Coquettish Rebirth

Speaking of which, CCTV was really messed up by China Satellite TV this year.First of all, let’s talk about the World Cup that the Chinese football team participated in for the first time in 2002. CCTV’s broadcast of the World Cup really lost a lot of money!How much did you lose?On the whole, it is equivalent to a loss of 5 million yuan in advertising revenue!Jia Hongjian and the others spent more than 2 million yuan to buy the broadcasting rights of two World Cups.As for their advertising investment, because it is the only TV broadcast platform that can be broadcast within the mainland, and it is also a nationwide broadcast, the overall advertising revenue has reached 5 million yuan!It is even higher than the estimated advertising revenue of 3 million yuan!Isn't such an advertising revenue equal to the loss of CCTV?And if it is lost, it will be fine if it is taken away by China Satellite TV, but the problem is that China Satellite TV not only distributes it to various local stations, but their platform itself and China Satellite TV do not make much money!So this matter became similar to that China Satellite TV snatched CCTV's money and distributed it to various local TV stations.This local TV station is so cool, but CCTV is so mad!

Especially when it comes to the 2006 World Cup that CCTV cannot broadcast, when their people consider what if the Chinese team can still enter the World Cup in 2006?Isn't that a lot more money loss?So all of a sudden, the CCTV people are really impatient!It's a pity that the Chinese team has been getting worse and worse after 02... But let's not talk about this topic. Later, CCTV and their director wanted to blackmail China Satellite TV, and it was actually recorded, and then this incident caused a lot of trouble in the city , the head of the station even gave an administrative demerit unless, after a few months, he was even transferred from CCTV!Then the person who came to be the director was the deputy director who seemed to be recording for the director!And after the deputy director came to power, he directly changed from an opposition party to a ruling party.In the past, when he didn't care about things, it was all kinds of troubles. Now that he is in charge, all kinds of indicators and slogans are shouted all of a sudden.And the first task of CCTV, which he ordered to pass down, is to match China Satellite TV's Spring Festival Gala in this year's Spring Festival Gala!

For this reason, CCTV spent a lot of money.Although they did not try to innovate in terms of the overall party structure, on the one hand they relaxed the restrictions on the remuneration of participating actors. It's a hundred times higher - the most well-known domestic actors used to get paid 20 yuan for a sketch or something!And for such a Spring Festival Gala, CCTV spent more than [-] million yuan!And all kinds of investment promotion have been done, it can be said that there is no title.Various other business operations have been done!And such a consequence is that the revenue of CCTV's Spring Festival Gala this year may be greatly reduced, but their purpose is very clear, which is to recover the ratings!

But for the 2003 Spring Festival Gala, what China Satellite TV did was even better.Last year, China Satellite TV's Spring Festival Gala adopted the concept of learning from the American New Year's Eve Carnival.In the city center of the merchant, there was a New Year's Eve carnival, and this year, it was a big move-it went directly to other cities to hold it!That's right, this time Huaxia Hi-Tech's Spring Festival Gala is not only satisfied with being held in Shanghai, but it uses such a stuff as a concert-like concept!So this year, I went to Chang'an to do it!

Why is this happening?It's very simple!We did this to steal the limelight from CCTV!For China Satellite TV.It is certain that CCTV will catch up with their ratings, so China Satellite TV must also want to widen the gap!How to widen this gap?To be honest, many party ideas have been exhausted by this time.It is impossible to say how much change has been made again!Unless there is a multi-national performance on the same stage, such as a stage in China, a stage in the United States, etc., but there are many problems in this regard. First of all, the various stars in the United States may not be recognized in China. Chinese audiences in the United States enjoyed watching it, but domestic audiences may not understand it!

So play around.It is also the form of such an open-air carnival.So in order to make something different from last year, in order to grab more viewers, naturally we can only hold parties everywhere!The scene of the party has been transferred from Shanghai to Chang'an. The audience in Shanghai should pay attention, right?But many viewers in Chang’an who used to watch the CCTV Spring Festival Gala may go to the China Satellite TV Spring Festival Gala for various reasons or watch the China Satellite TV Spring Festival Gala in front of the TV. After all, the sense of intimacy is different.And in this way, are we stealing the hearts and minds of a city?Looking back, we will run several large cities with large populations in a few years.In this way, will everyone feel that compared to CCTV’s Spring Festival Gala, China Satellite TV’s Spring Festival Gala is more intimate and has a sense of belonging?And this kind of gap between people's hearts can subtly affect the ratings in many cases!

