Coquettish Rebirth

Although Theron was puzzled, she and Bernard still participated in many well-known talk shows in the United States separately.Originally, this Theron was nominated for the Oscar for Best Actress in 2003, and his wonderful performance in "The Devil" surprised everyone even more.Not to mention, Theron herself is a stunningly beautiful woman.How can such a woman come to participate in the program to make the program group unhappy and unwelcome?So for a while, Theron and Bella participated in dozens of programs. As soon as they appeared on the program, they began to talk about how good Jia Hongjian and his movie were, and hoped that the audience would watch more.Such an act of being on the show really attracted a lot of potential viewers.

However, such a "boss" as Jia Hongjian didn't pay much attention to such a circle of talk shows at this time.He is the boss. After choosing the direction, all he needs to do is let the people below do it.Of course, a boss like him wants to be in the middle of scheduling, and then see how all aspects are going.As for promotion on TV, the effect will basically not be bad, but it won't be much better.So Jia Hongjian didn't pay attention to this matter, but instead?top?point?The novel is now in full swing in the battle for the Christmas schedule.First of all, there are two films in the Christmas schedule that have already been released in November, "The Polar Express" and "National Treasure".

"The Polar Express" is a film aimed at children. It mainly tells about a child who believes in the existence of Santa Claus, but adults tell him that Santa Claus does not exist.When he was hit hard.Suddenly one night a train drove up to his door, and a person got off and invited him to a grand Christmas party in the North Pole... The investment of such a film was as high as 1.65 million US dollars, and it was released at such a time. In fact, sincerity is a bit of a failure-or-benevolence meaning.After it was released on November 11, it only got a box office of 10 million in the entire first week, of which the box office of the premiere weekend was 2800 million.Judging from such a data, we know that the box office of this film will not be high.The level of support is 2300 million!According to the level of 2 million, it is still possible to make money for such a film, but it is very reluctant.Because the box office can't make any money, there won't be too many TV broadcasting rights, DVD sales and so on.Adding up the mess, it is quite good for such a film with an investment of 2 million to earn 1.65 million US dollars.

而《国家宝藏》呢。那票房反应就好了不少了。《国家宝藏》的投资是1亿美金。只有《极地特快》的三分之二的样子，可是在11月19号上映了之后，19号到21号的这么一个三天的周末时间，那就拿到了3500万美元的首映票房成绩。从19号周五到25号周四这么一周的时间之内。首周票房就有5500万美元！这么一个成绩那可是挺不错的了！至少比《极地特快》更有机会冲击2亿美金的票房高度。而如果获得2亿美金的票房的话。那么分成他们就能拿到1.4亿美金到1.5亿美金。光是票房就能赚到投资金额的40%到50%啊！回头还有各种电视播出权以及dvd出租和销售的收入的话，这么一部电影本身投资一个亿，赚到个7000万8000万都很正常。这么一个投资回报率多大！

Moreover, the box office trend of these two films is really similar to what Jia Hongjian expected - "The Polar Express" only surpassed 5 million yuan in box office in 3 weeks, while "National Treasure" exceeded 12 million yuan in 10 weeks!Looking at "National Treasure" from such a perspective, it is definitely a model of excellent return on investment!And after these two films were released, it was the turn of the film "Ocean's Twelve" to be released next. A movie like "Ocean's Twelve" is the sequel to "Ocean's Eleven" two years ago, and it was starred by stars such as George Clooney, Brad Pitt, and Matt Damon.However, after it was released on December [-], the box office of such a sequel was a bit unsatisfactory.

A film like "Ocean's Eleven" finally won a box office of 1.8 million US dollars, but their investment was only 8500 million US dollars, it can be said that the return on investment is extremely high!If all kinds of messy ways of making money are added together, the return on investment may be 100% or even higher!Although when such a film was released at the time, the box office on the opening weekend was only 3800 million, and the box office in the first week was only 5000 million, but the final total box office was really good.But the sequel "Ocean's Twelve" got off to a low box office at the beginning. With an investment of 1.1 million US dollars, the box office of "Ocean's Twelve" premiered at the weekend was 3900 million US dollars, but the box office in the first week was only 5000 million US dollars.It even took 4 weeks for the box office of over [-] million!From this point of view, the stamina of this film is really a bit lacking.

