Coquettish Rebirth

China Satellite TV's special program on cracking down on counterfeit foreign brands was broadcast, and of course the result was a thousand waves!

At the beginning, the fact that Shi En’s milk powder is a fake foreign brand has already shocked the common people. Many people listened to such a name, and then looked at the full-bodied foreign flavor in the advertisement of Shi En. I dare to believe that such a milk powder is actually a brand established by Chinese people!Of course, what is even more shocking is that the so-called Da Vinci brand is actually a fake foreign brand!Although many ordinary people did not know such a brand in advance, they were shocked by the boldness of such a merchant who dared to sell a bed worth 2000 yuan to 18 yuan, but it was still a fake foreign brand!According to ordinary people's thinking, the brands that deceive people should be high-end brands, but the furniture sold by such a Da Vinci company is indeed sold at sky-high prices!And this is on the basis of their deception!

In such a range, their approach really feels like a trick, like a scam, it's simply a giant deception!This bed can cheat 10,000+ people, which is too exaggerated!Selling a hundred or so beds, isn't the amount involved in the case tens of millions?Is it possible to deceive people to such an extent simply by making furniture?And it's too much to be so deceptive, right?Then you can cheat simply by cheating, and you can say that a bed made of resin or high-density board is a bed made of rare Italian wood?Does anyone really believe this?Are rich people stupid or are these liars too bold?That's right, after such a thing was exposed, the first reaction of the common people was unbelievable!Similarly, the first reaction of the media was unbelievable. The media did not expect such a thing to exist in the world, nor did they expect such a daring liar to exist in the world!So after such a special program on China Satellite TV.The media from all over the world followed up in large quantities!Everyone wants to know how this happened!Why on earth is this company so bold!Then some media reporters began to "scavenge the ocean", and they began to pretend to be consumers to visit such a Da Vinci flagship store unannounced.It turned out that such a store was really open, and then they went in pretending to be consumers.Those shopping guides, store managers, and the like swear to the reporters that their furniture is definitely a super brand, and it seems that they have not been affected by the exposure of China Satellite TV at all!At the end.Some reporters simply disclosed their identities, saying that they were reporters, and asked such a Da Vinci what he thought of China Satellite TV's exposure of their affairs.As a result, at this time, they showed a little guilty conscience, and said one by one that it was inconvenient to say that they had to wait for the unified statement of the head office!So what is the position of such a Da Vinci company?They said that the China Satellite TV feature film said that the furniture sold by their company is not a matter of foreign brands, and all walks of life are asked to wait for a press conference from their head office to clarify.Then when will such a press conference be held?Journalists from all walks of life are requested to wait patiently... It is estimated that at such a time, please wait patiently from all walks of life...

Such a reaction from them.It was as if he didn't know how to react, a bit like the whole person was stupid...or was it a bit reckless?Just chill it and finish?What the hell is going on here?After a week, such a Da Vinci company really responded!On such a Friday, that is, the fifth day after Jia Hongjian and the others exposed that Da Vinci was a fake foreign brand, they held a press conference.For such a press conference, they had a big fight!They really invited almost all powerful media except China Satellite TV!Then after the invitation, they rented an exhibition hall of nearly [-] square meters for the press conference.

When all the reporters arrived, Pan Xiuhua, the chairman of Da Vinci Company, would enter the stage.When she was on stage, the sincere reporters really took pictures of her like crazy, everyone wanted to know.After being checked by China Satellite TV, what does such a company have to say!And they couldn't understand how such a company had the guts to lie to people like this!How dare they sell your sister’s 2000 yuan bed for 18 yuan?Is this really treating all Chinese people as idiots?

"Hello, friends from the media. I am Pan Xiuhua, the legal representative and chairman of Da Vinci Company. Recently, China Satellite TV, a well-known domestic media, mentioned in its special program on cracking down on counterfeit foreign brands that our company sells branded furniture as an agent. It claimed that The furniture produced by our company is Shenzhen-Hong Kong Golden Eagle Furniture Co., Ltd. The original price of 2000 yuan box-type bed is sold at a price of 18 yuan after entering and exiting the bonded area through a series of methods. Our company expresses strong protest against this! Our company will never Accept the accusation of fake foreign brands, because our company is an agent sales company and never produces any overall furniture by ourselves! A series of products sold by our company are neither produced by our company nor commissioned by our company. Its brand is more similar to ours There is no direct relationship with the company, so why do you say it is a fake foreign brand?"

Pan Xiuhua's first counterattack was shocking enough!Many reporters were shocked immediately on the spot!Although Pan Xiuhua didn't completely wash away the stain on their company.But it's getting hands-on, and logically so.They've really started to go the right way!Although logically speaking, if the brand sold by a company is a fake foreign brand, it can also be condemned and criticized. It does not mean that such a fake foreign brand has to be a product of such a company.But since they started to separate the ownership relationship between the brand and their company as the first step, shouldn't the next step be to say that the brand they represent is not a fake foreign brand?