The time for the Spring Festival Gala to be held and broadcast here is getting closer and closer. Jia Hongjian has no time to go to Chang'an to participate in the Spring Festival Gala.He can only watch TV in Shanghai.On TV, this Spring Festival Gala is still pretty good. Although the overall situation is a bit of a repeat of previous years, the New Year’s Eve Gala held by Nagata in the United States is the same every year. As a result, there are hundreds of millions of tall Americans. Watching the broadcast of the New Year's Eve party?This year's Spring Festival Gala, Huaxia Satellite TV continued to carry forward its own internationalization route. Because of Jia Hongjian's guidance, the people of Huaxia Satellite TV knew that if they wanted to appear high-end in China, they had to get closer to foreign countries, and they had to follow "" "Ocean" is close.There is no way to do this, because the "big environment" is such that many people are still not confident in their hearts, and they still think that foreign countries are taller. This is a subconscious thing, and it is not so easy to reform.

So this year, all kinds of high-profile foreign actors and singers came to perform.First of all, American stars such as Matt Damon and John Travolta, who were brought by Jia Hongjian to develop in China, appeared on the stage again, and their popularity in China is getting higher and higher now. It is because of domestic advertisements that they have been asked to speak for them!So of course they are more motivated to come to China to gain popularity.On the other hand, a series of popular European and American singers like Backstreet Boys, Madonna, etc., have also been invited here with high prices, not to mention dance teams from all over the world. In the end, there is definitely a feeling that all countries are coming to Korea, and there is definitely a feeling that all countries in the world are celebrating the Spring Festival for us Chinese!

As for the feeling of all nations coming to North Korea, the most amazing thing is in a small part-isn't there a part of the CCTV Spring Festival Gala where Chinese groups from all over the world send congratulatory messages?What is the embassy of our country in which country sent a congratulatory message, and what foreign Chinese and Overseas Chinese Federation sent a congratulatory message.What CCTV is doing is this kind of thing, and what our China Satellite TV is doing is another set of more exciting things-we are shooting videos, and we are not sending congratulatory messages from overseas Chinese, but citizens from all over the world to send congratulatory messages!Let important officials from all over the world send congratulatory messages!

For example, the former German Prime Minister Schroeder who has a good relationship with Jia Hongjian, the former French Prime Minister Chirac, the famous former British Prime Minister Margaret Thatcher, the former Japanese Prime Minister Ryutaro Hashimoto, the current South Korean President Kim Dae-jung, Former U.S. President Clinton, and the father and younger brother of the current U.S. President Bush Jr., Juan Morales, who unfortunately lost in Bolivia’s 2002 presidential election, and former South African President Mandela... In addition, it is also There are various people from all over the world celebrating the Chinese New Year. For example, on the streets of Los Angeles and San Francisco in the United States, hundreds of people shouted at the camera: "Congratulations on the New Year! Congratulations on the fortune!" Then the French side under the Eiffel Tower A group of French people are also shouting "Every year has today, every year has today!" There are also African black brothers, singing and dancing on the street to congratulate the Chinese people on the new year... Such a 10-minute scene was recorded on the scene Once it is shown on the large LCD screen, and once it is shown on the screen of the TV station that is being broadcast, it will be so refreshing!

Even when we Chinese are in the worst times, the deepest subconscious in our hearts still has the impulse to be the boss of the world. Even in this kind of age that is a bit xenophobia, in fact, there is still a potential dna in everyone's heart to remind everyone that we used to be the celestial dynasty Go to the country!So when I saw the voices and images of congratulations from political leaders and people from all over the world, the common people were really happy!There is really a rush of all nations coming to court!Even when Jia Hongjian was watching in front of the TV, even if he knew such a link, but he actually saw it, he felt that the goosebumps came out and the chills of being moved stood on end!

Compared with CCTV's Spring Festival Gala, although they have increased the remuneration of the actors, although they want to enhance the attractiveness of their Spring Festival Gala to domestic performing arts talents, they have not paid too much attention to these small links, so when they are still reading various congratulatory messages At that time, China Satellite TV's side was an exciting scene!According to China Nielsen's ratings survey, when such a segment was broadcast, the gap between China TV and CCTV's Spring Festival Gala suddenly widened considerably!It even reached the point of 70% to 30%!

On the second day, that is, the morning of the first day of the new year.As soon as Jia Hongjian woke up, he was surveyed by China Nielsen's overall ratings.In the Spring Festival Gala last night, the overall ratings of China Satellite TV directly reached 61%, while CCTV's ratings were only 34%!This gap has been covered by Rada again, and the biggest gap is the link mentioned before. At that link, the overall ratings gap was calculated in detail, and it was as high as 72% compared to 23%. This is simply 3:1 ah!It can be said that this year's Spring Festival Gala, China Satellite TV has won more!