Coquettish Rebirth

The common people and the media were very excited at this time. They were very excited about the box office performance of "Hero" in the United States. Many people even watched the various positive film reviews of "Hero" in the United States reported by China Satellite TV all day long. And praise from various American audiences.Seeing "Hero" is very successful abroad, these ordinary people are really as popular as their own movies in foreign countries, they are really proud and happy!Of course, by the way, they really praised Jia Hongjian in various ways. They felt that having Jia Hongjian was really a blessing for the Chinese film industry. It seemed that with Jia Hongjian, the Chinese film industry would be fine in the future!

In addition to these ordinary people and the media, some other people have also begun to pay attention to Jia Hongjian and Zhang Yimou's "Heroes".First of all, there are all kinds of wealthy people in China. Some of them are the "local tyrants" with a strong business atmosphere in Wenzhou, and some are people from the "black industrial chain" of Lingnan who ran smuggling in the early 90s.After these people have money, in fact, in this era of China, there is not a very good investment channel.stock market?The stock market has fallen like a dog these years!In the past few years, the stock market was actually pretty good, but after Jia Hongjian kicked out several shady scenes, the stock market really went down all the way. Except for a series of star stocks such as Huaxia Automobile, there was basically not much investment in other stocks. Stocks that are sure to make money!

As for these star stocks of Huaxia Automobile, the stock price is already quite high. To be honest, although the risk is small, the return is also small, that is, the interest rate is slightly higher than the bank's interest rate!And then the real estate industry?Give me a break!Even though it has entered the WTO this year, the overall price of the real estate industry has not skyrocketed.And real estate, although it seems that the return is not small, but it takes a long time to return the investment!And how many big cities have emerged these years, and how many places can real estate be speculated on?In Shanghai, one of the best cities in the country, the house price is only 5000!How is this fried?And the real estate developers haven't started to build buildings like crazy, so the investment projects are not enough!

In this case, many local tyrants really have money in their hands but have nowhere to invest!Originally, a lot of people were thinking about entering the WTO, whether to set up some sweatshops in Jiangsu, Zhejiang or Lingnan, and process some cheap goods for foreign countries.But to be honest, this kind of sweatshop is also an industry!Is industry such an easy line of business to get into?If you don't have any experience, you can enter casually?So in this era of rare investment projects.All of a sudden, Jia Hongjian came out with the "Hero" crew.All of a sudden, they have found a project that seems to be able to make a lot of money for many local tyrants!

After careful calculation, it is really a lot of money, right?For a movie like "Hero", the investment was 2.5 million RMB, and in the end it was the sum of China and the United States.The share that the investor can get will double the cost!And it only takes half a year to turn around!What a return on investment that is.What kind of turnover rate is this?Be aware when doing business.Especially businessmen from Jiangsu and Zhejiang, they value the turnover rate very much!For example, suppose there is a sweatshop in China that makes fighter jets.They can sell one fighter jet a year, and earn 2000 million by selling one.This is a lot of money, right?But there is only one business a year, if the market changes, won't the money be put on the business and won't be able to make money back?But if there is a luggage business that earns 20 yuan a month and makes 10 rounds throughout the year, even if there is a problem in one round, it will only lose 20 yuan.In this way, if the turnover is faster, the risk will be small, and the funds will not be easily locked up. If it doesn't work, you can change careers and get it back at any time!Therefore, businessmen in Jiangsu and Zhejiang are super fancy about the turnover rate!

Putting it on the movie, the turnover rate of the movie looks good. It can be turned back and forth twice a year. If you are lucky and both earn money, if you use the movie "Hero" as a model, it will be cast at the beginning of the year. Enter 9 million, and you can get back 800 million at the beginning of the second year, which is equivalent to 9% of the profit in one year. This is like making money in an illegal business!And what if 27 million is invested in the coming year?Will it cost [-] billion a year later?How beautiful the money is!Can this not tempt the few local tyrants in the country?

But there is still a problem here, that is, such a "Hero" was invested by Jia Hongjian!Who is Jia Hongjian? The young master of Huaxia Hi-Tech, the only son of the richest Chinese family, can he be short of money?So when people make movies, they need to find other people's investment?If people have money, don’t they make it themselves and leave investment opportunities for others?What if Jia Hongjian was a philanthropist?So the problem facing these local tyrants now is that they found such a thing that can make money, but the problem is that Jia Hongjian who can make money for everyone will not make money for everyone!There is no shortage of money at all, and they don't need the money of these local tyrants!People with more money went there, more money than the combined sum of several local tyrants!In this case, what should the local tyrant do?

