Coquettish Rebirth

The box office of "Wood" is still soaring, after 15 days of release.After that, the overall growth rate really slowed down. After all, the income of ordinary people is still low these days. For big cities like the capital and Shanghai, if statistics are made for the whole city.This disposable income includes a series of income such as wages, dividends, bank interest, investment, etc. after tax!On average, it is 1000 yuan a month for one person.Of course, if this is calculated on the basis of a family of three, with two husband and wife and one child, the per capita salary is 1000, which is a total of [-] for a family, and [-] for each of the couple.

But with such a salary, it is really not cheap to watch a movie in Shanghai with an average ticket price of 50 yuan per person, which is equivalent to spending one-thirtieth of the income to buy movie tickets!If this is placed in 30, it is equivalent to an income of 2012, and the movie ticket is 3000 yuan!What is this concept?Indeed, in later generations, it is true that there were 100 movie tickets in Shanghai in 2012, but the problem is that most of the theaters with a price of 100 can actually apply for a membership card. It's all in half!There are even various group purchases, and you can watch a movie for 30 yuan!So in fact, 50 a movie ticket in this year is still a bit expensive for ordinary people!To be honest, judging from the attitude of the later generations who earn 30 yuan, buy movie tickets for 15 yuan and the cinema is still happy, it is absolutely possible to get [-] yuan a piece of movie tickets now!And Jia Hongjian wanted to build [-] movie theaters, in fact, for the purpose of lowering the price of movie tickets, and learning from India's Nagata's small profits but quick sales!In this way, the overall box office of the film industry will be high, and the overall will be better, right?

People in the United States,.If this is calculated according to the method that both husband and wife work, the average salary of one person is more than 2000 US dollars a month, right?In the United States, the average ticket price for a movie is less than $10!So logically speaking.The movie ticket price in China should be below 20 to 30, right?In terms of oil prices and electronic product prices, there is no way to follow the national conditions.But the price of movie tickets can be based on national conditions, right?As long as it is not a blockbuster imported from the United States, but a domestic film.So this low ticket price has nothing to do with foreign countries, right?Movies with an investment of US$3 million in the United States charge less than US$10, and movies with an investment of less than US$6 million in China charge 20 yuan.Is this not an exaggeration?So Jia Hongjian always felt that the price of Chinese movie tickets in later generations was too damn expensive!

But having said that, Lao Mouzi still didn't talk to Jia Hongjian, he still chose to keep the matter in his heart.And the consequence of keeping the matter in his heart is that Lao Mouzi is really Alexander in front of his "Curse of Golden Armor" now!Because he knew that it was impossible to make money in the domestic market for such a film. This was a set plan before, based on the operation route of "Hero".But the problem is that such a domestic box office does not make money.The method of making money by relying on overseas box offices seemed to be no problem in the past, and it seemed quite tall in the past.But after Jia Hongjian made such a low-cost film as "Wood" and made a lot of money in China, how did this old man face the situation that "Curse of the Golden Flower" could not make money in China?

Yes or no?A piece of "wood" costs zero.Even if it is 800 million yuan, according to the domestic share of 47%.Even if Jia Hongjian and the others invested 800 million,,!And in fact, the 800 million is the advertising fee invested by the manufacturer! , and the blockbuster film he made with 3 million RMB won in the country, let alone earning a penny, and even the original money, what should the outside world say?

Don't the outside world treat him as a fool?And it's fine if the outside world treats him as a fool, he just pretends he didn't hear it.But what about investors?How to explain it to investors?Their investors are not professional filmmakers, and they may not even know much about business.Those "plutocrats" saw that Jia Hongjian didn't spend money, and then made a lot of money. Lao Mouzi spent [-] million on them, but he didn't make any money in China!If Lao Mouzi had Jia Hongjian's level, how good would it be?With the addition of overseas copyright income, wouldn't that make more money for the bosses?

So the bosses really don't understand people, they just think that if Lao Mouzi's level is good enough, they should give them more money, and make money according to the best level in the industry!How can one say this?And as expected, some bosses really found Zhang Yimou very soon, and really asked him if he could make a lot of money in China... Look, these people don't even ask if they can If you pay back your capital in China, people are jealous and ask if you can make a lot of money in China!your sister!When this film was first planned, it was not important to watch domestic and foreign movies, okay?As a result, now you frankly ask if you can make money in China?You didn't aim at the domestic market. Can you make money in the domestic market?It can be said that Lao Mouzi is under a lot of pressure at this time. He really understands that he must make these bosses a lot of money in terms of overseas copyrights, and it is better to make more than expected, otherwise these bosses will be endless. , then you will be greedy and feel that the old Mouzi is not up to standard, hindering them from making money, and giving them less money!

