "civil war"!

Because the domestic home appliance companies at that time were basically at the same technical level, so the civil war was a price war or a market cut-throat war. In the next few years, China's home appliance companies seemed to have won Einstein and Edison, and kept announcing that they had achieved revolutionary technological breakthroughs. The photocatalyst air conditioner that is "a major breakthrough in the air conditioning industry in the 21st century" is actually filtering The device pretends to be a filter containing so-called "activated carbon" and costs less than a dollar. i

The so-called "sterile refrigerator" is advertised as "a sign that refrigerators have entered the green age". In fact, some antibacterial agents are incorporated into the internal plastic parts of the refrigerator. The cost is about ten yuan, but this concept has attracted The price is 200 yuan higher!

The "digital color TV" that uses the "digital depth-of-field circuit" actually interprets the principle of electron beams in imported color TV technology into a new concept that no one can understand! The "circular three-dimensional air conditioner" is rumored to be a patented technology developed by an air-conditioning company with an investment of [-] million yuan. In fact, this thing is just pretending to be a timer on the fan blades, so that the fan blades can blow left and right at regular intervals!

These guys have been hyping the concept like this. They claim that they can’t make a 100% Chinese refrigerator, so they are ashamed of future generations. As a result, in 12 years after 200 years, who dares to say that their home is 00% Made in China?

Jia Hongjian really hates the behavior of such a domestic brand that does not seek to make progress!It’s just that Changhong can play loudly. From the perspective of technical level, it’s just a fart. Which one is the most technologically advanced picture tube color TV company in China?It is Xiamen Overseas Chinese Electronics Factory!

Around 2000, Jia Hongjian had already become a game enthusiast. Instead of assembling high-end computers to play games, he played games with 2 hosts and high-end monitor-level TVs!Jia Hongjian, who had been using smuggled Japanese Sony or JV or even Pioneer monitors, was surprised to find that if the budget is limited, you might as well buy Prima. Domestically speaking, it is already outstanding!In particular, this company doesn't play gimmicks much, and it's not high-profile, but he has the confidence to sell his TV at a high price in the mall!why?It is because it is the most technical!

Why did Jia Hongjian not want any benefits after supporting 4 home appliance companies?The purpose is that if the other party makes a mistake in the future, he, Jia Hongjian, can put down his face and clean up directly!Is there no price to get Jia Hongjian's advice for free?Since he made money by listening to Jia Hongjian's advice, he should obediently follow the path Jia Hongjian pointed out from now on. What if he doesn't want to make progress or doesn't want to listen?Since Jia Hongjian has the ability to win the opponent over, he also has the ability to smash the opponent to the bottom!The Hung-chien Research Institute he established, the old policemen in it hadn't done work for several months, and they already wanted to work with itchy hands!If Chang Hong didn't obediently develop his strength and played with some concept, then don't blame Jia Hongjian to expose all the shady scenes without discrimination!

Thinking of this, he started to write something again. What he is writing is a general route for the four manufacturers, and there is no rigid arrangement for who can only follow that route, but a more macro suggestion for them to follow the independent research and development route and not choose hype concepts or the like.

After roughly finishing writing, he called the bosses of the four home appliance companies one by one, telling them to come to Shanghai for a meeting if they were free recently, and he wanted to make some plans for the future route.Hearing what Jia Hongjian said, the bosses of the four families were very happy. Now in their eyes, Jia Hongjian is a pure boy who gives money!The way Jia Hongjian pointed out is sure to make money!

After hanging up the phone, Jia Hongjian thought for a long time. He knew that this era is an impetuous era. Even compared with this era, manufacturers in 2012 were not impetuous.In this era, because of the rise of concepts such as Biaowang, and various companies suddenly getting rich in the market, many people think that this era is an era of rapid success, and no one even thinks of slowly laying the foundation for development. Everyone is thinking about how to succeed overnight!

Under such circumstances, Huaxia Hi-Tech's own success story has become such a model.In the eyes of outsiders, they can only see that Huaxia Hi-Tech rose overnight, and they just think that since Huaxia Hi-Tech can do it, they must be able to, but they don't know how much preparation work Jia Hongjian has done behind the rise of Huaxia Hi-Tech.

