Coquettish Rebirth

In fact, such a director Zhang Yuan is quite talented.Such a set of ideas that he kneaded in an instant, although it is a product of grabbing bits and pieces from various well-known movies, they can be integrated together!And try to tell a very manly story!If it was placed in the 8090s and 80s, it would be much more popular than "Heroes" if he really produced it!But the problem is...his knowledge and skills are still in the late 90s and early [-]s.

In such an era, China has not been overwhelmed by a large number of piracy, and ordinary people have not seen too many foreign classic movies, and the overall appreciation level will not increase rapidly.But the director is different. This piece of Yuan learned everything in the 80s. After he came out, he won the award in the early 90s. After all these years, his ideas have no way to compare and verify with the market.When the market was in decline, even if he wanted to make a blockbuster movie, it was impossible to bring down the investment, after all, he didn't want to make a funny comedy movie.So his set of skills and concepts were still sealed in the mid-90s, and there was actually too much distance between him and the audience's appreciation level.

As far as such a kneading movie is concerned, the characters in it are basically too outdated in character design, and the overall character is like a popular character setting in the 8090s and [-]s.This is not to say how out it is, but to say that the Chinese people have seen this kind of character setting too much ten years ago, and now they really don't catch a cold at all.But in Hollywood's imported products, there are all kinds of hero images and personalities.There are cool and handsome ones, iron-blooded ones, and bad ones. It can be said that you can choose whatever you want!

Even in "Heroes", the design of the characters is not the rigid one.For example, Jing Ke, played by Yuen Biao, is not a hero like Guo Jing, who works for the country and the people. At first, he agreed to assassinate, but it was only because he couldn't save face, because he could eat others with his mouth and take others with his hands.Later, I became more and more convinced that I was going to assassinate, which was stimulated by the various scenes I saw along the way.Seeing all kinds of tragic encounters along the way shocked him, a "middle class" who was born in the scholar-bureaucrat class.Thinking that the world should not be like this, this is the idea of ​​assassination.But in the end, after hearing such an excuse from King Qin, he was not so red and expert as to disobey the words of the "reactionaries".Instead, he was a little moved.This kind of character design is close to Hollywood.That is to make the characters more like ordinary people.More mundane!

Similarly, Zijin played by Li Kuang is not just a vase.Although it was a vase at the beginning, it was a big reversal later.Imprinting such a character with a brand similar to "Black Widow" all of a sudden makes people feel different!All of a sudden, people feel that this woman is too scheming. One day she could sweetly call her husband to be affectionate, but the next day she would directly stab her husband in the back!Is this a vase?What made Prince Danna even appear in the early stage was a saint with a heart for the people of the world, but after it was exposed later, he turned into a naive, ridiculous and innocent second-generation x, and became a character who was dedicated to cheating the common people in China!Is this a big enough change?Is this character setting avant-garde?If it weren't for Jia Hongjian's creation of these things, would this film have reached [-] million at the box office in North America?Can it double the historical box office?

But for the character designed by Yuan, Wei Guangzheng should be Wei Guangzheng, without even the slightest hesitation, acting like a fighting hero in the revolutionary era.This is not to say that fighting heroes are not real, but that this kind of character has been filmed too many times, and has been filmed for decades, and the common people must be allowed to have an aesthetic fatigue?Just like what Jia Hongjian said, the 2000st century after 21 is an era of rebellion.Not only did the new generation of young people grow up and start rebelling, but because the society as a whole was transforming, and it was still undergoing rapid transformation, it suddenly caused the society as a whole to rebel!It seems that all the people have entered adolescence all of a sudden, and all the people have begun to get tired of the same set of practices of the previous era, and they all need freshness and rebellion!In this case, returning things to the common people that were ten years ago is disingenuous and boring in the eyes of the common people!Even if the film itself is well designed!

From this point of view, if Jia Hongjian came to cooperate with Zhang Yuan, he would definitely have to send the script back for him to rewrite, and the characters must be written in a new way to keep up with the development of the times!And what Jia Hongjian attaches most importance to is the story itself, so the story must be interesting!With Jia Hongjian's advice, even without Jia Hongjian's investment, the film might be able to earn back the investment in China and make a small profit abroad.But the problem was that Jia Hongjian didn't know, and Zhang Yuan didn't think about cooperating with anyone.So basically, such a film is a failure!

