Coquettish Rebirth

Publishing DVDs and renting DVDs and whatnot, this is really not a business that lasts for a year or two, because seriously, how many people flock to watch old movies?Generally speaking, those who rent DVDs or videotapes here in the United States are rented by people who don’t even want to go to the cinema. Of course, there are also fans who rent them just to watch them several times.For example, Netflix, a Netflix company established in 97, uses a monthly rental system, which means that the monthly cost of a movie is 4.99 US dollars, which is cheaper than DVD and about the same price as a movie ticket, but you can watch it repeatedly for a month Woolen cloth!But for a company like this, the best rentals are all recently released DVDs.This is also a bit similar to the Chinese people, as if they are unwilling to spend money to watch it when it is released, and then watch it later when there is a disc.

According to Katzenberg, if this dvd starts to be rented in the United States, the most popular and most profitable period will be the first few weeks, just like the release of a movie!Moreover, the United States has a mature system many years ago, so the release of video tapes and DVDs in various places is uniform, just like the release of movies.Generally speaking, the business is the best in the first few weeks, and then it gets lower and lower. After more than ten weeks, it basically becomes an "old movie", and fewer people watch it, just every now and then. Only then can some people rent it and have a look.As for the sales of DVDs and videotapes, the same is true. When they first came out, they were the best selling time, so overall, the sales and rental results of DVDs and videotapes came out quite quickly.

On the other hand, the release and rental of dvds and videotapes don’t need the same large-scale publicity as movies—if they want to publicize, those chain stores that rent out and sell them will all do publicity. In fact, Jia Hongjian and his film company really saved a lot of trouble!The release of the dvds and videotapes actually didn't take much thought. After the movie started to be released, these things have already started to be done slowly.Up to now, the dvds and videotapes have almost been produced, and the packaging is also done, and they are directly distributed to those sales and rental companies.

Then.While waiting for "Hero" to be released, the sales of the dvd and videotapes will start first, and the rental will have to wait a little longer - because if they are both sold and rented together, wouldn't there be fewer buyers?Temporary capitalists have to get as much money out of consumers' pockets as possible!It sold a lot on the first day, the dvd and the home video combined, it sold $250 million on the first day!That is to say, 25 copies were sold!15 disks the next day.On the third day, there were 10 copies, and after a week, almost 100 million copies were sold in total!According to the "ex-factory price" of 10 US dollars, this DreamWorks accounted for 1000 million US dollars directly!In the second week, the sales of course dropped a bit, only about 600 million US dollars were recorded, and in the third week it was 400 million US dollars, but this added up to 2000 million US dollars!It shouldn't be a big problem to raise more than 1000 million US dollars in the next few days.Sales of DVDs and home videos worth around $4000 million in the future are likely to be achieved.

And then, in week four, when combined dvd and video sales reached over $2300 million, it's open!On the first day of renting, the royalties from the share were as high as 300 million US dollars, and this was the result of a large number of people not renting on the first day because the rental store did not buy too many DVDs!So in the previous week, the rental almost maintained the enthusiasm of the first day, and the total rental royalties in the week were 1600 million US dollars!The second week was $1200 million.$1000 million in week three!It's really a joy to earn this money!

When he saw this, Jia Hongjian was really moved, why doesn't China have such a foundation?I don’t know if it’s because he has really become a capitalist in this industry, so the reason for him is that if there is a genuine rental industry in China, if there is not so much impact of piracy, it is actually very easy to make money in the film industry ah!Just like the movie "Hero", if it is said that the domestic version is genuine, even if ordinary people can't afford the genuine version, it can easily cost hundreds of dollars.Can we buy genuine discs worth 80 yuan or 5 yuan like the US?Even if we really can't do it, how about renting out genuine discs like in the United States?What rent for 1 yuan for a week, 4 yuan for a day and so on, how many movies can be supported by this!Among other things, the box office of "Hero" is 5000 million yuan in China. Let's not say anything else, it should not be a fantasy to earn about [-] million yuan for a series of things such as renting out, right?Even at the price of one dollar a day.That is only one tenth of the citizens rent it for a day.And even if [-] million of the [-] million is allocated to the film studio, the film business will almost be able to pay back in the end!

