Coquettish Rebirth

Zhang Yuan's film is about to be released, and the specific release date is in November. The design of such a release time is mainly to return the investment and make profits to the wealthy investors who invested before February.At this time, Jia Hongjian went to Europe after discussing the design of "Batman" with Nolan.What is he doing in Europe?To put it bluntly, isn't it just talking about the acquisition of Alcatel's mobile phone department?After going to France, Jia Hongjian soon received another call from Zhang Yimou.

"Ms. Jia, I feel like I'm starting a movie recently. Someone wants to invest in me..." Zhang Yimou said in a low voice on the other end of the phone.As soon as he heard the voice, Jia Hongjian knew that the old Mouzi had made up his mind - what kind of personality was this old Mouzi?That is a very boring and introverted person. This kind of person rarely communicates with others when thinking, unless it is something that must be communicated at work.As soon as he opened his mouth, he basically made up his mind, no matter how much he tried to persuade him, it was useless! "Okay, just shoot if you want. Don't worry, I, Jia Hongjian, am not the kind of person who stops you from cooperating with others. We are all good friends and have our own freedom. If we can get together, we can shoot together." , it’s normal not to get together and do our own thing.” Jia Hongjian said with a smile.

Originally, Lao Mouzi had no contract with him, and Lao Mouzi was not a young talent like Nolan who was worthy of Jia Hongjian's equity to win over, so why did Jia Hongjian tie him up or else the other party would film?It's not good for him to be tied up. How could Jia Hongjian do things that are not good for him?And after he nodded like this, Lao Mouzi didn't say anything else, and the matter seemed to be settled.But he wanted to ask Jia Hongjian for advice on other aspects. "Mr. Jia, this is a new play. I want to make a... a story like old wine in old bottles. What do you think? Take the core of a foreign classic story and put it in a Chinese story. In this way, it should be Can it be closer to the psychology of foreign audiences?"

Yo, Lao Mouzi's idea...is that "Curse of the Golden Flower"?Logically speaking, shouldn't this Lao Mouzi film "House of Flying Daggers" immediately after "Hero"?Why do you suddenly want to shoot such a "City Full of Golden Armor"?Jia Hongjian was surprised for a moment, but soon he wondered if it was because of him?In history, Lao Mouzi may have been a little popular when making heroes, especially in overseas markets.Then he may feel that the more Chinese the more the world?Can a very Chinese story attract American audiences?That's why the story of "House of Flying Daggers" came out?But in this time and space, it was because of his participation and influence, Jia Hongjian.The old Mouzi started to discover the benefits of being close to foreign audiences, so he wanted to "kneel and lick" foreign audiences earlier?

Jia Hongjian didn't care much about those who kneeled and licked or not. After all, the domestic film market is not doing well these days, and it is very difficult to rely on the domestic market to make money, so they have to rely on foreign markets.Does it depend on foreign markets not being as close to the senses of foreign audiences as possible?It is a must! "I think this idea is good. In fact, this is the concept of a motif. There are many examples of such references in literary works. Like Jin Yong's "Swordsman", in fact, it is "Romeo and Juliet" Is it the Chinese version? Put boys and girls from a family of enemies into two gangs of good and evil in ancient Chinese environment, and then let them fall in love, and the people around them disagree, and then add various other people's gangs Things. Adding martial arts or something, isn’t this "Swordsman", ordinary people still can't see what the relationship between "Swordsman" and "Romeo and Juliet" is. So you want to use foreign It is perfectly fine to put the core of a story in China into the background of the story in China, but it needs to do some localized design..."

The above words are not just nonsense of Jia Hongjian, he is a very knowledgeable person.So let him give an example to agree, it is really easy!And if Jia Hongjian really had to think about what he said.It's not that I don't like "Curse of the Golden Flower", but it's not completely optimistic either!Jia Hongjian said that he must do a good job in localizing the design, but can this old man do it well?The localization in Jia Hongjian's words does not mean to make a Chinese film that is almost exactly the same as The Prince's Revenge, but to make it as good as possible to make the Chinese people think it is good-looking!Otherwise, if a mere old-fashioned Prince's Revenge can't even fool the Chinese, how can it fool foreigners?Foreigners who are more familiar with Prince's Revenge are now more picky!It's like if the Americans shoot a modern version of Journey to the West, the result is a dubious one. Even the Americans don't think it looks good. Can this stuff be brought to China to fool the Chinese audience?Obviously impossible!So Jia Hongjian's so-called localization actually means that it is going to be like the adaptation of "Swordsman" and "Romeo and Juliet". That's the way to go!

