Coquettish Rebirth

After giving 500 million to each of these people, Huang Bo and the others were moved in various ways, and they all thought that they would go to the knife mountain and go to the frying pan for Jia Hongjian in the future.But at this time, Jia Hongjian himself was not thinking about these things. The first thing he had to do was to release genuine cvd discs in China!That's right!He had thought about the issue of the domestic film peripheral market before. In the United States, relying on DVDs can make a lot of money, but in China it is because of the impact of piracy that it cannot make this money. Sometimes some resource manufacturers even produce VCDs or Genuine DVDs like dvds are all aimed at trapping a very small number of wealthy fans. A set of DVDs originally cost less than 3 cents, but they can sell for more than 300!Of course, this method is not wrong. After all, it is only a price calculated after calculating the expected sales volume and estimated income-yes, in fact, commodity pricing is learned, and it is calculated like an arithmetic problem. How many.

This is calculated after adding, subtracting, multiplying and dividing the estimated sales quantity based on the cost and expected profit, and that is a predetermined pricing.If Jia Hongjian wants to earn 500 million RMB for such a cvd disc of a movie, and after investigation, it is found that the sales volume of similar discs in the country may be about 1.5 sets, then naturally the price will go up, so naturally such a Pricing is out.A few months ago, Jia Hongjian thought about making low-priced peripheral discs, because such a thing against the general environment, doing things that others dare not do, is boring. Jia Hongjian is most willing to do it!

According to the whole set of experience in the United States, a set of genuine discs over there is only about 10 yuan.It’s just that they earn U.S. dollars, but ordinary people also earn U.S. dollars. Why does it cost 70 yuan for a genuine CD in China?This is really not Jia Hongjian's bragging. He bought Jay Chou's "Fantasy" in history. It was 72 yuan a piece. At that time, it was a gift for his sister. It was a pirated version, so Jia Hongjian went to buy a genuine copy as a small gift for his sister.Why are we Chinese earning in RMB, but the price of the original record is close to 10 yuan after the exchange rate of 80 US dollars?Isn't this a scam?If people in the United States dare to set a price of 72 US dollars for their records, try to see if anyone buys them!

Although such a price is calculated based on the estimated genuine sales.It is someone who is willing to buy the genuine version instead of the pirated version.Don't care about spending dozens of dollars more.But the problem is that in this way, only those who are willing to buy genuine support can support it!If the price is so low that the pirates do not have much profit to make, then how many people who are not prepared to buy the genuine version will buy the genuine version?Not to mention anything else, how much money did the so-called "Open Sesame" in history earn for ten yuan?Isn't this little money more than CCTV's "The Mansion Gate" and other VCDs that cost a few hundred yuan?Say nothing else.In his previous life, Jia Hongjian went on a business trip to a computer accessories store in a prefecture-level urban area.Seeing that there are 2 yuan genuine copies of Resident Evil 48 and 10 yuan genuine copies of Open Sesame!Do you see it.Domestic game agents have already started to sell cheap and genuine games, but isn’t it good that they are mixed?Later, Ogilvy and Mather bought "Warcraft" for 39 yuan or so, wouldn't that be a good mix?It's just that because of the impact of online downloads, it's hard to sell genuine copies.This made it impossible to continue.

From this point of view, the failure of China's cultural industry to develop has little to do with piracy!After all, it's like staying in Hong Kong, Hong Kong, and Bay. Isn't piracy serious?It's equally serious, but how can other people's genuine ones develop well?On the contrary, after the rise of the Internet, the sales of genuine discs in Hong Kong and Taiwan have been declining all the way. Why?Because ordinary people stay at home and don’t even spend money on pirated discs, they can download things online for free!This consumption cost is too low!In the past, Zhang Huimei's record sales performance was as high as one million sales in the history of Dawan!As a result, after the rise of the Internet, it will be enough to support a hundred thousand copies!

Then again, if Jia Hongjian wants to get a cheap genuine one, how much is he going to sell it for? 10 yuan a disc?Then the wholesale sale is 5 yuan a piece?How to set up this network?Is it sold online or through physical stores?Will there be pirated copies—that is, the kind of pirated copies that directly imitate the original discs and make ordinary people think they are genuine discs?A pirated disc that can only be sold for 5 yuan a piece can be sold for 10 yuan after disguising it?It's all something to consider!After a rough calculation, Jia Hongjian generally expects to sell at least 20 sets of such a cheap genuine edition for the first time.It seems a little impossible to say that selling a million sets at once, let's be conservative, the worst is 20 sets, and the better goal is to reach 50 sets.In this way, for a set of 10 yuan, if 20 sets are sold, the sales can reach 200 million yuan, and 50 sets are of course 500 million yuan.However, this is the direct sales of Jia Hongjian and the others through the Internet. If it is sold wholesale, the sales will be halved.

