Coquettish Rebirth

Lao Mouzi and the others must have considerable confidence in "Curse of the Golden Flower", and they even chose a very high English name for the movie - "olden-flower", of course, although it was translated It seems a bit stupid-"Curse of the Golden Flower"...Of course, such a Chinese translation is of course Jia Hongjian's spoof. In addition to the meaning of flower, the word flower also has a series of good meanings such as prosperity, prosperity, and peak.For example, the Chinese word "in the prime of life" can actually be said to have a literal meaning similar to "one's blooming season" in English.

So such an English title should actually be more convincing and elegant, and it should be translated into a similar concept like "The Curse of the Golden Years" or "After the Golden Peak".At the same time, Zhang Yimou's "Curse of the Golden Armor" is actually more of a transformation of Cao Yu's "Thunderstorm", and such a play has a more "Hamlet" feel to foreigners. of.It's just that Zhang Yimou, who is working so hard for such a film, doesn't know that the future of such a film is really bleak without Jia Hongjian!

Having said that, Jia Hongjian and their movie started shooting.While helping Lao Mouzi with some matters, Jia Hongjian was not idle here, and he was also shooting non-stop.The filming of this scene was actually not very tiring. Although Jia Hongjian was filming a film by himself for the first time, he didn't find it difficult at all because he had seen many people filming.Maybe it's because of watching "Crazy Stone".When Jia Hongjian wrote the script, he actually had a sense of the camera in his mind.After the script was written, he also found a little bit of communication with the artist, and asked the artist to draw his storyboard script into something like a cartoon.

In this way, Jia Hongjian, of course, would not be at a loss when he was filming.Anyway, I have already communicated with the photographer in general, and the photographer just shoots according to the lens shown in the "caricature".Jia Hongjian sat in front of the monitor, just watched the effect of the picture, just watched the performance of the actors.Compared with the original version of "Crazy Stone", Jia Hongjian's play has changed quite a lot.First of all, let me say that the original version of "Crazy Stone" was filmed in the mountain city of Yuqing, and it is also spoken in the local dialect.And Jia Hongjian and the others played such a play.It was shot in a virtual city.In fact, there are scenes in the capital, Shanghai and other cities.So in fact, various local dialects appear in the film, some are Cantonese, some are Dutch, some are northern Hebei dialects, and dialects from Chang'an, etc.The result of such a mixture of dialects is that at least it sounds quite down-to-earth!

During this shooting.Jia Hongjian also followed Nolan.Talk to the actors every day.Discuss with the actors how to act in the scene to be filmed today, whether they need to add lines or something.After all, the lines were written by Jia Hongjian alone, so they are very concise.That's also unlikely.So in this regard, if the actors have good suggestions, if they think how to add or change lines in this play will be more interesting and more humorous, then Jia Hongjian will not refuse anyone!As a rookie director, is he very closed and self-willed?of course not!He is very open and very tolerant of other people's opinions!Although the collaborators are basically not well-known actors, they are actors after all and have their own ideas.What's more, everyone gathers firewood and the flames are high, everyone has their own ideas, and then the ideas are clashed, so there is a brainstorm!

Under such a cooperation, the shooting progress is really fast.During the rapid filming, Jia Hongjian even took some time to accept interviews from the reporters!That's right, interviews by journalists!After Jia Hongjian and the others started filming, the reporters were shocked to hear that Jia Hongjian and Zhang Yimou had parted ways, and that the two would open their own films, so they came here curiously to inquire about various interviews.Who knew that after the first visit, the reporters found out that Jia Hongjian himself was the director of this film!

That's right, it was actually Jia Hongjian who became the director himself!This is so novel!Does Jia Hongjian still have the ability to direct?If Jia Hongjian can direct and produce this, then don't be so awesome in the future!In the future, wouldn't Jia Hongjian handle everything from investment to promotion?Jia Hongjian is really going to be an all-round master in the Chinese film industry, isn't he?And the news that surprised the reporters is yet to come!According to Jia Hongjian, there is no investment for such a film!At that time, the reporters felt that their brains were not enough after listening to it, and they felt that their ears were broken!How could it be possible that there is no investment in a movie?The simplest food, drink, and sleep, the simplest camera and film, are they all free?How is it possible to shoot without spending money?These actors don't want a penny?Costumes always cost money?Cosmetics always cost money?

After hearing Jia Hongjian's explanation, these reporters finally understood what was going on. It turned out that they were seeking sponsorship from the manufacturer!Isn't it the same as investing in this way!Jia Hongjian categorically vetoed this—investment and sponsorship are two different things!If there is investment, it will be shared, and if it is sponsored, it will be used for publicity. The final share has nothing to do with the manufacturer!A film like Jia Hongjian actually used financial operations to make a movie with zero investment through operating capital. It can be said that he used other people's money, and the final profits were all his own!After such an explanation, the reporters finally understood the awesome meaning of such a model!

