Coquettish Rebirth

That's right, after the official release of this genuine disc, it only took half a day for the sales volume to exceed [-], and this [-] is not fake data!This kind of falsified data, such as accidentally quoting the interface data and "eliminating" the sales data, and then multiplying a certain unit of data by three in a slap in the face, Jia Hongjian would never know made!The thing of multiplying by three is only done when selling mobile phones, but what Jia Hongjian and the others sell are CDs!This disc is not sold as a popular consumer electronics product, but as a fan-oriented support product, so in this case, how many people buy it does not actually bring too much to others Impulse shopping.

If we say that we buy a mobile phone, then we may have to consider whether there are many people who buy it and whether the quality is good. It seems that the more people who buy it, the better the phone is, and the more confident we are.But what is the price of the mobile phone?What is the price of this cheap genuine disc?There are only 10 yuan in total, and it depends on whether others buy more or not before making a decision?Isn't this withdrawal?Therefore, Jia Hongjian did not falsify the data at all. The data of [-] in half a day is really the real sales data!For such a sales figure, Jia Hongjian and the others actually offer free postage, in order to sell genuine CDs to the common people as cheaply as possible.

To be honest, Jia Hongjian was quite satisfied with the 1 sales in half a day.Because 20 in half a day, will it be 30 in one day?After these ten days, has Jia Hongjian's minimum sales target been achieved?In this way, at least our initial idea has been proven to be reliable!Although it is said that 300 copies of genuine CDs were sold, it may be less than [-] million in the end.But this is almost the same as the sales performance of the high-priced legal CDs in the past, right?In the future, if consumers get used to buying genuine discs to support things, the grades can go up slowly if they come and go!

As a result, Jia Hongjian's prediction came true, and about 3.3 copies were sold in one day—of course, each type of disc sold so much. " was the most, with 3.1 copies, followed by "Crazy Wood" with 2.8 copies, and "Hero" with 5 copies.Under such circumstances, Jia Hongjian certainly felt that the next sales volume could be maintained for ten days at the current speed, right?But who knows.It starts the next day, Saturday.That sales are increasing further!About 13 copies were sold on Saturday, and it was the same on Sunday, so in the early morning of Monday, about [-] copies were sold in these three days!It can be said that Jia Hongjian's minimum sales target has been achieved more than half!

Such a sales data.That really aroused all kinds of interest in the news media.First of all, Jia Hongjian led a film like "Hero" to win the Oscar for Best Film before.Originally, everyone was holding back to find Jia Hongjian to interview and get news!But Jia Hongjian never came back.And at this time, such an act of going against the trend and selling genuine discs in a place where piracy is rampant really aroused the interest of the media!After all, China's current domestic situation.Everyone knows that Jia Hongjian wants to do something like this to challenge the big situation again, will he be successful?

If it is successful, it will be big news. This fully proves that it is completely feasible for China to develop cheap and genuine products in the future. With such a large market, how much profit should it really have to operate?As a result, after everyone saw that Jia Hongjian's sales reached 13 in three days, they were so excited that they went crazy!Jia Hongjian himself was not very excited at this time, but the reporters who were watching were really excited!In their view, such a sales volume of 13 in three days may be followed by a sales volume of 10 in 60 days. Then the overall money earned will be higher than the expensive version of the DVD sales strategy, right?Doesn't this prove that Jia Hongjian's strategy is correct?

So obviously Jia Hongjian's whole strategy of cheap and genuine products has not been successful yet, and such a group of news media are very excited to directly announce that Jia Hongjian's plan is "infinitely close to success"!For example, Zhao Yan's report in the "Yanjing Times", "Jia Hongjian's attempt at a cheap genuine operation has been infinitely close to success. It is reported that after three days of sales, the "Tang Monk's Fantasy Journey", "Hero" and "Crazy Wood" have achieved sales of 15.2, 11.8, and 13.6 sets respectively. From this point of view, Jia Hongjian and Huaxia Hi-Tech have basically proved that there are cheap genuine copies in China. Space! Based on the current growth rate, the sales of the original DVDs of these three movies may eventually exceed one million! In this case, it can be said that Jia Hongjian has once again proved that the general environment is not immutable! And after he proves the profit margin of China's genuine market, there will surely be a large number of film and television companies to follow up in the future, learning from Huaxia Hi-Tech's network sales model and starting to issue cheap genuine DVDs, so as to make China's film industry ecosystem more complete! "

