Coquettish Rebirth

"Huaxia High-Tech Investment and Changhong Investment are dedicated to each other, and they come from the shoe industry base in the Marche region of the Apennine Peninsula... The Tuscany region in the west of the Marche region is the home of famous Italian literary masters in the Renaissance era. In Lunza, there are masters such as Dante, Michelangelo, Raphael, Da Vinci, Galileo, etc. And in the Marche region next door, there are a large number of masters of leather and shoemaking. The earliest shoe-making workshops in Europe appeared in the Marche region. Today, the shoe-making industry in the Marche region is still civilized in Europe, where 4% of European output is produced every year. Many international brand-name leather shoes in Italy are sold in the It is designed and manufactured here. Today, Huaxia Hi-Tech and Changhong Investment, together with many domestic businesses, entered the Marche region together, acquired more than 1 shoe-making company, and developed a new generation of Italian with Chinese capital holdings. Manufacturing mid-to-high-end leather shoe brands..."

Such a program is being broadcast on TV. On the screen, such an advertising image is really beautifully done!That shot looks so Italian!Looking at Ni Runfeng, Jia Hongjian's deputy, he really feels that such a brand is so high-end!That's right!Even though such a brand is said to be mid-to-high-end in the commercial, he still thinks it is high-end!Because such an advertisement is not simply selling goods, but creating an image!Just like the ibm commercials, it is raising the height of the whole brand.So this scene selection, this lens, and the effect of the shooting are really exciting!The beautiful scenery in the wild, the ancient streets in the city, and the devotion of the Italian shoemakers when they carefully crafted leather shoes.It made him feel such a high-end atmosphere and high-grade aura!Seriously, even he wants to buy a pair of these leather shoes in the future and try them out!After all, what is this Italian Design Made in Italy ah!This sounds different from domestic leather shoes. It sounds high-end!Although Ni Runfeng knew that the shoe factories that Jia Hongjian and the others bought were all located in the so-called Marche region, the reason for such a publicity process was that the factories were all located in such a large region.That's why Jia Hongjian deliberately found a reason for them to enter such a large area and set up a business to find some background or something.But after such a search, such a cultural rush, such a sense of long history came out all at once!Immediately, people have a kind of "longing for it" rush!

Jia Hongjian and the others are such a commercial that beautifies the overall image.It's beautifully done, at a time when people don't believe that the so-called foreign brands are advertised in China.Suddenly there is such a foreign brand endorsed by Huaxia Hi-Tech and Changhong, etc., will everyone subconsciously believe in and prefer such a brand, right?In such an era, the background of the emergence of fake foreign brands is that the domestic products are not very effective, and the common people still have a bit of xenophobia.Although it is said that there are a lot of fake foreign brands.But the underlying xenophobia will not disappear.Or to put it another way, then a need for "exoticism" will not disappear.Americans still think that Chinese culture is very mysterious and interesting. Wouldn’t the Chinese be interested in the shoes produced in Italy, a region with hundreds of thousands of years of shoe-making tradition?In fact it is true.In addition to Ni Runfeng, there are also a large number of wealthy people in the market who are attracted by the advertisement of a brand like "la-vita".Even if such a brand of shoes is still several months away from being on the market, this brand is beginning to attract everyone's attention.The brand has also begun to take root in everyone's hearts!And all of this is Jia Hongjian's design, that is, he wants to operate the brand like an idol star, if he has nothing to do, he will be on the news, and if he has nothing to do, he will hang around in front of the people, so that the people will remember it deeply. Such a brand!

At such a time, Jia Hongjian was ambitious to develop such a leather shoe company, but at such a time when he wanted to develop the leather shoe market well, the production activities in Italy under the Italian Economic Development Bureau Claudio Scaiola, the minister of such a department of the Ministry of Foreign Affairs, wanted to meet Jia Hongjian and asked when Jia Hongjian would be free.Ah!This Italian Ministry of Production Activities?minister?Request to meet Jia Hongjian?Hiss... What is he talking about with such an Italian minister?Isn't his previous cooperation with the Economic Development Bureau almost done?Hasn't the bankrupt company been bought out, and the unemployed shoemaker has been hired?What else do you want dear?What else can we talk about?It can't be said that there are still some companies in Italy that go bankrupt and count on Jia Hongjian and the others to buy them, right?

