Coquettish Rebirth

"Work for me?" Jia Hongjian was taken aback at the time, "Old Mouzi, what do you mean?" He didn't understand. Why did this old Mouzi come to work for him all of a sudden?When did he need to work?As a producer, if he needs an assistant, DreamWorks can send someone to help oversee the work. As a whole, he only needs to be responsible for the artistic level and commercial level of the film in line with his thinking. He doesn't need anyone to help run errands.And on the other hand, he has Nolan when it comes to making films, and he can do it himself if he can’t. After all, he is also a new director now, so it’s okay to make small-produced films.As long as Jia Hongjian doesn't want to make art films, he basically doesn't need the characteristics of Lao Mouzi. Even if he takes a step back and says that DreamWorks wants to make art films, then there is no Spielberg. what!The old man has nothing to do with making literary films like "War Horse", and his artistic achievements are also very high!Although this film didn't win a single award at the 2012 Oscars, it was still nominated for a total of 6 awards including the Best Picture nomination!

You must know that the investment for such a film is 6600 million US dollars, the North American box office is only 7800 million US dollars, and the global overseas box office is 9700 million US dollars. In the end, the production company made a small profit!Such a literary and romantic film Spielberg can make money and have a good reputation. What level is this?Among other things, let Lao Mouzi make a literary film, can he make money for it?So in this case, if you want to make a literary film, there are Spielberg, and if you want to make a commercial film, there are Spielberg and Nolan.Want to make a small investment film for fun, and Jia Hongjian.Then what exactly does Jia Hongjian want Lao Mouzi to do?Although it is said that no wages are required, it is not a free thing to earn one more person without wages!

"Hehe, Mr. Jia, the main reason is that after passing through such a "Golden Armor", I feel that my level is still far behind, and I need to learn more in terms of catering to the market. The person I know who understands the market is you Well, you said I’m not looking for you? So I’m not looking for anything else. Just to be an apprentice by your side. You don’t need to give me money, and you don’t need to provide food and housing. I also have money, which has been accumulated over the years I also have a net worth of 2000 million. I don’t have to worry about food or drink. So I don’t need a penny. I’ll be your apprentice. I’ll help you run errands, and I’ll learn some tricks of making commercial movies..." Zhang Yimou was embarrassed at this time said, as if he was asking too much to be an apprentice.In fact, it is true.Because there is no need for Jia Hongjian to get an apprentice like Zhang Yimou!

From the perspective of human resources, Jia Hongjian has no need to find Lao Mouzi, but from other aspects... like vanity, it is quite necessary!Let Lao Mouzi be his apprentice, and let him go back and forth, what kind of rush is this!Almost the most well-known director in China is taking Jia Hongjian as his apprentice!Jia Hongjian didn't need to brag about it himself. When others saw Zhang Yimou's respect for Jia Hongjian, it would directly shock everyone!It can directly show how powerful Jia Hongjian is!

So after thinking about it, Jia Hongjian nodded quickly, "Okay, since you want to come, then come." Since he wants to be an apprentice on his own initiative, let him come, so that Jia Hong It can be a lot easier gradually, can't it?And let the most famous director in the country be his apprentice, no matter how you think about it, it is very cool!After his side agreed, Lao Mouzi on the other side didn't come to work right away - after all, the matter of his movie "Golden Milk" has not been fully settled, if he came to work with Jia Hongjian at this time, It gave people the feeling that Jia Hongjian probably instructed his old man to cheat other investors in the past.Although this old man is not good at communication, he is not so stupid as to cheat Jia Hongjian!

As for Jia Hongjian, he was busy making DVDs and cvds.Soon, the general editing was done, and after adding these edited sideshows, Jia Hongjian deliberately saved a small easter egg and a small gift in such a disc, and then prepared to start publishing it. thing.To be honest, the situation facing the release of DVDs and cvds this time is actually a bit grim, because what Jia Hongjian is going to release this time is not just a CD like "Wood", but also "Heroes", There are three films in total, including "Tang Monk", because if these things are going to be released, it is better to release them together. Since we say that we are going to target audiences who want to buy our DVDs and collect them, it is natural to let them Collect all!