An article like Zhao Yan's is from the point of view of sales as a whole, and basically reports the facts as a whole, while other newspapers are not so rational.For example, "Yangtze Evening News", a media that has always been more pro-Huaxia Hi-Tech, their reports obviously exaggerate more-"In the past, some people have always said that the development of China's film industry is lagging behind. The personnel are backward in thinking and not adapted to the market. But as everyone knows, in fact, in all countries in the world, the integrity of the industrial chain is an important factor that can promote the development of the film industry. In the United States, after a film is released, the box office revenue is only very small In addition to the initial box office revenue, the sales of broadcasting rights to TV stations can obtain about 12% of the box office revenue, and at the same time, the sales of related products such as video discs and video tapes can obtain about one-tenth of the box office sales. , The income brought by the rental of video tapes to the copyright owner is even more than the sales of video discs and video tapes! It can be said that the sum of these three parts alone can reach 40% of the box office revenue. In addition, the original soundtrack and The sales of peripheral games and peripheral toys can also greatly increase the profit margin of film products, and at the same time, overseas box offices can also provide a lot of profits.

After Jia Hongjian entered the Chinese film industry, he first developed the model of Chinese commercial blockbusters, telling Chinese filmmakers that they can learn from Hollywood, and then he developed overseas markets, telling Chinese filmmakers how to make domestic films If you don't make money, you can rely on foreign markets.Then, he seemed dissatisfied with these few discoveries. He also tried the marketing model of low-cost films, which successfully proved that the industrialization of Chinese films does not necessarily require high investment and high output to cater to overseas markets, but simply cater to the domestic market. There will also be a pretty good ROI.

In the end, what he is doing now is to improve China's film industry chain and tell filmmakers that even if the film box office cannot pay back, as long as there are cheap genuine sales and sales of a series of related products, then It is also likely to pay back!Although it seems that the sales of Jia Hongjian and his three DVDs are not very high, this is just the beginning!After development in the future, it is very likely that the sales of genuine cheap video discs in our country can reach as high as millions or even hundreds of copies!Under such circumstances, why should the movie worry about not being able to recover the cost?There was a saying in the room before that Jia Hongjian was the savior of Chinese movies.This sounded too much praise before, but now it seems that such an evaluation can be said to be correct!

It is precisely because of Jia Hongjian that Chinese filmmakers can easily understand the various methods and methods of the process of Chinese film industrialization, and know what paths to take.And such a result saves everyone a lot of time and trial and error investment.It is reported that before the first atomic bomb test in the United States, it took more than 6000 experiments to perfectly produce a nuclear bomb that could explode, and Jia Hongjian's role was to eliminate those few There is no path to success, and at the same time, the path that should be successful is correct. How much manpower and material resources can be saved in this way?How much time can be saved?Perhaps without Jia Hongjian, it would take 10 or even 20 years for China's film industry to enter a virtuous cycle, but we are lucky to have Jia Hongjian, so within a year or two, we may see China's film industry Rapid development of culture!And all of this was created by Jia Hongjian! "

Tut tut!Look at this boast!It is almost as if Jia Hongjian is the leader of the relevant department responsible for the industrialization of Chinese films, as if the responsibility of Jia Hongjian is to quickly change the status quo of Chinese films!But I have to say that such an exaggerated way of praise is really touching and inspiring!Originally, in Jia Hongjian’s advertisement, it was agreed to ask consumers to spend 10 yuan to sponsor them. The posture seemed to say, "Brother, we are already very sincere, can you support us a little bit?" Originally Such a publicity strategy is relatively successful, and after the boasting of the media amplifier, more audiences pay attention to this matter, and they really start thinking about whether to support it one time!

Moreover, they also heard on the Internet that in addition to the attractive features of various filming tidbits in the original disc given by China Satellite TV, Jia Hongjian also added a menu at the end of the original disc—the last is Jia Hongjian’s With a group of filmmakers who have worked with him, he said to the camera together - "Thank you for supporting us, you are the savior of Chinese films!" Such a small easter egg is played on the consumer's own TV, it is simply Say the same as you personally tell consumers!Such a little easter egg immediately makes consumers feel like God's footsteps, and they have a sense of existence all at once!And after this small easter egg with a sense of presence is spread out, it will also attract some people who are not interested in buying it to buy genuine discs! (To be continued..)