Although it sounds on the surface, it seems that filming with other people's money is also filming, not really filming at zero cost.But doing business always requires funding. Jia Hongjian is now making films with other people's funds!Although it is said that general directors are indeed using other people's funds to make films.Just like Zhang Yimou, isn't it necessary to find an investor to make a film?But Zhang Yimou found investment for filming, and the final profit was to be given to the boss, and his old man was just getting a "remuneration".to be honest.Although Lao Mouzi took the lead in making the film, he was actually just a part-time worker, and he earned a small amount of money!

But Jia Hongjian’s method, that is, the director or producer has no money, but the money they find is sponsorship.This means that no matter how good the box office is in the future, no one else will be able to share a penny. The money will all belong to Jia Hongjian!What a genius idea!This simply gave the reporters the feeling that the method of operating funds from Wall Street in the United States was introduced into China, just like the film industry!Now if someone else learns it, it doesn't matter if you don't have funds.As long as there are good ideas.Great directors can keep the biggest profits for themselves. Will there be many directors with tens of millions or even billionaires in the future?Will they become the same producers as Jia Hongjian in the future, the kind that can invest in their own movies?

By this time, the reporters really became interested in interviewing Jia Hongjian.Then listen to what Jia Hongjian said.In this film, he is tantamount to "guiding chess".The scale of the entire sponsorship is not large.That is, less than 800 million. Although he received more investment than other directors, Jia Hongjian spent all his money on manufacturers that he had no cooperative relationship with.Fudged by a three-inch tongue!If he can do it, does it mean that other directors can learn from him?As long as you have the skills, you can get investment, right?Even according to what Jia Hongjian said, his purpose of instructing chess is not to tell domestic directors how to make movies to make money!His purpose of making such a movie is to tell domestic directors how to get more money to make movies when the domestic movie market is in a downturn and investors are worried that making movies will lose money!

So the meaning of such a movie, such a movie of "Crazy Wood" is not to show how low-cost movies make money, but to show how a new director can get more money for the movie he wants to make!Such a guiding significance is really to actively make suggestions for the Chinese film industry?Even Jia Hongjian said that he doesn't care about the box office for this film, and even put it bluntly, it doesn't matter how low the box office is, because no matter how low the box office is, the movie won't lose money!Even if the audience watched it through pirated discs, it didn't matter, because the manufacturers' communication effect and advertising effect had already been achieved, so even if this film had zero box office, someone would still be willing to sponsor Jia Hongjian next time!

The significance of this to the Chinese film industry is simply too great!You must know that the Chinese film industry has been in a predicament before, that is, because of the market downturn and the impact of piracy, making films does not make money.And after making movies does not make money, the bosses are even more reluctant to invest in it.If you don't want to invest money in, the production of this film will become smaller and smaller, and then newcomers will have less and less opportunities to practice, so in the end this work will become worse and worse, and the market will become worse and worse!This is simply a vicious circle!

In the past, everyone thought that if there was a Jia Hongjian in China, Jia Hongjian’s works would give the industry a shot in the arm, so that the manufacturers would have confidence in the film market, and let the manufacturers know that it is possible to make movies in China. Make money, in this way, Chinese movies will definitely improve slowly!So at that time, everyone regarded Jia Hongjian as a genius who might save Chinese films!But who knows, looking at it now, it is obvious that Jia Hongjian has done more than everyone imagined!The things that Jia Hongjian did did not mean that he was the child of the richest Chinese family in the world!Look at their methods, look at their ideas!After Jia Hongjian made such a move, he has shown everyone a model that separates the market box office from the investment that can be used to make movies, that is, movie investment is no longer for simple financial returns, but for other people. s things!Therefore, under such circumstances, the manufacturers will not focus on the box office, but on how many people watched the film!So no matter whether the audience watched it in a movie theater or watched a pirated disc at home, as long as enough people watch it, it will have a publicity effect. Does this mean that the manufacturer is satisfied and the manufacturer is willing to invest money next time?

From then on, as long as young Chinese directors can make movies that more people are willing to watch, don't they have to worry about not having any investment?Isn't this a plan to bring about earth-shaking changes in Chinese films?It was only at this time that everyone really surrendered, and really wanted to say that Jia Hongjian is really awesome, and he really deserves to be called the savior of the Chinese film industry!

However, what they don't know is that this kind of statement...it's just a kind of rhetoric that Jia Hongjian thought up casually to add credit to his face...In fact, Jia Hongjian himself didn't think so at all...( To be continued..)