Although there were all kinds of doubts, the problem was that since he was a minister in Italy, if he wanted to see Jia Hongjian, there was no way he would not go, right?Although it was a bit troublesome, Jia Hongjian finally picked a time to fly to Italy to meet such a minister.Before going to Italy, the Italian Consulate in Shanghai also specially brought some materials to Jia Hongjian, and gave him a general science of the political structure in Italy in advance.It turns out that Italy is similar to the United Kingdom. It is a cabinet system, that is, the prime minister is the head of the government. The president of Italy does not have real power like the president of the United States, but exists purely as a head of state.

Then, of course such a country has elections, so there are two systems of administrative officers and administrative officers.As for the affairs officer, just like the civil servants in China, they mainly do things.As for political officials, they are the ones who come to power through elections.After such an Italian Berlusconi and his center-right alliance came to power, they handed over the ministerial position of such a department responsible for economic development to an elected partner within their party, that is, such a Scajola.And the Ministry of Production Activities under the power of Scajola is equivalent to a concept similar to the Ministry of Commerce in China. It is also responsible for domestic economic promotion and foreign trade promotion, etc. From such a perspective Speaking, in fact, the core policy of Italy's economic development should come from such a department!

To be honest, when he knew that he was going to be summoned by the head of the department in charge of economic development in Italy, Jia Hongjian still had a little imagination at first!After all, if someone comes to us, what benefits will they offer us?Is there any big list that we can do?Yes or no?But the problem was that the administrative officer was the head of such a department, which made Jia Hongjian a little suspicious.why?Because although many people in the country have a good impression of foreign elections and so on, they feel as if they have votes in their hands, and all the central officials must listen to the common people, and they must do things for the common people conscientiously.This idea is very good, but too good, why?Because if you want to select foreign countries, a person may only be a member of parliament, just know how to promote, and he may not have any experience in working at the grassroots level!And what department they are in charge of is not necessarily the most suitable and familiar one for them!

For example, in the United Kingdom, although there are various shadow ministers in the opposition party—that is, those in the opposition party who are responsible for picking out the faults of their counterpart ministers, those who know more about agriculture may be appointed by the opposition party as shadow agriculture Minister, and then this congressman picks on the Minister of Agriculture all day long.But in case such an opposition party wins the next election, and such a member of parliament himself also wins the election, and will definitely get a ministerial or ministerial seat, what can be left for him is not necessarily the position of Minister of Agriculture!

Then when it is in place, such a former shadow minister of agriculture who is proficient in propaganda, should he get acquainted with the new business?After a year or two of familiarity, I finally became familiar with it. As a result, the next term is already halfway through, and it is time to think about the election. Can this thing do things well?If this thing makes some news for the sake of elections, it's easy to think about it!For example, such a minister of the Ministry of Production and Activities in Italy may be the first to be the scapegoat because of the economic downturn in Italy after the election in 1 year. There will be another election in the next year. Maybe Berlusconi will not give up his prime minister seat. If the opposition party makes a comeback, it may be time before the election that he, a minister of the Ministry of Production and Activities, will be dismissed as an explanation to the common people and as a scapegoat to say that Italy's economic development is not good because of this one The minister is incompetent!Under such a situation, shouldn't the minister rush to come up with a few eye-catching plans to ventilate the media?Don't draw attention first or something?

Of course, such a plan might benefit Jia Hongjian and the others.But to be honest, Jia Hongjian really didn't know whether he should trust such political officials, because their motivation for doing things was not from the perspective of economic development, but from the perspective of gimmicks, prestige, etc. , so it is very likely that the plan they came up with is a mess, and it is not feasible at all!After all, they have never done this before, and they don't have decades of experience!But in order for such a kind of politician to monopolize the credit, how could it be impossible for them to do such a thing as drawing up a brain-slapping plan together with some assistant or the like?

With this worry in mind, Jia Hongjian came to Italy.After actually meeting such a minister, who would have thought that the minister would actually come up with a plan to smack his head, but this plan seems to be pretty good—"Jia, I heard that you also have an online sales platform for Sherlock Holmes in China." ?It is said that it is doing well in China? I heard that you have also worked with the Economic Development Bureau to crack down on the counterfeit Italian brand furniture in China? So can we cooperate to export Italian furniture to your China? You are online How about selling on the platform?")