Coquettish Rebirth

"For films that may not have a good box office, it is necessary to use a large number of advertisements as much as possible in the early stage, but the method and level of advertisement placement need to be handled carefully." Zhang Yimou wrote down such words in his small notebook of experience.While thinking about it, he roughly recorded what Jia Hongjian had done in the past few days.

In Lao Mouzi's eyes, Jia Hongjian's recent ad placement is simply crazy!What do you call a madman?First of all, in terms of implantation, apart from Wulong Tiankeng, Jia Hongjian has more implants.For example, the cooperation with Mengniu, and when Bruce Wayne, played by Bell, went to China to learn Kung Fu, then the milk he drank every day would be Mengniu's milk!Of course, this milk cannot be said to be bottled, and it is impossible for a milk delivery employee to climb up and down to deliver milk to everyone every day, so we can arrange for Bruce Wayne to go to the supermarket in the city to buy it like a younger brother!When the time comes to move Mengniu's milk in boxes, isn't that the end?Just for such an advertisement, Jia Hongjian asked Mengniu 500 million, because at that time, there would be a close-up of Mengniu's logo, and it would last for 3 seconds, and Bruce Wayne would think that the milk was delicious!

In addition, there are more advertising content. For example, the brand Li Ning is seeking internationalization these days, so after talking with Li Ning, let Bruce Wayne wear clothes when he was in China. It becomes the sportswear sponsored by Li Ning.In this way, that is another 500 million!At the same time, regarding the bruises all over the body from practicing in China, it is necessary to treat these bruises.It just so happened that Tiannan Baiyao was also planning to enter the US market, so it suddenly got 1000 million from Tiannan Baiyao. Later, a plot will be arranged, so that Bruce Wayne becomes the agent of Tiannan Baiyao in the United States. When Wayne comes here, he can import Tiannanbaiyao in large quantities for his own use!

After such a mess of ad placement, the cost of the placement alone is 7000 to 7000 million RMB, and this is something that has been negotiated within China!Although the 1000 million yuan is less than 5000 million US dollars in total, it seems that it is not one-tenth of the shooting cost, but if you can get more, you can get more!Going back to the United States to discuss various sponsorships!Even various sports cars and various luxury items can be negotiated for sponsorship!Basically expected to come down.At that time, Jia Hongjian will have finished talking about the placement of advertisements on a global scale.It is estimated that at least [-] million US dollars of small money can be recovered, which is equivalent to half of the production cost!

Lao Mouzi still remembered asking Jia Hongjian why he was so crazily engaged in commercial implants. Aren’t he afraid that too many implants would lead to a decline in the quality of the film?But he heard Jia Hongjian's answer—"Because this film may not be so good at the box office. It is sure to make money. But because this film is mainly to pave the way for future films. It talks about many well-known Things, so there is a chance that the box office in the United States will not be so good. According to my estimate, the box office in North America will be 2 million US dollars, and the profit brought by the box office will not be enough. Even if it is released globally, the profit will not be considered. Too much, so get some money now, so that you can earn more in the future..."

When he said this at the time, Jia Hongjian took it for granted, because in Jia Hongjian's view, the box office of "Batman Begins" in history was not very good, after all, there is no clown. With such a brilliant villain on the stage, the overall filming was a bit dull, so the final result was that the North American box office only broke 1.6 million.Such a film basically relies on the box office of 3.6 million US dollars in overseas markets to make money!So in the end, the global box office was 7000 million. In fact, such a film only earned 7000 million US dollars.Such a result can't be regarded as ideal, it can only be regarded as unsatisfactory, and that's it, that's why the second part was not cut, and Warner was willing to try again and invest in Nolan.It can be said that if the box office was worse at that time, the investment might not even be there!Although if Jia Hongjian and the others came to shoot, it certainly wouldn't mean that someone else would control whether to invest in the next film, but to put it bluntly, Jia Hongjian made the film to make money!In the end, some of the money they earn will be distributed to Warner. If they earn only [-] to [-] million U.S. dollars, and then distribute part of it to Warner, wouldn't Jia Hongjian and the others be busy for a long time without making any money?That's why he needs to make more profits in advance!

