Coquettish Rebirth

To promote "Hero", the release date must be confirmed first, and to confirm the release date, it is necessary to negotiate with the theaters first.If you want to negotiate with the theaters, you have to edit the film and then hold a trial screening.So this matter is still a bit troublesome, and it still takes time, why not turn around and watch the premiere of "Infernal Affairs" first.In fact, Jia Hongjian is not too worried about the box office of the "Hero" film in the United States. Even if the box office is not good, even if it is only 500 million US dollars, after the share is divided, it will be tens of millions of RMB. !And even if it's really bad, if we sell the copyright of approved films to so many countries around the world, it will always pay back, right?At the same time, if you buy a million dollars or something, that is, 800 million yuan is less than 1000 million, how can you sell it to five or six countries and you will almost get back the cost!So Jia Hongjian was really not worried if the film "Heroes" lost money or not.

Then why is he still working so hard to re-edit or something?Because we don't worry about losing money when we do things, even if we don't rely on this for food or make money from it, then we should try our best to do it well, right?Don't say anything else, we don't care if we make more money or less, we are serious!As the saying goes, men are the most handsome when they are serious. Jia Hongjian just doesn't believe that his movies don't have high box office, and he doesn't believe that he can't do good things!So he is busy, it is completely self-motivated, he is busy, it is purely because he wants to do better!

Looking back at the premiere of "Infernal Affairs," it's a much better day than "Hero" in America.Because it is an American story, and it is also a modern American story, the core of the whole story itself is very American, so how can the theaters purchase fewer copies?In general.Such an "Infernal Affairs" premiered in mid-June, and it premiered in 6 theaters across the United States.Just the number of theaters showing it shows how optimistic the theaters are about this film!You must know that the theater chains are very powerful, no matter how good the relationship is, but the film level is not good, the theater chains will not lose money to show more theaters!The United States is a complete slut commercialization. It is all about the fact that if you can make money for me today, then you are my living ancestor. If you can’t make money for me tomorrow, I don’t know your trend at all. What’s the relationship? Feelings Ah, this is only useful when it doesn't affect making money.Otherwise... huh!

Such an "Infernal Affairs" chose to premiere on Friday.After a lot of publicity has already been done, this movie is a good one when it is released!The box office on the first day was as high as 2600 million U.S. dollars, and the three days of the first weekend added up to 6100 million U.S. dollars! $6100 million!This number is quite a lot.Although it can't compare with the box office of "Lord of the Rings" which was 8000 million in the first weekend.But how to say this is also a masterpiece that can reach the box office of 2 million US dollars!$1.8 million at the box office doesn't sound like much.Because any competing films like "The Lord of the Rings" seem to be able to reach the box office easily, even far less than "Tang Monk"'s [-] million box office.But don't forget, Ocean's Eleven isn't a bad movie either!That is also considered a blockbuster category in the United States.The kind of investment that can be earned back just by relying on the North American market!In his previous life, people like Jia Hongjian who loved to watch movies as entertainment had all watched "Ocean's Eleven", and he even watched "Twelve Arhats and Thirteen Arhats" and so on!

It’s no problem to hit 2 million U.S. dollars, which means that it’s no problem to enter the top box office rankings this year. Although it may not be said to enter the historical box office rankings all at once like "Tang Monk", it is impossible for us to make every film so good. ,Is not it?Don't forget that this "Infernal Affairs" is just a practice work for Nolan to practice shooting Batman!If such a practiced work can have a box office of 2 million, then it will be beautiful!No matter how many directors in the United States have good ideas, they can't make a movie that can earn 20 million box office!There are so many films in the United States every year, how many of them can reach the box office of 1.7 million?Among other things, a 007th Century Fox product like "Ice Age", which is expected to be released this summer, is well-known enough, right?Just such a cartoon had a North American box office of only 1.6 million during the summer vacation in the United States!And this year's new "2 Die Another Day" will only have a North American box office of [-] million US dollars!This film "Infernal Affairs" can properly enter the box office of [-] million US dollars. It should be said that it is a very good result, right?

Even take a step back and say, we always leave a way for others to survive!If each of our films is worth [-] billion U.S. dollars, will the producers of this other film company still be alive?Don't they all commit suicide in shame?Looking back, other film companies should not chase after us to help produce movies, because the movies we supervise all cost three to four billion US dollars at the box office, and we are the living God of Wealth in their eyes!So how tired is Jia Hongjian?We have to keep a low profile and behave a little bit like normal people, right?We also have to give others a living space, we can't squeeze others out of food by ourselves, right?We also need to be merciful!