If the genuine copy of the cheap collector's edition at 80 yuan is sold again, it will be sold for 3000 to 3000 million yuan, and then sold to the TV station for a copyright authorization of 2.5 to 1 million yuan.So in the end, wouldn't this pay off?Doesn't this prove that we don't lose money when we make blockbuster movies in China?This is to be able to sell some copyrights in Hong Kong and Taiwan, even if it is a batch of films, this is still making money!The investment in this film is [-] million yuan. If the investment is only [-] million yuan, then if the filming results are not bad, will it be able to make money for investors?In this way, wouldn't the film industry as a whole be able to thrive long ago?

For ordinary people, this is just a matter of thinking about it. For example, Lao Mouzi, for Jia Hongjian's sigh, he could only sigh silently.According to him, this kind of thing is a problem of the general situation, and everyone can't help it.But for Jia Hongjian, it seems that this is not necessarily a bad thing, right?Leaving aside the matter of greater ability and greater responsibility, let's talk about this kind of matter that others would be amazed by when they see it. Could it be that Jia Hongjian has so much money in his family, and there is nothing he can do about it?At that time, he also promoted the cheap strategy of genuine audio tapes in China. Up to now, the genuine music albums in China have not been eroded by pirated copies, and they are even selling well!Even in the cvd era, this music album is basically 8 to 10 yuan a piece, which is similar to the selling price of a pirated CD terminal. Such a price has really attracted many people to buy it.After all, the cheapest pirated version costs 3 yuan, but the quality is quite deceitful. 5 yuan is relatively average, but is there a big difference between five yuan and ten yuan?

If it is said that ordinary people may have to think about whether to buy the genuine version worth 80 yuan, then basically everyone will be willing to buy the genuine version worth 500 yuan. After all, the sound quality of the genuine version is much more conscientious than the pirated version, and various lyrics If it is paper or something, then there will be no typos.From this point of view, Jia Hongjian’s little trick back then has already influenced Chinese history, so look at the price of 80 yuan for genuine cvds like "The Mansion Gate" in China... ...Can't our Jia Hongjian make seven or eighty yuan?At a price of 80 yuan, ordinary people will always want to buy it, right?You must know that pirated discs are calculated at 5 yuan a piece, and if there are 10 discs in this set, it will be 50!It's not much different from the original disc!Moreover, is there actually a difference in manufacturing costs between genuine and pirated discs?There is no difference, as long as the copyright dealer is willing to buy more, make a small profit but sell more, and then there is a behind-the-scenes boss with a lot of money to promote it, there should be no problem overall, right?

And what you need to know is that it is not the rules of the United States that we all have to learn in China.It's not that some products with intellectual property rights in the United States are expensive, but we should sell them more expensive in China!All kinds of textbooks are expensive in the United States, but are they more expensive in China?An economics textbook in the United States may cost a few hundred dollars, but in China it is only tens of RMB!Isn't this different from people in the United States?Didn’t mit MIT in the United States originally seek Jia Hongjian and the others to cooperate in making electronic ink screens?Isn't this screen just to let mit students have textbooks at a lower cost?Isn't it so that mit students don't have to buy old textbooks from all kinds of seniors and sisters every year?In the field of textbooks, we can set prices differently from those in the United States, so it doesn’t matter if we set prices differently from others in the field of genuine audio-visuals!

Especially in terms of dvd, China is divided into 6 regions, while the United States is 1 region, which is the joint lock region of the whole world.DVDs bought in the U.S. market cannot play Chinese discs!So we don’t have to be afraid of cross-selling at all, and piracy in foreign markets is more ruthless, so we don’t have to be afraid of cross-selling. Naturally, someone will crack down on it!In this way, the cheap sales in China will not affect the sales of DVDs in the United States, right?But in any case, this matter is just an idea now, let's talk about the specific things after returning to China.What Jia Hongjian wanted to focus on now was the release of "Hero" in the United States!After waiting for a few weeks, "Hero" is really going to be released in the United States!

Now it is already August. Originally, in August, it was actually a good time among the not-so-good schedules.We all know that July and August are the world of elementary school students. During this period, various films targeting elementary school students are bombarded wildly.However, the bombardment of elementary school students' movies is not only suitable for children but also good-looking, and there are also ugly ones!Adult audiences really don't have any good movies to watch during such a summer vacation, and all kinds of sports in the United States have also started their holidays, so they have no way to entertain them all of a sudden.In the middle and late August of this year, seeing that children are about to start school, adults are also choked up, so if "Hero" is released, it is really a good time for the adult market!Maybe it will attract a group of people to come and see it!