That's right, Pan Xiuhua is really planning to do this!After shocking the reporters, Pan Xiuhua's second old punch was aimed at whether the brands represented by them were fake foreign brands or not—"As for the box bed disclosed by China Satellite TV is fake Regarding foreign brands, our company believes that it is not appropriate to simply use the word "fake foreign brands" to define this product and brand. The reasons are as follows. First of all, this brand is one of many brands represented by our company. Such a brand Furniture accounted for only 13% of our company's annual sales last year. Secondly, the company's design is done by an Italian company, but the materials and manufacturing are indeed done by a Chinese company. But such a model is not a simple fake It is not a foreign brand, but the most popular international OEM. That is, OEM production!"

Having said this, Pan Xiuhua paused slightly, letting the reporters digest what she said.Then start to whitewash yourself - "80% of the products that our company sells as agents are imported from Italy. They are designed in Italy, produced in Italy and exported in Italy. In this regard, we have various brands in Italy. A written certificate from the sales company we represent..." As he spoke, Pan Xiuhua used a projector to release a document full of English, which seemed to be some kind of proof document. "The brand questioned by China Satellite TV, that is, Italy's Caprietti brand furniture, has adopted an international global procurement and authorized OEM model.

Its authorized OEM and procurement scope involves Brazil, India, the United States, China, etc., and many advanced brands in other industries in the world also adopt this OEM model.For example, Nike, they simply entered the no-factory model, only operating the brand, and all the manufacturing is done by global foundries.Is Nike also a fake foreign brand?Of course, such a brand is manufactured in China, and it is sent to our company after a one-day tour in the bonded area, and our company promotes it on the grounds of original Italian production, which indeed violates consumers’ right to know. Those who make a deep review!At the same time, our company has decided that for any consumers who have purchased our company's Capritti brand furniture.Will be franchising for free returns…”…

In the end, Pan Xiuhua seemed to know that the reporter would ask questions about the Shenzhen-Hong Kong Golden Eagle, so at this time she directly revealed the contracts signed by the Shenzhen-Hong Kong branch of Da Vinci Company and the Shenzhen-Hong Kong Golden Eagle over the years.Of course.Such a contract must be the same as what China Satellite TV said, saying that it is to purchase various furniture spare parts.But in the contract revealed by Pan Xiuhua, there is a very important thing that China Satellite TV has not mentioned - in such a cooperation contract over the years, the annual contract subscription amount does not exceed 5 yuan!What does this mean?This means a bed worth 2000 yuan per year. Assuming it is ordered from Golden Eagle, Da Vinci can order up to 25 beds!And it's just the bed, nothing else!If it is divided into various furniture, then it may be ordered casually.This year's 5 yuan quota is gone!So what this means is that Shenzhen-Hong Kong Golden Eagle is not a long-term partner of Da Vinci.It's really not a foundry in private!Otherwise, how could the contract amount be so low?

Even if they only order furniture with the price of about 25 beds from Golden Eagle every year, even if these furniture are sold at an average price of 20.The money earned is not enough to cover the annual rent of Da Vinci's stores all over the country!Even if 25 beds can be sold every year, even if one bed is 20, the total sales will be 500 million a year! 500 million is enough for dry hair?The rent of the 8000-square-meter flagship store in Shanghai is close to 100 million a year, okay?So such a series of contracts proved that it was impossible for Golden Eagle to be Da Vinci's main supplier!What Golden Eagle said about Da Vinci cooperating with them was just bragging, just to win the trust of Jia Hongjian and the others, just to win a big order that didn't exist!Even, such a bed in the exhibition hall of Golden Eagle Factory is the same as Da Vinci's design, it is also a fake of their factory!

Whoa!What Pan Xiuhua said...was just a whitewash!What do they mean now?That is, most of their products are no problem, they are really foreign brands!Then, a very small number of products are also foreign brands, but they are just a little false propaganda!They even offered to return the product to consumers!What does this mean?This means that they counterattacked at once!After cooperating with the series of certification letters from the brand companies they represent that they will release next, proving that the products of those companies are really designed and manufactured in Italy, the United States and other places, they immediately put such a "fake foreign brand" The matter has been changed into a trivial matter of false publicity of individual products infringing consumers' right to know!This hand is so beautiful!Surprisingly beautiful!

In this way, such a special anti-counterfeiting project on China Satellite TV is like a monkey show, and it becomes a joke instead!In this way, it can really be said that Da Vinci attacked the credibility of China Satellite TV silently with a backhand knife!When the reporters heard this, they were all stupid!They don't know who is right and who is wrong now!Seeing that Da Vinci is so righteous and has so much evidence, is China Satellite TV capsized in the gutter, or is it Da Vinci's super powerful tricks?How should China Satellite TV respond to such a counterattack?