Right after his rebirth, Jia Hongjian began to write plans. He used the information advantage from his future rebirth to take advantage of almost all kinds of emergencies!First, he made a start-up capital through the acquisition of Yanzhong Industrial, and then used the secret that no one knew at this time to blackmail Ma Junren, forcing him to agree to the terms of his own family, and then used the hunger marketing that people often use in later generations The method is used to warm up the market, and it is just in time for the rapid development of China's health care product market, so that the myth of Huaxia Hi-Tech's overnight prosperity came into being!

Outsiders don't understand these things, they can only see the glamorous appearance of Huaxia Hi-Tech, but they can't see Jia Hongjian's various schemes behind the scenes!They will self-righteously learn all kinds of marketing from Huaxia Hi-Tech, and feel that hype is king, but they don't know that the consequence of "practicing boxing but not kung fu" will be "nothing to do when they grow old"!

After calling the four home appliance manufacturers, Jia Hongjian walked to his parents' office. He felt that it would be better to tell his parents about this little secret about the future direction, so as not to turn around and find out that those manufacturers were disobedient. His parents didn't know about it when they started repairing it. After all, three of them were still his father's old classmates, weren't they?

"Mom and Dad, are you busy?" Jia Hongjian knocked on the office door and asked. "What's the matter?" Su Ping, who was reading the financial statements, looked up at her son and asked, "What's the matter, why do the family ask if they are busy?" Jia Gang, who was reading the newspaper, also put down the newspaper and looked at the the son asked.

"Hehe, let me tell you something." Jia Hongjian sat down and began to speak slowly, "That's right, I'm not giving advice to the factories of the three uncles, who gradually now occupy the domestic color TV industry. I guess they don't know what to do in the future, they will probably start a civil war, and they will hype a little concept..."

Then, Jia Hongjian told his parents the specific details of the speculation concept.When Jia Gang heard his son's description, his face darkened immediately. Su Ping was full of displeasure, and she said: "These manufacturers really do this? How can you say that the three of them are old acquaintances, and they are not so bad? Isn't it clear? Do you want to blackmail the common people's money? Isn't this cheating the common people?"

"Mom, who said that they must have initiated it, but if it was initiated by other manufacturers, do you think they will follow? If they don't follow, ordinary people will come to buy color TVs and think that their color TV technology is inferior, and the sales are still comparable Others sell about the same, so you’ll buy their color TVs when you’re full, right?” Jia Hongjian tactfully put in a good word for the bosses at this time, making it easier for parents to accept.

Sure enough, upon hearing what Jia Hongjian said, Su Ping and Jia Gang nodded their heads slowly. They took them in and thought about it. "So what are you going to do?" the couple asked.

"I'm going to let them study technology in a down-to-earth manner. If anyone outside dares to hype concepts indiscriminately in order to cheat money, I, Jia Hongjian, am still a little hero in cracking down on fakes. Don't blame me for being fake. "Jia Hongjian said with a normal face at this time, and after seeing his parents nodded slightly in agreement with his approach, he added, "Then if the three uncles don't listen to me and insist on hyping up the concept If you don’t, I will still fight. When they come to you to beg for mercy, you will fight haha, how about it?”

Hearing this, Su Ping and Jia Gang finally came to their senses. It turned out that the son wanted to say this after going around in such a circle!Su Ping turned her head to look at Jia Gang, only to see Jia Gang think for a while and then said: "Okay, that's what I should have done, it's fine if we didn't have long contacts before, but now they are frequent, you don't talk if they make a mistake I'm going to criticize them too. You should persuade them first, and if you don't stop, you can do it. It's okay, Dad supports you! To be a man is to be honest, and small tricks can be used, but using this kind of false propaganda to trap consumption Or that is absolutely unacceptable! A person must have a bottom line and a principle in his life!"

Sure enough, Jia Gang is a gentleman. In Su Ping's eyes, his temperament at this time is almost the same as when he stood up and criticized the Gang of Four during the ten years of turmoil!He dared to do what no one dared to do at that time!As long as he thinks it is right, he will dare to stand uprightly!

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