I have to say that there are still smart people in this world.At that time, some people from the local tyrants thought of something - we can't invite Jia Hongjian, can't we invite Zhang Yimou?Zhang Yimou followed Jia Hongjian to do business. After such a time, not to mention that Zhang Yimou has completely learned Jia Hongjian's routines, at least he has been a little bit influenced by his ears and eyes, right?If it doesn't work, let's invest in Zhang Yimou and don't expect him to have such a high return on investment, at least let him give us half of the profit... This shouldn't be a big problem, right?Even if it is really impossible, the return on investment is only 50%. This plan should be able to do it, right?Even if Lao Mouzi can only make one film a year, if he invests 1.5 million and gets [-] million in the second year, this kind of business is not easy to find!This is quite profitable!

So it can be said that at this time, the group of rich and smart people in China suddenly became interested.Groups one by one are all ganging up to discuss joint investment in the future, and then one by one they start spending money to find connections, trying to get access to Lao Mouzi before he returns to China!So all of a sudden, filmmakers in the domestic film circle who had nothing to do with the "Hero" project team had a lot of dinners all of a sudden!Today a "consortium" from Lingnan wants to find someone to help contact Zhang Yimou in the future, and tomorrow a "consortium" from Wenzhou will come over and want to do the same thing!All of a sudden, people in the entire movie circle who knew Zhang Yimou or not all of a sudden became Zhang Yimou's manager, and there were so many dinner parties!Even the old directors of the factory that Lao Mouzi used to work in the Loess Plateau, the old masters, etc., were all forced to become brokers, and those who gave gifts and invited them to eat were simply ignored. number!

It can be said that in the blink of an eye, this old Mouzi was brought up by Jia Hongjian to become a figure like the God of Wealth.Before the old Mouzi came back, all the people who knew him met requests from rich people to introduce Zhang Yimou, and even many people who didn’t know Zhang Yimou, but those who knew Zhang Yimou became peripheral brokers. up!It can be said that in the blink of an eye, a "broker group" around Zhang Yimou was slowly forming!Everyone who knows Zhang Yimou has so many requests from the "gang" of rich people!Some people just want to have a meal with Zhang Yimou, and the favor fee for the "broker" is tens of thousands!Just how much money this group of brokers have made in this matter, and how many people have made a fortune because of it!This is simply an alternative way of getting rich first and then getting rich later!

Of course, the rich man wanted to find Zhang Yimou, which caused quite a stir in the movie circle.Many people began to transform into the role of middlemen or brokers, and they were responsible for making connections in the middle, but some people didn't just want to do this kind of thing, for example, some of them used to be with Lao Mouzi in the domestic seniority and the world. They are all considered equal in status, and now they are asked to find Zhang Yimou in a low voice, to be Zhang Yimou's middleman, they may not be able to pull this face off, can they?At the same time, they were also thinking, how could Zhang Yimou become like this, but they couldn't become like this themselves?

Yes, Zhang Yimou became like this because of Jia Hongjian's guidance.But the movies made under these guidance don't feel too difficult!Isn't it just that the pictures are made to look better, and a little bit of special effects have been added, isn't it just that he has given full play to his old Mouzi's expertise to make the various picture colors look good!Then look at it again, but it’s just a bit controversial...other than that, it doesn’t look like anything special... By the way, isn’t it just hugging the government’s thigh, isn’t it the main theme, isn’t it just bending over the government Well, isn't it just not so artistic, try to shoot as much as possible for people to understand!What's so difficult about it?

In the eyes of these people, it seems that this is what Jia Hongjian instructed Zhang Yimou to do, and it seems that other aspects are just promoted by Jia Hongjian!This is not a fantasy, but these people still think that they are beautiful and capable. They think that the hard work of Jia Hongjian and Lao Mouzi is that they can learn it casually. of!So these people gradually began to learn from Lao Mouzi and their methods, and began to want to use their own funds to attract investment and try to make money by making blockbuster movies!

This kind of human nature is seen too much in China and even in the world. It's like someone making money in a small street shop. Others don't care to see if the money-making person has any secrets. Anyway, if they are jealous, they will open a shop next to it. !But if you open a store like others, can you make money... At least half of this kind of store can't make much money.This is the case in general fields, and in the Chinese film industry that has been impacted by piracy, it is even less likely to make money... (To be continued...)