Calculated in this way, it seems that issuing cheap genuine editions does not actually make more money than setting a price of a few hundred yuan and then cheating so much of 10 yuan.But what are we now?We are the saviors of the Chinese film industry. We can’t just follow the trend and make more money like those who have no pursuit, right?We want more!Money is at least in the millions, which is no longer attractive to Jia Hongjian.His family has plenty of money, so what is the use of millions of dollars in sales?Is he short of this money for emergency?So to put it bluntly, he can make less money at the beginning to cultivate the market!As long as the common people are willing to spend [-] yuan to buy the genuine version, that's better than anything else!As long as such a market is developed, there will always be millions of sales in the future, right?Even tens of millions or tens of millions are possible!Wouldn't this be a huge benefit to movies and even games?This kind of thing that opened up an unprecedented situation was what Jia Hongjian wanted to do!

And if he wants to make such a cheap and original version, it is impossible to say that he can only release one "Crazy Wood". He also plans to release cheap and genuine versions of movies like "Tang Seng's Fantasy Journey" and "Hero"!Because in this way, the common people could understand what Jia Hongjian wanted to do!At the same time, such a move, I believe that it will also attract the attention of others.To put it bluntly, such an approach is a marketing campaign, which is equivalent to selling the concept of "buy cheap and genuine" to the common people and also to other film and television companies!

Others feel that the market environment cannot be changed, so now Jia Hongjian will change it for them to see!You can also make money by making them yourself and showing them cheap genuine ones!In this way, they should follow up, right?In this way, even if there will be another impact on the Internet in the future, the domestic film and television manufacturers will remember that Jia Hongjian once brought them an extremely bright road, and such a Jia Hongjian should naturally be placed on the history list. Special book!To put it bluntly, this is actually for the sake of fame.Jia Hongjian is such a coquettish person, he will not simply brag about how good he is, he likes to do things, and then through doing things, he shows that he is different from others and shows his strength!

But to sell genuine DVDs at such a cheap price, Jia Hongjian had to convince some people.Although he owns the copyright of "Crazy Stone", but for a film like "Tang Seng's Fantasy Journey", the copyright owner is DreamWorks China!As for a company like Dreamworks, although Jia Hongjian is the major shareholder, don't forget that there are other shareholders too, so you have to inform the other shareholders!As for a film like "Hero", the investment relationship is far away. For such a film with an investment of 2.5 million yuan, Jia Hongjian and others invested 2 million yuan, and the remaining fraction was invested by Zhang Weiping's New Picture Company, so speaking of it If you want to issue a genuine version, you have to say hello to them!

When it came to saying hello, Jia Hongjian wasn't worried about DreamWorks at all.After all, a company like DreamWorks is not a listed company, and it does not need to be responsible to shareholders, only a few shareholders.As for these shareholders, because of Jia Hongjian's relationship, they are actually paying attention to the Chinese market now.If Jia Hongjian wants to persuade them to "invest" first and then wait for the market to mature, they will be willing to give it a try, so this is a good persuasion that DreamWorks wants.But what about the new picture on the other side?I don’t know when I will be able to cooperate with Jia Hongjian next time with this new picture, especially when Jia Hongjian has shown that he can make a lot of money by making movies without investment, this new picture is even more important to Jia Hongjian If there is no core competitiveness, why does Jia Hongjian have to find them?We are not very close to them, and we are not old friends, so why does Jia Hongjian have to take care of the new picture business?And don't forget that Zhang Yimou is not the director who signed a contract with New Screen, the two parties just cooperate in every film!

It can be said that the most difficult thing to convince is the new picture in order to make such a cheap and genuine business.As for New Pictures, they are not like DreamWorks, they may have "no future" with Jia Hongjian, and people are more likely to hope to make enough money on such a film, right?Then people may not agree with Jia Hongjian's proposal. Although Jia Hongjian can ignore other people's opinions and directly divide what should be given to others later, this matter is a bit unethical after all. Later, when people muttered a few words to the market, and when they were reported by newspapers such as Nanzhou, the rumors became as if Jia Hongjian was arbitrarily defrauding the interests of his partners! (To be continued..)