At this time, the old Mouzi really didn't hate Jia Hongjian. Although Jia Hongjian caused all this, the old Mouzi didn't know that Jia Hongjian was holding back his energy and wanted to compete with him!So in the old Mouzi's head, he felt that making movies like Jia Hongjian was truly free!That's right!He is very envious of Jia Hongjian now!Only now did he know that there was a boss behind him urging him to make money, what a headache it was!Sincerely, it is better to learn from Jia Hongjian and make a small production, and then find some advertising placement to get the production fee first, and then find someone to come and shoot.After the filming is over, no matter how much the box office is, it will be his old schemer!In other words, he is the boss!Then there will be no boss urging him, as long as he can guarantee a certain number of people watching, no one has the right to control him, as long as he does not film illegal and reactionary pornography, violence and blood, no one can urge him!What a great feeling to be the boss!Be your own boss!And looking back, no matter how much you earn or how little you earn, it's all yours!Isn't it more comfortable than working for others now?

Now he is a big director with a great reputation outside, but in front of those investment bosses, it is a bit exaggerated to say that he looks like a dog, but he is definitely not respected!These bosses are simply treating his old schemer as a cash cow. They feel that they want to ask for more money, so they come over and kick a few times, not caring whether it will cause damage to the tree!And after working so hard, he didn't make much money, so he only got 700 million yuan as the film salary, and then got dividends and so on. It depends on how the overseas box office will be able to make a profit in the end!As for the 700 million film salary, if he really is the director himself, in fact, as long as the box office reaches 1700 million, he can earn 700 million, and if the box office reaches 2000 million, he can get more than 800 million! 2000 million box office, which is really not a high box office in the Chinese film circle!If he could get the previous historical records of 4000 million, this old man would be able to earn 700 million by himself!Isn't this the same as earning the best part-time job?And if you do it like this, how free is it?Don't even have to worry about losing money at the box office!If you lose money, you will not make money at most, you will not owe favors to others, and you will not even lose a dime!How comfortable it is!

So at this time, Lao Mouzi really made up his mind. After such a "Curse of Gold", he must learn from Jia Hongjian's "Wood" and play a little Craft and be your own boss!But what he didn't expect was that in fact, all his current thoughts were led by Jia Hongjian, and the consequence of being led by the nose was that in just one or two years, he might have to experience history. Learn about his five or six years of psychological changes and experience changes!Historically, Lao Mouzi has been shooting big movies all the way, and it took him several years to start making small productions like "Three Moments Surprise" and "The Love of the Hawthorn Tree".And now, he actually wanted to try it in 03!How will he develop after this?No one knows.However, Lao Mouzi will soon be faced with the production of the special effects screen, and the completion of the production of the special effects screen means that he will start to operate copyright marketing in overseas markets!This matter can definitely give him a splitting headache!

On the other hand, Jia Hongjian's name is so popular in newspapers and magazines now!Basically, everyone except the film industry regards Jia Hongjian as the savior of Chinese films!Everyone thinks that Jia Hongjian has helped everyone try out a standard of industrialization and commercialization that suits the national conditions and allows Chinese filmmakers to quickly learn. It can be said that everyone is imagining the next blowout "small commercial production" "Film!They all fantasize that filmmakers will learn from Jia Hongjian to make movies, not to mention that those people are better than Jia Hongjian, at least half as good as Jia Hongjian, right?What a beautiful movie it would be!Just for such a good-looking movie, everyone is willing to spend money to go to the movie theater to support it, isn't it?But after all, this is just a beautiful fantasy. In the market environment, it is definitely not some well-made counterfeit products that follow suit, but all kinds of low-quality counterfeit products!

This kind of thing is really common in Hong Kong movies!One film has a good box office, and in the next few years, everyone will follow suit and make countless bad films. In the end, such a theme will be shot to death, and no one will make money. Then everyone will find another follow suit. theme!Hong Kong and Hong Kong are all like that, so how can the mainland be different?It can be said that there are so many movies in the movie circle thinking about or operating to imitate Jia Hongjian's movies, they are all crudely made things...