Well, in fact, the above words are what Jia Hongjian said when he was consoling himself—he was actually a little dissatisfied, after all, his taste was suddenly improved by "Tang Monk", and it seems that the total box office is not good enough. It's a little uncomfortable to hit 2.8 million or something!But in fact, if you think about it carefully, the box office of "Tang Monk" in North America is only 2.9 million 3 million US dollars, right?The rest still depends on the overseas box office, right?There are only a few films in history that can really hit [-] million?So really can't ask for too much!

Although Jia Hongjian himself was still a little dissatisfied, the industry in the United States had begun to make gods. All of a sudden, the film critics in the United States found that several films produced by Jia Hongjian had achieved great box office!Although the director must have had a lot of credit, it also shows that Jia Hongjian has a good eye!It also shows that Jia Hongjian is very thoughtful and talented about movies!If he has no idea or talent, he has participated in the main creation of these movies, and can they sell so well?Don't even forget that Cheng Long's "Who Am I Remake" was produced by Jia Hongjian!

So all of a sudden, many film critics in North America commented on the plot beauty of "Infernal Affairs" and the tragedy at the end, while also commenting on Jia Hongjian's awesomeness!From their point of view, it was as if Jia Hongjian had received the true biography of Spielberg!They all knew that Jia Hongjian had a good relationship with Spielberg, and that Spielberg admired Jia Hongjian very much.Well, the Americans, the world leaders, definitely want to give their faces some credit, so it seems that Spielberg has taught Jia Hongjian a lot of experience in shooting commercial films for many years, Otherwise, Jia Hongjian shouldn't be able to reach the point where he can make money just by touching one piece at a time!

And this kind of discussion really caused a small wave of agitation.Various media have also noticed Jia Hongjian, especially through the cooperation between Fox and China Satellite TV, Americans have gradually learned that Jia Hongjian went back to China to make a film, and only paid 3000 million US dollars. The box office is hot!Then, under the hype of various media, Jia Hongjian seems to have become a new generation of producer versions of "James Cameron" and "Steven Spielberg"!It seems that the movies directed by him and those two directors must be hot, the movies he produces, and the movies he is in-depth in the creation of are sure to be hot!It can be said that for a while, Jia Hongjian's own name is about to become a similar trademark or brand!Especially since he is the only son of the richest Chinese family in the world, and he is only in his 20s!This kind of information is simply the favorite of the news media!

Seeing the good reviews in the market, taking advantage of the fact that "Infernal Affairs" has been released for three weeks and the overall box office has already reached 1.5 million US dollars, Jia Hongjian is planning to promote his "Hero" !First of all, he began to accept interviews from various media, and then he mentioned the film "Hero" while talking.It is said that this tailor-made film for the Chinese market will also be launched in the United States after re-editing and typesetting, and it will be available soon.What is he doing?This is advertising!This is to promote his "Hero" without spending money!

After going through various interviews to vaccinate the audience first, and to tell the audience that another film he produced will be released in the United States, he is preparing for the next round of publicity plans!Speaking of it, he actually paid more attention to the film "Hero" than "Infernal Affairs", because "Infernal Affairs" is actually an American film in this time and space, not a Chinese film.Relatively speaking, "Hero" is a purely Chinese film, and the most important thing is that he has made "Hero" work well. There must be countless people who are jealous and want to follow suit.As a result, after filming "The Promise", I found that not only was there a lot of criticism, but the box office was not very good. In the end, the overseas market couldn't do as well as Jia Hongjian did!Doesn't this highlight Jia Hongjian's awesomeness even more?The better he handles this "Hero", the deeper the hole he dug!The more domestic "masters" who turn their heads back, the more it proves that Jia Hongjian has more masters than those people!"Infernal Affairs" can't provide these things, right?This is why Jia Hongjian paid more attention to "Heroes" instead of "Infernal Affairs"!

Then Jia Hongjian wants to use a special way of publicity, what kind of way is it?Of course, it is to find all kinds of celebrities to promote the "Heroes" platform!The first thing he pulled out was Spielberg, followed by Tom Hanks. At the same time, he also passed the power of the DreamWorks department controlled by Katzenberg, and invited the 2001 Oscar double winner Soderbergh to the platform !Of course, there are also a bunch of artists!Like the national sweetheart Aniston, like the fiery teenage dream girl Britney Spears, like Britney's boyfriend Timberlake, like the Canadian diva Celine Dion!There is even French actress Sophie Marceau!There are even Chinese actors such as Cheng Long and Jet Li that Americans know!This is like a product endorsement. If we find a big star to recommend to us, the common people should be interested, right? (to be continued..)