Jia Hongjian's method seemed natural to him, but not to Lao Mouzi.In Zhang Yimou's eyes, Jia Hongjian's approach was too predictable!To be honest, from Lao Mouzi's point of view, the box office or something, it's a bit like a farmer grows food and depends on the sky to eat!For a director like him who has been making low-budget literary films before, he is a bit like a head coach who has always been committed to playing utilitarian football, like Magic Bird. It doesn't matter if the ball looks good or not!He didn't care at all how many fans in the city came to watch the home game.Even at home, even if he plays for a club with a lower level than himself, in order to win, he still plays defense!Such a way of playing must make the fans unhappy!In the eyes of the fans, we are the home court and our strength is stronger than others. If we don’t overpower others to play, we are still overwhelmed by others. Why do we need such a head coach?

When such a head coach has been coaching for more than ten years and his thinking has been fixed, he suddenly changes his thinking completely, and becomes no matter whether he wins or not, he first pleases his home audience, regardless of whether he wins or loses at home. Lose, let the audience enjoy watching, make the audience willing to spend money to watch, that's fine!If such a change is made, can the coach figure out how to get more viewers?Certainly not!Can he say that when he sees the opponent in the next round, he can directly estimate how many spectators there are at home?Can't estimate it!This kind of person is not familiar with such a marketing method without grades, and there are really such teams in the American professional leagues that have this kind of thinking-for example, there are such teams in the American Major League Baseball Team, who clearly know their strength Not enough, if you can’t win a championship or something, just introduce one or two star players to the team, play with a group of waste wood, pay the stars high salaries, and rely on the performances of the stars to attract fans and fans. As for the team How is the team... Let's talk about it in a few years until the Taobao gets a good player!Anyway, the emperor will take turns to come to my house next year...

As for Jia Hongjian, it is equivalent to the head coach who also serves as the manager of the club with such a management idea. When Jia Hongjian sees the name of the next round of teams, he can predict how many fans such a match will attract. Then make adjustments accordingly.This kind of job of predicting the enemy first, it really makes Lao Mouzi amazed!And not only this kind of anticipation made Lao Mouzi amazed, but also the details of the advertisement placement really made Lao Mouzi amazed!Originally, according to Lao Mouzi's understanding, what kind of advertising placement is the same as TV commercials, let the protagonists hold the product and show the trademark or something?But who knew that when negotiating with Jia Hongjian, those manufacturers shamelessly demanded how long the camera should focus on their product names or trademarks!What lasted for 5 seconds and [-] seconds... Didn't the audience see that your sister's trick was wrong?If this was Lao Mouzi's words, he would not have liked it at the time!

In the end, who knew that Jia Hongjian did things differently, they could insert advertisements into the plot as reasonably as possible!Originally speaking of a product like Tiannan Baiyao, the manufacturer asked Bruce Wayne to tell the curative effect of the product—for example, all Chinese people use this product for injuries, and what "the main function is to shorten the bleeding time and blood clotting time, and make the prothrombin time It shortens, increases the content of prothrombin, and can induce the aggregation and release of platelets. It has a good therapeutic effect on traumatic bleeding, gastrointestinal bleeding, respiratory bleeding, hemorrhagic encephalopathy, gynecology, pediatrics, and ENT hemorrhagic diseases... It has an inhibitory effect on the release of inflammatory substances, and is effective in improving microcirculation and changing vascular permeability. In the treatment of trauma, it can effectively treat local redness, swelling, heat pain, promote blood circulation and remove blood stasis, and inhibit swelling. In addition, there are The antibacterial effect can prevent wound infection..."

When your sister heard these words at the time, Lao Mouzi was about to turn the table over!When this film is really a TV commercial for Baiyao?This is your sister's international A-level blockbuster, okay?It turned out that Jia Hongjian was really smart. He didn't deny it, but proposed another occasion, that is, when Bruce Wayne was injured in martial arts training in China, and when Master Ninja gave him medicine, he briefly talked to him. Describe the performance of the product, and then, after Bruce Wayne returned to the United States and became a superhero, he went out to fight for justice at night, and came back full of bruises during the day. When the old butler Afu helped him apply the medicine, the old butler Questioned whether this Chinese medicine is useful, and then Bruce Wayne roughly recounted the product's performance... Doesn't this seem too abrupt?If this white medicine is replaced with some herbal medicine, it won't even feel like an advertisement placement?So this proves how clever Jia Hongjian's implantation method is!Lao Mouzi really thinks that he needs to study these things hard!After all, according to his idea, in the future he will learn from Jia Hongjian to make "Wood" and make low-cost movies, relying on placing advertisements to pay for the filming. Do you deal with manufacturers?

So, learn more from Jia Hongjian, yes!Mr. Jia is amazing!No wonder he is the only son of the richest Chinese family!There are levels! (To be continued..)