But what is the problem?Because piracy is so rampant these days!Although Jia Hongjian suppressed the launch of the pirated version for a while, it is impossible to keep suppressing it all the time. After a month after the film was released, why did the pirated version come out!If you really want to talk about it, if the pirates have something to do with the people in the movie theater, if they put some money or something, and let the leaders of the movie theater turn a blind eye to the people who come to secretly film, how can it be possible to completely eliminate piracy?So to be honest, pirated discs really hit the potential market for video discs.So in this case, Jia Hongjian and the others can only sell video discs to those "fools" who know that there are pirated copies on the market, but are still willing to pay to collect them.Of course, Jia Hongjian couldn't let them suffer too much for these "fool" parents, so he wanted to get cheap and genuine ones, so that more people can conveniently pay a small amount of money to support and collect them domestically. excellent movie.

However, in order for more people to be able to buy it, the store needs to be popular enough.If I use a more unscrupulous analogy, that is, Jia Hongjian is a person who likes to watch movies. If he knows that there are cheap genuine copies on the market that can be bought for collection, and he can support the production team, that would be great, but The problem is, if this store requires him to drive for two hours, four hours back and forth...is this too tiring?His gas money is not only CD money?His desire to support others may not be strong enough to make him bother to find a store, right?

If you can buy it downstairs, or if you can buy it within a 5-10 minute walk, that's the best, and he will support it, otherwise, it's not good to say, and it's none of his business whether domestic movies are good or not?Can you give him a penny when the domestic film is ready?It's just a little heart, and he needs to spend a lot of energy to send it out, which is a bit too much?And this leads to a problem. In fact, there are not many chain software stores in China now. Even the various computer stores at the entrance of the community, now there are fewer and fewer genuine software stores in the store. More Directly sell pirated copies.Under such circumstances, how did Jia Hongjian popularize cheap and genuine copies at the gates of every community?

So what to do?Hey, we seem to have an online sales platform?That's right, isn't it over if we sell directly online?And the best thing about online sales is that there is no need to share profits with dealers!Huaxia Hi-Tech, as the copyright owner, basically only needs to pay a courier fee in addition to the cost!As for the express fee, to be honest, if the quantity is large, it really doesn't cost much!We must know that the express delivery these days is still rare by plane, even if Jia Hongjian and the others cooperate with the postal department for express delivery, most of them use trains.Using a train is not based on weight, it is based on space!If a train skin is used as a transportation space, the courier company will calculate the money with the railway department based on how much a train skin costs, not how much goods are delivered to make money!In short, as long as the problems caused by violent loading and unloading can be avoided, the transportation cost of a train with tens of thousands of discs is really not expensive. On average, it may be less than one disc. money!

Although there may not be so many people buying CDs together in the whole country, how many things are sold on our Sherlock Holmes platform every day?How many wagons are transporting goods out every day?Now the goods are shipped directly from various manufacturers to the warehouses set up by Huaxia Hi-Tech in various provinces, and then distributed, packaged and delivered according to the order.So many things are sent to all parts of the country every day, can we give this CD a ride?How much is the shipping cost?Is this the truth?Even if you go back and distribute them to various freight stations, let the employees go out to deliver them.The courier is not paid for the delivery!Only the receipt is considered the performance of the courier, and delivery is an obligation!So this matter really has to be counted. The CD is sold all over the country and delivered to the common people. The transportation cost is really low!Because after owning the Sherlock Holmes platform, the transportation of this disc is only a marginal cost, that is, it will cost one meal a day anyway, and there is no more or less than one disc!From this perspective, that is the effect of scale!

If this is the case, let’s calculate in detail, basically including all kinds of accidents such as damage on the way, and finally, on average, one CD can bring Jia Hongjian and his family a profit of 8.5 yuan. The price is only 10 yuan!Isn't this more cost-effective than finding a dealer to wholesale it out?As long as we do this, the sales volume is not less than half of the sales volume distributed to the whole country, then we will make money as a whole!After these plans were finalized, the factory began to receive orders and start mass production. Jia Hongjian and the others produced at least 20 CDs for each film. I'm starting to think about the issue of publicity... (to be continued...)