Coquettish Rebirth

That's right!This China Communications mobile phone is much better than Nokia's mobile phone priced at 399, but the price is only 99?After the price came out, many people were stunned!Not only Nokia was stunned, not only Samsung was stunned, but many domestic mobile phone manufacturers were stunned!They couldn't imagine how Huaxia Communications sold a mobile phone that cost about 3 yuan after calculation for 99!Of course, the cost they calculated was based on the cost of a full set of outsourcing, and most of Huaxia Hi-Tech's plans were self-made, so in fact, the actual material cost of a mobile phone like Jia Hongjian's is about [-]!

With such a price of the s1 mobile phone, all kinds of media shouted that China Communications is too conscientious!Even if they saw the first batch of 1 units shipped by Huaxia Hi-Tech in a limited quantity!That's right, in fact, Jia Hongjian and the others adopted a panic-buying strategy similar to Xiaomi's for such a mobile phone. ..There is no way not to rush to buy it. The cost of such a mobile phone is 99, plus shipping and other things. In the end, they can't even earn 100 yuan for a machine!Can you do this?No matter how you say it, you have to delay it a little bit. No matter how you say it, you have to whet the appetite of consumers a little bit, right?

Of course, with such a purchase limit, Jia Hongjian and the others really took out 1 mobile phones, to be exact, one hundred and one thousand, and the extra thousand is for the one thousand trial users!At that time, there will be a unique and limited number on the machine given to them, up to one thousand, and then there will be a certificate signed by Jia Hongjian himself to prove that the mobile phone with such a number is a "special contributor" It can only be owned, so in this way, who else would not want to spend money to buy such a mobile phone?When Jia Hongjian and the others were selecting testers.The people selected are definitely those who have the money to buy a mobile phone at this price!Then, such a snap-up of [-] units still needs to be pre-ordered.That is to say, you have to pay [-] yuan online before you can get the reservation qualification, and then inform them before delivery that they must deliver the full payment within a week, and then they will send them a mobile phone.Such a pre-determined model can relatively more accurately control how many consumers are interested in such a mobile phone, and can accurately control the precise sales of such a mobile phone. If it is done according to the traditional model, the manufacturer actually makes When it comes to mobile phones, it is an estimated mode used.And because when they do mobile phones.The sales are not sold in stages, they are all sold to the end in one go, so such an estimated number may be much different from the final shipment data!

For example, a company called Kejian.They estimate that they can sell 1 units of a mobile phone model, and then ask the factory to make 100 million units non-stop, and start marketing in various aspects at the same time.But the problem is that if the market can only digest 1 units, then so many 1 units will definitely become a backlog of inventory.The backlog of this inventory is very scary!That can drag down the overall liquidity of the enterprise!Moreover, once such a thing as a mobile phone is made, it will soon face the risk of being eliminated, not to mention the situation that it is already in stock.This is really the rhythm of getting it to the countryside to sell and not getting back the original!And Jia Hongjian and the others have such a pre-sale model.Although it also produced 3 units at a time.But the problem is that such a practice is segmented sales.My [-] units sold very well, and I can make another [-] units next time.The next [-] units will only sell [-] units, and we know that the market can accommodate [-] units.Then our backlog of inventory is only [-] units.It’s not like saying that we made [-] units at once, and only [-] units were sold by then. Wouldn’t [-] units become inventory?Products that were originally positioned as high-end must have sold relatively few products.If the sales forecast is wrong all of a sudden, it is obvious that the inventory will squeeze out a lot of working capital!And like Jia Hongjian and others, they can control the inventory as little as possible, and at the same time can seduce the interest of consumers, and can also achieve hunger marketing.Seriously, just such a method is really a genius method!Just looking at the rapid development of millet in later generations, you know that this idea is really good!

