Coquettish Rebirth

Why are the same soft texts, but the effect is completely different?Because it's very simple, Jia Hung-chien's films are heavy!And how "frivolous" Chen Kaige's movies are!This is not to say that Chen Kaige's level is not good enough to make heavy movies, but that Chen Kaige doesn't understand the taste and appreciation ability of American audiences, so when he shoots, he subconsciously follows the saying in the world that "Americans watch I don’t understand complicated things” idea, to shoot as simple as possible!Just like the "Hero" that Jia Hongjian and Lao Mouzi collaborated in the past, they also faced the problem of worrying that Americans would not understand it!Of course, at that time, Jia Hongjian and the others considered that Americans were not familiar with Chinese history, so the Chinese people felt that the photos they took were a little dark, and the Americans could not understand them at all.It's like making the history of the Roman Empire, which is not familiar to Chinese, so that even a foreigner finds it a bit esoteric. Chinese people seem to feel that they don't know the various characters, and they don't understand the relationship behind each character. Looks confused!

And from a certain point of view, it’s not just about cultural familiarity and unfamiliarity, but also Europeans and even Americans who generally say that American audiences are relatively ignorant, and they are overwhelmed when they enter the cinema [top] [point ] The novel Mi Hua watched movies without thinking, and they were unwilling or unwilling to watch anything a little more complicated.Under such circumstances, it is easy to understand why Chen Kaige’s film is easy to understand—he is not familiar with the American market, so he subconsciously made such a film simple based on complaints from countries all over the world and even the United States. It is also very normal.And Jia Hongjian's films are not complicated, but they are more profound!The same is not complicated.One has a very shallow connotation, while the other has a deeper connotation; after reading one, the audience will feel that they have finished it, while the other will make the audience feel that they have a deep meaning.It must not be the same!

So the result is that after a film like "The Promise" was promoted with soft text, not many people bought it.Although the "word of mouth" of the film is very good, the box office has not risen!Moreover, theater chains are also constantly reducing the number of theaters where "The Promise" is shown.So it can be said that after the promotion of "The Promise", it even has no effect at all!However, Jia Hongjian and his films are different. After their films are praised by soft articles, they take advantage of the upsurge of everyone discussing such a film in the market.That was even hotter!

本来在上映十天的时候。贾鸿渐他们的《贝鲁奇一家的战争》跟《蜘蛛侠2》同期相比，差了有4000万美元的票房，而到了No.14天的时候，票房差距只有2000万了。等上映了第三周。票房差距更小了——《贝鲁奇一家的战争》整整上映了14天的时候。票房是2.45亿美元。而到了第21天的时候就是2.74亿美元。而《蜘蛛侠2》呢？他们三周下来的成绩则是2.77亿美元！两家之间的差距只有区区300万美元了！接下来搞不好一周，《贝鲁奇一家的战争》就能弄破三亿的票房，甚至正式反超了《蜘蛛侠2》的票房成绩！

Such a result.That's enough to prove that Jia Hongjian's films are so hot!And on the other hand, the continuous upsurge of this film has led to frequent discussions on such a film and its derived issues on the Internet and on TV programs, while "The Promise" is relatively speaking. A film like "The Promise" and "The Bellucci Family" have exactly the same number of advertorial promotions, but the result is that "The Bellucci Family" has been frequently exposed in the media, and the society is obviously very optimistic about such a movie .As for "The Promise", apart from paid soft articles written by someone, basically no one discusses it!Under such a situation, the Weinstein brothers really felt too awkward!

Originally speaking, the two of them just wanted to disgust Jia Hongjian and take revenge.But who knew that revenge failed, and they almost became friends with Jia Hongjian—this Jia Hongjian did everything possible to help them promote "The Promise", which didn't look like an enemy at all, but like a partner ah!This situation made the Weinstein brothers feel awkward, but the result of the subsequent publicity made them even more awkward.After Jia Hongjian kindly helped them promote it, their films still received little attention, while Jia Hongjian's films were extremely popular!As the saying goes, if you compare goods, you will throw them away, and if you compare people, you will die.Now such a situation makes the Weinstein brothers feel that in contrast to the "Promise" they bought, they have to throw it away, and the two of them have to die!