It's like what Jia Hongjian said, expecting one or two masters to come out and improve the overall level of Chinese films in an instant is delusional.It's like Vietnam and India can't compete with China for the status of the world's factory. Regardless of whether the level is high or not, China has a complete range of industries. It takes half an hour to make a phone call to order the supply of upstream and downstream spare parts nationwide. .But what about Vietnam and India?India is not even fully self-sufficient in rifle bullets, and still needs to import them!In Vietnam, there are power outages from time to time. Can this compete with China?

Similarly, Hollywood not only has all kinds of talents, but if you bring in a group of average-level professionals, everyone can develop average-level works with money and make money for others.Moreover, the commercial film industry in the United States still has a group of people of the highest quality, so no matter what company, person or idea, as long as they are willing to invest money, there are always a lot of people to choose from, and there are always people who can help make the project profitable!But in mainland China, this is different. Apart from Jia Hongjian, the only one who can really make commercial films here is Feng Xiaogang—this Feng Xiaogang was able to make money from comedy films in 96!Although the box office is not high, maybe only tens of millions, but people's investment is also low. Although they don't make much money in the end, at least they can make money!

But what Jia Hongjian started was the era of blockbuster movies, with big investment and big returns. An investment of 9000 million can make a lot of money back.But the problem is that this kind of thing cannot be learned by just looking at it!As the only big-investment commercial film master, it can be said that if China wants to make big films in recent years, it must be Jia Hongjian who takes the lead!This is not bragging, actually think about it, although "Heroes" in history made money and started the era of blockbuster movies in China, Lao Mouzi didn't become a master all at once, he was also crossing the river by feeling the stones, It's just that "Hero" got it right!The subsequent "House of Flying Daggers" has a global box office of 1.1 million US dollars, and the domestic box office is only 9000 million.Looking at the global box office of 7 million is very high, but the exchange rate is more than 30 million. If the overseas box office is shared, it is necessary to find a distributor. In the end, it is a reasonable judgment for domestic producers to get [-]% of the money. After all, they distribute overseas Vendors are also responsible for publicity costs.

Calculated in this way, the overseas box office can give domestic producers about 3 million yuan, and the domestic box office of 1.1 million will only give the producers more than 4000 million yuan in income. In the end, the producer's net income is 3.5 million yuan. about.And you must know that the investment of such a "House of Flying Daggers" is as high as 3 million!So after working so hard for so long, I made 5000 million after investing 16.7 million?This return on investment is only [-]%?Isn't that high?It can even be said that it almost didn't make money for investors, is that okay?Comparing Lao Mouzi's "Hero", it can be seen that the old man himself actually made a lot of money in "Hero" because he was lucky?He himself didn't understand why he was able to succeed?

And don't forget, this Jia Hongjian is still counting the global box office, which is divided into accounts!In history, the overseas box office of "Hero" was bought out by batches of films!So in history, "Hero" didn't make as much money as it said on the books!And "House of Flying Daggers" also used the method of selling out overseas copyrights, and the selling price was not high. In fact, according to news media reports, it was only sold for 2 million!So if you add the money from the domestic box office, it is still a loss!And what about "The Golden Armor in the City"?same!The investment in this film was 3.6 million yuan, and the domestic box office was 3 million yuan.This means that only 1.2 million to 1.4 million shares can be obtained in China.There is still a vacancy of 1.6 million yuan, and the overseas global box office is 8600 million US dollars. Even if calculated according to the ratio of the account split, the final overseas share is 2.1 million yuan, which means that the investment of 3.6 million yuan will only be about 3.5 million yuan in the final account!Even if we calculate the decimal point and the method is slightly different, even if he earns back the cost or even makes a small profit of a few million, don't forget that this is still a share of the account!What if it's a buyout?

So see?Even if Lao Mouzi came by himself, he wouldn't make money every time!Therefore, if the domestic film industry does not have such a master as Jia Hongjian these days, without his marketing ability and the development ability of the American market, no one can guarantee that making blockbuster films will definitely make money!After all, this is not the time in 2012, when a good film could earn 10 or [-] or even [-] at the box office!There are still few theaters these days, and there are still few screens. In all sincerity, the movie must be particularly attractive and the publicity must be particularly good, so that it is possible to make money!

But maybe not many people know about this now, let some people try it out for themselves, and know that it hurts after a fall, so that everyone can know that without Jia Hongjian, the Chinese film industry is actually not able to get out smoothly!Only in this way can Jia Hongjian's power be brought out! (to be continued..)