After the pre-orders started, the wealthy people across the country are really eager to order!In about two weeks, nearly 8 people chose to pay for the pre-order!What kind of concept is this? 8 people, based on 6 yuan per unit, if you pay the full amount later, you will have sales of 4 million!This is a mobile phone, and this is only one round of sales!And you have to understand that such an era is 1 years after all, not 1 year. There are quite a few people who bought a mobile phone worth 3 yuan in one year, but in such a 4-year period, there are not many people who can buy a mobile phone worth more than 30 yuan!From such a perspective, Jia Hongjian really proved that it is possible to make high-end mobile phones in China, at least it is not a loss!Especially since this is only the first round of orders!Let's go back and say that such a mobile phone sold 4 units in China, not to mention selling one million units, which is also a sales volume of 1999 million!And this is still the time for pre-orders. Half a year later, the cost of materials has dropped. If we sell a [-] or something like that, can we sell tens of thousands more?Although it may not make much money by doing so, as the first high-end product to open up the market, and it is a domestic high-end product, it is definitely of great significance!

At the same time, don't forget that in the Android system of mobile phones that Jia Hongjian and the others are working on, there are still various online app stores and the like. Looking back, these things are used as the source of money, and we can sell our mobile phones without making money!You can even sell it at a loss!Isn't that what other people's video game consoles do? Sell the console at a loss, and then live on software commissions?With such a platform, it is not impossible for us to quickly sell mobile phones at par or even at a loss, quickly achieve the advantage of installed capacity, and then quickly rely on software to make money!Even a thing like our Android doesn't necessarily need to be open to others as it has been in history, right?It's not impossible for us to do it with others!You must know that in many cases, the things on this mobile phone are the same as the game consoles of video games. Whoever becomes more popular first will form a platform, which will lead to the Matthew effect. This means that the stronger will become stronger. !

Because for such a platform, developers are the key, whoever has better and more developers will be more attractive.Then developers are of course willing to develop on platforms that more people use, so that they can make money!Therefore, it will definitely be inclined to choose such a mobile phone platform with the largest installed capacity.As long as Jia Hongjian and the others are the first to develop it, leaving other companies behind for a year, then after other companies develop it, it is very likely that their mobile phone platform will not be easy to promote!Just like the Windows phones of later generations, everyone knows that you can’t download any software after buying this phone, so who will buy it?Even if it is a Windows phone from Samsung, no one buys it!From such a perspective, Jia Hongjian's series of actions are really linked together!Even if such a mobile phone does not make much money now, even if such a mobile phone has begun to introduce the concept of a certain smart phone, but this is paving the way for future mobile phones!

Soon, the day when these 99 people paid the full payment came. Basically, in two or three days, 1% of the people paid, and then their mobile phones were quickly sent to them by courier.All of a sudden, it has caused a lot of influence in China's mobile phone industry!The first batch of 8 mobile phones were sold, and now the first batch of 1 units are still being ordered one after another, especially after the [-] brave men got their mobile phones, they became their friends After seeing that this mobile phone is really good, the remaining [-] mobile phones were sold out within a weekend!

Such a speed is amazing, and it has to shock the merchants in the Chinese mobile phone market!You must know that Nokia does not sell high-end mobile phones so fast!For example, some of Nokia's high-end mobile phones often sell for more than 4, but the total global sales may be only about 1 units, and the total sales in the Chinese market are only 8 to [-] units.The result now?Huaxia Telecom has sold [-] units in a month, and many people in the market are still asking when the next batch will start to be sold!There are even petition posts on Huaxia Hi-Tech's Sherlock Holmes website!They all demand that Huaxia Communications quickly open the next round of pre-sales!

For domestic manufacturers, they are really shocked. Although they know that such a mobile phone may not make much money for Huaxia Hi-Tech, but when such a domestic mobile phone competition is becoming more and more fierce, when everyone is doing mid-range and low-end products, As a result, Huaxia Hi-Tech has come up with such a high-end solution that everyone looks down upon and dare not do... Does this mean that the domestic mobile phone industry can do high-end?Is it really possible?And for foreign manufacturers, they are also very surprised!Because since the early 9s, all kinds of electronic products or home appliances in China have been low-end.In terms of high-end, Chinese manufacturers have never dared to touch it, but the results are good now. In terms of TVs, Europe Changhong has begun to vigorously promote new LCD TVs, which is much more powerful than Samsung and Sony.And on the mobile phone, Huaxia Telecom is now starting to do high-end again!And the configuration is better than everyone else, the price is lower than everyone else, and it sells more than everyone else!This suddenly threatened the huge profits of these foreign manufacturers!It really made them feel threatened all at once! )