But soon, the two brothers also found a way to comfort themselves - their films were still different from those of Jia Hongjian and the others.If the "The Promise" they purchased is to hit the Oscar for best foreign language film, and then take advantage of this year's lack of strong films to try to win a few awards, then Jia Hongjian's film is obviously aimed at sweeping the Oscars, and what to win? Five or six awards, the place to become the film of the year!There is really no way to compare!And to be honest, Jia Hongjian invested 1.5 million US dollars in their film, how much is it in RMB?This is 12 billion!And what about "The Promise"?With a measly 3 million RMB, it is obviously impossible for everyone to compete with such a big gap!Even trying to keep up with it is very difficult!

So from a certain point of view, they can be regarded as "accepting fate". After they know that their films cannot compare with those of Jia Hongjian and the others, what can they do?But speaking of which, it will soon be time for the first round of voting for the Oscars.Before voting, Jia Hongjian and the Weinstein brothers, of course, carried out very effective canvassing activities.During such canvassing activities, the Weinstein Brothers were even persuaded by Chen Kaige and others, and even helped Jia Hongjian to win some votes—in fact, Jia Hongjian's film and "The Promise" were the main impact projects. It's all different.Jia Hongjian and his team are competing for the best film, best original screenplay, best actor, best actress, best supporting actor, best supporting actress, and best soundtrack. What about "The Promise"? The most important thing is of course the best foreign language film, and by the way, there are other small awards for best photography, best art direction, and best costume modeling.Seeing that Jia Hongjian also has a lot of contacts in the producer union, the Weinstein brothers really helped Jia Hongjian win all the tickets for the awards that "The Promise" did not compete for!

Under such circumstances, a large number of votes were concentrated on Jia Hongjian and his films.In the first round of voting at the Oscar Academy, Jia Hongjian's films were among the best in many awards!Because in such a year, Oscar is really a "small year", and there are really no particularly dominant movies.The only thing that is more topical is the movie "Million Dollar Baby".As for such a film, in fact, more attention is paid not to the content of the film itself, but to the director of such a film—Clint Eastwood!

In the 70s and 80s, this old man was arguably the most famous and awesome action movie star in the United States. He was also the "Brad Pitt" of that era. This guy must be the protagonist of the awesome movie.Later, in the [-]s, western films gradually declined, and the old man was gradually not favored by film producers.Then when he was filming, the director who happened to be cooperating with him suddenly fell ill. With his years of experience, the old man first started to help the director take over and give temporary guidance.But who knew that after such a guide, the effect is quite good!It feels pretty easy!So such an old man gradually became a director.

However, after becoming a director, although the old man's films in the 90s had a good reputation, there were not many award-winning films that could really be released.But this year is different, the old man's "Million Dollar Baby" looks really good quality!Although it is possible that in the entire history of Hollywood, this "Million Dollar Baby" will not become a classic film, and will not become one of the top few films, but in such an era when there are no "tigers", obviously "Monkey" can also be called the king!But to be honest, Eastwood has been really lucky in the past two years. Starting from this year, he will really release two films with good reputation in a row.

One is "Million Dollar Baby" this year, and the other is "Letter from Iwo Jima", which will be filmed next year and the year after. For a film like "Letter from Iwo Jima", if Jia Hongjian remembers correctly, it should win the Best Foreign Language Film.And such a film, together with "Flags of Our Fathers", is viewed from the perspectives of the enemy and us in a battle - "Letter from Iwo Jima" is viewed from the perspective of Japan, while "Flags of Our Fathers" "is viewed from the US side.The result is also funny to say, "Flags of Our Fathers" viewed from the American side did not receive much praise, but "Letters from Iwo Jima" received constant praise!

Speaking of this year's Oscars, apart from "Million Dollar Baby" and even "The Aviator" starring a little plum, what other movies are there that are more powerful?Really not!As for these two films, it is about the same as winning three or four awards, that is to say, there is not much difference from Jia Hongjian's films made in the past few years.Then under such circumstances, Jia Hongjian has not become a ticket-absorbing machine?Especially when Jia Hongjian and the Weinstein brothers worked together to canvass votes? (To be continued..)