I don't know if it's because the film itself is not well shot, or if the audience is a bit fatigued with such a type of film.Anyway, looking at such a speed, Jia Hongjian felt that this film should have hit 1.4 million U.S. dollars, but with such a lack of stamina, maybe it will end up with a box office of about 1 million U.S. dollars?The results really confirmed Jia Hongjian's prediction. When Jia Hongjian's film was about to be released on January 7, the box office of such a film was only 1.16 million US dollars, an increase of 600 million in a week!Looking at this speed, reaching 1.3 million is not bad, and this is only the fifth week!Only 600 million a week!

As for the film "Meet the Father-in-Law", which was released on December 12, it confirmed the dismal box office of "22 Oceans"--"My Father-in-law" cost only 12 million U.S. dollars, and then it was released on the first day. The box office has reached as much as 8000 million US dollars!one day!And it's still Week 1200!The box office on Thursday also remained at 3 million. On Friday, because it happened to be Christmas Eve on December 1200, there were fewer people watching movies. Everyone went home for a reunion. The box office was only 24 million, but on the 700th Christmas On a Saturday like New Year's Eve, the box office hit 25 million directly!There are also 1950 million on the 26th of Sunday!If you only count the first weekend of the first Friday, Saturday and Sunday, the box office is as much as 1940 million, and if you count the box office in the first week, it is a full 4600 million!Because Mondays, Tuesdays, and Wednesdays are also holidays, such a comedy is just right for the whole family to watch together!The box office was 9700 million on Monday, 1390 million on Tuesday, and 1262 million on Wednesday, adding up to 1148 million in the first seven days!This is basically the point where it is about to exceed 8443 million in the first week!

From such a perspective, "Meet Your Father-in-law" is really the most powerful movie in this year's Christmas schedule.After nine days with a box office of 1.75 million, on January 2th, the box office of such a film had already reached 3 million US dollars!So according to such a result, not to mention that this film is going to hit 8000 million, it is estimated that hitting 2.4 million is their goal!The cost of a film is 1.5 million U.S. dollars. If calculated according to the box office of about 100 million, the film studio can get a small money of about 12 million in the end.Just at the box office, people's return on investment is close to 2880%!In addition to a movie broadcast copyright equivalent to 5000% of the box office, it is 8000 million US dollars, plus various DVD sales and rental fees, it is estimated that 2.3 million US dollars is not a big problem.This is finally close to 8000 million again!So in the end, people can have about 2.3 million in income just like this!Invest 1.5 million, get 200 million!After deducting the cost, the net profit is [-] million, so the return on investment is close to [-]%, okay?

In addition to these commercial films, some films that Jia Hongjian knew would be able to shine at the Oscars were also released during the Christmas period.For example, on December 12, a movie like "Million Dollar Baby" was released.If Jia Hongjian remembers correctly, this film was the best film at the 15 Oscar Awards Ceremony!At the same time, among the films released on December 2005, there is also a film like "The Aviator" starring Leonardo DiCaprio, which can also win Oscars.Of course, this year, because there are fewer films like "The Lord of the Rings", no film can sweep all kinds of awards in the entire Oscar!Even if it is the "Million Dollar" baby in history, it only won three awards!From a certain point of view, this simply left a gap for Jia Hongjian!

Without a strong competitor, without a monster like "Lord of the Rings" that has swept many awards every time for several years, why doesn't Jia Hongjian hurry up and bring his film over here to be a monster?It cannot be said that there are no other monsters vying for awards. Did Jia Hongjian go to the Oscars or only win two or three awards?Then he is too bad, isn't he?For a film like "Million Dollar Baby", the investment is only 3000 million US dollars, and it can win three awards in the end!When it was released on December 12th, it was still a limited screening in a few theaters. The real large-scale screening was one day later than the release of Jia Hongjian and his films!This is a proper opponent!Looking back, his box office was not as good as Jia Hongjian's, but his awards were similar to Jia Hongjian's, and the overall return on investment was much higher... Then Jia Hongjian became a negative example instead?

So at this year's Oscars, we must work hard, we must come to be monsters!So how to be a monster?Apart from the quality of the movie itself... isn't that just a matter of canvassing votes?Last year, we canvassed against the Miramax brothers! (To be continued..)