Looking back, if Lao Mouzi's film fails... No, it should be said that according to historical development, this Lao Mouzi is almost definitely on the verge of failure, then he, Jia Hongjian, has something to say-he is not perfunctory Zhang Yimou Yes, there was indeed a deep meaning in what he said, but Zhang Yimou didn't ask clearly.Besides, Jia Hongjian did not invest in this film, so why did he make it so clear?Do you really think he is Teacher Zhang Yimou?Did Zhang Yimou pay for his teaching?

But speaking of it, this old Mouzi's ambition is really big.Although it is a pity that he cannot cooperate with Jia Hongjian, Lao Mouzi himself feels that he has learned a lot from Jia Hongjian, and he has also summarized a lot, and even thought of a lot by analogy—for example, actors Choice, can it also be aimed at the market?Li Cunningham is a little famous in Europe and America, right?Can she be used to promote and open up the market?As for Hong Kong and Taiwan Nagata, you can choose stars like Liu Dehua, right?Then in Japan and South Korea... Then there is Takeshi Kaneshiro!This Takeshi Kaneshiro used to develop in Daiwan, and later went to Japan and became popular!It's just like the attitude of a Japanese national husband!At that time, Li Kuang will focus on Europe and the United States, Liu Dehua will focus on Hong Kong, Taiwan and Southeast Asia, Kaneshiro Takeshi will focus on Japan and South Korea, plus... some actresses such as Song Dandan or Cai Ming will come to satisfy the ordinary people in the mainland with a relatively low appreciation level. Is it?

Just when Lao Mouzi began to carefully prepare the story, the investment promised by the local tyrants in Wenzhou and Lingnan gradually came into place.After this group of people got Lao Mouzi, they were so happy, they promised to invest 3 million in Lao Mouzi!That's right, 3 million!This is only the result of Lao Mouzi coming alone. If Jia Hongjian is willing to come, they really dare to pay a billion!It's just that Jia Hongjian didn't need money at all, so he didn't need to find someone to invest in him.In this case, everyone can only come to Lao Mouzi as the next best thing.And being able to find Lao Mouzi is almost the best result!

When Lao Mouzi was preparing such a story, when Jia Hongjian went to the European marathon to watch and talk about the acquisition of Alcatel's mobile phone business, Zhang Yuan's movie was released.When Zhang Yuan's movie was released, it was really huge.When this film was released, it can be said that Jia Hongjian and the others really learned the truth from their previous publicity techniques!They advertised on various print media, and they advertised intensively, and they were almost on the verge of launching the banner of "Sisters of Heroes". !

Actually speaking, this film itself is actually quite good, because it is a film made by Jiang Wen, who seized the class and seized power, so the first half of the film is really good, especially the kind that is full of Jiang Wen's unique masculinity. The scene where the male characters die generously, it really makes people feel manly, it really makes people feel good-looking!But in the second half, the more the film was made, the more mystical the film became, and the more it was filmed, the more I thought it was "Into Science".A sarira left over from the cremation after the death of an eminent monk can directly emit light and melt swords.It's enough to melt the sword, and it can also bring dead characters back to life!This simply makes people feel that the first half of the film is a realistic film, while the second half is a magical film, which is simply impossible for people to adapt to!

The heroes in the first half are brave and resourceful, but in the second half, a group of people take the initiative to enter an isolated city that is about to be trapped and try to defend it. Is this simply treating the enemy as ants?This is simply going from brave and resourceful to courageous and resourceless!And the ending is even more nonsense. Seeing that the protagonists can't beat the enemies rushing in from beyond the Great Wall, the relic suddenly releases the Buddha's light, and the Buddha's light shines all over and kills all directions!With such an ending of surreal magicism, it really makes people feel that their IQ is being despised!Such a realistic film about a good battle to defend classical cultural relics has turned into a religious myth in the end!

How much is the box office for such a movie?At that time, Jia Hongjian passed Wang Danshui's attention for a while in Germany, and then burst out laughing!The box office of this film was only 2000 million RMB a week after its release!It is estimated that it will be 3000 million yuan or 4000 million yuan in the end!Such a result would be a loss!With an investment of 7000 million and a box office of 4000 million in mainland China, even if they can get 2000 million in mainland China, this is still a loss of 5000 million!The rest is to sell copyright to overseas, can this sell 5000 million?At least Jia Hongjian was very skeptical!